كيف نستفيد الاستفادة القصوى من وسائل التواصل الاجتماعي في غرف الأخبار؟ أمل المكّي، مدرّبة دولية في الصحافة والإعلام، الرئيسة المديرة العامّة لشركة إنسان ستوريز لصناعة المحتوى الرقمي

1. ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬
‫ﺑﻌﺪ؟‬ ‫ﻣﺎذا‬ ،‫اﻷﺧﺒﺎر‬ ‫ﻏﺮف‬ ‫ﻓﻲ‬
‫إﻧﺘﺮﻧﻴﻮز‬ ،‫ﻲ‬ّ‫ﻜ‬‫اﻟﻤ‬ ‫أﻣﻞ‬
2021 .7 ‫ﺟﻮﻳﻠﻴﺔ‬

2. ‫ﻟﻠﻴﻮم‬ ‫ﻣﺤﺎورﻧﺎ‬
‫ﻧﻌﺮف؟‬ ‫أن‬ ‫ﻳﺠﺐ‬ ‫ﻣﺎذا‬
‫اﻻﺟﺘﻤﺎﻋﻲ؟‬ ‫ﺑﺎﻟﺘﻮاﺻﻞ‬ ‫ﻧﻌﻨﻲ‬ ‫ﻣﺎذا‬
‫اﻷﺧﺒﺎر؟‬ ‫ﻟﻐﺮف‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻟﻤﺎذا‬
‫ﻟﻐﺮف‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻻﺳﺘﺨﺪام‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻟﻄﺮق‬
‫اﻷﺧﺒﺎر‬
‫اﻟﺠﻤﻬﻮر‬ ‫ﻣﻌﺮﻓﺔ‬
‫اﻟﺘﻮاﺻﻞ‬ ‫أﻧﻮاع‬
‫ع‬ّ‫ﻮ‬‫ﻣﺘﻨ‬ ‫ﻟﻤﺤﺘﻮى‬ ‫أﻓﻜﺎر‬

3. W
‫ﻧﻌﻨﻲ‬ ‫ﻣﺎذا‬
‫ﺑﺎﻟﺘﻮاﺻﻞ‬
‫اﻻﺟﺘﻤﺎﻋﻲ‬
‫ﻟﻠﺼﺤﻔﻴﻴﻦ؟‬
‫ﻣﻊ‬ ‫ﻟﻠﺘﻮاﺻﻞ‬ ‫أدوات‬ ،‫ﺗﻜﻨﻮﻟﻮﺟﻴﺎ‬
‫ﺗﻌﻤﻴﻖ‬ ،‫وﺗﺒﺎدل‬ ‫ﻣﺸﺎرﻛﺔ‬ ،‫اﻟﺠﻤﻬﻮر‬
‫ﻗﺼﺼﻲ‬ ‫ﺳﺮد‬ ،‫اﻟﻨﻘﺎﺷﺎت‬

5. ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻟﻤﺎذا‬
‫اﻻﺟﺘﻤﺎﻋﻲ‬
‫ﻟﻠﺼﺤﻔﻴﻴﻦ؟‬
‫ﻟﺠﺎﻣﻌﺔ‬ ‫ﺑﺤﺜﻴﺔ‬ ‫دراﺳﺔ‬ ‫ﻛﺸﻔﺖ‬
‫وﺳﺎﺋﻞ‬ ّ‫أن‬ ،‫ﻗﻄﺮ‬ ‫ﻓﻲ‬ ‫ﻧﻮرﺛﻮﻳﺴﺘﺮن‬
ّ‫ﺪ‬‫ﺗﻌ‬ ‫ﺑﺎﺗﺖ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬
‫ﻟﻸﺧﺒﺎر‬ ‫اﻟﺮﺋﻴﺴﻲ‬ ‫اﻟﻤﺼﺪر‬
‫ﻳﺒﺪو‬ ‫ﺑﻴﻨﻤﺎ‬ ،‫اﻟﻌﺮب‬ ‫ﻟﻠﻤﻮاﻃﻨﻴﻦ‬
‫ﻓﻲ‬ ‫اﻟﻜﺒﺎر‬ ‫ﻣﻦ‬ ‫ﺛﻘﺔ‬ ‫أﻛﺜﺮ‬ ‫اﻟﺸﺒﺎب‬
.‫ﻣﺼﺪاﻗﻴﺘﻬﺎ‬
‫ﻗﻄﺮ‬ ‫ﻓﻲ‬ ‫أﺟﺮﻳﺖ‬ ‫اﻟﺘﻲ‬ ،‫واﻟﺪراﺳﺔ‬
‫وﺗﻮﻧﺲ‬ ‫واﻷردن‬ ‫واﻟﺴﻌﻮدﻳﺔ‬ ‫وﻟﺒﻨﺎن‬
‫آﻻف‬ 7 ‫وﺷﻤﻠﺖ‬ ،‫واﻹﻣﺎرات‬
‫ﺗﻌﺎﻧﻲ‬ ‫ﻋﻨﺪﻣﺎ‬ ‫ﻪ‬ّ‫أﻧ‬ ‫وﺟﺪت‬ ،‫ﻣﺸﺘﺮك‬
‫ﻋﲆ‬ ‫ﻗﻴﻮد‬ ‫ﻓﺮض‬ ‫ﻣﻦ‬ ‫اﻟﺒﻠﺪان‬ ‫ﺑﻌﺾ‬
‫ﻋﲆ‬ ‫اﻹﻗﺒﺎل‬ ‫ﻳﺰداد‬ ،‫اﻹﻋﻼم‬ ‫وﺳﺎﺋﻞ‬
‫ﻟﻠﺤﺼﻮل‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻣﻮاﻗﻊ‬
.‫اﻷﺧﺒﺎر‬ ‫ﻋﲆ‬

