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PRACE NAUKOWE UNIWERSYTETU EKONOMICZNEGO WE WROCŁAWIU nr 206
RESEARCH PAPERS OF WROCŁAW UNIVERSITY OF ECONOMICS
Advanced Information Technologies for Management – AITM 2011 ISSN 1899-3192
Intelligent Technologies and Applications
Zbigniew Twardowski*
CONSORG SA, Chorzów, Poland
Jolanta Wartini-Twardowska*
University of Economics, Katowice, Poland
Stanisław Stanek*
General Tadeusz Kosciuszko Military Academy of Land Forces in Wroclaw, Poland
A DECISION SUPPORT SYSTEM BASED
ON THE DDMCC PARADIGM FOR STRATEGIC
MANAGEMENT OF CAPITAL GROUPS
Abstract: The aim of the paper is to present the findings and practical outcomes of research
on DSS capable of supporting the consolidations process in management of capital groups.
The article presents an original approach to both the design and processing of distributed data
acquisition system designed for strategic management, as well as an original approach to the
use of such solutions to support strategic decisions for capital groups. The final section of the
paper describes the implementation of the financial consolidation support system in capital
groups, which is the most recent application of the concept presented.
Keywords: DSS, capital groups, consolidation process, Data-Dialog-Modeling-Communica-
tion-Creativity paradigm, hybrid architecture.
1. Introduction
The classic approach to the consolidation of financial reporting focuses on serving
the financial statements and stock market reports. The growing importance of groups
in shaping the competitive position of enterprises, especially on international mar-
kets, fundamentally changes the expectations for the information obtaining in the
process of financial consolidation. We have observed a rapid growth of demand for
information in support of strategic decision-making processes related primarily to
the increase in market value of the group [Wartini-Twardowska, Twardowski 2010].
An important source of such information are the effects of simulations of consoli-
dated financial results capital groups. While multi-dimensional simulations in the
form of financial projections and sensitivity analysis are well known to the manage-
*
e-mails: ztwardowski@consorg.pl; j.wartini_twardowska@ue.katowice.pl; stan_stanek@neos-
trada.pl.
A decision support system based on the DDMCC paradigm 193
ment of capital groups, the simulation of results depending on the structure of own-
ership relations in the group is a quite new approach. So, the purpose of this simula-
tion is to observe the consolidated financial results of the parent company in relation
to the structure of ownership relations of subsidiaries and associates, and accepted
methods of consolidation. The final assessment of consolidated results is performed,
in many aspects among others from the point of view of the group profitability, li-
quidity or long-term debt structure [Wartini-Twardowska, Twardowski 2009]. As
a result, the information was obtained to support the improvement of the structure of
the group within the adopted strategy of the parent company.
Making such decisions is impossible without the use of modern data processing
technology and, based on expertise, models of consolidation. The article presents an
original approach to both the design of distributed data acquisition and processing
systems (based on Data-Dialog-Modeling-Communication-Creativity paradigm), as
well as an original approach to the use of such solutions to support strategic decisions
in capital groups. On the one hand, we apply multi-variant simulation of consolidated
financial results of the group, and on the other, we use opportunities of processing,
viewing and presenting of the information offered by Business Intelligence Systems.
The proposed system architecture has been developed in the company CONSORG
SA for six years. Implementation of this solution in Polish capital groups allows for
the improvement of solution architecture as well as of implementation methodology.
At the same time, the performed implementations create the basis of theoretical con-
siderations verification carried out in cooperation with research units.
2. The basic process (problem definition)
The basic process of consolidation, under the proposed approach, includes ten major
phases (see Figure 1). Control of the task within each phase is supervised by “work
flow module”, which is responsible for monitoring of the progress of the process.
The consolidation of entities (subsidiaries and associates) forming the current
and future capital group (phase 2) is defined as a part of the defined task set. The
collection must consist of at least a set of companies (subsidiaries and associates)
to be consolidated according to the rules set by the IAS and IFRS (s1, s2 s3 and s5,
s6). Then User (parent of the entity), on the basis of a predefined set of firms, creates
subsets of the capital group: G1, G2 and/or G3 (see Figure 2).
These subgroups may include companies which are not covered by the statu-
tory obligation of consolidation. They are created only in order to observe financial
results of such subgroups and assess their impact on the outcome of parent of the en-
tity. Another milestone in the process is to support users in balancing intercompany
transactions (of course the previously defined subgroups). To be effective, such a
reconciliation must be carried out practically in real time. All intercompany transac-
tions should be balanced by the subsidiaries, and during the process the parent acts
only as an observer and arbitrator. The key role in coordinating the reconciliation
Access via CEEOL NL Germany
194 Zbigniew Twardowski, Jolanta Wartini-Twardowska, Stanisław Stanek
V
The generating of the
automatic consolidation
eliminations
and adjustments.
VI
The processing/
refreshing of the data.
VII
The verification of the
correctness and appropriateness
of the eliminations and
adjustments generated.
IX
Any necessary
manual entries.
X
The preparing of the
consolidation documentation
for individual entities.
XI
The generating
of the annual
report.
IV
3. The verification of the inter-
-company transactions – check
lines, control summaries and
additional control reports.
1. The verification of the
individual financial data
suspense reports. 2.Processing
VIII
‘Financial statements’
and ‘Explanatory
and additional notes’
reports.
II
1. The setting up of
a new consolidation
task
2.The entering of
foreign exchange
rates (see below).
III
2. Typing in
and reconciling
the inter-company
transactions.
1. The entering of the
individual entity
financial data using
the web-based portal.
1. The importing
of the data by means of
Desk Studio.
OR
I
Administrative
processes
Figure 1. The basic process of consolidation
Source: CONSORG SA.
s
s P
PE
En
n
P
PE
En
n
S
S 5
5
S
S 6
6
S
S 1
1
S
S 2
2
S
S 3
3
G1 G2
G3
S
S 4
4
G
PEn – parent of entity, sPEn – parent of entity of subgroup, G – multi level capital group (consolidated
according to the rules set by the IAS and IFRS), G1 – subgroup, G2, G3 – the subsets created especially
for management control financials of capital group
Figure 2. Select the entities that will be consolidated in a given period
process of the intercompany transactions is played by a workflow module. The pri-
mary function of the workflow module, at this stage, is creating news on an ongoing
basis for all participants in the process about progress of mutual balancing of intra-
group transactions. Such information shall be provided through the so-called “mech-
anism of control lines” on the screen of each user. Special reports available to the
parent of the entities allow the analysis of all intra-group transactions and diagnosing
A decision support system based on the DDMCC paradigm 195
the causes of detected discrepancies. This phase is terminated by the parent by clos-
ing access to editing of data for subsidiaries and associates. The next important step
in the process of consolidating the financial results of the group is the automatic
eliminations of intercompany transactions and reclassifications. Eliminations and
reclassifications are based on the “eliminations model” of Consorg/Dominium/EPM
system based on a set of deterministic rules that contain both procedural and de-
clarative knowledge. As a result of using the eliminations model, we can obtain all
consolidated financial statements, pre-defined groups of companies. At the same
time, the parent receives a set of diagnostic reports for monitoring the financial con-
dition in the various capital subgroups and across the whole group. Performing sim-
ulation of the type: “what if you change the structure of the capital group” does not
require activation, described earlier, of phases of arrangements intercompany trans-
actions (of course, only if we do not intend to increase the capital group structure by
adding new subsidiaries).
