The front cover of the magazine features an interview subject Hollie Joice looking directly at the camera. The dominant image of Hollie is brightened and contrasted against the black and white background. The masthead uses a large bold font placed behind Hollie. The taglines and subheading provide information on the topic of the interview regarding dieting and mental health. Overall, the front cover follows many conventions of fashion magazines through its bright colors, full-body shot of the model, and direct gaze while also taking a unique approach through Hollie's pose and the topic matter.

1. Ideas and plan for magazine layout

2. • Title ofmagazine:
• I chosethe word ‘contra’for my title becausethe meaning of it meansagainst; opposite and in
my magazine I am talking about social issueswithin the world but also a meaning of
constantly contradicting; itself , trends, culture , fashion , etc.
• Genre of magazine: Fashion magazine
• Topic of doublepage: My double page spread will be an interview with Hollie Joice about the
effects of dieting to mental health and body image, and her own personal struggles with it while
also going touching on the negative effect social media has on women and men alike with their
own body image
magazine introduction/ original draft

3. Reader profileREADER PROFILE OF CONTRA
KEY STATS:
CONTRA MAGAZINE
MALE: 28%
FEMALE: 72%
MEDIAN AGE: 19
STUDENT: 76%
ABC1: 24%
CIRCULATION: 5,000
READERSHIP: 20,000
~ the contra audience have a
loyal relationship with the brand
and completely trust it
~ ‘ I think its very entertaining’
~ “the way it tackles social
issues is very entertaining but
also very informative”
IN THE KNOW
Most of the contra audience are
socially aware of ongoing social
issues than the average reader
and the first to be aware of
social problems in their social
circles
LIFESTYLE
All readers of the are very in the
know when it comes to living a
modern climate friendly diet
and know all the risks to what is
healthy and unhealthy and the
newest recipes that are vegan
and tasty
CULTURE
Contra readers know all
about travel, they know all
about the biggest festivals of
the year and are regularly
updated on less populated
places that are various from
city escapes to island
getaways,
They are 5 times more likely
to visit a country they have
never been before out
magazine reforms them into
eager travelers

4. PRINT VS DIGITAL
For my magazine I wanted to export it as a digital magazine and by doing so I am going to
export it in Adobe After Effects and create is as an animated magazine in which the pages
flip automatically as if it were a real magazine. The reasoning behind going digital is
because it would be more accessible to a younger and larger audience and also is
environmentally aware and cost friendly for such a less popular magazine
As well according to research by freeportpress.com users are more likely to read an article
online then they are if the magazine was print, however spend longer reading an article if
the magazine is print but I feel the solution to this is shorter and more ‘digestible’ content.
I feel as I my magazine is not large enough to be exported as print and that Is one of the
primary reasons why I do not want it to be printed.

5. Magazine ideas/ secondary content

6. I chose these 3 covers to start off with because they accurately represented what my original vision was going for, and all safely
follow the codes and conventions of a lifestyle/culture magazine with all of the celebrities looking directly at the reader to engage
them and a somewhat close head shot of them. From left to right the magazines progress in terms of content on the page and
could hypothesise this is due to the popularity of each magazine e.g, vogue one of the most iconic magazines so it doesn’t need to
rely on having content to sell rather using its feature (Naomi Campbell) to sell rather than actual content such as subheadings and
spots whereas a magazine such as pride can not rely on notoriety and subject to sell and needs content to safely make it sell
however all magazines do take into account their target audience e.g. pride, an LGBTQ ran magazine, would obviously use a queer
person such as Janelle Monáe to sell because they are catering towards their audience and vogue using a fashion icon such as
Naomi Campbell because it is relevant to the magazine itself and with my magazine I wanted to use these as a blueprint on how to
cater as a magazine towards their audience

