In this power-packed presentation, delve into the trend of AI voice search, an emerging digital trend that is reshaping the way consumers interact with technology and brands. Uncover the impact of AI voice search on consumer behavior and explore how it presents opportunities for marketers to enhance their strategies.

1. BY: ASHNA BHATLA
AN EMERGING DIGITAL TREND
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2. • Uses artificial intelligence to enable users to interact with
devices and virtual assistants through voice commands.
• It is powered by machine learning algorithms, where the
voice search systems interpret the voice data from the users
and provide relevant information or perform required tasks.
• Some examples of AI Voice-activated devices are Amazon
Alexa, Google Assistant, and Apple's SIRI.
• Based on statistics, as of 2023, experts predict that the
number of use of digital voice searches would reach 8.4
billion (TechCrunch).
• This trend has seen a staggering rise post the pandemic due
to the world turning digital and the rise of AI.
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3. AMAZON ALEXA APPLE SIRI
GOOGLE ASSISTANT MICROSOFT CORTANA
Businesses can leverage Alexa to create
voice-activated skills and engage
customers with personalized brand
experiences, offering product information,
promotions, and seamless shopping.
Siri involves optimizing websites and content
for voice search, providing voice-based
customer support, and exploring voice-
activated advertising opportunities within
the Apple ecosystem.
Enhances SEO for voice search,
enabling businesses to deliver voice-
based ads and reach a broader
audience through voice interactions.
Cortana allows businesses to optimize for
voice search, provide voice-assisted
customer service, and explore voice-driven
advertising strategies for Windows users.
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4. • Increased Customer Spending - Since the introduction of AI Voice Search,
consumer spending was significantly increased. For instance, the average
consumer's spending on Alibaba increased by 15% as a result of adopting their
voice search device Tmall Genie which was also connected to their app's search
engine (Papers).
• Enhanced Customer Experience - Businesses that adopt online AI voice search
can improve the overall user experience by providing accurate and relevant
information through voice-activated assistants. This would lead to increased
customer satisfaction and loyalty.
• Increased convenience and access to instant information - AI Voice Search
provides a hands-free way for consumers to get access to any information at
any time, which has led to increased adoption of this digital trend.
• Transformed Online Shopping - The emergence of AI Voice Search has caused
people to shop more frequently online. Moreover, voice-based online shopping
was projected to reach $40 billion in 2022 (Voicy). 4

5. Search Engine Optimization Updated on voice search trends
Leverage voice commerce
Incorporate voice in branding
Focus on user context
Optimize content for long-tail keywords
and natural language queries to match how
users speak when using voice search,
improving discoverability and ranking on
voice assistant devices and online engines.
Stay informed about the latest keywords
and trends in AI voice search technology
and consumer behavior to adapt
marketing strategies and content to
changing user preferences.
Understand user intent, preferences, and
context to deliver personalized and
relevant voice search results, ensuring a
positive user experience and building
brand loyalty.
Develop a unique and memorable voice for
AI assistants representing the brand to
enhance brand recognition and create a
consistent experience across voice
interactions online.
Implement voice-enabled shopping
experiences and voice-activated
transactions to capitalize on the growing
trend of voice commerce and facilitate
convenient purchases.
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6. • TripAdvisor's aim was to maintain engagement post the pandemic when travel plans were at a halt and
customers were not willing to spend, by improving customer experience and increasing touchpoints.
• TripAdvisor launched two voice assistant campaigns on Alexa and Google Assistant for Orlando and Abu
Dhabi. These campaigns targeted users in their homes, where they spent most of their time post the
pandemic and were able to use their voices to search for trips online.
• Users engaged in a conversation with the voice assistants and interacted with itineraries. The experience
was designed to be seamless and convenient for users.
• They made use of website integration where the voice assistants provided content from TripAdvisor's
website, including reviews, allowing users to access information in a new and personalized way.
• The campaign was a success, with users spending over 4 minutes on average engaging with them and
answering approximately seven prompts. The Visit Orlando campaign saw a combined engagement time
of 450 hours, and the Abu Dhabi campaign saw over 1,300 hours of engagement.
• TripAdvisor also won the Drum Award for "Most Effective Use of AI/Machine Learning" as recognition for
the success of these voice search campaigns.
(Insider Intelligence) 6

7. • Walmart partnered with Google to implement voice-enabled grocery shopping through Google
Assistant-powered platforms, including smart speakers, displays, smartphones, and smartwatches.
• The collaboration leveraged voice search to enhance the e-commerce experience for Walmart's
customers.
• They could just ask Google Assistant to “Hey Google, Add products to my Walmart cart".
• Walmart's focused on conversational commerce as their strategy and explored the impact of
conversational AI through voice search on e-commerce and integrating voice AI with its other platforms.
• The aim was to create an exceptional experience for customers, providing them with more than just a
shopping transaction through the Walmart app.
• Therefore, Walmart was able to redefine the shopping experience by using AI, allowing customers to
select products based on their specific needs without human interaction and just using their voice.
• For Walmart, AI Voice search offered convenience and speed to the customers, increasing their customer
satisfaction in comparison to using the traditional search methods on their smartphone devices.
(CNBC)
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8. AI-based Voice Search is an emerging digital trend, and with the
continuous power of AI taking over the world, it would continue to see
increased demand with companies implementing this trend in their
operations and strategic marketing. This trend has emerged as a
response to people's desire for instant information and the convenience
of multitasking in our modern world. The rapid adoption of smart
devices like iPhones, Android phones, smart speakers, and virtual
assistants (such as Siri, Alexa, Cortana, and Google Home) has increased
the popularity of voice search, changing the way people interact with
technology and conduct online searches while allowing brands to use
these voice search assistants to boost their marketing efforts.
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9. • https://techcrunch.com/2019/02/12/report-voice-assistants-
in-use-to-triple-to-8-billion-by-2023/
• https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3480877
• https://www.voicy.ai/voice-search/
• https://www.insiderintelligence.com/content/tripadvisor-ai-
implementation-cx
• https://www.cnbc.com/2019/04/02/walmart-and-google-to-
offer-voice-activated-grocery-shopping.html
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