The case study an integrated campaign created for PROMAX , an electric hair appliances brand, by Badkoobeh Creative Communication Solutions.

1. Promax
CASESTUDY

2. With a suitable and optimized price,Promax
produces electrical personal hygiene products
and has a special place among professional
users due to its high quality. Also, by having a
strong distribution network and post-sale services,
Promax has been able to acquire a relatively fair
share of the market compared to its rivals.
About Brand

3. Challenge ?

4. Despite having a fair share of the market Promax does
not have a suitable place among rivlas.
Raising awareness of the final targets of the brand and
cementing the Promax name Due to lack of having a
specific place in the market, it is probable to lose the
share of targets

5. Audience

6. Final consumers (women and men from 21 to 50)
Hair, makeup and ornaments specialists
Product sellers

7. Communicative Approach

8. Changing the brand’s position to:
product with an extraordinary performance and durable quality

9. Professional tireless

10. Digital activities

12. Viral Video Mother's Day
Professional relentlessly like a mother

13. Influencer

14. Professional events
promax style

15. Afro Event

16. Father Day event

17. Gorilla marketing promax style

18. Gigantic hair dryer

19. Mirror Sticker

21. Exciting jobs

22. Store promotional activities

23. R E S U L T
Results

24. Thank You