7. With these 2 magazine covers I wanted to
show a contrast in a minimalist cover and
a profligate cover,
Cosmopolitan is a magazine that very
much follows codes and conventions of a
women’s magazine, very attention
grabbing with the subheadings and bright
colours
Whereas I-D magazine is a magazine that
tends to stray away from typical codes and
conventions and can be regarded as
postmodern in its emphasis on stylisation
at the expense of substance and content
this cover specifically features little to no
content whatsoever which is unusual for a
fashion magazine on the other hand the
cosmopolitan magazine does feature a lot
of codes and conventions. What this has
to do with my magazine however is that I
wanted to show completely 2 different
styles of magazine and somehow find a
way to make my magazine look somewhat
minimalistic but manage to keep a
substantial amount of content

8. Why i chose these 3 images is because when with my double page spread I was talking about body image and my
original idea was to do a sort of satirical image that was a reference to 50’s magazines and their portrayal of the
ideal women (blonde, skinny, married) upholding traditional Christian and family values and how they’ve changed
over the years and why I changed it was because overall wouldn’t fit the overall aesthetic of my genre of magazine
However in terms of codes and conventions what is special about these magazines is that they have a very specific
target audience: women, all these magazines are targeted towards young middle aged women and now codes and
conventions have developed

9. These 2 double pages examples I picked are because they were
2 types of very different aesthetics and are both years apart
from one another. The top raf Simmons double page article is a
very bleak aesthetic and what I like about it is it’s minimalistic
I’m its style and I liked its use of black and white for a modern
magazine it doesn’t conform with typical codes and conventions
and is overall very unique as a double page with its use if 2
images and headers
While the other double page is not as modern what it does
share in common is its minimalism, it features very little content
to work with overall which is quite typical for a double page in
the 50’s they were more used as a visual poster type of image
that a reader would have in their room whereas an interview
type of double page which is most common in modern day
magazines so for a mid-20th century magazine it follows typical
codes and conventions

10. Legal responsibilities of using secondary images
When using content that does not belong to you and is
copyrighted, legally I understand that you must give credit
to the original owner by providing sources and links to the
original images and in which I will below
https://images.app.goo.gl/dWbeubxBvRw77US39 - Vogue
https://images.app.goo.gl/5ZujusMZxSueYz5i6 - esquire
https://images.app.goo.gl/ZTcmCUZfPT45joBu8 - pride
https://images.app.goo.gl/2XYkaGYukN7tVPVz8 Cosmopolitan
https://images.app.goo.gl/SAq7LuKzaX6oqG9E6 ID
https://images.app.goo.gl/n2qKumzPYfG6maEv7 Jackie magazine
https://images.app.goo.gl/A1DNz8Jzw2ya3mAS9 beauty fair
https://images.app.goo.gl/JKyMiVP2ozoy8xgP6 family circle
https://www.dezeen.com/2009/10/08/arena-homme-by-neville-brody/ raf Simmons featurette
http://www.guardian.co.uk/profile/jonsavage Jackie magazine

11. Magazine draft
An improper draft of my magazine using power-point

12. Front coverdraft
masthead
Dominant image
Sellline
Main
sellline
Barcode
OptionA Option B
I chosethis image because I like how direct it is and how
Hollie is looking into the camera, it is very forward and
follows thecodes and conventions
I also really like how sheis positioned her stance could
be regarded as very oppressive it’s like she’s coming
towards the camera and I feel like this is a good way
of addressing the reader without using the typical
feature of looking into the camera, I feel like it
emphasises the direct mode of address however
what I don’t like about the draft is I feel like I could
somehow switch around the placement of the sell
lines and other content to make more room for the
dominant image one thing with my front cover is I
want Hollie to be front and centre of attention and to
take up most of the focus

13. Dominant imageAtricle title
HOLLIE JOICE
Drop cap
Column
HEREISWHERETHE
COLUMN WOULD START
AND THISWOULDGIVEA
GENERALIDEAOFHOW
THEDOUBLEPAGESPREAD
WOULDLOOKLIKE
”pull-qoute”