6. ‫اﻟﺘﻮاﺻﻞ‬ ‫ﻟﻤﺎذا‬
‫اﻻﺟﺘﻤﺎﻋﻲ‬
‫ﻟﻠﺼﺤﻔﻴﻴﻦ؟‬
‫اﻷﺧﺒﺎر‬ ‫ﻳﺴﺘﻘﻮن‬ ‫اﻟﻤﺸﺎرﻛﻴﻦ‬ ‫ﺛﻠﺜﻲ‬
‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬ ‫ﻣﻦ‬ ‫ﺎ‬ً‫ﻴ‬‫ﻳﻮﻣ‬
10 ‫ﻛﻞ‬ ‫ﻣﻦ‬ 8 ‫وأن‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬
‫ﻳﺴﺘﻘﻮن‬ (%79) ‫ﻋﺮب‬ ‫ﻣﻮاﻃﻨﻴﻦ‬
‫ﻣﻦ‬ ‫اﻷﻗﻞ‬ ‫ﻋﲆ‬ ‫اﻷﺧﺒﺎر‬ ‫ﺑﻌﺾ‬
.‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬ ‫وﺳﺎﺋﻞ‬
‫ﺷﻤﻠﺘﻬﻢ‬ ‫اﻟﺬﻳﻦ‬ ‫ﻣﻦ‬ %40 ‫وﻳﺴﺘﻘﻲ‬
%67‫و‬ ."‫"ﻓﻴﺴﺒﻮك‬ ‫ﻣﻦ‬ ‫اﻷﺧﺒﺎر‬ ‫اﻟﺪراﺳﺔ‬
‫ﻳﺴﺘﺨﺪﻣﻮن‬ ‫اﻟﻌﺮب‬ ‫اﻟﻤﻮاﻃﻨﻴﻦ‬ ‫ﻣﻦ‬
‫ﻣﻨﻬﻢ‬ %28 ‫ﻓﻴﻤﺎ‬ ،"‫"واﺗﺴﺎب‬ ‫ﺗﻄﺒﻴﻖ‬
‫ﻳﺘﻌﻠﻖ‬ ‫ﻣﺎ‬ ‫وﻓﻲ‬ .‫ﻟﻸﺧﺒﺎر‬ ‫ا‬ً‫ر‬‫ﻣﺼﺪ‬ ‫ﻳﺘﺨﺬوﻧﻪ‬
ُ‫ﺮ‬‫ﻓﻴﻜﺜ‬ ،"‫ﺗﺸﺎت‬ ‫"ﺳﻨﺎب‬ ‫ﺑـﺸﺒﻜﺔ‬
‫دول‬ ‫ﻓﻲ‬ ‫ﻟﻸﺧﺒﺎر‬ ‫ﻛﻤﺼﺪر‬ ‫اﺳﺘﺨﺪاﻣﻬﺎ‬
‫ﻓﻲ‬ 51‫و‬ ‫ﻗﻄﺮ‬ ‫ﻓﻲ‬ %55) ‫اﻟﺨﻠﻴﺞ‬
.(‫اﻟﺴﻌﻮدﻳﺔ‬ ‫ﻓﻲ‬ 37‫و‬ ‫اﻹﻣﺎرات‬