3. The system architecture
System design is based on the concept of model consisting of five components: data
– dialogue – models – communication and creativity (DDMCC). The DDMCC mod-
el is an extension of the Sprague-Carlson classical concept of the DSS architecture
[Stanek 1999; Stanek, Sroka 2001].1
Data component. This component’s architecture is founded on an analytical
platform making up an integrated framework of application development which
incorporates: relational databases, multi dimension databases and OLAP technol-
ogy, fuzzy logic, expert systems and knowledge bases (including deep and shal-
low knowledge). Data acquisition is a four-stage process: (1) importing data from
transactional systems into the data warehouse, (2) transforming data into multidi-
mensional OLAP cubes, (3) using the data in report generation by analytical applica-
tions, and finally (4) publishing and distributing the results (documents, EIP, mobile
devices). Generally, the data collection process can be divided into four main areas
(layers) by indicating the most important task performed at each stage [Kostrubała,
Stolecki, Twardowski 2003]: (1) Information Suppliers layer – contains all the data
acquisition systems and applications, (2) Storage and Transformation layer – respon-
sible for storage of the imported source data and for transforming it into the form
required by the analytical applications, (3) Information Sharing And Reporting layer
1
The data-dialog-modeling paradigm proposed by Sprague and Carlson [Sprague, Carlson 1982],
and the DSS architectures that have sprung up from that seminal concept, provide a widely accepted
reference framework for most contemporary DSS designers. Nevertheless, the new information era
seems to call for modifications of the Sprague-Carlson triad to make it better suit the evolving needs
of designers and their customers. This is reflected in current DSS classifications which differentiate
between systems oriented on data, dialog, modeling, knowledge, communication or, just recently, cre-
ativity [Stanek, Sroka, Twardowski 2006].
196 Zbigniew Twardowski, Jolanta Wartini-Twardowska, Stanisław Stanek
– the reporting components, and (4) Information Consumer layer – this area contains
tools, applications and devices utilized by end users (dedicated “thick” BI packages,
e.g., Consorg Desk Studio or IBM/Cognos/TM1, Office packages, e.g., Microsoft
Office, Web applications, Web services, portals (EIP), Mobile devices: pocket PCs,
palmtops).
Dialog and Communication components. Within our implementations of the
proposed architecture, the dialog component takes the form of an analytical desktop.
The analytical desktop, implemented as an interface agent operating in an intranet or
Internet environment, is the preferred interface solution allowing access to analysis
findings and to reports generated. The interface agent and/or expert system may play
a central role in the process of communication with the user.
The expert system represents an important element of the component’s archi-
tecture, performing three fundamental functions [Kostrubała, Stolecki, Twardowski
2005]: (1) diagnosis – using a set of observable symptoms to determine the current
state of the enterprise (as well as identifying weak signals e.g. from the environment),
(2) construction – creating detailed user reports based on the diagnosis performed.
The reports are customized to the current user’s needs, where critical information is
presented in the form of brief conclusions, while additional explanation is provided
in the form of tables and presentation graphics, (3) control – controlling the applica-
tion by monitoring the user’s activities and triggering appropriate actions depending
on the current context of analysis (e.g. customizing report generation, executing data
transformation scripts).
As a part of objective finding, the so called key performance indicators (KPI) are
sought, which are the facts constituting the original causes (sources) of the current
state of the object being diagnosed – i.e. the financial condition of the capital groups.
It is assumed that discovering these facts will provide the basis on which the actual
diagnostic problem can be formulated. The fact finding process employs data min-
ing technologies to query the multi-dimensional OLAP data bases. The classical ad
hoc drill-down search is supported by an expert system. The expert system’s infer-
ence process governs the drilling toward the discovery of relevant facts. This means
that the formulation of a drill-down query depends on the conclusion produced by
the expert system. The query result then fires another sequence of rules which will
trigger a further drill-down query. The process terminates in case the expert system
is unable to generate a conclusion and, consequently, activate another query. The
objective finding should take place through discovering the underlying cause-and-
effect chains among the increasingly more detailed information sets delivered in the
query reports.
Model (modeling) component. The modeling process aims to support the user
(for example, a financial analyst) in detecting the symptoms of potential threats –
weaknesses of the strategy being pursued. The main components involved in this
process are: OLAP databases, analytical business models, rule based fuzzy expert
systems, and procedural and declarative knowledge bases.
A decision support system based on the DDMCC paradigm 197
Each of the leading artificial intelligence technologies exhibits some strengths
or weaknesses depending on the application context [Medsker 1998]. Literature sup-
plies many examples of successful applications based on an artificial intelligence
technology hybridization paradigm [Goonatilake, Khebbal 1995]. In addition, hy-
bridization may be regarded from the viewpoint of the relationships between the
database platform and the data processing technologies used. This approach sub-
stantially extends the area in which to search for component combinations to apply
in addressing a problem, bringing us closer to the selection of the best solution. The
power of OLAP technology to help identify cause-and-effect chains by manipulating
quantitative data means that it can provide effective support for strategic processes
in organizations. The most promising business results are achieved through its in-
tegration with MRP/ERP class systems [Stanek, Sroka, Twardowski 2004]. On the
other hand, some artificial intelligence components, such as expert or fuzzy logic
systems, are capable of efficiently handling qualitative (symbolic) data. It seems
that combining the strengths of OLAP technology with artificial intelligence compo-
nents capable of supporting symbolic data processing will make it possible to build
a technology platform which can effectively handle decision processes at the strategic
level. Efficient application of artificial intelligence therefore involves the use of an
appropriate combination of leading-edge technologies to produce a synergy effect.
The authors’ experience has allowed them to tentatively validate the effectiveness
of particular artificial intelligence component applications in process modeling. The
intelligent hybrid objects which have emerged from the synthesis are linked to data-
base platforms.
Creativity component. Within the proposed approach, solutions to diagnostic
problems are searched by generating and validating different sets of hypotheses (sce-
narios). The validation process relies on the monitoring of a range of the so called
risk signals, i.e., key performance indicators identified for each area being examined.
Hypotheses, taking the form of likely decision-making scenarios, are generated by
the expert system and derived from the financial analyst’s interactive queries to the
multi-dimensional OLAP bases and knowledge bases [Stanek, Sroka, Twardowski
2007]. As a result, a given set of hypotheses is broken down into opportunities and
threats, with a weight attached to each of them indicating its relevance. An opportu-
nities and threats analysis, which is subsequently performed within each area of the
enterprises’ activity, focuses our attention on the most significant opportunities and
threats, reducing the set of hypotheses to an extent where we are left with just those
most promising ones. An assumption has been made that, as T. Proctor [1999] has
it, “the sole realization that there exist different views on the same subject may give
rise to an exchange of opinion and elicit new ideas”. Therefore, the ensuing solution
finding procedure encompasses all combinations of opportunities and threats that
have been recognized as significant. The procedure aims to reconstruct the percep-
tion of the issue under consideration and then use the opportunities and threats com-
binations to develop a viable solution (ideas).
