Dossier franchising Italy Coffee Tea Store 11.0 english

Italy Coffee Tea Store
Franchise Dossier
Momenti di intenso piacere
All capsules on the market 12 types and 200 drinks,
exclusive, Espresso of Italy Gourmet hot and cold

 The hot drinks market and evolution starting with a perfect Italian espresso, 100 years ago in Italy the espresso
was patented in 20 seconds, now we have it thanks to the capsule with all the drinks, tea, chocolate, herbal
teas, etc., a form of Drink the coffee that has become popular, to achieve it was with the traditional system a
barista, 30 years ago we started with the mono dose with a perfect espresso, later the very popular capsule
arrived without the need for any specialist we got a perfect espresso by pressing a button , we present from
Italy an extensive range of drinks based on coffee, tea, herbal teas, chocolates, soluble, fast with a
symphony of healthy flavors, economical specialization without competition 200 drinks.
 The market for capsules with hot or cold drinks adding ice is evolving by leaps and bounds for private
consumption, companies, shops, hotels, towards healthy quality drinks that can be taken immediately with a
very high quality, the consumer has become demanding and the technologies today allow us to do so at
very accessible prices From an excellent espresso, herbal teas, teas, chocolates, coffees of many
specialties.
 Espresso coffee today is consumed all over the world just like it, chocolates, with or without milk, infusions,
herbal teas and healthy drinks.
 In Italy the evolution is already high with 3,000 establishments dedicated to the sale of capsules exclusively
and expanding in the world through all the coffee multinationals.
 Today in the market 50% already have capsule equipment and it is expected to reach 80% due to its
simplicity, rapid availability, quality and low cost.
 So far 90% use it to drink espresso coffee, from Italy Coffee Tea Store, we present a new way to drink
hundreds of different healthy hot or cold drinks.

The hot drinks market and its evolution

The hot drinks market and its evolution
 Our factory is the only one that manufactures all compatible capsules on the
market, 12 types and more than 200 drinks, natural Italian espresso coffees,
flavored coffees, teas, herbal teas, infusions, soluble, chocolates, exclusive
drinks.
 Healthy plant drinks, with and without glucose, with or without Stevia, Coffees
of different tastes and qualities, more than 20 types, teas more than 30 types,
herbal mix of plants for objectives more than 50 types, chocolates more than
10 types, soluble more than 30 types.
 Normally it is taken hot, but with the small ice machine that we provide, it is
also easily cold, for the whole year, ages and situations.
 It is convenient for the consumer to all by having available a number of
important options that give satisfaction, energy and contribution of healthy
products at a very low price, shops, companies, factories, individuals, to the
establishment that offers it to its customers for loyalty or sell it as a hotel
business, the company has its employees happier and without wasting time.

The Company
 Thanks to the boom in sales of coffee and tea in capsules, also in other supply formats and
tactical products, chocolates, candies, bulk tea.
 Italy Coffee Tea Store offers PopCaffe coffee brands and capsules, the only Italian factory that
produces all the capsules that exist on the market, as well as soluble teas, chocolates, etc.
 Tisana Misana In Corpore Sano offers 200 exclusive products tisanes and teas, soluble flavored
coffees, different products with high quality and the best price without competition in capsules
and pyramid.
 The store also offers chocolates, healthy candies and teas in bulk of many qualities and bags of
the highest quality and best price.
 Take away is also offered so that customers can try and decide the purchase if they wish to
take it away.
 In the area, it is very proactive visiting all potential customers who can try and learn about the
product offer with the professional explanation of an expert according to the tastes and needs
of each consumer.
 The very careful image with images of PopArt and Pop music combined with art and music.

Create your own store Why choose Italy
Coffee Tea Store?
 Exclusive Zone: Each store has a large exclusive zone where there are no more Italy Coffee Tea Store
stores.
 Product range: In the Italy Coffee Tea Store it will be possible to sell products compatible with all
brands of coffee and tea on the market; This means being able to provide capsules to each customer
who will cross the door of your store or visit your area without having to change the coffee machine
and without having to invest in a machine, there is already a large park of capsule machines.
 Gift machines when purchasing a capsule pack, also a welcome pack if you already have a machine
with new gift capsules and a loyalty pack for the regular customer, our METHOD is infallible.
 Enter the store to taste a drink and thus incorporate new drinks to the customer, also in take away
service.
 Being a proactive store since the area, shops, companies, individuals and hotels are visited to offer
products where they already have a machine, we offer a list of new drinks where they do not have it, it
is offered to give them a machine in exchange for a package of capsules.
 Value for money: This is our biggest advantage; as manufacturers we can ensure good margins and at
the same time provide our customers with the best prices in the market.
 Take advantage of the synergy of the company's experience
 Selection of assorted purchase products to be chosen by the customer.
 Sale of other synergistic products.

What are we looking for
 Point of sale of approximately 30 to 70 square meters or corner within an
already operating business, tobacconist, bar, bakery, supermarket,
stationery, gas station, pastry shop, ice cream parlor, etc.
 It is also viable to distribute from wherever you want visiting potential
customers.
 Commercial location: Proximity to the town center and commercial
center traffic area.
 Motivated people with resources to quickly develop profitable and
motivating business.
 Availability to dedicate to the project or have people dedicated.

