Presentation given by Rachel Miller @AllthingsIC at #mkicomms event on 27 June 2013 for internal communication professionals in Milton Keynes in the UK.

1. Putting the social into
Internal Communication
Rachel Miller
@AllthingsIC
#mkicomms
#mkicomms

2. About me
@theICcrowd
#mkicomms

3. Our menu for today
Personal and professional -
Sociable internal comms

Being socially savvy

Brand You
#mkicomms

4. “Social is a mindset, not a technology. Only do it if it comes
naturally, or you could look like a dad on the dance floor”
#mkicomms

5. #mkicomms
@AllthingsIC

6. “By 2016 enterprise
social networks will
become the primary
communication
channels for
noticing, deciding or
acting on
information relevant
to work activities”
Gartner analysts report, 2013
#mkicomms

7. However, Gartner also
believes that between now
and the end of 2015,
80 per cent of social
network efforts within the
enterprise will not achieve
the intended benefits due
to inadequate leadership
and overemphasis on
technology
Gartner analysts report, 2013
#mkicomms

8. 100 case studies:
www.allthingsic.com/list
#mkicomms
Who’s using what for internal
social media?

9. Peer to peer communication
#mkicomms

10. #mkicomms
@AllthingsIC

11. Traditional tactics
using social approaches
Think about:
#mkicomms

12. #mkicomms

13. LinkedIn
#mkicomms

14. How social is your communication?
“Organisations
don’t Tweet,
people do”
Euan Semple @euan
“We welcome your feedback”…
but will edit, moderate, remove and ban it
or not give you an option to have your say #mkicomms

15. #mkicomms

16. Social media and social communication:
Key word = social = path to success
•If you peel back the layers to the core, social
communication… is the effectiveness of using
word of mouth to deliver change and communicate
with those around you
•Social communication is built around tribes and
networks that are constantly forming and reforming
around organisations
Rachel Miller, Share This, Wiley (2012)
Mike Klein, From Lincoln to LinkedIn,
Verb Publishing Ltd (2011)
#mkicomms

17. #mkicomms

18. @briansolis
www.briansolis.com
#mkicomms

19. #mkicomms
http://www.allthingsic.com/how-
internal-comms-pros-use-social-
media-2/
Survey ran 18-26 October 2012. 84 responses. www.rachmiller.com Some questions multiple choice, so answers may be more than 100 per cent

20. Survey ran 18-26 October 2012. 84 responses. www.rachmiller.com Some questions multiple choice, so answers may be more than 100 per cent
#mkicomms
http://www.allthingsic.com/how-
internal-comms-pros-use-social-
media-2/

21. allthingsic.com/how-internal-comms-
pros-use-social-media-2/
#mkicomms
86% of IC pros
learn via blogs
and 81% via
colleagues
Survey ran 18-26 October 2012. 84 responses. www.rachmiller.com Some questions multiple choice, so answers may be more than 100 per cent

22. @AllthingsIC
Are you socially savvy?
Let’s look at Brand YOU…
#mkicomms

23. #mkicomms

24. What does Google say?
Brandyourself.comBrandyourself.com
#mkicomms

25. About.me
www.about.me/allthingsic
#mkicomms

26. Newsle
#mkicomms
www.newsle.com/rachel
miller

27. Vizify
#mkicomms
www.vizify.com/rachel-miller/twitter-
video

28. Rebelmouse
#mkicomms
www.rebelmouse.com/all
thingsic

29. Internal communication
professionals are
curators, not creators
#mkicomms

30. “Companies need to adopt an
approach that engages workers
and pulls them in, rather than
simply have technology
pushed onto them”
Gartner analysts report, 2013
#mkicomms

31. #mkicomms
allthingsic.com/smpolicy

32. #mkicomms

33. #mkicomms

34. NETWORK?
?
MY IC
#mkicomms

35. #commschat @theICcrowd
Community for internal
communication
professionals
www.theiccrowd.com
Weekly chat on Twitter
8-9pm Monday
#commschat
www.commschat.com
#mkicomms

36. #mkicomms

37. Social media isn’t a magic cure
#mkicomms

38. Keep in touch
Google ‘Rachel Miller’
linkedin.com/in/rachelmiller01
Pinterest.com/AllthingsIC
www.allthingsic.com
rachel@allthingsic.com
Storify.com/AllthingsIC
@AllthingsIC
#mkicomms
allthingsic.com/
rachels-resources