198 Zbigniew Twardowski, Jolanta Wartini-Twardowska, Stanisław Stanek
Each of the conclusions is backed up with the underlying sequence of the expert
system’s knowledge base rules that have been fired. In case contradictions are de-
tected, they will be typically attributable to varying interpretations of facts reflecting
the diverse perceptions of the knowledge providers who have fed the expert system.
In investigating the contradictions (by tracing the explanations) the user should be
encouraged to formulate and test a number of hypotheses. There are two types of
potential contradictions that will call for a critical review of the diagnostic problem:
one of them occurs when the expert system returns varying conclusions for the same
factual body, while the other arises when identical conclusions are coupled with dif-
ferent explanations. Within the proposed approach the issue of keeping the knowl-
edge stored in the expert system up to date does not figure much, as new knowledge
extends, or supplements, the existing resource rather than replaces any portion of it,
in this way opening up a new perspective on the problem. The analytical phase thus
finally produces an open set of tentative (and sometimes incompatible) solutions to
the problem.
At the evaluation phase, the solutions are ranked against the objectives. The
basic evaluation criteria laid down by P. Drucker are used: risk, effort, time and
resources. Special emphasis is placed on the possibility to test the idea in “a safe en-
vironment” before the final evaluation is made. To this end, support tools have been
implemented, such a: simulation models, sensitivity analysis and business simula-
tors and/or strategic decision making games [Stanek et al. 2008]. The best solutions
are expected to make up a coherent scenario that fully elucidates the problem. These
solutions are included into a separate knowledge base (known cases base), which is
regarded as a complementary knowledge resource for use in creative solution find-
ing with future diagnostic problems.
4. Business architecture and implementations
The process of preparing consolidated financial statements may be sub-divided into
two sub-processes: (1) the sub-process of gathering the individual entity financial
data, and (2) the sub-process of aggregating the data, posting the consolidation elim-
inations and adjustments and preparing the final set of consolidated accounts. To
support these two sub-processes, our IT solution consists of two different tools:
a web-based portal designed for all the entities the group is comprised of and
–
allowing the entities to enter, reconcile and agree their individual financial data,
a desktop application designed for the parent entity enabling it to aggregate
–
the data, verify its correctness, generate the automatic consolidation eliminations
and adjustments and print off the final set of accounts.
A decision support system based on the DDMCC paradigm 199
Consorg Dominium EPM system based on DDMCC model, can operate on two
system architectures – IBM/Cognos/TM1 or Microsoft/SQL Server/Analysis Ser-
vices (see Figure 3).
Figure 3. Business architecture model based on IBM/Cognos/TM1 and Consorg/Dominium
Source: CONSORG SA.
Consorg Dominium Client is a predefined data entry templates used as a data in-
put and verification method. Consorg Dominium Client supports manual data entry,
MS Excel sheets data import or automatic database or files (optional) loading. Data
verification process is based on online check-lines mechanism. Cognos Consummer
is an IBM/Cognos client for predefined reports supporting advanced business logic
200 Zbigniew Twardowski, Jolanta Wartini-Twardowska, Stanisław Stanek
Table 1. An overview of implementations of the 5 main projects of the DDMCC model architecture
used to consolidation of financial statements for external reporting and internal management purposes
Company (capital
group)
DDMCC Componets
Katowicki Holding
W glowy SA (KHW)
One-layer capital group,
8 subsidiaries
5 primary users,
25 other users
(project in progress)
Data – relational and multidimensional databases (SQL Server, IBM/TM1)
•
Dialog – analytical desktop – primary users IBM/Cognos, others IBM/Cognos/con-
•
sumer, Consorg/Dominium/forms
Models – (1) Consolidation of financial statements for external reporting - PAS (Pol-
•
ish Accounting Standards) and IFRS. (2) Consolidation of financial statements for
internal management purposes – simulations and financial monitoring using expert
systems reports
Communications – based on the work flow module responsible for monitoring the
•
progress of the process
Creativity – not activated yet
•
Paccor SA/Veriplast
SA/and other interna-
tional sub-groups
Multi-layer capital
group, 170 subsidiaries
5 primary users,
250 other users
(project in progress)
Data – relational and multidimensional databases – MS SQL Server, MS Analysis
•
Services
Dialog – analytical desktop, Consorg/Desk/Studio for primary users and Consorg/
•
Web/Studio for other users
Models – (1) Consolidation of financial statements for management purposes (IFRS).
•
(2) Multi-dimensional simulations of capital sub-groups structure and financial mo-
nitoring and budgeting
Communications – based on the work flow module responsible for monitoring the
•
progress of the process
Creativity – not activated yet
•
Cersanit SA
Multi-layer capital
group, 40 subsidiaries
(including a Russia-
based sub-group),
10 primary users,
25 other users
the parent quoted on the
Warsaw Stock Exchange
Implementation period:
2009–2010
Data – relational and multidimensional databases – MS SQL Server, MS Analysis
•
Services
Dialog – analytical desktop, Consorg/Desk/Studio for primary users and Consorg/
•
Web/forms for other users
Models – (1) Consolidation of financial statements for external reporting (IFRS).
•
(2) Multi-dimensional simulations of capital sub-groups structure and elements of
financial monitoring for management purposes
Communications – based on the work flow module responsible for monitoring the
•
progress of the process
Creativity – not used
•
Black Red White SA
One-layer capital group,
30 subsidiaries
5 primary users,
30 other users
Implementation period:
2007–2008
Data – relational and multidimensional databases – MS SQL Server, MS Analysis
•
Services
Dialog – analytical desktop, Consorg/Desk/Studio for primary users and Consorg/
•
Web/forms for other users
Models – (1) Consolidation of financial statements for external reporting and inter-
•
nal management purposes (IFRS). (2) Multi-dimensional simulations of capital sub-
groups structure and financial planning, (3) Variance analysis and financial monitor-
ing, (4) Corporate supervisory activities
Communications – based on the work flow module responsible for monitoring the
•
progress of the process, intelligent software agent controlling the inference processes
of the expert system
Creativity – (1) diagnosing the causes for deviations of the key performance indica-
•
tors in three areas of financial performance: liquidity, profitability and long term
debt. (2) benchmarking of the functions and processes of capital group management
A decision support system based on the DDMCC paradigm 201
Table 1 (cont.)
Company (capital
group)
DDMCC Componets
Odra Trans SA
Multi-layer capital
group, 20 subsidiaries
(including a Germany-
based sub-group)
5 primary users,
30 other users
Implementation period:
2006–2007
Data – relational and multidimensional databases – MS SQL Server, MS Analysis
•
Services
Dialog – analytical desktop, Consorg/Desk/Studio for primary users and Consorg/
•
Web/forms for other users
Models – (1) Consolidation of financial statements for external reporting - PAS (Pol-
•
ish Accounting Standards) and IFRS. (2) Consolidation of financial statements for
internal management purposes – simulations and financial monitoring using expert
systems reports (3) Corporate supervisory activities
Communications – based on the work flow module responsible for monitoring the
•
progress of the process
Creativity – not used
•
(i.e. cross section data analysis). Functionality applied only to those users who use
cross-business information. MS Share Point – Enterprise Portal Management – is
a main portal used as an operating platform for Consorg/Dominium modules (Inter-
face Consorg/Dominium, Reporting Services engine for operational data, IBM/Cog-
nos Report engine for more complex data presentation). MS Reporting Services –
MS SQL Server service responsible for creating ad-hoc reports based on Consorg/
Dominium relational database. Consorg/Dominium Relational Database is a main
database used to store company’s individual data and consolidation eliminations.