What we offer
 Help in the preparation of the store, custom construction available.
 Personalized training course to learn method and product know-how,
 Personalized training course at your point of sale that shows you all the secrets of the products that are going to be sold
and accompaniments in the correct execution on a regular basis.
 Portfolio of clients with method to work with them and exclusive area.
 Support in choosing the place.
 Telephone sales support.
 Recommended software
 Online sale website
 Marketing materials adapted to each season
 Possibility of sale of accessory products.
 Personalized system of own marketing method in store and out of store in area, try to make buy
 Very low machine prices that allow you to give the machine away for a small purchase of capsule product
 Free tasting in stores for customers who choose new products.
 Possibility of purchase assortment in store.
 Online sales support
 Possibility of making large white label clients.
 Exclusive products
 Technical support
 Possibility of selling other gourmet products from Italy and tactics according to local.
 Welcome and loyalty pack to increase sales quickly.
 Products that are not affected by any crisis, reach everywhere and their cost is very low, it is convenient.
 Gourmet positioning products at low prices, from € 0.22 to € 0.45 a pleasure at all levels.

What we ask
 The first store in each province has special conditions, it is
suggested to open 5 each franchisee in two years.
 The first location in each zone can be the Master of a larger
zone.
 A small initial investment for a store or corner that will be
used for furniture, construction and start-up orders in the
area and store.
 It is also viable to work from home or another business with
a smaller area.

Corner with Take away Optional
 The Italy Coffee Tea Store format has developed an ideal solution
for those who already have a business and want to expand the
range of products or install it in another concerted business. To
add to your existing activity, an independent exhibition space
dedicated to the sale of capsules. Ideal solutions for kiosks,
tobacconists, bars and home goods stores, wine bars, gas
stations, gourmet etc. The result? A mini store within a premises or
store. Also take away with menus of up to 200 drinks and an
outdoor sign. Italy Coffee Tea Store in addition to the products
and services provide all the know-how and experience for the
startup. The ideal solution to increase revenue with a fast growing
consumer product.

Take Away in each store and Corner with
menus and signs 200 exclusive drinks

Distribution from wherever you want
 It can be distributed from wherever you want, company,
private, distributor warehouse. It is about visiting companies
in the area, shops, factories, individuals and presenting the
products but without a shop or corner.
 Logically it is much more profitable to have a store or
corner but in case of not having the possibility of economic
resources it is an appropriate option, you can have an
online store and a show room to show products and in visits
to try to make a purchase

Products
 Mixes 200 drinks, 12 capsules and mono doses exclusive to
Italy, plus tactical products.
 The company was born from the experience of many years
in the world of beverages, coffees, herbal teas, teas, soluble
from its founders and manufacturers highly specialized
exclusively only in the manufacture of capsules. Our Goute
Café study and choose the best blends to be sure of having
a consistent product of high quality and at the same time in
line with the needs of consumers require.

Wide range of compatible products
 Designed to be compatible with all models of capsule machines, our capsules are packed in a protective atmosphere one
by one to ensure the best quality over time. The packages are different and start from 10 units up to 100-150 units packages.
 Capsules compatible with the Nespresso® * system.
 Capsule compatible with Lavazza A Modo Mio.
 Capsule compatible with Lavazza Espresso Point.
 Capsule compatible with Lavazza Blue / In Black.
 Capsules compatible with Lavazza Bidose.
 Compatible Caffitaly capsules.
 Lui e Fiore compatible capsule.
 Compatible Uno Sistem capsule.
 Mitaca compatible capsule.
 Compatible Bialetti capsule.
 Capsules compatible with the NESCAFÉ® Dolce Gusto® * system.
 Single dose on paper 44 mm ESE system.
 Thermozeta compatible capsule.
 Paper bags for Moka.
 Coffee beans.
 Wide range of flavored teas, infusions and coffees.
 Herbal teas.
 Soluble * The Nespresso®, NESCAFÉ®, Dolce Gusto® brands are not the property of Italy Coffee Tea Store, nor of any
company represented with them.

It highlights us on competition towards consumer
exclusivity variety
 1º We have all the compatible capsules on the market, which allows us to offer delicious products to all customers who already have capsule equipment,
the only Italian multinational that manufactures all 12 types of capsule models, gives us very powerful synergies.
 2º Coffees, teas, herbal teas, soluble, more than 100 drinks a very extensive range of many exclusive products.
 3rd Highly competitive prices below the original competition in comparables and many exclusive products without comparison.
 4th Home service.
 5th To be able to test the products previously.
 6th Gift machine.
 7th Full service with cups and disposable scoop, sweeteners.
 8th Very healthy and delicious exclusive drinks.
 9th Welcome Kid with many gift capsules for those who already have a machine
 With important gift box of assorted capsules
 10th In each purchase capsules are given that the customer has never tried causing new subsequent purchases.
 11th dedicated website with online store.
 12th Investment in social networks, Google, etc., the customers who contact from each area are passed.
 13th Dedicated software to facilitate security stock and orders, etc.
 14th Operations Manual that greatly facilitates the work.
 15th Complete training as Goute Café.
 16th Support in financing.
 17th Very developed marketing, coffee and tea club.
 18th Teamwork and accompaniments, stay in store.
 19º Adaptation to new trend products, suggestions as a rule for
 Increase business success.
 20º Products and accessories in store and sale.
 21º Gifts products according to seasons and holidays.
 22nd Follow-up of birthdays and anniversaries of potentials and clients in the area to propose a gift.
 23rd Catering preparations.
 Glass gift in each box.
 Image PopArt, Pop music in stores and marketing looking for youthful and fresh fashion.

