Matan Trogan drills down into customer engagement and how to create opportunities through CE that will increase ARPU. More details into MobileTrends Report can be found here: http://bit.ly/1R8X64z

1. Real Life Use-Cases for
Capitalizing on Data & Services
(and Smart Customer Engagement)
Matan Trogan,
Regional Product Management and Marketing, APAC
September 2015
LTE Asia 2015 Suntec Singapore Allot
Communication

2. Engagement
2

3. Smart Engagement to Increase Your ARPU
3
Propose the right service & Improve service uptake

4. Identify Subscribers’ Touch Triggers
4 * Allot Mobile Trends Reports H2/2015

5. And Use Them for Smart Customer Engagement
5 * Allot Mobile Trends Reports H2/2015

6. Touch Trigger – Competitor Sites
6 * Allot Mobile Trends Reports H2/2015

7. Churn Indicators with Competitor Sites
7
Video Stalls
Speed Test
Competitor Sites

8. Churn Prevention – Actionable QoE Dashboards
8

9. Churn Prevention – Improve QoE
9
Video/Web optimization

10. Touch Trigger – Travel Sites
10 * Allot Mobile Trends Reports H2/2015

11. Actionable Insights and Contextual Marketing
11

12. Actionable Insights and Contextual Marketing
12

13. Actions – Targeted Advertisement And Promotions
13
Roaming

14. Customer Engagement is Not So Easy …
14

15. On-boarding subscribers – Smart Engagement
15
HTTP browsing
User initiated HTTP Browsing
App HTTP traffic

16. Unique Value of Allot SmartEngage Onboarding
16
OS
UserAppApp App App
HTTP
Device Type
Accurate identification based
on User, Browser, Protocol, OS
and Device Type
Precise On-Boarding
Cost Effective
Zero Service Impact
Brand Safe

17. Touch Trigger – Risky Sites
17 * Allot Mobile Trends Reports H2/2015

18. Malware File Types
18
30% of blocked malware
files are JavaScript files,
making it the most
commonly used attack
vehicle.
20% of blocked malware
files are image files that
most users would not
suspect (jpg, png, gif, ico).
* Based on Allot’s big data security analytics in mobile network operator

19. Android Devices Are Highly Exposed To Threats
19 * Based on Allot’s big data security analytics in mobile network operator

20. Threat Analysis by Demographics
20
Target Profiling
?
* Based on Allot’s big data security analytics in mobile network operator

21. Network based Cyber Security (Services)
 Security for ALL without installation
 Comply with Regulation
Mobile
Core Network
Operator
Services
Fixed Core
Network
Internet
Allot Service
Gateway
PCEF / TDF
NFV & SDN Ready
Online Charging Offline Charging PCRF
 Always and seamlessly updated
 NEW REVENUE OPPORTUNITY !

22. 1st priority – Safer Internet for our Children
22

23. Case Study: T1 Operator – Security As A Service
23
The Challenge:
The Allot Solution:
The Benefits:
• Provide a simple, accessible and effective value
added service to protect all users regardless of
device from internet threats and harmful content
• Allot WebSafe Family as a fully integrated service in
the Allot Service Gateway to deliver SECaaS to
consumers, SMBs & Enterprises
• Differentiate CSP with security services that are
accessible to all
• Generate new revenue streams from SECaaS
• Enhance brand image and customer loyalty with
useful and desirable services

24. Case Study: Network Based Security solution
24
• Blocks the malicious page
• informs about restricted access
• End user is notified
Virus
Worms
Trojans
Spyware
Adware
Rootkit
Keylogger
Phishing

25. Case Study: User experience and Multi Tenancy
25
User Predefined Profile Configure Content App Download Manager
• Chose between predefined filtering profiles
• Create own profile and define content to be blocked
• Configure Apps which can be downloaded
• Quiet time configuration

26. Case Study: Real-Life Service Take Rate
26
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
Tier 1 Mobile Carrier Case Study
Parental Control & Anti Malware
Actual Vs Forecast
Actual % Forecast %
500K Euro per month
within 8 months !
2M Euro per month
after 2 years !

27. Summary - Allot’s Unified Solution for Smart Engagement
Big Data Analytics – to know your
subscribers, their needs and their
experience.
Innovative VAS such as SECaaS to
give your subscribers unique service
that will protect their family and
ensure them a safer internet.
Service Delivery – to propose them
personalized service data plans –
especially for them.
Smart Engagement capabilities to
communicate the right message at
the right time to the right customer.
Come meet us @ booth #39C

28. THANK
Find out how Allot can help
YOUR business to become
a leading Digital Lifestyle Provider
mtrogan@allot.com
U
www.allot.com
Come meet us @ booth #39C