Create a Great lLnkedIn Profile Seven Strategies

LinkedIn: Creating a Great LinkedIn
Profile! Seven Strategic Steps !
1

Creating a Great LinkedIn Profile!
©Bruce Bixler bruce@hobknobery.com

Add a picture 5%
Industry and postal code 5%
First job position 20%
Confirm first job position 5%
Describe your current position 5%
Second job position 20%
Add 5 Skills 5%
Add your education 25%
Add at least 50 connections 10%

Photo(Avatar)
Members with a profile photo receive up to
21x more profile views.

6
Upload an approachable profile photo that
aligns with your role as a professional.

7
Photo(Avatar)

8
Photo(Avatar)

Banner (Background) Image

What does Your Banner Say to make you Great!

Questions?
Contact Information
BruceBix49@gmail.com
http://www.linkedin.com/in/brucebixler49
11

LinkedIn Headline
If you use “actively seeking new opportunities” in your LinkedIn Headline
The above words are 33 WASTED characters for skills or search terms
If you are targeting a senior-level role, you need to optimize your profile
headline around the SKILLS that the hiring authority prioritize.
No hiring authority or recruiter has ever set out to hire someone who has
“actively seeking new opportunities” written across a profile.
In some circumstances, aggressively advertising your availability may
have a negative effect against you.

LinkedIn Headline
GOOD
IT Recruiter ● Technology Headhunter ● Executive Search
Advisor ● Job Search Coach ● IT Resume Writer ● YouTuber
Customer Development | Sales | Insights | Client Service |
Marketing Research | Customer Success |Global Operations
Remote Training & Development ♦ Mobile 📱 Virtual LinkedIn
Expert ☞ I do Social Differentl{i} ✅ 1-1 ZOOM Consultations
POOR
CFO - looking for opportunities in Film, Video Game & Tech
Seeking Financial Services Opportunities

LinkedIn About (Summary) Section
Emphasize the first 2 - 3 sentences of your Summary (About)
section
LinkedIn summaries (About) allow users NOW 2500 characters to
showcase your search terms or skills to visitors of your profile.
You will
benefit by optimizing this prominent area of your profile.
A summary of at least 40 words is
more likely to show up in search. Be sure to add a little
personality — nearly 87% of recruiters are looking for it!

LinkedIn About (Summary) section
Emphasize the first 2 – 3 sentences of your Summary (About)
section
When visitors show up on your profile, LinkedIn shows only the
first
300 or so characters of your summary (even less on mobile) with
a
“show more” button, which means emphasizing the first two
sentences
are key.
REMEMBER, your profile is not ALL about you! It is HOW you

Building a client facing LinkedIn (ABOUT) Summary section
Start with leading off your (ABOUT) summary with an email address.
Remember only your first-degree contacts can see your email and phone
number.
So if you want customers, recruiters, or clients to contact you make your email
visible at the beginning of your (ABOUT) summary section.
One bonus for this is when people view your profile on mobile it will also be
viewable on your phone.
REMEMBER, your profile is not ALL about you! It is HOW you solve
problems,
About (Summary) section

Questions?
Contact Information
19

Paragraph ONE What you do. Tell your viewer what your position entails.
Summary (ABOUT):
Progressive Business Development and Client Relationship Manager and
Senior Marketer with consistent career growth over 15+ years.
Strategic approach to business development and marketing /
communications including target market analyses to achieve sustainable
competitor advantage;.

Paragraph TWO: successes
Tell the viewer about how you have been successful but show them how
you have helped!
Noted for analytical strength and intelligence to ensure that products and
services are well positioned for success in highly competitive market
environments. Key achievements include: ROI 20% in the first 12months via
strategic marketing, advertising and digital campaigns, successfully
launched new division: Online Retail Store, as well as managed 12 month
digital marketing agency campaign, design and brand agency, video
productions, and other key suppliers

Speak to your viewer in terms of how you solve their problems. Also be sure to
include a call to action, how can they contact you.,
Paragraph THREE: How you will solve problems
Contact me if: You need someone adept at solution selling and integrating
customer needs and change with the strategic direction of an organization.
Diversified industry experience, excellent communication, proven leadership,
penchant for action, and the proven ability to identify and seize opportunities
that have led to the successful creation of new businesses, initiatives, services,
increased revenues and market share. My experience extends across
established organizations, start-ups, and profit and not for profit companies.

LinkedIn profile is not a resume, it is your digital reputation
People spend time on social media you have invest time on LinkedIn
LinkedIn is not a Rolodex of connections it is a 660 million profile search engine
You are ONLY visible to your network and visibility equals opportunity.

