Lucy from The Residents shares an overview of Influencer Marketing, in this opening session for the Influencing With Integrity event held in Wellington, New Zealand at BizDojo Wellington - 24th October 2017.

1. influencing with integrity
welcome to
this event is made possible thanks to

2. welcome
You’ve made it

3. Hi, I'm Lucy; Follow my journey as I discover
what Wellington and life has to offer - a voyage
through the people, places, & products that
make Wellington the best city in the world.
“A vivacious Wellingtonian captures the
interesting side of the city”
- Annabelle Wilson, Wilson Trollope
Lucy Revill
@theresidents.nz
theresidents.co.nz

5. Inspired By
Wellington
T h e R e s i d e n t s
www.theresidents.co.nz

6. Far far away, behind the word mountains, far
from the countries Vokalia and Consonantia,
there live the blind texts. Separated they live in
Bookmarksgrove right at the coast of the
Semantics, a large language ocean.
Objectives For Today
W h y a r e w e h e r e ?
• Demystify some of the unknowns around ‘influencer’ marketing
• Provide practical advice to you through sharing of learnings and REAL
insights
• Help shape a positive collaborative blogger/influencer culture in
Wellington that is win-win-win - win for blogger/creative/instagrammer
+ win for brand/business + win for audience who enjoy the content)

7. Far far away, behind the word mountains, far
from the countries Vokalia and Consonantia,
there live the blind texts. Separated they live in
Bookmarksgrove right at the coast of the
Semantics, a large language ocean.
Facts about ‘Influencer’
Marketing
W h y a r e w e h e r e ?

8. People Use it Everyday
Source: Marketingprofs.com

9. It’s Growing
Source: Marketingprofs.com

10. Source: Marketingprofs.com

11. …and growing
Source: Marketingprofs.com

12. …and growing…
Source: Marketingprofs.com

13. AND GROWING
Source: Marketingprofs.com