Cricket world cup 2019, focus on the cricket world cup, details about ICC, Sponsorship & Broad Casting, team participants & winner

1. MARKETING OF SPORTS EVENTS
PREPARED BY:-
MR. SAMBIT SAHOO
MR. ASHISH KUMAR MUDULI
MR. AMRIT KUMAR DHAL
MR. GIRIJA SANKAR NAYAK
A Special Focus on Cricket World Cup 2019
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2. OBJECTIVE
 Introduction
 What is ICC
 About ICC
 Broadcasting Right
 Sponsorship
 Ticket Pricing 2

3. INTRODUCTION
The ICC Cricket World Cup is the international
championship of One Day International cricket. The event
is organised by the sport's governing body, the International
Cricket Council, every four years, with preliminary
qualification rounds leading up to a finals tournament.
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4. Teams Qualified for the 2019 Cricket World Cup
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6. Where World Cup 2019 was Played
2019 Cricket World Cup Final
was a One Day International
cricket match played at
Lord's in London, England,
on 14 July 2019 to determine
the winner of
the 2019 Cricket World Cup.
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7. What Is ICC (International Cricket Council)
The International Cricket Council (ICC) is
the global governing body of cricket. It was
founded as the Imperial Cricket Conference
in 1909 by representatives from Australia,
England and South Africa. It was renamed
as the International Cricket Conference in
1965, and took up its current name in 1989.
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8. ABOUT ICC
 The ICC is the global governing body for cricket.
Representing 104 members, the ICC governs and
administrates the game and works with our
members to grow the sport. The ICC is also
responsible for the staging of all ICC Events.
 Present CEO is Manu Sawhney and present
chairman is Shashank Manohar.
 Headquarters: Dubai, United Arab Emirates
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9. What is Broadcasting Right in Cricket
● Primary Rights Sale Various cricket
boards and ICC often sell the rights
first to a primary broadcaster who
may later resell those rights to
other streaming or broadcast
partners in territories where the
original broadcaster has no
presence.
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10. How Broadcasting Happens in ICC World Cup
In the 1980s, you just saw one side of the field per over. Today, World Cup cricket broadcasting
means 360-degree coverage.
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11. Who get Broadcasting Right on TV
● Viewers can watch ICC World Cup
2019 matches Star Sports to broadcast live
coverage of ICC Cricket World Cup 2019 in
India. ICC awarded Star Sports the global
broadcast rights for all ICC Events 2015-
2023.
● In Bangladesh on Gazi TV (GTV),
Maasranga & BTV TV Channels. Willow
TV and Sky Sports Cricket have TV
Rights in the United States to telecast live
ICC Cricket World Cup 2019.
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12. Cricket World Cup Ad Revenue
● Star India was sold 80% of its advertisement inventory for the World Cup
● signing up more than 40 top advertisers, including PhonePe , OnePlus , Havells,
Amazon, Dream11, MRF Tyres, Coca-Cola, Uber, Mondelez, Oppo, Philips , Ceat
Tyres and ICICI Lombard, according to the broadcaster.
● Broadcaster expected revenue was - ₹1,200 crore through television advertising
& additional 300crore from video streaming platform Hotstar
● If India played the finals Star would have charged ₹25-30 lakh per 10 second
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13. Contd….
● World Cup match has about 5,500 seconds of total ad inventory but during the final,
depending on the demand, Star can load up to 7,000 seconds of inventory
● India-Pakistan game always being one of the must-watch games of the tournament
● Star was charging ₹25 lakh for 10 second ad slots during the match, up from ₹16-18
lakh for other India games
● With about 5,500 seconds of total inventory, Star was expected to generate as much
as ₹100 crore from the India-Pakistan match alone
● A ten-second slot on Star Sports network for the other India matches prior to the
semi-finals stage was costing between ₹ 10 lakh and ₹ 12 lakh. For the non-India
games the cost comes down to ₹ 6 lakh to ₹ 6.5 lakh.
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14. Other Media Rights
● Audio Rights
● In-Flight Rights
● Data Rights
● News Access Rights
● Archive Rights
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15. What is Sponsorship
Sponsoring something (or someone) is the act of supporting an event,
activity, person, or organization financially or through the provision of
products or services. The individual or group that provides the support,
similar to a benefactor, is known as sponsor.
Advertising that seeks to establish a deeper association and integration
between an advertiser and a publisher, often involving coordinated
beyond-the-banner placements.
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16. Who Sponsor the World Cup 2019
The ICC's global partners include
carmaker Nissan Motor Co. Ltd,
Smartphone maker Oppo Co.
Ltd, MRF Tyres Ltd and Emirates
Airlines, which are estimated to
be paying about $6-8 million a
year.
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17. Sponsors Overview
● The ICC believes in long-term relationships offering partner brands
opportunities to connect with our fans through the popularity of ICC cricket
events.
The key rights and benefits for brand partnerships include:
● TV broadcast, digital and social media integration
● Marketing rights / use of ICC marks
● Signage and in-stadia branding
● Tickets and hospitality
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18. Contd….
● Right to implement consumer promotions
● Product exclusivity
● The ICC offers different levels of partnerships tailored to suit the brand marketing
strategy of international and regional sponsors. The partnership packages are
structured across different tiers, each aimed at helping deliver the brand’s
investment.
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19. The Current ICC Partners are
● GLOBAL PARTNERS
Nissan (8year)
OPPO
MRF Tyres
Booking.com
Emirates
● $6-8 million a year
● OFFICIAL PARTNERS
MoneyGram
Bira91
Uber
Coca-Cola
Star Sports
GoDaddy
CATEGORY PARTNERS
Hublot
Wolf Blass
Royal Stag
UBP
Thatchers
Veuve Clicquot
Dream11
Gaames
Golootlo
Britannia
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20. ICC Cricket World Cup 2019 Commercial Preview: Every
Team, Every Sponsor, Every Broadcaster
Afghanistan:
Captain: Gulbadin Naib
Kit supplier: Tyka
Sponsors: Amul
Australia
Captain: Aaron Finch
Kit supplier: Asics
Sponsors: Alinta
Energy, Toyota, Weet-
Bix, Bet365,
Specsavers, Albion,
Kookaburra, Masuri, MJ
Bale
Bangladesh
Captain: Mashrafe Mortaza
Kit licensee: Sports and
Sportz
Sponsors: Aamra, Soul Up,
Unilever, GTV, Brac Bank,
Fresh Drinking Water, Pan
Pacific Sonargaon
England
Captain: Eoin Morgan
Kit supplier: New Balance
Sponsors: NatWest, Kia,
Royal London, Specsavers,
Vitality, Hardy’s, Greene
King, Rubicon, Veuve
Clicquot, Barrington, TM
Lewin, Jewson
India
Captain: Virat Kohli
Kit supplier: Nike
Sponsors: Oppo,
PayTM, Star Sports,
Pepsi, Hyundai, Jana
Small Finance Bank
New Zealand
Captain: Kane Williamson
Kit supplier: Canterbury
Sponsors: Sky Sport, Pitch,
ANZ, Ford, Accor Hotels,
Burger King, Caltex, Dynasty,
Gillette, GJ Gardener, Hertz,
TAB, RadioSport, Powerade,
Monteith’s, Les Mills 20

