Personal Brand for Beka Bishop

1. PERSONAL BRAND EXPLORATION
Beka Bishop
ENT119-L 00
October 15, 2019

2. At a very young age, Beka knew she wanted to
be in the music industry. Concerts were a
crucial part of Beka’s upbringing. After she
graduated high school, Beka interned and
worked with many artists which led her to Full
Sail University. In December 2020, Beka will
graduate with a B.S. in Music Business. After
graduation, Beka hopes to use her passions of
music and organization and focus on a career
in artist/ tour management or as a Talent
Buyer.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Agents/Business Managers of
Artists
• General/Operations Manager
• Promotions Manager
Hero Archetype - I am an extremely
“determined and disciplined” woman,
meaning I will get the job done and it will
be done correctly and efficiently. I like to
“overcome challenges” and then later help
others overcome the challenges I have
faced. (Brand Quiz)
Management

4. • DEMOGRAPHICS: 40% Female 60%
male, 25-45 years old, Most located
in CA, FL, PA or Chicago, College
Educated (some with Masters),
Mostly White.
• PSYCHOGRAPHICS: Enjoys music,
organization, and planning; enjoys
living life to the fullest; values work
and family.
• IDEAL AUDIENCE MEMBERS:Sonia
Reza, Recruiter at LN, Sarah
Clement, Recruiter at LN, Tony
Braxton, Hiring Manager at CSC and
Production Assistant for LN
Recruiters & Hiring Managers at Live Nation Entertainment
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Land an entry-level position for an artist or at a venue. Freelance on the
side.
‣ Network with professionals in positions I hope to be in. Practice
management, marketing, planning, and promotional skills for
either the artist or venue. Increase social media presence by 15%
and LinkedIN presence by 15% with endorsements. Take on one
freelance project.
Mid Term: (2027)
• Become a manager for at least one successful artist or have a higher
position at venue. Freelance on the side.
‣ Artist must be signed to a label or have significant presence on
social media (ie blue check mark with consistent feedback from
fans on SM). Venue position should be a managerial position. Have
5 successful freelance projects.
Long Term: (2040)
• Have multiple successful artists/start planning my record label or
management business or have an even higher position at venue/looking
into owning own venue.
‣ At least one artist should be signed to major label. Record label/
management business should have solid plans laid out by the end
of 2040. Higher position at venue should be steps to either owning
or running venue. Have enough money to invest into real estate.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Marketing 90%
Management 70%
Organization 80%
Creativity 65%
SOFTHARD
Spreadsheet Software 50%
Photoshop 10%
Persuasion 60%
Negotiation 60%
SOFTHARD
(Summary Report, 2019)

7. I use my passions for organization,
planning, marketing, and management to
help artists dreams come true and bring
unforgettable tours to concert venues.
PROMISE

8. CREDENTIALS
Work Experience:
• Over 2 1/2 years of experience in
Marketing, Social Media, and
Administrative work
Education:
• Associates in General Studies, Ivy Tech
(2018)
• Music Business, B.S., Full Sail University (Exp. 2020)
Internships:
• BR Management, October 2017-
• Building 429, October 2017- April 2018

9. COMPETITION
Rachel M Lense
Industry Experience:
• Show runner experience with AEG,
Merchandiser experience for
multiple festivals.
Education:
• Current student enrolled Music Business, B.S. at Full
Sail University (2019 graduation?)
Leadership Experience:
• Unknown.
Skills and Proficiencies:
• Microsoft Office - 1 endorsement
• Customer Service- 2 endorsements
• Microsoft Excel - 1 endorsement
Overall Online Presence:
• Less than 100 connections, unknown social media
activity, URL customized, headshot
• Grade: Good, 70 out of 100
Beka Bishop
Industry Experience:
• 2.5 years of marketing, social media, and
administrative work.
• Experience with tour managing, concert
planning, venue booking, and music video
production.
Education:
• Current student enrolled in Music Business, B.S. at Full Sail
University
Leadership Experience:
• Captain of Color Guard in high school
• Planned/managed/promoted a multi-performer concert
in Lafayette, IN
Skills and Proficiencies:
• Organization Skills
• Leadership
• Social Media
Overall Online Presence:
• Less than 100 connections, 1500+ followers on
Instagram, active on many other social media platforms,
URL customized, professional headshot.
• Grade: Average, 53 out of 100

