SlideShare a Scribd company logo
1 of 41
 
 
Marketing Is Not  A Task
 
Usually High Call Volume
 
 
Mission Doesn’t Matter
Meh.
 
Stopping the spread
Frequently Futile
Loading.... 500k
 
 
 
 
 
Social Media Success Doesn’t Exist
Only 117,000,000 Adults
Platforming
 
75% replies
Know, Like, Trust.
We will get back to you in 79 days.
Hi Mom!
 
 
 
 
Trolls
Our Policy: Hire Awesome
ROI?
R O I ?
The ROI of Being Awesome
 
Spice No Longer For The Old
 
 
 
 

More Related Content

More from BOLO Conference

The Value Exchange from Content to Conversion
The Value Exchange from Content to Conversion The Value Exchange from Content to Conversion
The Value Exchange from Content to Conversion BOLO Conference
 
Snackable & Sharable Content for the Social Age
Snackable & Sharable Content for the Social Age Snackable & Sharable Content for the Social Age
Snackable & Sharable Content for the Social Age BOLO Conference
 
Strategy Isn't Epic Enough
Strategy Isn't Epic Enough Strategy Isn't Epic Enough
Strategy Isn't Epic Enough BOLO Conference
 
Being a Creative Hustler
Being a Creative Hustler Being a Creative Hustler
Being a Creative Hustler BOLO Conference
 
BOLO 2013: The Future of Community Management
BOLO 2013: The Future of Community ManagementBOLO 2013: The Future of Community Management
BOLO 2013: The Future of Community ManagementBOLO Conference
 
The Legal Hot Buttons in Adland...And How to Handle Them
The Legal Hot Buttons in Adland...And How to Handle ThemThe Legal Hot Buttons in Adland...And How to Handle Them
The Legal Hot Buttons in Adland...And How to Handle ThemBOLO Conference
 
Cults, Biker Gangs, Sports Teams
Cults, Biker Gangs, Sports Teams Cults, Biker Gangs, Sports Teams
Cults, Biker Gangs, Sports Teams BOLO Conference
 
Why Display is Getting Better: A Mix of Science and Art
Why Display is Getting Better: A Mix of Science and ArtWhy Display is Getting Better: A Mix of Science and Art
Why Display is Getting Better: A Mix of Science and ArtBOLO Conference
 
Brands Are Becoming Content Creators: So You Should Get In On It, Right?
Brands Are Becoming Content Creators: So You Should Get In On It, Right?Brands Are Becoming Content Creators: So You Should Get In On It, Right?
Brands Are Becoming Content Creators: So You Should Get In On It, Right?BOLO Conference
 
BOLO 2013 3P Track: Is the Juice Worth the Squeeze? Applying Startup Mentalit...
BOLO 2013 3P Track: Is the Juice Worth the Squeeze? Applying Startup Mentalit...BOLO 2013 3P Track: Is the Juice Worth the Squeeze? Applying Startup Mentalit...
BOLO 2013 3P Track: Is the Juice Worth the Squeeze? Applying Startup Mentalit...BOLO Conference
 
23 social and digital services agencies should offer
23 social and digital services agencies should offer23 social and digital services agencies should offer
23 social and digital services agencies should offerBOLO Conference
 
The 8 Wrong Questions Agencies Are Asking About Social Media
The 8 Wrong Questions Agencies Are Asking About Social MediaThe 8 Wrong Questions Agencies Are Asking About Social Media
The 8 Wrong Questions Agencies Are Asking About Social MediaBOLO Conference
 
Baker -- 4P Value Pricing
Baker -- 4P Value PricingBaker -- 4P Value Pricing
Baker -- 4P Value PricingBOLO Conference
 
4Ps of Business Development: Value Pricing
4Ps of Business Development: Value Pricing4Ps of Business Development: Value Pricing
4Ps of Business Development: Value PricingBOLO Conference
 
Baer -- Social Super Forum
Baer -- Social Super ForumBaer -- Social Super Forum
Baer -- Social Super ForumBOLO Conference
 
Martin - Social Super Forum
Martin  - Social Super ForumMartin  - Social Super Forum
Martin - Social Super ForumBOLO Conference
 