Questions?
Contact Information
24

Work Experience
Company Name
Date month and years
Title
And maybe one bullet point

Work Experience
ABC Marketing Company
Client Relationship Manager 2018-2019
Progressive Business Development and Client Relationship Manager and Senior Marketer with consistent
career growth over 15+ years.strategic approach to business development and marketing / communications
including target market analyses to achieve sustainable competitor advantage;.

Work Experience
ABC Marketing Company
Client Relationship Manager 2 2018-2019
Progressive Business Development and Client Relationship Manager and Senior Marketer with
consistent career growth over 15+ years. Strategic approach to business development and marketing /
communications including target market analyses to achieve sustainable competitor advantage;.
Noted for analytical strength and intelligence to ensure that products and services are well positioned for
success in highly competitive market environments. Key achievements include: ROI 20% in the first
12months via strategic marketing, advertising and digital campaigns, successfully launched new division:
Started an Online Retail Store, as well as managed 12 month digital marketing agency campaign, design
and brand agency, video productions, and other key suppliers.
Contact me if: You need someone adept at solution selling and integrating customer needs and change
with the strategic direction of an organization. Diversified industry experience, excellent communication,
proven leadership, penchant for action, and the proven ability to identify and seize opportunities that have
led to the successful creation of new businesses, initiatives, services, increased revenues and market
share. My experience extends across established organizations, start-ups, and profit and not for profit
companies.

Work Experience
HR Director (Human Resource Director | Personnel
Director | Human Capital Management Director)

Work Experience
Company Name
Job Title
Date month and years
Add three paragraphs of what you job was
What your wins were(SARS)
How you will solve a company’s pain points
Add Specialties: 5 to 7 endorsed skills
Request Perfect Summary
.

Work Experience
Current position is one of 5 of the most heavily weighted
search term area on your profile
You must have a current title or you wont show up in
search results
Current title: (Your Specialty) at Additional Resource
Current title: (Your Skill) & Volunteer at Red Cross
Adding your current position, which can get you
up to five times more connection requests.

Recommendations
Request recommendations from your 1st-degree
connections who value your work, services, or
products, such as managers, colleagues, co-
workers, customers, and clients.
Ideally three recommendation should be on your
LinkedIn peofile.
One recommendation from a peer your have worked with
One recommendation from a manager you have worked for.
One recommendation from a VP or higher that you have reported to.

Recommendations
A recommendation is a statement that is written by
a LinkedIn member to recognize or commend a connection, such as a
colleague, business partner, or student.
People who view your profile will often read the
recommendations you've received from your connections to see what
others have to say about your work.
The nice thing about recommendations is it will also extend your
visibility if you have written them for a connection because your
connections connection’s will see them.
If you have skills listed on the job experience for the recommendation
you received it will expand your skill density for that search term.

Questions?
Contact Information
Thank You!
33

Groups

Groups
The average LinkedIn Member only joins __?__ LinkedIn Groups.
Most LinkedIn Members don’t know that they can send a message to
almost any member of shared Groups.
Most users of Tumbler and Instagram spend 20 minutes a day on each
platform
Most LinkedIn Members spend ____ minutes a _____ on LinkedIn.

Groups
Groups - NEW UNLIMITED Free Inmails a month with fellow
group members.
Are you in 100 groups which is the limit on LinkedIn?
Have you adjusted your personal and privacy settings so you
only receive the group emails you want?
Are you searching groups for content posted in the group?

 Follow and Engage with companies
 Select the “follow” button to receive updates, job
openings, and news etc.

Companies
Connect with at Least Three employees! Peer, Mgr, & VP.

Creating a Great LinkedIn Profile
Contact details on LinkedIn.

Creating a Great LinkedIn Profile
BRUCE Bixler
Contact Info
Your Profile
linkedin.com/in/brucebixler49
Websites
 youtube.com/user/BruceBix49 (Bruce's LinkedIn Youtube)
 hobknobery.com/ (Hobknobery LinkedIn Marketing)
 brucebix49.wordpress.com (Bruce LinkedIn Tips and
Tricks)
Phone
 224-221-9700 (Mobile)
Address
Contact me for: VIRTUAL one on one profile enhancements.
REMOTE Sales Navigator Training for groups and companies.
CUSTOM consulting programs for small businesses.
Email
brucebix49@gmail.com
Twitter
 BruceBixler49
IM
 Brucebix49 (Skype)
Birthday
November 9
Contact details on LinkedIn

Contact details on LinkedIn

.
Link for power point
And if you'd like to work with me personally to build your LinkedIn profile you can
find out more about the profile consultations by contacting me by phone 224-
221-9700 or email brucebix49@gmail.com
or by clicking below.
http://www.hobknobery.com/book-online

Questions?
Contact Information
Thank You!
43

Create a Great lLnkedIn Profile Seven Strategies

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