This document outlines the motivations of Carl Roodnick Associates, an independent consulting firm. The 8 motivations are to work in enjoyable fields, analyze and pursue effective solutions, achieve satisfaction through hands-on work, apply relevant expertise and experience, add value and continuously improve offerings, consult and collaborate independently and interdependently, determine and influence shared destinies with clients, and realize opportunities that benefit associates. The overall message is to work diligently in areas that empower people and organizations.