Super Mobility Week - MobileCON Thought Leadership - Session Details - From Mobile Apps to Mobile Data: the Natural Evolution of Enterprise Mobility Management Time: Sep. 11, 2014 from 12:00 PM to 12:29 PM Location: Sands Expo − MobileCON Show Floor, Stage 2

1. What’s Next for Enterprise Mobility?
Ben Elliott
VP of Business Development

2. About KidoZen
COMPANY
• Enterprise Mobile App Platform (PaaS)
• Headquarters: Miami, FL
• Development Center: Buenos Aires, Argentina
• Privately Held
WHATWE PROVIDE
• Enterprise Mobile Backend-as-a-Service API
• Mobile SDKs
• Mobile Enterprise Application Center
• HTML 5 Hosting
• Mobile DataVirtualization
• Mobile Data Management
• Mobile Analytics
• Mobile App Prototyper
CUSTOMERS
HIGHLIGHTS
• Large Number of Enterprise APIs
• Public, Private, Hybrid Cloud &
On-Premise
• Access and Manage Enterprise
Data Sources by Applying Security
Policies at the Data Level for
Mobility Management
• 100+ Global 1000 Customers
• Pricing starts at $6k/10M API
Calls/10K Users/200GB Store per
Month

3. Mobile App Platform for the Enterprise
• Enables Backend,
Management and
Lifecycle Capabilities
• Integration with On-
Premise and SaaS
Systems
• Access to Storage,
Logging, Identity
Management, SMS,
Push Notification, etc.
• Public, Hybrid, Private
Cloud
KidoZen
Enterprise
mBaaS
Mobile Data
Virtualization
Enterprise
Mobile App
Center
Mobile
Business
Analytics
Mobile SDKs
Mobile Data
Management
Mobile
Content
Management

4. 25 Partners in 50 Countries
Canada
United States
Australia
South Africa
Taiwan
Philippines
Argentina
Egypt
Kuwait
Saudi Arabia
UAE
Mexico
India
Malaysia
Singapore
Indonesia
China
Europe
Austria
Belgium
Czech Republic
France
Germany
Hungary
Ireland
Italy
Luxembourg
Netherlands
Norway
Portugal
Slovakia
Spain
Sweden
Switzerland
United Kingdom
Russia
Geographic Coverage

5. Agenda
•5 key trends shaping the future of enterprise mobility
• Market forces effecting the trends
• Details of the emerging trends
•Summary

6. Five KeyTrends in Enterprise Mobility
1. The next phase of mobile device management
2. The consolidation of the enterprise mobile space
3. The emergence of 3rd-Gen enterprise mobile platforms
4. Data will be the new currency in enterprise mobile solutions
5. The emergence of the IoT backend services platform

7. The next phase of mobile device
management
KeyTrend #1
Shaping the Future of Enterprise Mobility

8. 5 Forces of Change on the
MDM Market…

9. MDM has Passed its Peak

10. Public Market Performance is Reflective
MobileIron
VMWare

11. NoVenture Funds Are Going into the Space
$0.00
$100,000,000.00
$200,000,000.00
$300,000,000.00
$400,000,000.00
$500,000,000.00
$600,000,000.00
$700,000,000.00
$800,000,000.00
2009 2010 2011 2012 2013 2014
VC Funds Deployed to MDM Platforms

12. Enterprises Realize MDM is not Enough

13. Mobile OS are Including MDM Capabilities

14. As a Result…

15. Emerging MDM/EMMTrends
• Focusing on managing applications & data…not devices
• Emerging MDM vendors being acquired by mobile OS providers
• MDM becomes a commodity enterprise feature of mobile OS
• Traditional MDM platforms expand into new areas:
• MDM for IoT
• Mobile app enablers
• Vertical-focused MDM

16. The consolidation of the enterprise
mobile platform space….
KeyTrend #2
Shaping the Future of Enterprise Mobility

17. 5 Forces of Change Driving
Mobile Platform Consolidation…

18. Enterprise Mobile Platform Market Fragmentation
Enterprise
Mobility
Ecosystem
Mobile
Device
Management
Mobile App
Management
Mobile
Enterprise
App
Platforms
Mobile
Backend as a
Service
Mobile
Testing
Mobile App
Performance
Monitoring
Enterprise
Mobile App
Stores
Mobile App
Distribution
Mobile Client
App
Platforms