10. COMPETITION
Justin Magaldi
Industry Experience:
• Road Manager for TobyMac, Hollyn
(4 years)
Education:
• Bachelor’s degree, Communications from Adelphi
University
Noteworthy Experience:
• Event Promotor for 2 years for 635 Events
• Interned with ABC Television
Skills and Proficiencies:
• Master Tour - 1 endorsement
• Excel - 1 endorsement
Overall Online Presence:
• 297 connections, unknown social media besides
Vimeo, doesn’t seem to have a website, professional
headshot.
• Grade: Good, 80 out of 100
Beka Bishop
Industry Experience:
• 2.5 years of marketing, social media, and
administrative work.
• Experience with tour managing, concert
planning, venue booking, and music video
production.
Education:
• Current student enrolled in Music Business, B.S. at Full Sail
University
Leadership Experience:
• Captain of Color Guard in high school
• Planned/managed/promoted a multi-performer concert
in Lafayette, IN
Skills and Proficiencies:
• Organization Skills
• Leadership
• Social Media
Overall Online Presence:
• Less than 100 connections, 1500+ followers on
Instagram, active on many other social media platforms,
URL customized, professional headshot.
• Grade: Average, 53 out of 100

11. BRAND POSITION
Managing successful artist/venue
operations with excellence, creativity,
respect, and through hard work.
BEKA BISHOP
Beka grew up attending many
concerts ranging in a variety of music
genres. At a young age, she knew she
wanted to someday have a career
with concerts as a focus!

12. NETWORKING &
MARKETING
Organizations
• Music Business Association
‣ Collegiate Membership
• 33300+ Climbing
‣ Full Sail University
• GRAMMY U
‣ Collegiate Membership
Digital Marketing
• Primary Content: I will share information on my social
media pages about my time at Full Sail, what I am learning,
music recommendations, places I have volunteered/
worked at, and any upcoming projects!
• Primary Tools: FB, Instagram, Twitter- promote myself,
share about my life and experiences, and encourage
others. LinkedIn- to connect with others in the industry
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase music business knowledge;
share about my journey at Full Sail

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking, preferably female, artist manager/venue
manager/ talent buyer/ tour manager with at least 20
years of experience. I would love if mentor is married
and has children because I value balancing family
and work in the future. Search starts in November
2019.
Formal Education
• Complete Music Business, B.S. by December 2020.
Technical Skills
• Accounting for Managers - lynda.com, by May 2020
• Social Media Promotion for Musicians, Artists, &
Engineers- lynda.com, by May 2020
Soft Skills
• Learning Personal Brand- Lynda.com, October 2019
• Negotiation- lynda.com, by May 2020

14. Beka Bishop
You know how many new artists struggle to
manage themselves and create music at the same
time? Well what I do is combine my experience and
education from Full Sail University to help artists become the best they can
be. In fact, one of the artists I helped has become verified on social media and
has over 30k views on his music videos on YouTube. He also just got back
from a national tour; an opportunity he might not have had if he hadn’t hired
me!
“

15. REFERENCES
Blake Whiteley. (n.d.). Retrieved from https://
www.youtube.com/channel/UCLI2yt6EOBIZi71pH_AjYJQ.
Brand Quiz- Kaye Putnam: Psychology Driven Brand
Strategist. (n.d.). Retrieved October 14, 2019, from https://
www.kayeputnam.com/brandality-quiz/
Business Management - Music And Tour Experience
Required Job in West Los Angeles, CA at Blaine and
Associates, Inc. (n.d.). Retrieved from https://
www.ziprecruiter.com/jobs/blaine-and-associates-inc-
a6a7a79a/business-management-music-and-tour-
experience-required-45059df3?
job_id=600faf19258e621926089a61f840d6d9.
Lense, R.M. [Rachel]. (n.d.). Posts [LinkedIn page]. Retrieved
from https://www.linkedin.com/in/rachel-m-
lense-6a7969142/
Live Nation Entertainment. (n.d.). Retrieved from https://
livenation.wd1.myworkdayjobs.com/en-US/LNExternalSite/
job/New-York-NY-USA/Project-Manager---Touring_JR-26706.
Magaldi, J. [Justin]. (n.d.). Posts [LinkedIn page]. Retrieved
from https://www.linkedin.com/in/justin-magaldi-1062b446/
detail/background-image/
Music Business Association. (n.d.). Retrieved from https://
musicbiz.org/
Summary Report for: 13-1011.00 - Agents and Business
Managers of Artists, Performers, and Athletes. (n.d.).
Retrieved from https://www.onetonline.org/link/summary/
13-1011.00
Talent Music Buyer Jobs. (n.d.). Retrieved from https://
www.glassdoor.com/Job/talent-music-buyer-jobs-
SRCH_KE0,18_SAMV.htm