Consorg/Dominium/Warehouse is a datamart used as a versioning and archive tool
for transactional data (i.e. estimation of budget, predictions).
The ETL process is supported by IBM/turbointegrator or MS SSIS. OLAP data-
bases are based on IBM/TM1 RAM OLAP. And finally the IBM/Cognos/Reporter
empowers business users to access, modify or create reports quickly and easily. It
meets all of your reporting needs with a self-service design that helps reduce the cost
and time needed to share information throughout an organization.
The authors have had ample opportunities to test their approach to creative DSS
development by implementing the concepts discussed above in business organiza-
tions. Practical applications have been delivered to some of Poland’s largest enter-
prises. Table 1 gives an overview of the most advanced and challenging implementa-
tions.
5. Conclusions
The development of Decision Support Systems is tightly connected with large data-
bases and with technologies of processing large amounts of data. Nowadays Busi-
ness Intelligence solutions incorporate data warehouses, multidimensional OLAP
databases and reporting tools as basic components. According to P. Gray both Busi-
ness Intelligence (BI) and Competitive Intelligence (CI) are next stages in widening
functionality and accessibility of information systems supporting decision making
202 Zbigniew Twardowski, Jolanta Wartini-Twardowska, Stanisław Stanek
process [Gray 2003]. Using complex BI systems decision makers and analysts gain
a new glance at their problems. They search for new ways of solving common prob-
lems, answering common questions. The effect of this activity is the demand for new
tools and new technologies.
OLAP technology provides effective support for strategic processes and, as it
can operate on quantitative data, is especially useful with identifying cause and ef-
fect chains. This approach is indeed commonly used with analytical software. Nota-
bly, some artificial intelligence components, such as expert systems or fuzzy logic
solutions, can successfully handle qualitative data (symbols). It appears that com-
bining the power of OLAP technology with artificial intelligence components capa-
ble of processing symbolic information may make it possible to build a technology
platform which can offer effective support for strategic decision making for capital
group management. It is very likely that the synergy effect arising from the integra-
tion of OLAP technology with intelligent systems will enhance applicability far be-
yond the many areas where each of the technologies alone has already been applied.
The explicit knowledge representation, which is available to the user throughout the
process of inference by the expert system, becomes a specific tool supporting strate-
gic decision making for capital groups management.
In undertaking the research on the data-dialog-modeling-communication-crea-
tivity architecture we hoped to devise a useful framework within which to devel-
op decision support systems that could truly rise to today’s challenges, needs and
expectations. This paper presents a summary of the authors’ implementation work
done within the consulting firm Consorg SA, aimed to verify the applicability of the
proposed architectures in an effort to contribute to the progress of decision support
theory and methodology. This ambition reflects our recent commitment to what we
believe is the primary challenge for contemporary DSS research.
References
Goonatilake S., Khebbal S. (1995), Intelligent Hybrid Systems, John Wiley, Chichester.
Gray P. (2003), Business Intelligence: A new name or the future of DSS, [in:] T. Bui, H. Sroka,
S. Stanek, J. Gołuchowski (Eds.), 7th
International Conference of the International Society for
Decision Support System “DSS in the Uncertainty of the Internet Age”, Ustroń, Poland.
Kostrubała S., Stolecki G., Twardowski Z. (2003), The multidimensional intelligent analytical platform
in hybrid controlling decision support system development, [in:] W. Abramowicz (Ed.), Proceed-
ings of the 8th International Conference of the Business Information Systems, Akademia Ekono-
miczna w Poznaniu, Poznań.
Kostrubała S., Stolecki G., Twardowski Z. (2005), Inteligentna linia analityczna jako platforma bu-
dowy systemów wczesnego ostrzegania w strategicznym zarządzaniu organizacją gospodarczą,
[in:] E. Niedzielska, H. Dudycz, M., Dyczkowski (Eds.), Nowoczesne technologie informacyj-
ne w zarządzaniu, Prace Naukowe Akademii Ekonomicznej nr 1134, Akademia Ekonomiczna
we Wrocławiu, Wrocław.
A decision support system based on the DDMCC paradigm 203
Medsker L.R. (1998), Hybrid Intelligent Systems, Kluwer Academic Press, Boston.
Proctor T. (1999), Creative Problem Solving for Managers, Routledge, London.
Sprague R.W., Carlson E.D. (1982), Building Effective Decision Support Systems, Prentice Hall, Engle-
wood Cliffs, NJ.
Stanek S. (1999), Metodologia budowy komputerowych systemów wspomagania organizacji, The Karol
Adamiecki University of Economics, Katowice.
Stanek S., Sroka H. (2001), Building creativity into OSS design framework, Journal of Decision Sys-
tems, Vol. 10, No. 3–4.
Stanek S., Sroka H., Kostrubała S., Twardowski Z. (2008), A ubiquitous DSS in training corporate
executive staff, [in:] P. Zarate, J.P. Belaud, G. Camilleri, F. Ravat (Eds.), Collaborative Decision
Making: Perspectives and Challenges, (Frontiers in Artificial Intelligence and Applications se-
ries), IOS Press, Amsterdam.
Stanek S., Sroka H., Twardowski Z. (2004), Directions for an ERP-based DSS, [in:] The International
Conference of the International Society for Decision Support System. Decision Support Systems in
Uncertain and Complex World. IFIP, Prato-Florence, Italy.
Stanek S., Sroka H., Twardowski Z. (2006), A financial consulting support system based on the Data-
Dialog-Modeling-Communication-Creativity paradigm, [in:] F. Adam, P. Brezillon, S. Carlsson,
P. Humphreys, (Eds.), Papers from the WG 8.3 International Conference on Creativity and Innova-
tion in Decision Making and Decision Support, Ludic Publishing, London.
Stanek S., Sroka H., Twardowski Z. (2007), A decision support system in diagnosing the financial con-
dition of an organization, Journal of Decision Systems, Vol. 16. No. 2.
Wartini-Twardowska J., Twardowski Z. (2009), Zorientowany na wartość model procesu monitorowa-
nia celów strategicznych wielopoziomowych grup kapitałowych, Zeszyty Naukowe nr 578, Finan-
se, Rynki Finansowe, Ubezpieczenia nr 24, Uniwersytet Szczeciński, Szczecin.
Wartini-Twardowska J., Twardowski Z. (2010), Wczesne ostrzeganie w procesie monitorowania od-
chyleń skonsolidowanych wyników grupy kapitałowej, Zeszyty Naukowe nr 587, Finanse, Rynki
Finansowe, Ubezpieczenia nr 26, Uniwersytet Szczeciński, Szczecin.
SYSTEM WSPOMAGANIA DECYZJI OPARTY
NA PARADYGMACIE DDMCC DLA STRATEGICZNEGO
ZARZĄDZANIA GRUPAMI KAPITAŁOWYMI
Streszczenie: W artykule zaproponowano architekturę systemu wspierającego procesy kon-
solidacji finansowej w grupach kapitałowych, opartą na paradygmacie Dane-Dialog-Mode-
lowanie-Komunikacja-Kreatywno ć. Przedstawiono także najważniejsze wdrożenia rozwa-
żanej koncepcji, realizowane przez firmę CONSORG SA, w polskich i międzynarodowych
grupach kapitałowych. Jak podkre lają autorzy artykułu, wnioski płynące z obserwacji sposo-
bów eksploatacji wdrożonych rozwiązań posłużą do dalszego doskonalenia proponowanego
podej cia.
