Case Study: Al Jazeera Extends its Business and Consumer Reach With Robust, World-Class API Management

World®
’16
Case Study: Al Jazeera Extends Its
Business and Consumer Reach With
Robust, World-Class API Management
Rizwan Ahmad - Head of Digital Platforms - Al Jazeera Media Network
DO3T83S
DEVOPS

2 © 2016 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
© 2016 CA. All rights reserved. All trademarks referenced herein belong to their respective companies.
The content provided in this CA World 2016 presentation is intended for informational purposes only and does not form any type
of warranty. The information provided by a CA partner and/or CA customer has not been reviewed for accuracy by CA.
For Informational Purposes Only
Terms of this Presentation

Abstract
Al Jazeera Media Network delivers content that captivates, informs and inspires. Launched in
1996, Al Jazeera has emerged as a preferred source of news and information for millions, making
it one of the world's most influential news networks.
The media landscape is changing rapidly, and digital platforms are emerging as the preferred way
for mass-reach and engagement to quench people’s ever-increasing demand for information
anywhere, anytime, on any device. The organizations that will innovate and lead the competitive
media market have robust, resilient and agile APIs that support distribution of all business data
and content formats quickly to a wide range of audiences and partners.
In this session, Al Jazeera will share its vision and insight into how it leverages APIs to extend its
business, grow its reach to viewers/consumers, push broadcasting frontiers and take the
network to new heights.
Rizwan
Ahmad
Al Jazeera Media
Network
Head of Digital
Platforms
rizwan77@gmail.com
@rizahmed

Agenda
ABOUT AL JAZEERA MEDIA NETWORK
AL JAZEERA DIGITAL OPTIMIZATION
QUESTIONS
API PLATFORM STATUS
HOW ALJAZEERA PLANNED IT?
USAGE SCENARIOS
1
2
3
4
5
6

About Al Jazeera Media Network

→ 5 Languages
→ 7 Live Broadcast Channels
→ 80+ Bureaus Worldwide
→ 50+ Digital Products
→ 100+MM Monthly Pageviews
→ 25+MM Monthly Active Users
→ 70+MM Followers
About Al Jazeera Media Network

Business Functions
Across the Organization
• Support
Services
• Project
Management
Enterprise
• On Screen
• Online
• Acquire and
Create
Production
• Service
Delivery
• Service
Management
• QC &
Monitoring
Operations
• Reach and
Engagement
• Revenue and
Monetization
Distribution

Al Jazeera Digital Optimization

Direct or indirect optimization
of all processes, platforms,
people, partners and other
enablers that are pivotal to the
success of AJMN’s digital
presence.
Al Jazeera Digital
Optimization
ADO
PEOPLE
Stakeholders, Business Experts,
Researchers, Editors, Platform Producers,
Architects, Analysts, Engineers, etc.
PROCESSES
Strategy, Policies, Planning, Workplace
transformation, Convergence, Workflows,
SDLC, Delivery, SLAs, Procurement, etc.
TECHNOLOGY
Platforms, CMS, DAM, APIS,
Infrastructure, CDN, Cloud services,
Social media, Ads management,
Analytics, etc.
ADO

Al Jazeera Digital
Optimization
ADO VOD &
STREAMING
APIs, ESB,
BAAS
DIGITAL
ANALYTICS
DIGITAL ASSET
MANAGEMENT
SOCIAL
ENGAGEMENT
ENTERPRISE
MOBILITY
CONTENT
MANAGEMENT
CDN &
HOSTING
PROCESSES
Direct or indirect optimization
of all processes, platforms,
people, partners and other
enablers that are pivotal to the
success of AJMN’s digital
presence.