7. ،‫ﺎ‬ً‫ﻣﺨﺘﻠﻔ‬ ‫ﺎ‬ً‫ﺌ‬‫ﺷﻴ‬ ‫ﻣﻨﺼﺔ‬ ّ‫ﻛﻞ‬ ُ‫م‬ّ‫ﺪ‬‫ﺗﻘ‬
ُ‫ﺮ‬‫ﺗﺸﺘﻬ‬ ‫ﻣﺎ‬ ‫ﺎ‬ً‫ﺒ‬‫ﻏﺎﻟ‬ ‫اﻟﻤﻮاﻗﻊ‬ ‫أن‬ ‫ورﻏﻢ‬
‫ﻣﻨﻬﺎ‬ ‫اﻟﻌﺪﻳﺪ‬ ‫ﻓﺈن‬ ،‫ﻨﺔ‬ّ‫ﻴ‬‫ﻣﻌ‬ ‫ﺑﻔﻮرﻣﺎت‬
‫ﺳﺒﻴﻞ‬ ‫ﻋﲆ‬ .‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﻣﻴﺰات‬ ّ‫ﻳﻀﻢ‬
‫اﻷﻓﻀﻞ‬ ‫إﻧﺴﺘﺎﻏﺮام‬ ‫ﱡ‬‫ﺪ‬‫ُﻌ‬‫ﻳ‬ ،‫اﻟﻤﺜﺎل‬
‫ﻳﻜﻮن‬ ‫ﻗﺪ‬ ‫وﻟﻜﻨﻪ‬ ،‫اﻟﻤﺮﺋﻲ‬ ‫ﻟﻠﻤﺤﺘﻮى‬
‫ﻋﲆ‬ .‫اﻟﺼﻮﺗﻴﺔ‬ ‫ﻟﻠﻤﻘﺎﻃﻊ‬ ‫ﺎ‬ ً
‫أﻳﻀ‬ ‫ﺎ‬ً‫راﺋﻌ‬
‫ﺗﻐﺮﻳﺪ‬ ‫ﻣﺠﺮد‬ ‫اﻷﻣﺮ‬ ‫ﻳﻘﺘﺼﺮ‬ ‫ﻻ‬ ،‫ﺗﻮﻳﺘﺮ‬
‫ﻳﻤﻜﻨﻚ‬ .‫اﺑﻂ‬ّ‫ﺮ‬‫واﻟ‬ ‫اﻟﺮﺋﻴﺴﻲ‬ ‫اﻟﻌﻨﻮان‬
‫ﻋﲆ‬ ،‫اﻟﻘﺼﺔ‬ ‫ﻟﺮواﻳﺔ‬ ‫اﺳﺘﺨﺪاﻣﻪ‬
‫ﺗﺮوي‬ ‫أن‬ ‫ﻳﻤﻜﻨﻚ‬ ،‫اﻟﻤﺜﺎل‬ ‫ﺳﺒﻴﻞ‬
10 ‫ﻧﺸﺮ‬ ‫ﻃﺮﻳﻖ‬ ‫ﻋﻦ‬ ‫اﻟﻘﺼﺔ‬
‫ﺗﻴﻠﻴﻐﺮام‬ .‫ﺳﻠﺴﻠﺔ‬ ‫ﻓﻲ‬ ‫ﺗﻐﺮﻳﺪات‬
،‫ﺔ‬ّ‫ﻴ‬‫اﻟﻴﻮﻣ‬ ‫ﺤﺪﻳﺜﺎت‬ّ‫ﺘ‬‫اﻟ‬ ّ
‫ﻟﺒﺚ‬ ٌ‫ﻋﻈﻴﻢ‬
‫ﻣﻘﺎﻃﻊ‬ ‫ﻹرﺳﺎل‬ ‫ﺟﻴﺪ‬ ‫أﻳﻀﺎ‬ ‫ﻪ‬ّ‫ﻨ‬‫ﻟﻜ‬
.‫اﻟﻔﻴﺪﻳﻮ‬

