Macroview Netapp Overview

Macroview Solution Overview
Data Center Virtualization

Technology Partners
NetApp
Gold
Partner
FY18
Best Growth Partner
FSI Sector
VMware
Premier
Partner
Cisco
Gold
Partner
Citrix
Gold
Partner
Microsoft
Gold
Partner
FY18
Partner of the Year
End-User Computering
2017
Innovative Partner Award

Overview
• Service Catalog
• Orchestration
• System Monitoring
• Virtualization
P2V, V2V
• Compute
HCI, X86 Blade / Rack
• Storage
NAS, SAN, Object
• Virtual Desktop (VDI)
• Enterprise Mobility (EMM)
aka.Backup
• Active-Active Cross-site Cluster
• Sync / Async Replication
Disaster Recovery SiteProduction Site
• Enterprise Multi-Cloud Gateway

NetApp Storage
Overview
Enterprise-grade data-management
6 © 2017 NetApp, Inc. All rights reserved.

All Flash Array Vendor Market Share 2015-2018
• All Flash Array industry-
wide revenues are now
over $10B annually
• up 38% YoY (Q4 CY2018)
• NetApp; the fastest
growing AFA vendor for
the last 4 years in a row
• NetApp flash revenues
are growing faster than
the overall market
NetApp is fastest growing flash storage vendor for four years in a row
7
© 2019 Block and File
© 2019 NetApp, Inc. All rights reserved. — NETAPP CONFIDENTIAL —
2015 2016 2017 2018
Dell EMC
NetApp
Pure Storage
IBM
HPE
Others
Huawei
Hitachi Vantara
Fujitsu
Flash Array Market Share 2015-2018

8 © 2019 NetApp, Inc. All rights reserved. — NETAPP CONFIDENTIAL —
To remain competitive, enterprise storage vendors will need to
spend $1B per year on R&D. Pure, Hitachi and IBM can’t support
that level of storage R&D.
Also, Dell and HPE rely on their servers as part of the SAN solution,
this bundling strategy is showing signs of weakening as servers are
commoditized and virtualized.
George Kurian, CEO, NetApp

Sales Strategy Comparison (Wikibon 5 Tiers Storage Modal)
Not all AFA SANs are targeted at the same customers nor positioned in the same way
9
Storage Tier assignments based on Wikibon Five Tier Storage Model
Attributes NetApp AFF NetApp EF Pure FlashArray
Dell EMC
PowerMax
Dell EMC
XtremIO
Dell EMC
Unity
HPE Nimble HPE 3PAR
IBM
StorWize
IBM
FlashSystem
Storage Tier  0,1  0,1  0,1  0,1  1  2  1  1, 2  1  1, 2
Storage
Type
 Block
 File
 Block  Block
 Windows File
 Block
 File
 Mainframe
 Block  Block
 File
 Block  Block
 File
 Block  Block
 File
Customer
Segment
 High
 Mid
 High
 Mid, Entry
 High
 Mid
 High
 High
 Mid
 Mid
 Entry
 Mid
 Entry
 High
 Mid
 Mid
 Entry
 High
 Mid
Sales
Tactics
(Sales
teams lead
with)
 Data Fabric
(deep cloud
integration)
 Data
Services
 Unified
Storage
 Performance
 Price/Performa
nce
 Reliability
 Solution focus
is VSS, HPC,
Media, Big Data
Analytics
 Evergreen cloud-
like purchasing
and operations
 Single workload
POCs
 Strong at new
logo acquisition
 Extremely
resilient
 Future-proof
end to end
NVMe
 AI for data
placement
 VDI and High
performance
OLTP apps
 Consistent
low-latency
 App-
integrated
copy services
 Storage Eff.
 Sold into
existing VNX
base
 Simplicity
 Hybrid and
public cloud
data tiering
 New customers
 Simplicity for IT
generalists
 Leads with
InfoSight
analytics and
Nimble Cloud
Volumes
 Strong at POCs
 Existing HPE
install base
 1M+ IOPS claim
(if competing,
we suggest you
do a PoC to
confirm HPE’s
claim)
 End-to-end
NVMe
 Simplicity
 Advanced
Copy
services, IBM
easy tier
 Leverages
public cloud
 Ecosystem
approach –
sold with other
IBM products
or ISV solutions
 Positioned for
low latency, AI,
ML workloads