14. What I like about this image is it’s use of
candid images however it feels too large to
be able to fit on all the body of text I want
to use for my interview and feels to wide. I
like the positioning of the pullqoute and
columns however I would like to change
the article title to be vertical I want it to fit
a sharp and serious tone and as well this
draft doesn’t feel like its consistent with
the front cover

15. Double Page Article Draft
B: How has dieting and weight loss affected your body image and mental health?
H: “At times I’ve really struggled with weight loss” Hollie explains, ”I’ve went through many of periods where
dieting has made me feel really conscious as in I’m not losing enough weight and other times where I’ve felt
really uplifted and positive towards to myself and my overall demeanor is heavily affected by it and has
sometimes clashed with my social life and made me completely out of character”
“There’s been times where I’ve just wanted to recluse myself, hide and avoid all social interaction and times
when I’ve wanted to ‘flaunt’ my progress and wear a crop top on a night out” she pauses for a moment as if to
think “which was very unlike me in a previous life” she looks down and laughs nervously
”however now I'm at a point in my life where I don’t feel the need to get any skinnier, I have definitely pushed
my limit and have had people come up to me concerned a few times because I looked that skinny and pale,
I’ve skipped meals, ate very little and spewed up many of meals that was a very dark period in my life, but the
problem was that I was seeking out for other peoples approval and compliments and wasn’t seeking my own
approval and wasn’t losing weight for myself, if someone would call me fat or overweight that would ruin my
entire week because I would be so determined to eat as little as I could and ultimately the time had come
where I just had enough and was done”
B: “how do you feel social media affects dieting and creates more of a problem than a solution”
H: “social media definitely creates more of a problem than it does solutions and obviously there are some
strong advocates for body positivity but some models blindly preach and advertise ’teas’ not knowing the
harmful affects on the body

16. 0ther options for photos
I really like these images because I like how
u can see the set behind Hollie and it
creates that ‘behind the veil’ effect of it
because I wanted to speak out on social
issues in my double page and I felt like that
and the topic would have correlated
however the reason I didn’t is because I
wanted Hollie to show off her body as an
empowerment message

17. 0ther options for photos
These are also alternates for my double page
I really like these because of the way the
camera is titled and it sort of makes it’s
unprofessional but with my magazine that
wasn’t the tone I was really going for so I
couldn’t use them but both follows C&C by
the direct mode of address of Hollie looking
in the camera however they do not provide
enough room for the other content to exist
as its own specially on a double page

18. Producing my magazine.

19. To start off with my cover of hollie, I
added various filters and layers on top
of the image to make.
Firstly I made the image lighter by
using the hue and saturation tool and
then with a layer mask outlined Hollie
for it just to effect her because the
white background was too bright.
I then added a vibrance filter to also
make the colours brighter Hollie
Then changed the RGB variation with
the curves tool by making reds
brighter so hollies skin looked clearer.
Then with the b&w tool I used that to
make the background b&w then with
the layer mask tool selected Hollie and
made it so it didn't’t effect her so the
background would contrast against
Hollie. I overall made it brighter to
appeal to the codes and conventions
of fashion magazines having a brighter
colour scheme

20. I then added in my masthead in which
I used a large font named ‘birch std’
and the size I used was 360pt
To create the effect of having the
letters behind the dominant image I
used a layer mask and drew It out
with the paint tool on a large feather
density to create a soft edging to the
lettering of the T and R.i then spaced
it correclty

21. For my taglines I used the same font as I did for the
masthead and then for my subheading I used a
different font to create more focus towards it
I also did this in effect with the red to create more of a
focus towards the subheading

22. For my 3 Images here I added in my
subheadings and tested the layout of
them and barcode and now it was a
case of deciding and figuring out what
looked the most stylistic and on theme
but while also keeping enough room
for the dominant image. I wanted it to
have a minimalistic style