8. W
‫اﻟﺘﻐﻄﻴﺔ‬
‫واﻟﻤﺨﺮﺟﺎت‬ ‫اﻟﻤﻘﺎﻳﻴﺲ‬
‫اﻻﻟﺘﺰام‬
‫واﻹﺣﺎﻟﺔ‬ ‫اﻟﺘﻀﺨﻴﻢ‬
‫اﻟﻘﺼﺼﻲ‬ ‫اﻟﺴﺮد‬
‫ﻻﺳﺘﺨﺪام‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬ 5‫ال‬ ‫اﻟﻄﺮق‬
‫اﻷﺧﺒﺎر‬ ‫ﻏﺮف‬ ‫ﻓﻲ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫اﻟﺘﻮاﺻﻞ‬

9. Presentations are tools that
can be used as lectures,
speeches, reports, and more.
It is mostly presented before
an audience.
The biggest
startups allocate
‫اﻟﻌﺎﺟﻠﺔ‬ ‫اﻷﺧﺒﺎر‬ ‫ﺗﻐﻄﻴﺔ‬-
،‫واﻟﻤﺴﺘﺠﺪات‬
‫اﻟﺘﻈﺎﻫﺮات‬
‫ﻋﺒﺮ‬ ‫اﻟﻤﺼﺎدر‬ ‫ﻋﻦ‬ ‫اﻟﺒﺤﺚ‬-
‫ﻹﻧﺘﺮﻧﺖ‬
‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫ﻣﻦ‬ ‫اﻟﺘﺤﻘﻖ‬-
(Reporting) ‫اﻟﺘﻐﻄﻴﺔ‬

10. Presentations are tools that
can be used as lectures,
speeches, reports, and more.
It is mostly presented before
an audience.
The biggest
startups allocate
‫ﻗﻴﺎﺳﺎت‬ ‫ﻋﲆ‬ ‫اﻟﺤﺼﻮل‬-
(‫)ﺗﻘﺮﻳﺒﺎ‬ ‫آﻧﻴﺔ‬
‫اﻟﺠﻤﻬﻮر‬ ‫ﻓﻬﻢ‬-
‫وﺿﻌﻔﻨﺎ‬ ‫ﻗﻮﺗﻨﺎ‬ ‫ﻧﻘﺎط‬ ‫ﻓﻬﻢ‬-
‫وﻣﺘﺎﺑﻌﺔ‬ ‫أﻫﺪاف‬ ‫وﺿﻊ‬-
‫ﺗﺤﻘﻴﻘﻬﺎ‬
‫اﺳﺘﺮاﺗﻴﺠﻴﺔ‬ ‫وﺿﻊ‬-
‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﻋﲆ‬ ‫ﺑﻨﺎء‬ ‫ﺗﺤﺮﻳﺮﻳﺔ‬
‫ﻌﺔ‬ّ‫اﻟﻤﺠﻤ‬
‫واﻟﻤﺨﺮﺟﺎت‬ ‫اﻟﻤﻘﺎﻳﻴﺲ‬

11. Presentations are tools that
can be used as lectures,
speeches, reports, and more.
It is mostly presented before
an audience.
The biggest
startups allocate
‫ﻟﻼﺳﺘﻤﺎع‬ ‫ﻓﺮﺻﺔ‬-
‫ﻟﻠﺠﻤﻬﻮر‬
‫ﺧﺒﺮات‬ ‫ﻋﺮض‬-
‫ﻳﺎﺗﻚ‬/‫ﺻﺤﻔﻴﻴﻚ‬
‫اﻟﺤﻮارات‬ ‫ﺗﻌﺰﻳﺰ‬-
‫اﻟﺠﻤﻬﻮر‬ ‫ﻣﻊ‬ ‫واﻟﻨﻘﺎﺷﺎت‬
(Engagement) ‫اﻻﻟﺘﺰام‬

12. Presentations are tools that
can be used as lectures,
speeches, reports, and more.
It is mostly presented before
an audience.
The biggest
startups allocate
‫ﻣﻦ‬ ‫اﻟﺠﻤﻬﻮر‬ ‫ﺗﺤﻮﻳﻞ‬-
‫أﺧﺮى‬ ‫إﱃ‬ ‫ﻣﻨﺼﺔ‬
‫وﺗﻮﻳﺘﺮ‬ ‫ﻓﺎﻳﺴﺒﻮك‬ ‫رواﺑﻂ‬-
‫اﻟﻮﻋﻲ‬ ‫ﻟﺮﻓﻊ‬ ‫ﺟﻴﺪ‬-
‫ﺑﻤﺆﺳﺴﺘﻚ‬
‫واﻹﺣﺎﻟﺔ‬ ‫اﻟﺘﻀﺨﻴﻢ‬