Functionality NetApp AFF NetApp EF
Pure
FlashArray
Dell EMC
PowerMax
Dell EMC
XtremIO
Dell EMC
Unity
HPE Nimble HPE 3PAR
IBM
StorWize
IBM
FlashSys.
NVMe oF
Reliability
QoS
Predictive Analytics
Snap Technologies
Asynchronous Replication
Synchronous Replication
Application Integration
Cloud Integration
Data Security
Feature Comparison
NetApp Leads in NVMe-oF, cloud integration and deployment models, and data security
Sell with confidence in these areas
10
NetApp Competitive Intelligence team and resources

CLOUDDEDICATED VIRTUALIZED
Adoption
Curve
Operational
Transformation
IaaS | PaaS | SaaS | ITaaS
Flexible Consumption Models
CONSOLIDATION
VIRTUALIZATION
HYBRID
CLOUDS
2000 2010 2019 The Next 5+ Years
POLICY DRIVEN
AUTOMATION
TRADITIONAL DATA CENTER
Are You Here?
NEXT GENERATION DATA CENTER
Enterprises are at a Turning Point
© 2017 NetApp, Inc. All Rights Reserved. Limited Use

NetApp Data Fabric
© NetApp, Inc. All rights reserved. NetApp Confidential – Limited Use12
Hyperscale
Cloud Providers
Private
Cloud
Cloud Service
Providers
DATA
NetApp Storage
Systems & Solutions
FAS
FlexArray
StorageGRID
WebScale
NPS
Cloud
ONTAP
NetApp AltaVault

Simplify Your Digital Transformation
With NetApp storage array portfolio
SolidFire: webscale next gen deployments
ONTAP 9.4: Modernize infrastructure (flash, hybrid cloud) and bridge to next gen
E/EFE/EF E/EF E/EF E/EFE-Series: Specialized AppsApp
Infrastructure
Cloud
Digital, Cloud Ready Data CenterConventional / virtualized
© 2018 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---
Source: CI Inputs

ONTAP 9
Common data management and data services
14
Storage Array SDS CloudConverged Near CloudHeterogeneous
Simplify data management for any application, anywhere
SDS = software-defined storage
From the edge to core to cloud
© 2018 NetApp, Inc. All rights reserved.

Simplification starts with unification
Standardize data management:
Across workloads
• SAN and NAS
Across architectures
• Flash, disk, and cloud
Across applications
• From enterprise to emerging

Dramatically improve data center economics
With the most data center–efficient storage you can buy
Dramatically shrink your data center footprint, power, and cooling as much
as 10x with guaranteed efficiency
• Serve over 1PB of data and 600,000 IOPS in as little as 4 RUs
• The first to deliver 15.3TB SSD drives, the highest density drives in the market
• Reduce data footprint with leading storage efficiency features
• Guaranteed capacity savings, or we make up the difference
Integrated data protection simplifies operations increasing efficiency
• Built-in data protection with simple/common management across platforms: AFF/FAS, ONTAP Cloud, and
ONTAP Select
• Leading capabilities such as application-consistent replication, native format of secondary data copies
and site-to-site high availability.