23. After finalising on the layouts It was now a case of subtle last minute
details, firstly a girl is a gun, here I am just changing the way it is
positioned for it to be on the left side closer to the edge rather than the
right

24. In these 2 images the change is within the font, I didn’t want
the font to be the same all around the front cover so I
decided to use a font that looked largely different to the one
used for the other tag lines and masthead so it would create
more of a focus towards the subheading
Another detail added is the barcode, I decided to add in the
barcode just as a stylisation feature to make the magazine
seem more realistic just like an actual magazine

25. For my front cover I think it follows quite a lot of codes and conventions for a fashion magazine
To start on the dominant image for fashion magazines the models on the front covers tend to be
in a full body shot to show off the outfit and posed in a friendly way (helps the magazine sell) now
while Hollie is in a full body shot following the codes and conventions her position however is
quite aggressive and forward and this can be taken both ways in my opinion because she is also
looking directly at the camera which is direct mode of address and follows codes and conventions
so i think her stance enhances this direct mode of address and pulls the reader in and I think for
my target audience of young-middle aged women would be intrigued to see a model who typically
doesn’t fit into modern beauty standards to be in such a stance is a fresh new take on fashion
magazines therefore bringing more of an audience in.
Typically a lot of front covers of fashion magazines are shot outside as well however this was shot
in a studio therefore not following C&C
The photo itself also uses high-key lighting in which a lot of fashion magazines do exclusively
against other magazines to create more of a focus and help the direct mode of address of a model.
The colour scheme in my magazine can be regarded as colourful and bright, in editing I
purposefully made the photo brighter and played around with the RGB scales to make reds appear
brighter (for her skin tone) therefore dimming her clothes colours and it creates this heavenly,
cloudy filter on the photo which I think is very unique for a magazine to do however the use of
brighter colours are following codes and conventions of a fashion magazine.
The fashion itself is a street-wear style the model is wearing which is more appealing for a younger
audience because a lot of youth culture is based around hip-hop and r&b which street wear
stemmed from in the 90’s and mainstreamed itself into pop-culture in the 2010’s
The fonts follow a lot of the same fonts other fashion magazines do, bold and big italics and often
front covers features some sort of colour In them in which my magazine does by the red in the
subheading
Overall I think the magazine doesn’t really stray away from any codes and conventions and tends
to follow a lot of them especially for a fashion magazine, it would especially appeal to my target
audience for its unique modern look and sporting a unique non-traditional model I think in a
modern day world this is more appealing and intriguing for a younger , more politically correct
audience to find out what this story is so I think the front cover does an especially good job of
doing so

26. Experimentation
For experimenting I tried around with the colour scheme and
seeing what would look best, I tried making it b&w to match
my double page however I think it would come across less
appealing towards readers and then when it came to changing
the red to the blue I felt as if it didn’t match because I had
already changed the RGB scale for the red to be more
appealing in the image and the blue did nothing to help the
appeal it more contrasted against the image

27. To start off with making my double
cover I added the image of Hollie and
made it b&w originally I had planned
to use another image of Hollie but I
decided to use this one because I
thought when making my article
draft it took a quite serious tone so I
wanted the imagery to reflect that
and that also was why I decided to
make it black and white, I then
added in the vertical letters of her
name and add them to the side.
For the grey and grainy background I
decided to lower the lighting of the
image however I was unhappy with
how it made Hollie look dark so with
the layer mask tool I outlined her
face from the background but also
added a think drawn-out later that
made Hollie look more clearer and
helped create a large contrast.

