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City of Visitors
- 1. Your First Post-Covid Travel Choice MONTRÉAL: © We The Living Productions Inc.
- 4. PRELIMINARY LIST OF “VISITOR TRIBUTES”: • Name a street after you • Paint a mural of you • Name a luxury hotel ballroom after you • Name a park after you • Have you skate with the Habs at practice and have your number “retired” in a ceremony • Have billboards of you on Highway 20 and 40 welcoming people on the drive in from the airport for a year • Name a Loto-Québec lottery after you • Name a new restaurant after you • Name a luxury condo development after you MINIMAL COST, MAXIMUM EFFECT! Your Mural Here © We The Living Productions Inc.
- 5. INVALUABLE VISIBILITY & BUZZ! EVEN MORE “VISITOR TRIBUTES”: • Get the Palais des congres to name a major meeting room after you • Get Air Canada to customize a plane with your name and likeness • Name a strain of marijuana after you • Have a new French word based on you introduced into the lexicon • Have you introduce a Gala host onstage at Just For Laughs • Have you wave the chequered flag at the Grand Prix • Get Molson to name a beer after you • Name a University building or faculty after you © We The Living Productions Inc.
- 6. INTERNATIONAL ATTENTION! Your Statue Here YES, STILL MORE “VISITOR TRIBUTES”: • Name a hospital ward after you • Build a statue of you in a public place • Have you interviewed at C2MTL • Get a Montreal artist to paint a portrait of you…and exhibit it at the Museé des beaux arts • Wrap STM busses with your name and face • Get Osheaga to name a stage after you • Get the Jazz Fest to name a concert series after you …there’s so, so many more, limited only by our imagination and our guts! © We The Living Productions Inc.
- 8. HOW IT ULTIMATELY WORKS Like Australia's “Best Job in the World” (or this Super Bowl ad promo), we will use social media as a driver. We publish a list of unique Visitor Tributes on a website and focus on one per week. All that’s needed to enter is that people commit to visit Montreal to collect their Tribute should they win. We can up the ante by having special airport pickups (ex: the Mayor or Premier), and by commemorating the winners with a book and/or documentary on their part in re-launching Montreal. © We The Living Productions Inc.
- 9. HOW IT ULTIMATELY WORKS…Continued Each “C of V” Tribute will be marked by a raucous ceremony, becoming an event unto itself. These ceremonies will be epic share-able moments on all forms of social media, further amplifying the message about Montreal and its tourist honours. What’s more, every physical tribute will become a long-living tourist attraction itself; a pilgrimage for friends & families of the many honorees for years, as well as a spot for future visitors to see how we celebrated those who helped in a time of need. © We The Living Productions Inc.
- 10. 4 KEYS TO ULTIMATE PERFORMANCE AND SUCCESS KEY #1—ACT NOW! There is a tourism vacuum we can take advantage of, but only if we act first and fast; our whispers will be heard as shouts. If we wait until everyone else is back in the game, there will be too much competition and noise to overcome. KEY #2—ASK BIG! Our asks should be outrageous and attention-generating. We need our pillars of community to jump on board ASAP. These are unprecedented times, and our partners need to take unprecedented and bold steps to move forward with us. © We The Living Productions Inc.
- 11. 4 KEYS TO ULTIMATE PERFORMANCE AND SUCCESS KEY #3—GO (VERY) WIDE! Being visitor-focused, this program can go wider than traditional campaigns. We can segment multiple target groups by appealing to different interests. Different strokes will attract different folks. KEY #4—GO LONG! Our timeline is flexible. While optimal start date is ASAP, we aren’t restrained by a fixed delivery date; we will be ready to deliver when winners are…and when COVID lets us. What’s more, success breeds success; as long as this works, we can keep adding new “Visitor Tributes.” © We The Living Productions Inc.