• Built-in data protection with
simple/common management
across platforms:
• AFF/FAS
• ONTAP® Select
• ONTAP Cloud
• Native data format of secondary
data copies enables multiuse for:
• DR test
• Backup/archive
• Test/dev
• Analytics/reporting
• WORM retention for compliance
• Available site-to-site high
availability
Integrated data protection
On-box data recovery
Test/dev
Test/dev/analytics
Compliance
Backup/archive
Disaster recovery
Cloud
Production data
Primary Secondary
UseCases
One data management platform for hybrid cloud
© 2017 NetApp, Inc. All rights reserved.17

ONTAP Select
18
• Software-defined storage (SDS) on commodity servers
• Flexible capacity-based license
• Runs on all-flash or hybrid-flash systems
• Remote office configuration
• 2-node HA
• Low cost VMware license
• ONTAP Select virtual NAS (vNAS) capabilities
• Enterprise file services for VMware-based platforms
• Single-node support for HCI deployments, VMware vSAN,
and
external SAN storage
Enterprise software defined storage

Cloud Volumes ONTAP
• Software-defined storage (SDS) in the cloud
• Seamless NFS / CIFS / iSCSI data migration
• Pay-as-you-use flexible cost structure
• High-availability option (AWS)
• Supports SSD- and HDD-based storage services
• New ways to use the cloud
• Great for DevOps and cloud disaster recovery
• Enhance cloud storage with NAS, Snapshot® copies, clones,
etc.
• Minimize cloud footprint with advanced data reduction
• Enable easy data movement between on premises and cloud
Enterprise data management
for Azure and AWS

NetApp® ONTAP® 9
Respond to business needs with seamless scale-out without silos
 Upgrade hardware/software or scale up without disrupting users
 Incorporate software-defined, cloud, and next-generation flash
20
 Scale out by intermixing your choice of flash and hybrid nodes
Scale Out by Adding Controllers
AFF AFF FAS
Scale Up
Individual
Controllers
FAS
Next-Generation
SSD
ONTAP Select
ONTAP Cloud

Proven efficiency
Drive storage cost reductions: lower capex and opex
© NetApp, Inc. All rights reserved.
Data growth
NetApp Snapshot® technology
Storage Capacity
StorageCost
NetApp® RAID-TEC™ and
RAID DP® technologies
Thin provisioning
Cloning
Inline adaptive compression
Inline deduplication
Inline data compaction (new)
21

Snapshot on Storage Level
• Generic Snapshots technique, such as Flash Copy use copy on first write: copy out
old block before updating data in block
• Redirect on write mechanism: data change write on new blocks
• Benefit: resource conservative

NetApp Snapshot Comparison
Minimal
Data Loss
Time (2 Hours)
“Snapshot” “Snapshot”
Minimal
Impact
NetApp® Snapshot™
Low
Performance
Overhead
Competitors NetApp
Fast, Efficient
Backup and
Recovery
Significant
Impact
Time (2 Hours)
Multiple Snapshot Copies
Data
Protection
Performance
Impact
Speed and
Efficiency
17+ Hours
Production
Tape
Tape Backup
Minutes
Snapshot Replication
Production
NetApp
Backup
“Snapshot” Process

Efficient Data Protection
• Creates space-efficient copies
• Recovers files almost
instantaneously
• Requires minimal storage space
• Protects data without the
requirement of purchasing excessive
amounts of disk storage
NetApp Snapshot Technology
Snapshot
Copies
NetApp Storage
System
The Last Resort against Zero-day Attack !

25
Snapshot of the volume
Volume Level Cloning
Active volume to be cloned
Cloned volume: a transparent writable
layer in front of Snapshot™
Snapshot
Active volume
FlexClone®

26
A Fundamentally Better Approach
– Create many more clones easily and efficiently
– Save valuable DBA and Storage Administrator time
– Clones no longer require full overhead
– Dramatically decreases storage costs
Traditional Approach FlexClone®

27
FlexClone Business Focus
 Accelerates Time to Market
– Dev and Test
– Database development
– Commercial & Embedded Software Development
– ERP, CRM, Decision Support applications
 Server and desktop virtualization
– Server Provisioning
– Virtual Desktop
– Cloud Enablement
A
B1
C2
A
B1
C
Snapshot
Copy 2
Blocks
on the Disk
A
C
A
B
C
B1
B1
C2
C2
A
B
C
Snapshot
Copy 1
Blocks in
LUN or File
Snapshot
Copy 3
B1

