31 May 2023 - Mark Barcham from Merkle Aotearoa presented to the SFWelly - Salesforce Wellington trailblazer community user group on the importance of backing up your Salesforce data and choosing the correct solution for your company. One size does not fit all!

1. The admin’s guide to backups
Wellington Salesforce user group
Presented by Mark Barcham, Merkle Aotearoa

2. 2
Let me introduce myself
Senior Consultant (Managed Services)
Merkle Aotearoa
25+ years SysOps experience
7 years in Salesforce ecosystem
2 years consulting experience
Contact me:
mark.barcham@merkle.com
+64 27 215 7704
https://www.linkedin.com/in/mark-barcham-bb66414a/

3. Scenario
The “Oh %#&*” Moment

4. 4
Questions
Have you ever experienced a data loss or corruption?
Do you have a backup and restore solution in place?
If so, have you tested the restore process in the last 12
months?

5. 5
By the numbers
88%
53%
69%
Do not have a comprehensive backup & recovery
strategy
Are unprepared for a data loss or corruption event
Do not believe backups are their responsibility
Source: OwnBackup State of Salesforce Data Protection 2020 Annual Report

6. 6
Why do we need Backups?
Shared Responsibility Model
CLOUD SERVICE
PROVIDER
Security of the cloud
• Configure, manage and secure
applications
• Network controls
• Host infrastructure
THE CUSTOMER
Security in the cloud
• Data
• Endpoints (devices)
• Account access and
management

7. 7
Causes of data loss

8. 8
Why are Salesforce restores complicated?
▪RecordId is unique
▪Cascade Delete
▪Master/Detail and Lookup Relationships
▪Automation (triggers, validations, workflows etc)
500 Accounts
Parent Record
1500 Contacts
Child Record
2000 Opportunities
Child Record
~ 4000 records
Affected by Cascade Delete

9. 9
RPO and RTO
Considerations for RPO:
• How often data changes
• How much data are you willing to lose
• Required frequency of backup

10. 10
Backup types
Data refers to all of your records, including accounts, contacts, leads,
opportunities, cases, custom object records, files, content, knowledge
and chatter.
Metadata refers to all of your configuration settings, such as custom
fields, page layouts, reports and dashboards, email templates, and
custom code like apex, visualforce, LWCs and aura components.

11. 11
Minimise your loss
What do you need to backup?
▪ Some objects have high churn and don’t add value for backing up (e.g
history tables, logging records, etc)
▪ Backing up these types of objects can add to backup time for little value
▪ Don’t forget crucial sandboxes
Frequency is important
▪ Weekly / Daily / Hourly?
▪ Consider critical objects, e.g. Cases, Custom Financial Records, Leads,
Accounts etc
▪ Dependent on your RPO - these can be different across objects
▪ Schedule at an appropriate time

12. 12
AppExchange:
what’s out
there?

13. 13
Considerations
▪ Premium vs Cost – like insurance, the cost of a backup solution
is considered a premium to offset these costs:
▪ Labour costs, revenue and productivity losses, non-compliance.
▪ Irretrievable data loss: reputational damage
▪ Recoverable data loss: wasted labour, unachievable work (downtime),
task reassignment
▪Data residency: Offsite and Independent
▪Data encryption
▪Ease of use
▪Support plan
▪Availability (24*7)

14. 14
Considerations
▪Product features
▪Pricing model
▪Managed packages
▪Knowledge
▪Integrations
▪Ability to disable automations
▪Permissions and licencing

15. 15
Restore testing scenarios
1. Changed Field Value
2. Removed Field Value
3. Child Record Deletion
4. Parent Record Deletion
5. Field Deletion
6. Picklist Value Change

16. 16
Let’s Discuss

17. THANK
YOU
mark.barcham@merkle.com
+64 27 215 7704