13. Presentations are tools that
can be used as lectures,
speeches, reports, and more.
It is mostly presented before
an audience.
The biggest
startups allocate
‫ﺻﺤﻔﻲ‬ ‫ﻣﺤﺘﻮى‬ ‫إﻧﺘﺎج‬-
‫ﻋﲆ‬ ‫أﺳﺎﺳﺎ‬ ‫ﻳﻌﻴﺶ‬
‫ﻣﻴﺪﻳﺎ‬ ‫اﻟﺴﻮﻳﺸﻞ‬
-‫ﻟﻠﻮﺻﻮل‬ ‫ﻓﺮﺻﺔﻓﺮﻳﺪة‬
‫ﺟﺪﻳﺪة‬ ‫ﺟﻤﺎﻫﻴﺮ‬ ‫إﱃ‬
-‫ﺑﺎﻟﻤﺆﺳﺴﺔ‬ ‫اﻟﻮﻋﻲ‬ ‫رﻓﻊ‬
-‫اﻟﺘﺪﻓﻖ‬ ‫ﻟﺘﺤﻮﻳﻞ‬ ‫إﻣﻜﺎﻧﻴﺔ‬
‫اﻟﻘﺼﺼﻲ‬ ‫اﻟﺴﺮد‬

14. W
https://www.mentimeter.com/s/0be76cfe88f31
6f731ed0bb3081ab6b1/a0ddfc27d0a6/edit?
new
‫ﺗﻤﺮﻳﻦ‬
‫ﺟﻤﻬﻮرك؟‬ ‫ﻳﻦ‬/‫ﺗﻌﺮف‬ ‫ﻫﻞ‬

15. ‫واﺣﺪ‬ ‫اﺗﺠﺎه‬ ‫ﻓﻲ‬ ‫اﺗﺼﺎل‬-
‫اﻟﺘﻮاﺻﻞ‬ ‫ﻧﻮع‬
‫وﻟﻜﻦ‬ ‫واﺣﺪ‬ ‫اﺗﺠﺎه‬ ‫ﻓﻲ‬ ‫ﺣﻮار‬
‫ﺗﻌﻠﻴﻘﺎت‬ ‫ﻣﻊ‬
‫ﺠﺎﻫﻴﻦ‬ّ‫ﺑﺎﺗ‬ ‫ﺣﻮار‬-

16. ‫ﺴﺘﻚ‬ ّ
‫ﻣﺆﺳ‬ ‫ﻟﺪى‬ ‫ﻛﺎن‬ ‫إذا‬ ‫ﻣﺎ‬ ‫ﺗﻘﻴﻴﻢ‬ -
‫ﻋﲆ‬ ‫اﻟﻤﺤﺎدﺛﺎت؛‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫ﻋﲆ‬ ‫اﻟﻘﺪرة‬
‫اﻟﻼزم‬ ‫اﻟﻤﺎل‬ ‫ﻟﺪﻳﻚ‬ ‫ﻫﻞ‬ :‫اﻟﻤﺜﺎل‬ ‫ﺳﺒﻴﻞ‬
‫ﻮاﺻﻞ‬ّ‫ﺘ‬‫اﻟ‬ ‫ﻟﻮﺳﺎﺋﻞ‬ ٍ‫ر‬ّ‫ﺮ‬‫ﻣﺤ‬ ‫ﻟﺘﻮﻇﻴﻒ‬
‫ﻛﺎن‬ ‫إذا‬ ‫ﺟﻤﻬﻮر؟‬ ‫ر‬ّ‫ﺮ‬‫ﻣﺤ‬ ‫أو‬ ،‫اﻻﺟﺘﻤﺎﻋﻲ‬
‫ﻳﻜﻮن‬ ‫أن‬ ‫اﻟﻤﻨﻄﻘﻲ‬ ‫ﻓﻤﻦ‬ ،‫ﻛﺬﻟﻚ‬ ‫اﻷﻣﺮ‬
‫اﻟﻤﺤﺘﻮى‬ ‫ﻷﺻﻨﺎف‬ ‫ﻣﺤﺮر‬ ‫ﻫﻨﺎﻟﻚ‬
‫إﱃ‬ ،‫واﺣﺪ‬ ‫ﺠﺎه‬ّ‫ﺗ‬‫ا‬ ‫ﻓﻲ‬ ّ
‫اﻟﺒﺚ‬ ‫ﻣﻦ‬ ،‫اﻟﺜﻼﺛﺔ‬
‫ﻛﺄن‬ ،‫ﺠﺎﻫﻴﻦ‬ّ‫ﺗ‬‫اﻻ‬ ‫ذات‬ ‫اﻟﻤﺤﺎدﺛﺎت‬
ٌ
‫ﻧﺸﻂ‬ ٌ
‫ﺣﺴﺎب‬ ‫اﻟﻤﺆﺳﺴﺔ‬ ‫ﻟﺪى‬ ‫ﻳﻜﻮن‬
‫ﺗﺮاﻗﺐ‬ ‫إﻧﺴﺘﺎﻏﺮام‬ ٌ‫وﺻﻔﺤﺔ‬ ،‫ﺗﻮﻳﺘﺮ‬ ‫ﻋﲆ‬
.‫ﻋﻠﻴﻬﺎ‬ ّ‫د‬‫وﺗﺮ‬ ‫ﻌﻠﻴﻘﺎت‬ّ‫ﺘ‬‫اﻟ‬
:‫اﻟﻨﺼﺎﺋﺢ‬ ،‫إذن‬