19. Most Startups Haven’t Demonstrated
EnoughTraction for a SeriesA-B
0
100
200
300
400
500
600
700
800
900
Seed Round Series A Expansion Later IPOs
Venture Backed Enterprise Software Startup in the last 8 years

20. Successful StartupsAre Able to Raise
Large Growth Rounds
0
200000000
400000000
600000000
800000000
1E+09
1.2E+09
1.4E+09
1.6E+09
1.8E+09
2E+09
Qtr 1 Qtr 2 Qtr 3 Qtr 4 2010
Total
Qtr 1 Qtr 2 Qtr 3 Qtr 4 2011
Total
Qtr 1 Qtr 2 Qtr 3 Qtr 4 2012
Total
Qtr 1 Qtr 2 Qtr 3 Qtr 4 2013
Total
2010 2011 2012 2013
Expansion and Later Stage VC Rounds in Enterprise Mobile
Expansion Later Stage Grand Total

21. IncumbentsAre Entering the Space

22. MDMVendors are Looking for their
Next Phase of Growth

23. As a Result…

24. The Enterprise Mobile Space Consolidates
• Some existing offerings disappear as standalone categories
• MDM expands into the application enablement space via acquisitions
• PaaS vendors expand their mobile backend services and EMM
capabilities via acquisitions
• Best-in-breed enterprise mobile platform startups raise largeVC rounds
to build towards more complete platforms

25. The Emergence of theThird-Generation
Mobile Platform …
KeyTrend #3
Shaping the Future of Enterprise Mobility

26. 5 Forces of Change Giving Rise to the
Third-Generation Mobile Platform…

27. The Enterprise Mobile Platform Space
is About to Consolidate

28. MEAPs Have Outlived their Usefulness

29. Enterprises Love End-to-End Solutions

30. Mobile Solution Requirements are
Getting Broader and More Complex

31. Interoperability of Mobile Backend
Platforms is Becoming a Nightmare

32. As a Result…

33. The Emergence of the
Third-Generation Mobile Platform
• Solutions like mobile app testing, monitoring & distribution become
part of broader platforms
• Enterprise mobile platform startups evolve from best-of-breed into
more complete end-to-end solutions
• Enterprise mobile solutions that haven’t achieved sustainable growth
are consolidated as part of broader mobile app platform offerings
• Two main types of mobile app platform emerge
• Frontend-centric
• Backend-centric

34. Data Becomes the New Currency in the
Enterprise MobileWorld…
KeyTrend #4
Shaping the Future of Enterprise Mobility

35. 5 Forces of Change Increasing
the Importance of Mobile Data…

36. Enterprise Mobile Applications are
Producing LargeVolumes of Data

37. Enterprise Mobile Applications are Consuming
Business Data in UnpredictableWays

38. Auditing and Compliance are Becoming More
Important Requirements of Mobile Apps

39. Mobile Introduces New Data Privacy
Challenges

40. EnterprisesWould Love to Understand
Mobile Users in PredictableWays

41. As a Result…

42. Data Becomes the New Frontier
of Enterprise Mobility
• Mobile app analytics solutions expand into machine learning and
predictive analytics
• The first wave of mobile app auditing solutions emerges
• The industry moves from mobile device management to mobile data
management

43. The Emergence of the IoT Backend
Services Platform…
KeyTrend #5
Shaping the Future of Enterprise Mobility

44. 5 Forces of Change Driving the
Need for IoT Backend Services…

45. Every IoT Startup is BuildingTheir Own
Backend Infrastructure

46. Portability and Interoperability are
Incredibly Challenging

47. IoT StandardsAre Becoming More Relevant

48. EnterprisesWould Like to ExtendTheir
Mobile Investments in IoT Solutions

49. Enterprise IoT Solution Deployments
are Becoming More Mainstream

50. As a Result…

51. The Emergence of the IoT Backend
Services Platform
• The market will produce platforms that enable backend capabilities to
IoT solutions
• Some enterprise mobile platforms will expand into the IoT space
• Enterprise mobile trends will be reinvented in the IoT space
• Device management
• Device & solution testing
• Device & solution monitoring

52. Summary
•The enterprise mobile landscape is changing
•Five trends that will shape the future
• Next-generation MDM
• Consolidation in the enterprise mobile space
• The new 3rd-generation mobile platform
• Data as the new mobile currency
• The IoT backend-as-a-service platform
•It’s happening now!

53. Thank you!
Ben Elliott
ben@kidozen.com
http://twitter.com/#!/benelliott33
http://www.kidozen.com