28. After creating the layer mask
outline I was unhappy with how
rigid and clear it was so with I
wanted to smooth it out and make
it look less “hand” made and more
of a glow type effect radiating of
Hollie. Although a nuance It also
helped create a difference
between the similar grey tones of
the background and her blonde
hair when both next to each other

29. With these 3 images a lot of things were added in…
Firstly, my pull quote, in terms of starting off I wanted to add that in
first because I had previously already made my article draft and new
what quote I wanted to feature in the magazine. the colour in
particular I chose was blue for my pull-quote, I wanted the same type
of style to reflect my front cover hence the font style and both only
have one body of colour. Why I chose blue is to oppose the red I have
on my cover because my magazine name is contra and I wanted to
have themes of contradiction throughout my magazine.
Secondly, I had moved ‘Hollie joice’ down and this is due to the fact
that I wanted the sub header and the title to read as a sentence
starting from bottom to top and I really like that however when it
came to the joice, Hollie it is switched round from traditional italic
reading style (left-to-right) just to throw reader off and adds a style
aspect to it

30. Finally I added my main body of text and because I went for a more
questionnaire style with my main body of text and instead of starting
my Drop cap at the start of it I started it at the beginning of hollies
main speech. I also had to more text on the end of my draft to fill out
the magazine and not have a blank patch at the bottom
In terms of codes and conventions, I feel like the magazine I’ve
created touches and strays from typical codes and conventions of a
fashion magazine, especially for my double page article,
The colour scheme to start, normally for a fashion magazine the
colours tend to be bright and colourful, but I chose for a black and
white scheme now I did this because with colour I think it loses a
sense of style and looks messy, with my double page I tried to create
a modern style to it and I did this because I felt it would appeal
towards a more younger, fashionable audience and not only this it
would’ve been odd in relation towards the articles topic. The title
and font however I feel reflects a modern look which for fashion
magazines is typical for them to have a very modern font famous
examples such as vogue.
For Hollies photo there is a few notes I would like to go over, her
body language, in fashion magazines it is typical for them to be in a
full or mid shot to show different body gestures looking directly into
the camera in which she does or posing in a friendly way
This particular photo of Hollie does not show off Hollie in a particular
stance or friendly gesture therefore not following codes and
conventions however what it does follow is it’s use of high key
lighting which is typical for fashion magazines in particular to rely on
high key lighting to create more of a focus on the model
Overall I feel like my double cover does fit into the category of a
fashion magazine because although it may not follow all typical
fashion codes and conventions this might in turn help drive its
success in doing what other magazines of the genre do not and
create an appeal to its young and impressionable reader base of
themes of honesty and transparency while staying trendy and
transforming

31. EXPERIMENTING
For experimenting for my double page, while there was
not a lot of room for experimenting as to change one thing
would shift the whole style of the magazine while what I
could change was the colour of the pull-quote. So for the
colours I decided to use a neon-green as I thought it would
appeal to a more modern audience and towards my
intended target audience. I tried red to match my front
cover but ultimately decided on blue but then I
experimented in what shade of blue, a darker royal blue to
match the dark red or a lighter blue to create more of a
contrast

32. Production log
26/11/19
Took magazine photos
3/12/19
started PowerPoint and collected all secondary images
6/12/19
put secondary images into PowerPoint and wrote detailed paragraph on them
7/12/19
Created flat-plan
Wrote magazine introduction
10/12/19
Created reader profile
Finalized on a magazine name
11/12/19
Started working on the legal slide
Collected all the links
12/12/19
Started working on front cover
Finished drafted flat-plan for both double page and cover
13/12/19
Started double page article draft
17/12/19
Started and finished print vs digital slide
20/12/19
Added other photo's draft slide to the PowerPoint and completed it
21/12/19
Finished front cover and exported front cover screenshots to the
PowerPoint
22/12/19
Written detailed paragraphs explaining progress on how I completed my
front cover
3/1/20
Started working on double page
5+6+7/1/20
Continued work on double page and finishing article
8/1/20
Finished double page
9/1/20
Experimented with cover and double page
10/1/20
Added experiments and double page work + screenshots into
PowerPoint
Wrote and concluded any unfinished written work for PowerPoint
last check before handing PowerPoint in
14/1/20
Exported front cover and double page into after effects for final product