17. ‫وأﻣﻮاﻟﻚ‬ ‫ﻣﻮاردك‬ ‫ﻛﺎﻧﺖ‬ ‫إذا‬ ‫وﻟﻜﻦ‬
‫أن‬ ‫اﻟﻤﻨﻄﻘﻲ‬ ‫ﻣﻦ‬ ‫ﻳﻜﻮن‬ ‫ﻓﻘﺪ‬ ،‫ﻣﺤﺪودة‬
‫ﻋﲆ‬ ‫رﺑﻤﺎ‬ ،‫ﻋﻤﻠﻚ‬ ‫ﻣﻨﻄﻘﺔ‬ ‫ﺗﺤﺼﺮ‬
‫ﻣﺜﻞ‬ ‫واﺣﺪ‬ ‫ﺠﺎه‬ّ‫ﺗ‬‫ا‬ ‫ذات‬ ‫ﻣﺤﺎدﺛﺔ‬ ِ‫ﺔ‬ ّ
‫ﻣﻨﺼ‬
/‫ﺗﻴﻠﻴﻐﺮام‬ ‫ﻗﻨﺎة‬ ‫أو‬ ،‫ﺔ‬ّ‫ﻳ‬‫ﻗﻮ‬ ‫ﺔ‬ّ‫ﻳ‬‫إﺧﺒﺎر‬ ‫رﺳﺎﻟﺔ‬
.‫إﻧﺴﺘﻐﺮام‬ ‫ﻣﺠﻤﻮﻋﺔ‬
:‫اﻟﻨﺼﺎﺋﺢ‬ ،‫إذن‬

18. ‫ﺑﺼﻴﻐﺘﻬﺎ‬ ‫اﻟﻤﺎدة‬ ‫ﻗﺮاءة‬ ‫ﺧﻴﺎر‬ ‫اﻟﺠﻤﻬﻮر‬ ِ
‫أﻋﻂ‬
‫ﺎ‬ ً
‫أﻳﻀ‬ ‫ﺮ‬ّ‫ﻜ‬‫ﻓ‬ ‫وﻟﻜﻦ‬ ،‫ﻣﻮﻗﻌﻚ‬ ‫عﱃ‬ ‫اﻟﻜﺎﻣﻠﺔ‬
‫اﻟﻤﺎدة‬ ‫ﺗﻠﻚ‬ ‫ﻣﻦ‬ ‫ﻣﻬﻤﺔ‬ ‫ﻣﻌﻠﻮﻣﺎت‬ ‫ﺑﺄﺧﺬ‬
‫إﱃ‬ ‫ﻟﻠﻮﺻﻮل‬ ‫أوﺳﻊ‬ ٍ‫ﻧﻄﺎق‬ ‫ﻋﲆ‬ ‫واﻧﺸﺮﻫﺎ‬
.‫ﺟﺪد‬ ‫ﻗﺮاء‬
،‫إذن‬
‫اﻟﻨﺼﺎﺋﺢ‬