Hayden -- Social Super Forum
Hayden -- Social Super ForumHayden -- Social Super Forum
Hayden -- Social Super ForumBOLO Conference
 
Matthews --Mobile Expectations
Matthews --Mobile ExpectationsMatthews --Mobile Expectations
Matthews --Mobile ExpectationsBOLO Conference
 

More from BOLO Conference (20)

The Value Exchange from Content to Conversion
The Value Exchange from Content to Conversion The Value Exchange from Content to Conversion
The Value Exchange from Content to Conversion
 
Snackable & Sharable Content for the Social Age
Snackable & Sharable Content for the Social Age Snackable & Sharable Content for the Social Age
Snackable & Sharable Content for the Social Age
 
Strategy Isn't Epic Enough
Strategy Isn't Epic Enough Strategy Isn't Epic Enough
Strategy Isn't Epic Enough
 
Us & The American Dream
Us & The American DreamUs & The American Dream
Us & The American Dream
 
Being a Creative Hustler
Being a Creative Hustler Being a Creative Hustler
Being a Creative Hustler
 
BOLO 2013: The Future of Community Management
BOLO 2013: The Future of Community ManagementBOLO 2013: The Future of Community Management
BOLO 2013: The Future of Community Management
 
The Legal Hot Buttons in Adland...And How to Handle Them
The Legal Hot Buttons in Adland...And How to Handle ThemThe Legal Hot Buttons in Adland...And How to Handle Them
The Legal Hot Buttons in Adland...And How to Handle Them
 
Cults, Biker Gangs, Sports Teams
Cults, Biker Gangs, Sports Teams Cults, Biker Gangs, Sports Teams
Cults, Biker Gangs, Sports Teams
 
Why Display is Getting Better: A Mix of Science and Art
Why Display is Getting Better: A Mix of Science and ArtWhy Display is Getting Better: A Mix of Science and Art
Why Display is Getting Better: A Mix of Science and Art
 
Brands Are Becoming Content Creators: So You Should Get In On It, Right?
Brands Are Becoming Content Creators: So You Should Get In On It, Right?Brands Are Becoming Content Creators: So You Should Get In On It, Right?
Brands Are Becoming Content Creators: So You Should Get In On It, Right?
 
BOLO 2013 3P Track: Is the Juice Worth the Squeeze? Applying Startup Mentalit...
BOLO 2013 3P Track: Is the Juice Worth the Squeeze? Applying Startup Mentalit...BOLO 2013 3P Track: Is the Juice Worth the Squeeze? Applying Startup Mentalit...
BOLO 2013 3P Track: Is the Juice Worth the Squeeze? Applying Startup Mentalit...
 
23 social and digital services agencies should offer
23 social and digital services agencies should offer23 social and digital services agencies should offer
23 social and digital services agencies should offer
 
The 8 Wrong Questions Agencies Are Asking About Social Media
The 8 Wrong Questions Agencies Are Asking About Social MediaThe 8 Wrong Questions Agencies Are Asking About Social Media
The 8 Wrong Questions Agencies Are Asking About Social Media
 
Baker -- 4P Value Pricing
Baker -- 4P Value PricingBaker -- 4P Value Pricing
Baker -- 4P Value Pricing
 
4Ps of Business Development: Value Pricing
4Ps of Business Development: Value Pricing4Ps of Business Development: Value Pricing
4Ps of Business Development: Value Pricing
 
Baer -- Social Super Forum
Baer -- Social Super ForumBaer -- Social Super Forum
Baer -- Social Super Forum
 
Martin - Social Super Forum
Martin  - Social Super ForumMartin  - Social Super Forum
Martin - Social Super Forum
 
Hayden -- Social Super Forum
Hayden -- Social Super ForumHayden -- Social Super Forum
Hayden -- Social Super Forum
 
Matthews --Mobile Expectations
Matthews --Mobile ExpectationsMatthews --Mobile Expectations
Matthews --Mobile Expectations
 
Yeager -- Curation
Yeager -- CurationYeager -- Curation
Yeager -- Curation
 

Recently uploaded

Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdftbatkhuu1
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurSuhani Kapoor
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaShree Krishna Exports
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in managementchhavia330
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 

Recently uploaded (20)

Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdf
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in management
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 

Stratten-Keynote