Nishat Textile Limited is Pakistan's largest textile company established in 1951. It has modern facilities for spinning, weaving, processing, stitching, and power generation. The company's vision is to be a leading manufacturer of yarn, cloth, and finished textiles. It exports over 90% of its products to markets in Asia, Europe, and North America. With new equipment, Nishat's production capacity for spinning, weaving, and dyeing has significantly increased. The company focuses on quality, competitive prices, and customer satisfaction to maintain its leading position in the industry.
2. GROUP MEMBERS
ATEEQ UR REHMAN
AZHAR NIAZ
ZEESHAN ASIF
JAWAD ALI
KAMRAN
MUNEEB SARWAR
AHMAD RANA
3. INTRODUCTION
Flagship company established in 1951
Most modern biggest composite unit in Pakistan
ISO-900-2000 and IKO-TEX 100 certified
Company’s production facilities comprises, spinning,
Weavings, processing stitching and power
generating.
4. VISSION
To transform the company into a modern and
dynamic yarn, cloth and processed cloth and finished
product manufacturing company that is fully
equipped to play a meaning full role on sustainable
basis in the economy of Pakistan.
5. MISSION
To provide a quality product to the customers and
explore new market to promote sale of company
through good governance and foster a sound and
dynamic team, so as to achieve optimum price of
product of the company for sustainable and equitable
growth prosperity of the company.
6. TEXLITE CAPACITY
20000 new spindles, 100 new air jets looms and
new dyeing plant has increased the existing capacity
of 24000 spindles, 740 looms and dyeing and
finishing capacity of 5 million meters.
The group is the largest exporter of textile products
from Pakistan for more than a decade.
Nishat mills limited exports more than 90% of its
products mainly to the Far East, Europe and United
States.
7. DEPARTMENT
Marketing department
Accounts department
Finance and banking department
Import export and miscellaneous department
Human resource department
10. BUSINESS OPERATION
Spinning
Weaving
Processing
Home Textile
Garments
Power Generation
Nishat Linen
Nishat Hospitality (Private) Limited
11. MARKETING STRATEGIES
The management has hired the competent employees
who are working effectively and efficiently
They use the following sources to identify new
customers:
Internet
Infotex (organized by the software houses at port)
By using personal contacts
EPB (export promotion bureau)
Trade Association’s reports and publications.
12. MARKETING STRATEGIES(cont)
After they have gathered the information, they start
the conversation with the prospects.
They send them e-mail in which they introduce their
organization and different production facilities
available
They give them the different incentives to work with
NML. These incentives may include competitive
prices, better quality, increased satisfaction
13. NISHAT EXPORT
Nishat mills limited are an export-oriented
organization.
Nishat mills limited exports more than 90% of its
products mainly to the Far East, Europe and United
States
50% of their product are export to USA
And other 40 % to Middle east, Russia and France
14. PROCEDURE OF EXPORT
Inquiry from the customer
Reply to inquiry
Price bargaining
Gray procurement sheet
Sales contract
Buyer purchase order
Strike of program
Opening of L/C
Production schedule
Quality control
Stitching schedule
Dispatching
15. STRENGTHS
ISO 9001-2000 and OKTEX 100 certification
Strong security system
High quality product
Latest mechanized machinery
Tremendous market position
Highly qualified and skilled management
Adequate financial resources
Highly motivate workforce
Own power generation plant
16. CONCLUSION
Improvement in quality and production capability
was the main area of concentration.
Market for Yarns and Grey fabrics was diversified to
increase the customer base and reduce dependency
on the Far East.
Nishat has increasing its profitability by working
efficiently, procuring better raw material and most
importantly kept a very close association with its
customers.