19. ‫أﻧﻮاع‬ ‫ﻻﺳﺘﺨﺪام‬ ‫أﻓﻜﺎر‬
‫اﻟﻤﺨﺘﻠﻔﺔ‬ ‫اﻟﻤﺤﺘﻮى‬
W
‫اﻟﻤﺤﺘﻮى؟‬ ‫أﻧﻮاع‬ ‫ﻋﻦ‬ ‫ﺗﻌﺮﻓﻮن‬ ‫ﻣﺎذا‬

20. 23 ‫ﻣﺤﺘﻮى‬
‫ﺟﺎذب‬
،‫ﻣﻘﺎﻻت‬ ،‫اﻟﻤﺒﺎﺷﺮ‬ ‫اﻟﺒﺚ‬ ،‫ﺑﻮدﻛﺎﺳﺖ‬ ،‫اﻻﻗﺘﺒﺎﺳﺎت‬
،‫اﻟﺸﺮﻛﺎء‬ /‫اﻟﺤﺮﻓﺎء‬ /‫اﻟﺠﻤﻬﻮر‬ ‫ﺷﻬﺎدات‬ ،‫وﻳﺒﻴﻨﺎر‬ ،‫إﻧﻔﻮﻏﺮاﻓﻴﻚ‬
،‫آراء‬ ‫ﺳﺒﺮ‬ ،‫ﻣﻴﻤﺰ‬ ،‫اﻟﺠﻤﻬﻮر‬ ‫إﱃ‬/‫أو‬ ‫ﻣﻦ‬ ‫أﺳﺌﻠﺔ‬
/‫اﻟﺴﻠﻊ‬ ‫ﺗﺮوﻳﺞ‬ ،‫ﺗﻮﻋﻮي‬ /‫ﺗﻌﻠﻴﻤﻲ‬ ‫ﻣﺤﺘﻮى‬،‫ﻓﻴﺪﻳﻮﻫﺎت‬
‫اﻟﻤﺘﺤﺮﻛﺔ‬ ‫اﻟﺼﻮر‬،‫اﻟﺮاﺋﺠﺔ‬ ‫اﻟﻤﻮاﺿﻴﻊ‬ ‫ﻣﺸﺎرﻛﺔ‬ ،‫اﻟﺨﺪﻣﺎت‬
‫ﺳﻨﺎب‬ ،‫)إﻧﺴﺘﻐﺮام‬ ‫اﻟﻘﺼﺺ‬ ،‫اﻟﻤﺆﺛﺮﻳﻦ‬ ‫ﻣﻊ‬ ‫اﻟﺘﻌﺎون‬ ، (GIFS)
‫اﻟﺘﻌﺎوﻧﻴﺔ‬ ‫اﻟﻤﻨﺸﻮرات‬ ،‫إن‬ ‫ﻟﻴﻨﻜﺪ‬ ،‫ﻓﺎﻳﺴﺒﻮك‬ ،‫ﺷﺎت‬
UGC: ‫اﻟﺠﻤﻬﻮر‬ ‫ﻣﻦ‬ ‫ﺪ‬ّ‫اﻟﻤﻮﻟ‬ ‫اﻟﻤﺤﺘﻮى‬

21. ‫ي‬/‫ﺗﺨﺶ‬ ‫ﻻ‬
!‫اﻟﻤﻐﺎﻣﺮة‬ /‫اﻟﺘﻐﻴﻴﺮ‬
‫اﻟﻤﻨﺼﺎت؟‬ ‫ﻫﺬه‬ ‫ﻋﲆ‬ ‫اﻻﻧﻄﻼق‬ ‫ﻣﻦ‬ ‫ﻳﻤﻨﻌﻚ‬ ‫اﻟﺬي‬ ‫ﻣﺎ‬
‫ﺷﺎت؟‬ ‫ﺳﻨﺎب‬ ‫ﺗﻮك؟‬ ‫ﺗﻴﻚ‬

22. W
2021 .7 ‫ﺟﻮﻳﻠﻴﺔ‬ .‫إﻧﺘﺮﻧﻴﻮز‬ ،‫ﻲ‬ّ‫ﻜ‬‫اﻟﻤ‬ ‫أﻣﻞ‬
!‫ن‬/‫إﻟﻴﻜﻢ‬ ‫ﻟﻨﺴﺘﻤﻊ‬ .‫ﻟﻠﻴﻮم‬ ‫ﺷﻲء‬ ّ‫ﻛﻞ‬ ‫ﻫﺬا‬ ‫ﻛﺎن‬