Słowa kluczowe: DSS, grupy kapitałowe, proces konsolidacji, paradygmat Dane-Dialog-
Modelowanie-Komunikacja-Kreatywno ć, architektura hybrydowa.

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A Decision Support System based on the DDMCC paradigm for strategic management of capital groups.pdf

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  • 2. PRACE NAUKOWE UNIWERSYTETU EKONOMICZNEGO WE WROCŁAWIU nr 206 RESEARCH PAPERS OF WROCŁAW UNIVERSITY OF ECONOMICS Advanced Information Technologies for Management – AITM 2011 ISSN 1899-3192 Intelligent Technologies and Applications Zbigniew Twardowski* CONSORG SA, Chorzów, Poland Jolanta Wartini-Twardowska* University of Economics, Katowice, Poland Stanisław Stanek* General Tadeusz Kosciuszko Military Academy of Land Forces in Wroclaw, Poland A DECISION SUPPORT SYSTEM BASED ON THE DDMCC PARADIGM FOR STRATEGIC MANAGEMENT OF CAPITAL GROUPS Abstract: The aim of the paper is to present the findings and practical outcomes of research on DSS capable of supporting the consolidations process in management of capital groups. The article presents an original approach to both the design and processing of distributed data acquisition system designed for strategic management, as well as an original approach to the use of such solutions to support strategic decisions for capital groups. The final section of the paper describes the implementation of the financial consolidation support system in capital groups, which is the most recent application of the concept presented. Keywords: DSS, capital groups, consolidation process, Data-Dialog-Modeling-Communica- tion-Creativity paradigm, hybrid architecture. 1. Introduction The classic approach to the consolidation of financial reporting focuses on serving the financial statements and stock market reports. The growing importance of groups in shaping the competitive position of enterprises, especially on international mar- kets, fundamentally changes the expectations for the information obtaining in the process of financial consolidation. We have observed a rapid growth of demand for information in support of strategic decision-making processes related primarily to the increase in market value of the group [Wartini-Twardowska, Twardowski 2010]. An important source of such information are the effects of simulations of consoli- dated financial results capital groups. While multi-dimensional simulations in the form of financial projections and sensitivity analysis are well known to the manage- * e-mails: ztwardowski@consorg.pl; j.wartini_twardowska@ue.katowice.pl; stan_stanek@neos- trada.pl.
  • 3. A decision support system based on the DDMCC paradigm 193 ment of capital groups, the simulation of results depending on the structure of own- ership relations in the group is a quite new approach. So, the purpose of this simula- tion is to observe the consolidated financial results of the parent company in relation to the structure of ownership relations of subsidiaries and associates, and accepted methods of consolidation. The final assessment of consolidated results is performed, in many aspects among others from the point of view of the group profitability, li- quidity or long-term debt structure [Wartini-Twardowska, Twardowski 2009]. As a result, the information was obtained to support the improvement of the structure of the group within the adopted strategy of the parent company. Making such decisions is impossible without the use of modern data processing technology and, based on expertise, models of consolidation. The article presents an original approach to both the design of distributed data acquisition and processing systems (based on Data-Dialog-Modeling-Communication-Creativity paradigm), as well as an original approach to the use of such solutions to support strategic decisions in capital groups. On the one hand, we apply multi-variant simulation of consolidated financial results of the group, and on the other, we use opportunities of processing, viewing and presenting of the information offered by Business Intelligence Systems. The proposed system architecture has been developed in the company CONSORG SA for six years. Implementation of this solution in Polish capital groups allows for the improvement of solution architecture as well as of implementation methodology. At the same time, the performed implementations create the basis of theoretical con- siderations verification carried out in cooperation with research units. 2. The basic process (problem definition) The basic process of consolidation, under the proposed approach, includes ten major phases (see Figure 1). Control of the task within each phase is supervised by “work flow module”, which is responsible for monitoring of the progress of the process. The consolidation of entities (subsidiaries and associates) forming the current and future capital group (phase 2) is defined as a part of the defined task set. The collection must consist of at least a set of companies (subsidiaries and associates) to be consolidated according to the rules set by the IAS and IFRS (s1, s2 s3 and s5, s6). Then User (parent of the entity), on the basis of a predefined set of firms, creates subsets of the capital group: G1, G2 and/or G3 (see Figure 2). These subgroups may include companies which are not covered by the statu- tory obligation of consolidation. They are created only in order to observe financial results of such subgroups and assess their impact on the outcome of parent of the en- tity. Another milestone in the process is to support users in balancing intercompany transactions (of course the previously defined subgroups). To be effective, such a reconciliation must be carried out practically in real time. All intercompany transac- tions should be balanced by the subsidiaries, and during the process the parent acts only as an observer and arbitrator. The key role in coordinating the reconciliation Access via CEEOL NL Germany
  • 4. 194 Zbigniew Twardowski, Jolanta Wartini-Twardowska, Stanisław Stanek V The generating of the automatic consolidation eliminations and adjustments. VI The processing/ refreshing of the data. VII The verification of the correctness and appropriateness of the eliminations and adjustments generated. IX Any necessary manual entries. X The preparing of the consolidation documentation for individual entities. XI The generating of the annual report. IV 3. The verification of the inter- -company transactions – check lines, control summaries and additional control reports. 1. The verification of the individual financial data suspense reports. 2.Processing VIII ‘Financial statements’ and ‘Explanatory and additional notes’ reports. II 1. The setting up of a new consolidation task 2.The entering of foreign exchange rates (see below). III 2. Typing in and reconciling the inter-company transactions. 1. The entering of the individual entity financial data using the web-based portal. 1. The importing of the data by means of Desk Studio. OR I Administrative processes Figure 1. The basic process of consolidation Source: CONSORG SA. s s P PE En n P PE En n S S 5 5 S S 6 6 S S 1 1 S S 2 2 S S 3 3 G1 G2 G3 S S 4 4 G PEn – parent of entity, sPEn – parent of entity of subgroup, G – multi level capital group (consolidated according to the rules set by the IAS and IFRS), G1 – subgroup, G2, G3 – the subsets created especially for management control financials of capital group Figure 2. Select the entities that will be consolidated in a given period process of the intercompany transactions is played by a workflow module. The pri- mary function of the workflow module, at this stage, is creating news on an ongoing basis for all participants in the process about progress of mutual balancing of intra- group transactions. Such information shall be provided through the so-called “mech- anism of control lines” on the screen of each user. Special reports available to the parent of the entities allow the analysis of all intra-group transactions and diagnosing
  • 5. A decision support system based on the DDMCC paradigm 195 the causes of detected discrepancies. This phase is terminated by the parent by clos- ing access to editing of data for subsidiaries and associates. The next important step in the process of consolidating the financial results of the group is the automatic eliminations of intercompany transactions and reclassifications. Eliminations and reclassifications are based on the “eliminations model” of Consorg/Dominium/EPM system based on a set of deterministic rules that contain both procedural and de- clarative knowledge. As a result of using the eliminations model, we can obtain all consolidated financial statements, pre-defined groups of companies. At the same time, the parent receives a set of diagnostic reports for monitoring the financial con- dition in the various capital subgroups and across the whole group. Performing sim- ulation of the type: “what if you change the structure of the capital group” does not require activation, described earlier, of phases of arrangements intercompany trans- actions (of course, only if we do not intend to increase the capital group structure by adding new subsidiaries). 3. The system architecture System design is based on the concept of model consisting of five components: data – dialogue – models – communication and creativity (DDMCC). The DDMCC mod- el is an extension of the Sprague-Carlson classical concept of the DSS architecture [Stanek 1999; Stanek, Sroka 2001].1 Data component. This component’s architecture is founded on an analytical platform making up an integrated framework of application development which incorporates: relational databases, multi dimension databases and OLAP technol- ogy, fuzzy logic, expert systems and knowledge bases (including deep and shal- low knowledge). Data acquisition is a four-stage process: (1) importing data from transactional systems into the data warehouse, (2) transforming data into multidi- mensional OLAP cubes, (3) using the data in report generation by analytical applica- tions, and finally (4) publishing and distributing the results (documents, EIP, mobile devices). Generally, the data collection process can be divided into four main areas (layers) by indicating the most important task performed at each stage [Kostrubała, Stolecki, Twardowski 2003]: (1) Information Suppliers layer – contains all the data acquisition systems and applications, (2) Storage and Transformation layer – respon- sible for storage of the imported source data and for transforming it into the form required by the analytical applications, (3) Information Sharing And Reporting layer 1 The data-dialog-modeling paradigm proposed by Sprague and Carlson [Sprague, Carlson 1982], and the DSS architectures that have sprung up from that seminal concept, provide a widely accepted reference framework for most contemporary DSS designers. Nevertheless, the new information era seems to call for modifications of the Sprague-Carlson triad to make it better suit the evolving needs of designers and their customers. This is reflected in current DSS classifications which differentiate between systems oriented on data, dialog, modeling, knowledge, communication or, just recently, cre- ativity [Stanek, Sroka, Twardowski 2006].
