How GTM helps Boondoggle and its clients grow

1. B O O N D O G G L E
U N I V E R S I T Y
Google Tag Manager

2. What is a tag?

3. A tag is a piece of JavaScript code that
marketeers integrate into their web and
mobile sites. In many cases, these tags
collect visitor behavior information.
Tags also can serve functionality, such
advertising, live chat, and product
recommendations.

4. What is Google Tag Manager?

5. …

6. Tag manager is the Google drive
for your tags and pixels:
Once central place where all your data is stored
and where you can work together at the same time

8. GTM for accounts, producers in campaign fase
· Easy and fast way to add tags requested by media agencies for
> ad performance measurement
> retargeting
· No more need to have a html/tech developer change the site, deploy it and test it.
· Just plan or ask a webmaster or go the DIY way.
· Easy to verify if tags are present via chrome Google Tag Assistant plugin
GTM for webmasters
· Easy and fast way to add tags requested by media agencies.
· Easy to verify if tags are present via chrome Google Tag Assistant plugin
· Just publish, no more deploys needed
· Re-useable triggers
GTM for analytics’ enthousiasts
· Easy and fast way to add levels of reporting to Google Analytics
· Wanna test? Do a test!
Why is it interesting?

9. Example briefing
media agency
Always last check by
media agency
(or let them implement
themselves :))

10. Errors we encountered

11. Errors we encountered

12. Good to update your tags and check for
unnecessary tags twice a year.

13. For the real geeks:
Google Tag Assistant recordings

14. Why using tags and tag manager?

15. Scroll tagging

16. Click tagging

17. form fills, submissions
and A/B testing

18. Retargeting

19. Questions I received

20. When should we think about GTM
during a project?

21. Think about GTM
Learn Ideate Make Optimize
Define business goals /
campaign goals / KPI’s/…
Create metrics and
analysis plan
Implement GTM with
Analytics, custom events, …
Add remarketing tags,
Facebook Pixels,… to GTM

22. What to do with access for our
clients?

24. For more questions: GTM team
Davy Claes/
Carl De Mey
Strategic / Tactical
/ Metrics plan
Maarten Van Herck Geert Plessers
Operational / Planning
/ Basic implementations
Technical /
advanced implementations