2. The Vision
To ensure that all pupils aged 5 to 19 in state
maintained education in England have the opportunity
to have access to computers and internet connectivity
for education...at home
Jim Knight, Minister of State for Schools and Learners
3. Background
• In June 2006, the Department for
Education and Skills (DfES) asked
industry for proposals on how to achieve
home access for all school age learners.
• In January 2007 Jim Knight
announced Home Access Taskforce to
advise on ways in which home access to
technology could be delivered
• Taskforce commissioned
- Research, modelling and impact
analysis
- Public consultation
- HA proof of concept trials in 37
schools with 3 suppliers
• Final report was issued and pilots are
taking place in two local authorities
before National Rollout
5. The challenge: narrowing the gap
• Approx.1.4 million households lack access to an ICT device and the internet
• Lower income households are most likely to lack home access which
compounds the social exclusion
2005
• Schools often find it difficult to Use by income 2007
build on existing ownership and 100
90
access
% that uses the internet
80
70
• Evidence shows that the speed 60
of take up is reducing in recent 50
40
years
30
• Cost remains a significant 20
10
barrier for many families 0
<£12,500 £12,500 - £25,000 - £37,500 - >£50,000
£25,000 £37,500 £50,000
6. Market segmentation
Eligibles: Ineligibles: Connected:
Those that CAN’T get IT Those that COULD get Those that CAN get IT
and don’t, and so IT but don’t, because and do, but may not fully
require support they don’t see the point realise the benefits
Market
Segmentation
7. Benefits Realisation
Disadvantaged
Funding for equipment
Specific support for
particular needs
Removal of barriers to
access
Benefits for all
Improved educational services
e.g. ‘anytime, anywhere’ learning
Without access but could Increased educational attainment
afford it
Improved parental engagement
Economic benefits
Access to guidance and support
Flexible access to
online services Confidence in suitable, safer home
access equipment
Improved links and
communication Better signposting to services
8. Home Access Programme
The Home Access Programme is:
Citizen focused and demand led;
Based on the principle of choice;
Sustainable and long term, and
Minimises the burden on local authorities and schools
9. The offer
Home Access Grants for low income families
to cover the cost of:
• a computer
• service and support
• 1 years internet access
Approved suppliers who provide these
compliant packages which are designed to
support learning
All supported by Home Access working in partnership with
Local Authorities, schools and colleges, key stakeholders and the third
sector to deliver the educational benefits
10. Customer Journey
Ongoing
Discovery Application Purchasing Learning and
Development
11. Packages for all
All the compliant packages have:
• a computer that’s been pre-set up so its quicker and easier for families to
get started
• technical service and support
• enhanced warranty and re-instatement service
• installed office productivity suite
• pre-set parental controls
• firewall and an Anti Virus package with a 3 year licence
• the award-winning e-safety guide, Know IT All, preloaded onto every
machine