Profitability and costs
The profitability is high over twice the purchase price of the distributor which allows to be in profit
point easily.
The forecast as a 35 m2 store is an average cost of € 20,000 depending on the status and start-up
of machines and products of € 17,000.The first store in each province has special conditions and
can be an exclusive zone Master, obtaining additional income for being the zone guide more
espacious.
Two people are expected to shop, one in store, the other visiting a wide exclusive area.
With conservative results.
At 12 months it is expected to be over € 5,000 per month of benefit after expenses, 2 years over €
10,000 per month of benefit, and 3 years over € 20,000 per month of benefit. The forecast can be
seen in the operating account, it is expected to place 15 machines per month with a gift
promotion and to make new customers with a welcome pack as well as the continuity with a
loyalty pack for constant customers.
As a Corner within another business according to activity and dedicated space about 30% less
and from home about 50% less.
In all cases it is profitable although logically the best option is a store dedicated to it.
We request to contact you for further details, take your area now and start a business that will
undoubtedly give you great satisfaction.

Por que escoger una franquicia,
que te hace triunfar ? puntos de éxito
 La franquicia tiene la gran ventaja de trabajar en equipo a coste variable con la experiencia de otras personas que ya han probado el
modelo y que lo hacen progresar con la experiencia cruzada de otros locales similares en otras zonas, tu negocio tiene mucha mas
seguridad de funcionar bien con poco personal.
 Puntos importantes para tener éxito, según los gurús de los negocios creemos los cumplimos y potenciamos todos, los puntos son:
 Costes variables y fijos contenidos , necesidad de local reducida, poco personal.
 Buena ubicación, local pequeño fácil de encontrar en la actualidad con bajos costes de decoracion y mantenimiento.
 Producto emergente con demanda en aumento de tendencia, las capsulas y productos que orientan hacia la salud , disponibles de
inmediato a buen precio y que facilitan bienestar están en fuerte aumento de demanda.
 Relación calidad precio buena, precios mas económicos que marcas originales , productos exclusivos. Márgenes elevados.
 Atención a los clientes excelente, se visita a los clientes dándoles servicio eje del negocio, Bebida gratis para probar.
 Marca que trabaje el marketing y publicidad, en nuestro caso television y publicidad zonal se prevé en un año.
 Promociones potentes, maquina de regalo, kid de bienvenida con capsulas de regalo, carta de fidelización constante.
 Recursos económicos suficientes con baja inversión, negocio replicable en otras zonas.
 Disciplina con un buen manual y metodología, mínima perdida te tiempo en la gestión que se automatiza, variabilidad de costes.
 Pasión y entusiasmo trabajo agradable todos los días.
 Formacion, cursos de formacion técnica y de ventas.
 Detalles, poder por ejemplo poder comprar un surtido.
 Diferenciarse , única cadena con estas prestaciones.
 Atraer clientes fidelizándolos, siempre se regala algo con la compra.
 Cubrir un amplio segmento de mercado vertical y horizontal, personas de todas las edades y condiciones, todos los puntos.
 Productos Océano Azul, sin competencia en muchos productos donde la competencia no existe.
 Negocio nº1, único en su genero.
 La marca la mas fuerte, Italia, espresso, Café, te, chocolate, tisanas, infusiones, productos de consumo diario a bajo precio que todos
toman, caliente o frio.
 Logística eficaz.

Single-dose equipment
Single-dose equipment

E-Mio equipment gift when purchasing capsules
E-Mio team gift when purchasing capsulesE-Mio team gift when purchasing capsulesE-Mio team gift when purchasing capsulesE-Mio team gift when purchasing capsules

Herbal teas and teas 200 types
Herbal teas and teas 200 types

Horeca professional capsule holder
equipment mono dose and capsule and
mini ice cold drink

Horeca double capsule equipment

Contacto
 Contactar para ampliar informacion 0034 673366528
 direccion@yoim.eu

Automatic single-
dose beverage
center

Chocolates
and
candies for
adults and
courtesy
tactical
products

Tea and coffee in bulk in store high
quality and variety of tactical products

Tactical products cakes / candies Italy

Corner
within
already
operational
premises of
all kinds that
sell
compatible
capsules
with optional
take away

Contact
 Contact for further information and whats app
 0034 673366528.
 direccion@yoim.eu

Dossier franchising Italy Coffee Tea Store 11.0 english

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