API Platform Status

Previous State
Doing Things Right…
§ Content Distribution APIs
– Mature, robust, central
– Any source, any schema,
any format
– 150+ endpoints
– Limited governance and
analytics
– Limited SLA and
Monetization
§ Enterprise Service Bus &
BaaS
– Mostly point to point
– Adhoc implementations
– Limited cross-platform
standardization

§ 4 Distinct Functions
– Content APIs
– Enterprise Mobility
– Service Bus
– Backend as a Service
§ Objectives
– Centralization
– Standardization
– Optimization
– Omni-channel
– Cross-platform integrations
– Monetization
Current State
Doing Right Things…

Selecting the Right API Platform

General Platform Capabilities
§ Provisioning and Management
§ Simplicity and Ease of Use
§ Performance
§ Security
§ Support and Operations
§ Mobile and Cloud Ready
§ Programmability and
Extensibility
§ Product Roadmap

CORPORATE DIGITAL
ENTERPRISE BROADCAST
SOCIAL
PARTNERS
IoT
PRODUCTS
SCHEDULESASSETS SPECIAL
INTRANETSERVICES
ERP LOB APPS
PLATFORMS
Technology Landscape
CLOUD

Integration Patterns
SYSTEM - A
SYSTEM - B
SERVICE - A INTERFACE - A
SERVICE - AB
INTERFACE – AB1
INTERFACE – AB2

Building Blocks
• Pass-through
• Transformation
• Lookups
• Automation
• Scheduling
• Triggers
• Logs
SERVICES
• Business
Functions
• Business Data
• User Permissions
• Configurations
SYSTEMS
• Protocols
• Schemas
• Formats
• Control
• Governance
• Endpoints
• Versions
• Documentation
INTERFACES

Considering Digital Disruption
CLOUD COGNITIVE BOTS
Media BIG DATA IoT

Selecting an API Platform
Prepare for the “Any” Factor
§ Open Platform
§ Open Standards
§ Extensible
§ Custom development

Implementation Scenarios

Backend
As A Service
Content APIs
Mobility
Gateway
Service Bus
Implementation Scenarios
Platforms Products
Hackathons
Partners
Identity
Management
Device
Provisioning
Micro
Services
Automation
Enterprise
Systems
Media
Systems
Corporate
Systems
Monetization Distribution

B2Business
Consumer
Developer
Enterprise
Automation

Special Thanks
Behind the Scenes…
Wael Hallal
CA Technologies
QATAR
Pierre Hanna
CA Technologies
UAE

Contact…
We Love Discussing Platforms…
Jad Ghanem
Principal Engineer, API Platforms
AlJazeera Media Network
QATAR
Rizwan Ahmad
Head of Digital Platforms
AlJazeera Media Network
QATAR
Jad.g.ghanem@gmail.com
rizwan77@gmail.com
@rizahmed
rizwan77

Questions?

Recommended Sessions
SESSION # TITLE DATE/TIME
DO3T10S
Case Study: Discover - How Discover is transforming both
B2B and internal software delivery approach using API
Platform and API best practices
11/17/2016 at 3:00 pm
DO3T89S
Building for the App Economy: Idea to Outcome in 30
Minutes
11/17/2016 at 4:30 pm

Must See Demos
Optimize with API
Insights &
Monitoring
CA API Management
Theater 3
Orchestrate and
Secure APIs &
Microservices
CA API Management
Theater 3
Launch Faster with
API Management in
the Cloud
CA API Management
Theater 3
Deliver
Continuously with
API Testing
CA API Management
Theater 3

Thank you.
Stay connected at communities.ca.com

DevOps – API Management and
Application Development
For more information on DevOps – API Management and
Application Development, please visit: http://cainc.to/DL8ozQ

Case Study: Al Jazeera Extends its Business and Consumer Reach With Robust, World-Class API Management

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (20)

Similar to Case Study: Al Jazeera Extends its Business and Consumer Reach With Robust, World-Class API Management

Similar to Case Study: Al Jazeera Extends its Business and Consumer Reach With Robust, World-Class API Management (20)

More from CA Technologies

More from CA Technologies (20)

Recently uploaded

Recently uploaded (20)

Case Study: Al Jazeera Extends its Business and Consumer Reach With Robust, World-Class API Management