  • 6. 196 Zbigniew Twardowski, Jolanta Wartini-Twardowska, Stanisław Stanek – the reporting components, and (4) Information Consumer layer – this area contains tools, applications and devices utilized by end users (dedicated “thick” BI packages, e.g., Consorg Desk Studio or IBM/Cognos/TM1, Office packages, e.g., Microsoft Office, Web applications, Web services, portals (EIP), Mobile devices: pocket PCs, palmtops). Dialog and Communication components. Within our implementations of the proposed architecture, the dialog component takes the form of an analytical desktop. The analytical desktop, implemented as an interface agent operating in an intranet or Internet environment, is the preferred interface solution allowing access to analysis findings and to reports generated. The interface agent and/or expert system may play a central role in the process of communication with the user. The expert system represents an important element of the component’s archi- tecture, performing three fundamental functions [Kostrubała, Stolecki, Twardowski 2005]: (1) diagnosis – using a set of observable symptoms to determine the current state of the enterprise (as well as identifying weak signals e.g. from the environment), (2) construction – creating detailed user reports based on the diagnosis performed. The reports are customized to the current user’s needs, where critical information is presented in the form of brief conclusions, while additional explanation is provided in the form of tables and presentation graphics, (3) control – controlling the applica- tion by monitoring the user’s activities and triggering appropriate actions depending on the current context of analysis (e.g. customizing report generation, executing data transformation scripts). As a part of objective finding, the so called key performance indicators (KPI) are sought, which are the facts constituting the original causes (sources) of the current state of the object being diagnosed – i.e. the financial condition of the capital groups. It is assumed that discovering these facts will provide the basis on which the actual diagnostic problem can be formulated. The fact finding process employs data min- ing technologies to query the multi-dimensional OLAP data bases. The classical ad hoc drill-down search is supported by an expert system. The expert system’s infer- ence process governs the drilling toward the discovery of relevant facts. This means that the formulation of a drill-down query depends on the conclusion produced by the expert system. The query result then fires another sequence of rules which will trigger a further drill-down query. The process terminates in case the expert system is unable to generate a conclusion and, consequently, activate another query. The objective finding should take place through discovering the underlying cause-and- effect chains among the increasingly more detailed information sets delivered in the query reports. Model (modeling) component. The modeling process aims to support the user (for example, a financial analyst) in detecting the symptoms of potential threats – weaknesses of the strategy being pursued. The main components involved in this process are: OLAP databases, analytical business models, rule based fuzzy expert systems, and procedural and declarative knowledge bases.
  • 7. A decision support system based on the DDMCC paradigm 197 Each of the leading artificial intelligence technologies exhibits some strengths or weaknesses depending on the application context [Medsker 1998]. Literature sup- plies many examples of successful applications based on an artificial intelligence technology hybridization paradigm [Goonatilake, Khebbal 1995]. In addition, hy- bridization may be regarded from the viewpoint of the relationships between the database platform and the data processing technologies used. This approach sub- stantially extends the area in which to search for component combinations to apply in addressing a problem, bringing us closer to the selection of the best solution. The power of OLAP technology to help identify cause-and-effect chains by manipulating quantitative data means that it can provide effective support for strategic processes in organizations. The most promising business results are achieved through its in- tegration with MRP/ERP class systems [Stanek, Sroka, Twardowski 2004]. On the other hand, some artificial intelligence components, such as expert or fuzzy logic systems, are capable of efficiently handling qualitative (symbolic) data. It seems that combining the strengths of OLAP technology with artificial intelligence compo- nents capable of supporting symbolic data processing will make it possible to build a technology platform which can effectively handle decision processes at the strategic level. Efficient application of artificial intelligence therefore involves the use of an appropriate combination of leading-edge technologies to produce a synergy effect. The authors’ experience has allowed them to tentatively validate the effectiveness of particular artificial intelligence component applications in process modeling. The intelligent hybrid objects which have emerged from the synthesis are linked to data- base platforms. Creativity component. Within the proposed approach, solutions to diagnostic problems are searched by generating and validating different sets of hypotheses (sce- narios). The validation process relies on the monitoring of a range of the so called risk signals, i.e., key performance indicators identified for each area being examined. Hypotheses, taking the form of likely decision-making scenarios, are generated by the expert system and derived from the financial analyst’s interactive queries to the multi-dimensional OLAP bases and knowledge bases [Stanek, Sroka, Twardowski 2007]. As a result, a given set of hypotheses is broken down into opportunities and threats, with a weight attached to each of them indicating its relevance. An opportu- nities and threats analysis, which is subsequently performed within each area of the enterprises’ activity, focuses our attention on the most significant opportunities and threats, reducing the set of hypotheses to an extent where we are left with just those most promising ones. An assumption has been made that, as T. Proctor [1999] has it, “the sole realization that there exist different views on the same subject may give rise to an exchange of opinion and elicit new ideas”. Therefore, the ensuing solution finding procedure encompasses all combinations of opportunities and threats that have been recognized as significant. The procedure aims to reconstruct the percep- tion of the issue under consideration and then use the opportunities and threats com- binations to develop a viable solution (ideas).
