KYKO, an acronym for Know Yourself, Know Others and adapted from Sun Tzu’s The Art of War assists you to generate and develop winning strategies to make things happen. If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained, you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.

1. LAO TZU
• KYKO, an acronym for Know Yourself, Know
Others, and adapted from Sun Tzu’s The Art of
War assists you to generate and develop winning
strategies to make things happen.
• If you know the enemy and know yourself, you
need not fear the result of a hundred battles. If
you know yourself but not the enemy, for every
victory gained, you will also suffer a defeat. If you
know neither the enemy nor yourself, you will
succumb in every battle.

2. KYKO is an integrated model of
personality profile
KYKO combines the wisdom and compatible views of the
contemporary psychologists from 6 schools of personality
theories via psychodynamic, behaviorism, humanistic,
cognitive, biological and trait to predict human
differences

3. KYKO Premises
Human behavior is a function of the genes and
the environment (supported by Biological and
Behaviorism Theory)

4. KYKO PREMISES
Human personality lies in the
continuum of relatively normal and
abnormal (supported by
Psychodynamic Theory).

5. KYKO PREMISES
Human personality lies in the
continuum of relatively assertive and
submissive – (supported by the Need
Theories and Humanistic Theory)

6. KYKO PREMISES
Human personality lies in the
continuum of relatively sociable and
asocial (supported by Needs and
Humanistic Theory)

7. KYKO PREMISES
Human personality lies in the continuum of
relatively cautious and adventurous
(supported by Need Theories and
Humanistic Theory)

8. KYKO PREMISES
Human personality lies in the continuum
of relatively simple and complex –
supported by Stimulus-Response Theory
(Behaviourism) and Stimulus – Gap –
Response (Cognitive) Theory)

9. KYKO PREMISES
No two personalities are alike
even though they are identical
Twins growing up in the same
environment due to genetic
differences (supported by the Biological
Theory)

10. KYKO FIVE DIMENSIONS
KYKO
COMPLEXITY
EGOCENTRIC
SOCIOCENTRIC
SECURITY
SELF ACTUALISATION

11. Inner states
KYKO uses the inner states of the
psychodynamic theory such as need, want,
desire and motive for accomplishing something
for example, a goal, to identify the
psychological traits. It is inclusive of all
psychological traits.

12. Hierarchy of needs
KYKO combines the inner states (Psychodynamic
Theory) with the hierarchy of needs (Humanistic
and Need Theories) to develop its five
dimensions.

13. Supported by the following theories:
• Maslow’s Self-Actualization
• Mc Cleland's Achievement Needs
• Carl Roger ‘s Peak of human development
• Henry Murray’s Needs for Achievement
• Clayton Alderfer Growth Needs
Self-Actualization

14. SELF ACTUALISATION DIMENSION
Measures the magnitude of the need, desire, wants , drive & motives
for
Achievement
Growth
Fulfilment
To find meaning in life
PHYCHOLOGICALLY
ADVANTAGEOUS
PHYCHOLOGICALLY
HANDICAPPED
• Chase after
results
• Responsible
• Trainable
• Enthusiastic
• Seeking
goodness
• Ethical
• Work grudgingly
• Lack
commitment
• Not keen to learn
• Lack initiatives
• Low integrity
• Emotionally
unstable

15. PERSONALITY FACTORS FOR SELF-
ACTUALIZATION
Achievement and Result
Orientation (Mc Cllend and
Murray)
The attitude and driving force for goal accomplishment.
Self-Development and
Growth Needs (Clayton
Alderfer)
The driving force for growing potentials.
Job Passion and Satisfaction
(Maslow)
The motivation to seek satisfaction, fulfillment and work
enjoyment.
Ethics and Moral Values
(Carl Roger)
The motivation and attitude to be ethical and to seek
fairness and justice in extolling goodness.
Intellectual Abilities (Carl
Roger)
The capacity to use intellect and reasoning power to
make sound judgment.

