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Social Proof & Leveraging Consumers Power
- 1. www.linkedin.com/company/psydro Social Proof and Leveraging the Power of Consumers Justin Clarke // Psydro // @psydrouk
- 2. What is Social Proof? @psydrouk #brightonseo
- 3. It is when human beings follow the actions of others to assume the right decision @psydrouk #brightonseo
- 4. This behaviour is also seen with animals @psydrouk #brightonseo
- 5. Muzafer Sherif social psychologist This Photo by Unknown Author is licensed under CC BY-NC-ND @psydrouk #brightonseo
- 6. He developed techniques for understanding social processes, particularly social norms and social conflict @psydrouk #brightonseo
- 7. In 1935 he conducted an experiment on conformity @psydrouk #brightonseo
- 8. He realised that people may be influenced by suggestion @psydrouk #brightonseo
- 9. The experiment was based on the autokinetic effect @psydrouk #brightonseo
- 10. Alexander von Humboldt Famous Explorer @psydrouk #brightonseo
- 13. 2 to 6 inches @psydrouk #brightonseo
- 15. Proof that participants changed their estimates to match the group @psydrouk #brightonseo
- 16. Asch Conformity Test @psydrouk #brightonseo
- 17. By Source (WP:NFCC#4), Fair use, https://en.wikipedia.org/w/index.php?curid=37729516 @psydrouk #brightonseo
- 18. By Fred the Oyster, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=36619962 @psydrouk #brightonseo
- 19. Genuine participant would always answer last @psydrouk #brightonseo
- 20. When the actors selected an answer, which was clearly incorrect. The genuine participants followed suit 32% of the time. @psydrouk #brightonseo
- 21. Over 12 critical trials, 75% of participants conformed at least once and 25% never conformed. @psydrouk #brightonseo
- 22. When the participants were asked to answer with no group pressure less than 1% provided the incorrect answer. @psydrouk #brightonseo
- 23. R, & Smith, P. B (1996) recorded that group size was also a factor in that the larger the group the larger the conform rate % @psydrouk #brightonseo
- 24. As in the name the Asch Conformity Test, was designed to illustrate the impact of Conformity which is a type of Social Influence. @psydrouk #brightonseo
- 25. Normative Influence Wanted to be liked and accepted within the group @psydrouk #brightonseo
- 26. Informational Influence The groups choice is correct as they believe they have more accurate information. @psydrouk #brightonseo
- 31. You need to see the good, average and bad reviews to make an informed choice @psydrouk #brightonseo
- 32. Reviews need to be genuine and a correct representation of the facts @psydrouk #brightonseo
- 33. Reviews need to be seen from varied sources, not just one @psydrouk #brightonseo
- 34. The more people liking the product or service the more weight this will have @psydrouk #brightonseo
- 35. Some recent statistics… @psydrouk #brightonseo
- 39. Psydro is a community of consumers who place reviews @psydrouk #brightonseo
- 40. Designed to be fun and encourage engagement with Gamification @psydrouk #brightonseo
- 41. Regular competitions are also run to generate engagement @psydrouk #brightonseo
- 48. Review quality is important @psydrouk #brightonseo
- 49. Quality reviews create a better user experience for the consumer and merchant alike @psydrouk #brightonseo
- 81. Want a piece of the action? @psydrouk #brightonseo