21. Contd….
Pakistan
Captain: Sarfaraz
Ahmed
Kit supplier: AJ Sports
Sponsors: Pepsi, Ten
Sports
South Africa
Captain: Faf du Plessis
Kit supplier: New
Balance
Sponsors: Standard
Bank, Momentum,
Sunfoil, KFC, Caste
Lager, Powerade,
Bidvest, Ticketpro,
SuperSport, Bitco, Coca-
Cola, Virgin Active, SABC
Sport, Kemach JCB
Sri Lanka
Captain: Dimuth
Karunaratne
Kit supplier: Masuri
Sponsors: Dialog,
Sony Pictures
Networks, MAS, Kent
Water Purifiers,
Huawei, Coca-Cola,
Classic TravelWest Indies
Captain: Jason Holder
Kit supplier: BLK
Sponsors: Sandals,
Colonial, Betway, Blue
Waters, Kookaburra,
Masuri
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22. Ticket Prices Offered by ICC are as Follows:
• 80,000+ tickets at £20/ ₹ 1565
• 200,000+ tickets at £50/ ₹ 3911 or
less
• Child tickets at every match,
starting from £6/ ₹ 469
• The family of four for £52/ ₹ 4068
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23. Reference
● http://www.sportspromedia.com/analysis/icc-cricket-world-cup-2019-tv-rights-sponsors
● https://aksharit.org/2019/05/29/icc-cricket-world-cup-2019-sponsors-brand-partners-associations/
● http://www.socialsamosa.com/2019/06/icc-cricket-world-cup-2019-sponsors-commerical-partners/
● https://www.livemint.com/industry/media/india-s-world-cup-exit-may-cost-star-sports-up-to-15-crore-
1562870119760.html
● https://economictimes.indiatimes.com/news/sports/how-the-broadcast-of-icc-cricket-world-cup-has-
changed-over-the-past-four-decades/articleshow/70207995.cms
● https://www.icc-cricket.com/about/partners/broadcasters/official-broadcasters-list
● https://www.exchange4media.com/world-cup-2019-news/ad-rates-soaring-for-this-world-cups-first-
indo-pak-game-97404.html
● https://en.wikipedia.org/wiki/2019_Cricket_World_Cup
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