16. Egocentric Dimension
Supported by the following theorists:
•Maslow’s Esteem or Ego needs
•Mc Cllend’s Need for Power
•Henry Murray’s Power needs

17. EGOCENTRIC DIMENSION
Measures the magnitude of the need, desire,
wants , drive & motives for
Power
Image
Status
Dominance
Taking charge
ASSERTIVE SUBMISSIVE
• Take the lead
• Prestige
• Respect
• Opinionated
• Chase after
position
• Control others
• Prefer to follow
• Keep a low profile
• Humble
• Permissive
• Withdrawn
• Submission to
others’ demands

18. Personality Factors of the Egocentric
Dimension
Self-Confidence The belief in oneself.
Mental Toughness The aptitude and the ability to persist, endure and be resilient
and to remain focused in overcoming challenges.
Self-Image The need and desire for respect and recognition.
Dominance The exertion of authority over others.
Taking Charge The desire to direct and take the lead.

19. Sociocentric Dimension
Supported by the following theorists:
Maslow ‘s Love needs
Clayton Alderfer’s Relatedness
Mcllend’ Affiliation Needs
Murray’s Affection Needs

20. SOCIOCENTRIC DIMENSION
Measures the magnitude of the need, desire,
wants, drive & motives for
Affiliation
Love
Care
Comradeship
Belongingness
Social interaction
SOCIAL ASOCIAL
• Teamwork
• Affectionate
• Concern about others’
well being
• Friendly
• Relationship oriented
• Enjoy talking with
others
• Prefer working alone
• Shallow well for feelings
• Lack empathy
• Unconcern about
others’ welfare
• Guarded
• Reserved
Acceptance

21. PERSONALITY FACTORS OF THE SOCIOCNTRIC
DIMENSION
Altruism The propensity to love and care for others.
Affiliation and
Belongingness
The ability to appeal to others and work together as a team.
Warmth The aptitude and ability to build rapport and to make a connection
with others and be likable.
Empathy The ability to put self in the shoes of others.
Affinity The intimate comradeship, close relationship and bonding with
others.

22. SECURITY DIMENSION
Supported by the following theorists:
Maslow’s safety Needs
Murray Materialistic Needs
Clayton Alderfer’s Existence Needs

23. SECURITY DIMENSION:
Measures the magnitude of the need, desire,
wants, drive & motives for
Safety
Order
System
Structure
Precision
Protection
Stability
Regulations
CAUTIOUS ADVENTUROUS
• Rule oriented
• Methodical
• System
compliance
• Detail oriented
• Comfortable with
the status quo
• Dislike red tapes
• Experimenting
• Want freedom
• High risk taker
• Seeking changes and
sensational
experiences

24. PERSONALITY FACTORS OF THE SECURITY
DIMENSION
Safety The need to have a high sense of security and avoidance of
harm and uncertainties.
System Compliance The propensity for adhering to rules and regulations.
Personal Organization The propensity or habit of keeping things orderly and
organized.
Precision The aptitude and ability to be accurate and detail-oriented.
Certainty The need to maintain status quo or be assured of future
outcomes.

25. COMPLEXITY DIMENSION (SIMPLE PERSONALITY)
Supported by the following Behavioristic
theorists:
•Descartes’s Stimulus Response Theory
•Dollard and Miller's Theory of the law of
action (response) and reactions (stimuli)
•Ivan Pahlov's Classical Conditioning

26. COMPLEXITY DIMENSION (SIMPLE PERSONALITY)
Supported by the following Behavioristic
theorists:
•Skinner ‘s Operant Conditioning
•Edward Thornsdike’s Law of Effect and
Law of Exercise
•John B Watson’s Learning Theory

27. COMPLEXITY DIMENSION (Complex Personality)
Supported by the following Social Cognitive
theorists:
•Albert Bandura’s Social Cognitive Theory
•Walter Mischel’s Person Situation Theory (If-
Then)
•Julian Rotter’s Social Learning Theories
Also supported by Genetic and Evolutionary
Theory

28. COMPLEXITY DIMENSION
Measures the magnitude of the need, desire,
wants , drive & motives for
Information
Change Influence
Adaptability
and the use of others for survival, growth
& to satisfy common and personal goals
STATICDYNAMIC
• Inquisitive
• Helicopter vision
• Strategic
• Insightful
• Complicated and
unpredictable
• Lacks
awareness
• Tunnel vision
• Open
• Simple and
predictable
• Naive

29. PERSONALITY FACTORS OF THE COMPLEXITY
DIMENSION
Environmental
Awareness
The aptitude and ability to be alert and well-informed.
Adaptability The aptitude and ability to adjust to people and situations.
Influencing The aptitude and ability to inspire, captivate, mobilize and charm
people to get support
Cognitive
Abilities
The aptitude and capacity to strategize, analyze, anticipate, assess
and adjust to get things done and make things happen.
Information
Dissemination
The aptitude and discretion to disclose, filter and withhold
information.