  • 8. 198 Zbigniew Twardowski, Jolanta Wartini-Twardowska, Stanisław Stanek Each of the conclusions is backed up with the underlying sequence of the expert system’s knowledge base rules that have been fired. In case contradictions are de- tected, they will be typically attributable to varying interpretations of facts reflecting the diverse perceptions of the knowledge providers who have fed the expert system. In investigating the contradictions (by tracing the explanations) the user should be encouraged to formulate and test a number of hypotheses. There are two types of potential contradictions that will call for a critical review of the diagnostic problem: one of them occurs when the expert system returns varying conclusions for the same factual body, while the other arises when identical conclusions are coupled with dif- ferent explanations. Within the proposed approach the issue of keeping the knowl- edge stored in the expert system up to date does not figure much, as new knowledge extends, or supplements, the existing resource rather than replaces any portion of it, in this way opening up a new perspective on the problem. The analytical phase thus finally produces an open set of tentative (and sometimes incompatible) solutions to the problem. At the evaluation phase, the solutions are ranked against the objectives. The basic evaluation criteria laid down by P. Drucker are used: risk, effort, time and resources. Special emphasis is placed on the possibility to test the idea in “a safe en- vironment” before the final evaluation is made. To this end, support tools have been implemented, such a: simulation models, sensitivity analysis and business simula- tors and/or strategic decision making games [Stanek et al. 2008]. The best solutions are expected to make up a coherent scenario that fully elucidates the problem. These solutions are included into a separate knowledge base (known cases base), which is regarded as a complementary knowledge resource for use in creative solution find- ing with future diagnostic problems. 4. Business architecture and implementations The process of preparing consolidated financial statements may be sub-divided into two sub-processes: (1) the sub-process of gathering the individual entity financial data, and (2) the sub-process of aggregating the data, posting the consolidation elim- inations and adjustments and preparing the final set of consolidated accounts. To support these two sub-processes, our IT solution consists of two different tools: a web-based portal designed for all the entities the group is comprised of and – allowing the entities to enter, reconcile and agree their individual financial data, a desktop application designed for the parent entity enabling it to aggregate – the data, verify its correctness, generate the automatic consolidation eliminations and adjustments and print off the final set of accounts.
  • 9. A decision support system based on the DDMCC paradigm 199 Consorg Dominium EPM system based on DDMCC model, can operate on two system architectures – IBM/Cognos/TM1 or Microsoft/SQL Server/Analysis Ser- vices (see Figure 3). Figure 3. Business architecture model based on IBM/Cognos/TM1 and Consorg/Dominium Source: CONSORG SA. Consorg Dominium Client is a predefined data entry templates used as a data in- put and verification method. Consorg Dominium Client supports manual data entry, MS Excel sheets data import or automatic database or files (optional) loading. Data verification process is based on online check-lines mechanism. Cognos Consummer is an IBM/Cognos client for predefined reports supporting advanced business logic
  • 10. 200 Zbigniew Twardowski, Jolanta Wartini-Twardowska, Stanisław Stanek Table 1. An overview of implementations of the 5 main projects of the DDMCC model architecture used to consolidation of financial statements for external reporting and internal management purposes Company (capital group) DDMCC Componets Katowicki Holding W glowy SA (KHW) One-layer capital group, 8 subsidiaries 5 primary users, 25 other users (project in progress) Data – relational and multidimensional databases (SQL Server, IBM/TM1) • Dialog – analytical desktop – primary users IBM/Cognos, others IBM/Cognos/con- • sumer, Consorg/Dominium/forms Models – (1) Consolidation of financial statements for external reporting - PAS (Pol- • ish Accounting Standards) and IFRS. (2) Consolidation of financial statements for internal management purposes – simulations and financial monitoring using expert systems reports Communications – based on the work flow module responsible for monitoring the • progress of the process Creativity – not activated yet • Paccor SA/Veriplast SA/and other interna- tional sub-groups Multi-layer capital group, 170 subsidiaries 5 primary users, 250 other users (project in progress) Data – relational and multidimensional databases – MS SQL Server, MS Analysis • Services Dialog – analytical desktop, Consorg/Desk/Studio for primary users and Consorg/ • Web/Studio for other users Models – (1) Consolidation of financial statements for management purposes (IFRS). • (2) Multi-dimensional simulations of capital sub-groups structure and financial mo- nitoring and budgeting Communications – based on the work flow module responsible for monitoring the • progress of the process Creativity – not activated yet • Cersanit SA Multi-layer capital group, 40 subsidiaries (including a Russia- based sub-group), 10 primary users, 25 other users the parent quoted on the Warsaw Stock Exchange Implementation period: 2009–2010 Data – relational and multidimensional databases – MS SQL Server, MS Analysis • Services Dialog – analytical desktop, Consorg/Desk/Studio for primary users and Consorg/ • Web/forms for other users Models – (1) Consolidation of financial statements for external reporting (IFRS). • (2) Multi-dimensional simulations of capital sub-groups structure and elements of financial monitoring for management purposes Communications – based on the work flow module responsible for monitoring the • progress of the process Creativity – not used • Black Red White SA One-layer capital group, 30 subsidiaries 5 primary users, 30 other users Implementation period: 2007–2008 Data – relational and multidimensional databases – MS SQL Server, MS Analysis • Services Dialog – analytical desktop, Consorg/Desk/Studio for primary users and Consorg/ • Web/forms for other users Models – (1) Consolidation of financial statements for external reporting and inter- • nal management purposes (IFRS). (2) Multi-dimensional simulations of capital sub- groups structure and financial planning, (3) Variance analysis and financial monitor- ing, (4) Corporate supervisory activities Communications – based on the work flow module responsible for monitoring the • progress of the process, intelligent software agent controlling the inference processes of the expert system Creativity – (1) diagnosing the causes for deviations of the key performance indica- • tors in three areas of financial performance: liquidity, profitability and long term debt. (2) benchmarking of the functions and processes of capital group management