30. Trait Theory
Contemporary Personality Assessments
Humanistic Theory
Behaviourism
KYKO is developed to address the pitfalls of the contemporary personality instruments.
Psychodynamic Theory
Social
Cognitive
Theory
Biological
Theory
Spear
Snake
Tree Trunk
Wall
Rope
Fan
The contemporary personality assessments use one or two theoretical constructs
to interpret human differences. It is akin to the fable of six blind men of Hindustani
trying to guess what an elephant is like. Apparently, they have many pitfalls such as
limited usage, able to see a partial part of human personality, not inclusive of all
psychological traits, putting a number on the typology of personality, subjective
interpretation of the adjectival descriptors, founder’s bias, inaccurate reporting and
many others.

31. KY
KYKO Personality Profile – An Integrated Model of Personality
Developed from the Six Schools of Personality
By integrating the six personality theories KYKO can see a complete
and comprehensive personality of a person, thus enhancing the
accuracy and authenticity of predicting human differences.
Psychodynamic Theories
Social
Learning/ Behaviourism
(Humanistic/Phenomenological
Theories
Traits
Theories)
Cognitive
Theories
Biological & Evolutionary
Theory

32. POWER OF KYKO
KYKO CAN PREDICT ACCURATELY HOW
YOU THINK, FEEL AND DO AND EXPLAIN
WHY YOU ARE BEHAVING THE WAYS
YOU DO IN A PARTICULAR
ENVIRONMENT

33. FEATURES OF KYKO
Wide usages – A solution provider to address problems caused by
human differences in the education, corporate and public sectors
worldwide.

34. FEATURES OF KYKO
Diverse range of products – cater for different usages and suitable for
individuals, parents, students, and employers from personal to
commercial, and from general to specific industry. Each product is
specifically designed to find solutions to a problem or several problems.

35. FEATURES OF KYKO
Easy to use and interpret - each application comes with a
comprehensive report with graphical illustrations

36. KY
FEATURES OF KYKO
Multiple theoretical construct - incorporated renown personality and
behavioural theories particularly from psychodynamic, social learning,
social cognitive theories, biological, traits and the humanistic schools
of thoughts
Psychodynamic Theories
Social
Learning/ Behaviourism
(Humanistic/Phenomenological
Theories
Traits
Theories)
Cognitive
Theories
Biological & Evolutionary
Theory

37. FEATURES OF KYKO
Free from developer’s bias - by combining the compatible views of the
wisdom of various personality gurus to develop KYKO five dimensions,
the report of the psychometric personality assessment are based on the
interpretation of the group of gurus and are free from founder’s bias.
For example, John pushes his subordinates (High Egocentric) to
produce results (High Self-Actualization).

38. FEATURES OF KYKO
Infinite combination of human typology – By not putting a number on
the typology of personality, human personality is infinite as no two
human beings are alike even though they are identical twins growing
up in the same environment due to genetic differences. Every
human being is unique just like our thumb print.

39. FEATURES OF KYKO
Situational approach - human personalities and behaviours are not
consistent or constant, but are complex and vary with the situations
and across time

40. FEATURES OF KYKO
Calibrated and Validated using The Rasch Model

41. FEATURES OF KYKO
Able to identify and interpret positive and negative traits and qualities
- both positive and negative traits are identified and measured, and
areas for improvements suggested

42. FEATURES OF KYKO
Inclusive of all psychological traits - by classifying human differences
based on their inner states such as desires, wants, needs and
motives, all psychological traits are included

43.  Cost and time savings for Recruitment & Selection
 Higher employees productivity and performance
 Higher quality products & excellent services
deliverables
 Identify & sustain the retention of good employees
 Training & development
 Reduce labor turnover
 Create a better quality corporate culture
 Enhance overall organizational efficiency and
effectiveness
Benefits of KYKO

44. Contact us
Company: Global Profiling Solutions Sdn
Bhd
Contact Person: Bernard, Jason Tan,
Joanne Wong
Website url: www.training.kyko.my
Email: mrcsbt@gmail.com
Hand phone: 0142218335/ 0163834398