  • 11. A decision support system based on the DDMCC paradigm 201 Table 1 (cont.) Company (capital group) DDMCC Componets Odra Trans SA Multi-layer capital group, 20 subsidiaries (including a Germany- based sub-group) 5 primary users, 30 other users Implementation period: 2006–2007 Data – relational and multidimensional databases – MS SQL Server, MS Analysis • Services Dialog – analytical desktop, Consorg/Desk/Studio for primary users and Consorg/ • Web/forms for other users Models – (1) Consolidation of financial statements for external reporting - PAS (Pol- • ish Accounting Standards) and IFRS. (2) Consolidation of financial statements for internal management purposes – simulations and financial monitoring using expert systems reports (3) Corporate supervisory activities Communications – based on the work flow module responsible for monitoring the • progress of the process Creativity – not used • (i.e. cross section data analysis). Functionality applied only to those users who use cross-business information. MS Share Point – Enterprise Portal Management – is a main portal used as an operating platform for Consorg/Dominium modules (Inter- face Consorg/Dominium, Reporting Services engine for operational data, IBM/Cog- nos Report engine for more complex data presentation). MS Reporting Services – MS SQL Server service responsible for creating ad-hoc reports based on Consorg/ Dominium relational database. Consorg/Dominium Relational Database is a main database used to store company’s individual data and consolidation eliminations. Consorg/Dominium/Warehouse is a datamart used as a versioning and archive tool for transactional data (i.e. estimation of budget, predictions). The ETL process is supported by IBM/turbointegrator or MS SSIS. OLAP data- bases are based on IBM/TM1 RAM OLAP. And finally the IBM/Cognos/Reporter empowers business users to access, modify or create reports quickly and easily. It meets all of your reporting needs with a self-service design that helps reduce the cost and time needed to share information throughout an organization. The authors have had ample opportunities to test their approach to creative DSS development by implementing the concepts discussed above in business organiza- tions. Practical applications have been delivered to some of Poland’s largest enter- prises. Table 1 gives an overview of the most advanced and challenging implementa- tions. 5. Conclusions The development of Decision Support Systems is tightly connected with large data- bases and with technologies of processing large amounts of data. Nowadays Busi- ness Intelligence solutions incorporate data warehouses, multidimensional OLAP databases and reporting tools as basic components. According to P. Gray both Busi- ness Intelligence (BI) and Competitive Intelligence (CI) are next stages in widening functionality and accessibility of information systems supporting decision making
  • 12. 202 Zbigniew Twardowski, Jolanta Wartini-Twardowska, Stanisław Stanek process [Gray 2003]. Using complex BI systems decision makers and analysts gain a new glance at their problems. They search for new ways of solving common prob- lems, answering common questions. The effect of this activity is the demand for new tools and new technologies. OLAP technology provides effective support for strategic processes and, as it can operate on quantitative data, is especially useful with identifying cause and ef- fect chains. This approach is indeed commonly used with analytical software. Nota- bly, some artificial intelligence components, such as expert systems or fuzzy logic solutions, can successfully handle qualitative data (symbols). It appears that com- bining the power of OLAP technology with artificial intelligence components capa- ble of processing symbolic information may make it possible to build a technology platform which can offer effective support for strategic decision making for capital group management. It is very likely that the synergy effect arising from the integra- tion of OLAP technology with intelligent systems will enhance applicability far be- yond the many areas where each of the technologies alone has already been applied. The explicit knowledge representation, which is available to the user throughout the process of inference by the expert system, becomes a specific tool supporting strate- gic decision making for capital groups management. In undertaking the research on the data-dialog-modeling-communication-crea- tivity architecture we hoped to devise a useful framework within which to devel- op decision support systems that could truly rise to today’s challenges, needs and expectations. This paper presents a summary of the authors’ implementation work done within the consulting firm Consorg SA, aimed to verify the applicability of the proposed architectures in an effort to contribute to the progress of decision support theory and methodology. This ambition reflects our recent commitment to what we believe is the primary challenge for contemporary DSS research. References Goonatilake S., Khebbal S. (1995), Intelligent Hybrid Systems, John Wiley, Chichester. Gray P. (2003), Business Intelligence: A new name or the future of DSS, [in:] T. Bui, H. Sroka, S. Stanek, J. Gołuchowski (Eds.), 7th International Conference of the International Society for Decision Support System “DSS in the Uncertainty of the Internet Age”, Ustroń, Poland. Kostrubała S., Stolecki G., Twardowski Z. (2003), The multidimensional intelligent analytical platform in hybrid controlling decision support system development, [in:] W. Abramowicz (Ed.), Proceed- ings of the 8th International Conference of the Business Information Systems, Akademia Ekono- miczna w Poznaniu, Poznań. Kostrubała S., Stolecki G., Twardowski Z. (2005), Inteligentna linia analityczna jako platforma bu- dowy systemów wczesnego ostrzegania w strategicznym zarządzaniu organizacją gospodarczą, [in:] E. Niedzielska, H. Dudycz, M., Dyczkowski (Eds.), Nowoczesne technologie informacyj- ne w zarządzaniu, Prace Naukowe Akademii Ekonomicznej nr 1134, Akademia Ekonomiczna we Wrocławiu, Wrocław.
  • 13. A decision support system based on the DDMCC paradigm 203 Medsker L.R. (1998), Hybrid Intelligent Systems, Kluwer Academic Press, Boston. Proctor T. (1999), Creative Problem Solving for Managers, Routledge, London. Sprague R.W., Carlson E.D. (1982), Building Effective Decision Support Systems, Prentice Hall, Engle- wood Cliffs, NJ. Stanek S. (1999), Metodologia budowy komputerowych systemów wspomagania organizacji, The Karol Adamiecki University of Economics, Katowice. Stanek S., Sroka H. (2001), Building creativity into OSS design framework, Journal of Decision Sys- tems, Vol. 10, No. 3–4. Stanek S., Sroka H., Kostrubała S., Twardowski Z. (2008), A ubiquitous DSS in training corporate executive staff, [in:] P. Zarate, J.P. Belaud, G. Camilleri, F. Ravat (Eds.), Collaborative Decision Making: Perspectives and Challenges, (Frontiers in Artificial Intelligence and Applications se- ries), IOS Press, Amsterdam. Stanek S., Sroka H., Twardowski Z. (2004), Directions for an ERP-based DSS, [in:] The International Conference of the International Society for Decision Support System. Decision Support Systems in Uncertain and Complex World. IFIP, Prato-Florence, Italy. Stanek S., Sroka H., Twardowski Z. (2006), A financial consulting support system based on the Data- Dialog-Modeling-Communication-Creativity paradigm, [in:] F. Adam, P. Brezillon, S. Carlsson, P. Humphreys, (Eds.), Papers from the WG 8.3 International Conference on Creativity and Innova- tion in Decision Making and Decision Support, Ludic Publishing, London. Stanek S., Sroka H., Twardowski Z. (2007), A decision support system in diagnosing the financial con- dition of an organization, Journal of Decision Systems, Vol. 16. No. 2. Wartini-Twardowska J., Twardowski Z. (2009), Zorientowany na wartość model procesu monitorowa- nia celów strategicznych wielopoziomowych grup kapitałowych, Zeszyty Naukowe nr 578, Finan- se, Rynki Finansowe, Ubezpieczenia nr 24, Uniwersytet Szczeciński, Szczecin. Wartini-Twardowska J., Twardowski Z. (2010), Wczesne ostrzeganie w procesie monitorowania od- chyleń skonsolidowanych wyników grupy kapitałowej, Zeszyty Naukowe nr 587, Finanse, Rynki Finansowe, Ubezpieczenia nr 26, Uniwersytet Szczeciński, Szczecin. SYSTEM WSPOMAGANIA DECYZJI OPARTY NA PARADYGMACIE DDMCC DLA STRATEGICZNEGO ZARZĄDZANIA GRUPAMI KAPITAŁOWYMI Streszczenie: W artykule zaproponowano architekturę systemu wspierającego procesy kon- solidacji finansowej w grupach kapitałowych, opartą na paradygmacie Dane-Dialog-Mode- lowanie-Komunikacja-Kreatywno ć. Przedstawiono także najważniejsze wdrożenia rozwa- żanej koncepcji, realizowane przez firmę CONSORG SA, w polskich i międzynarodowych grupach kapitałowych. Jak podkre lają autorzy artykułu, wnioski płynące z obserwacji sposo- bów eksploatacji wdrożonych rozwiązań posłużą do dalszego doskonalenia proponowanego podej cia. Słowa kluczowe: DSS, grupy kapitałowe, proces konsolidacji, paradygmat Dane-Dialog- Modelowanie-Komunikacja-Kreatywno ć, architektura hybrydowa.