FlexClone in Action
Production
Storage
Test and
Development Storage
6-TB
Database
With
FlexClone
Software
8 TB of Storage,
1 Copy, and 4 Clones
6-TB
Database
30 TB of Storage and
5 Full Copies
Without
FlexClone
Software
Gold Copy
Gold Copy

NetApp Snapshot Technology (1 of 3)
Create Snapshot copy 1:
 No data movement
 Copy pointers only
A
B
C
A
B
C
Snapshot
Copy 1
Blocks in
LUN or File
Blocks
on the Disk
A
B
C
A
B
C

• Software encrypt any volume, any disk
• FAS, AFF, and ONTAP® Select
• Lower cost: no need for hardware self-
encrypting drives
• More granular: volume level
• Onboard key manager
• Leverage storage efficiency features
• Deduplication, compression, compaction
• Future proof encryption solution
• Software updates will keep the algorithms up to
date
Secure application data anywhere
NetApp Volume Encryption: software-based, data-at-rest encryption
32 © 2017 NetApp, Inc. All rights reserved

Deduplication
• Removes redundant data blocks from volumes, regardless of application or protocol
• Established market leader with 70,000+ licenses and one Exabyte worth of data being deduplicated
• Users often recoup 50% or more of their capacity
• Only NetApp offers deduplication for primary, secondary, and archival storage tiers
NetApp Deduplication
70%
60%
35%
30% 30%
25%
25%
10%
Deduplication Savings

• Defines isolation boundaries between sets of
workloads
• Contains one or more storage objects
• SVM, Volumes, LUNs or File
• Throughput limits can be applied in terms of IOPS and
MB/s
Storage Quality of Service (QoS)
Deploy multiple tenants and consolidate mixed workloads
in a shared infrastructure
• Prevent runaway workloads
from impacting other workloads
in the cluster
• Prevent tenants from impacting each other
• Drive down infrastructure costs per tenant, while
meeting their SLAs
• Enforce policy limits on tenants
• “Get no more than what you purchased”
Name: qos_policy
Limit: IOPS < 2000 per policy group
Volume
vol3
Volume
vol5

Backup, recovery, and business continuity
• NetApp® SnapMirror® software
• Asynchronous mirroring to the same or a different cluster
• Can become the writable primary copy during a DR event
• Can resync with the original source when primary site comes
online
• NetApp SnapVault® software
• Long-term NetApp Snapshot® archive in the same or a
different cluster
• NetApp MetroCluster™ software
• Synchronous mirroring between two 2-node clusters up to
200km apart
• Simple failover procedure
Data protection and DR between sites
© NetApp, Inc. All rights reserved.
Secondary Data
Center
Primary Data
Center
37

38
Snapshot
Active volume
FlexClone®
Volume Level Cloning
Improves Flexibility and Efficiency
• Instant logical copy
• 100% space efficient
Usage
– Test and development copies
• Database simulations
• Software testing
Key Benefits
– Dramatic cost savings
– Rapid product development
– Lower risk with comprehensive
testing

39
File and LUN Level Cloning
File or LUN in active volume
FlexClone®
Cloned file: an independent, space
efficient data replica
File or LUN to be cloned
*Available since Data ONTAP 7.3.1

Guaranteed efficiency and capacity using inline efficiency
 Workload-specific guarantee
 AFF systems only
 Public and global program
 AFF8040, AFF8080, A200, A300, A700, A700s
 Requires customer workload details
 Use less storage with up to 5:1 efficiency
Customers get the storage efficiency and capacity
NetApp promises, or we will make up the difference
What
Details
20TB
100TB Effective
Capacity
Guaranteed
Physical
Capacity
100TB
100TB
VDI Workload Example
(other workloads will yield different ratios)
VDI = 5:1
Apply for All flash models

NetApp Storage Efficiencies for your data sets
• AFF efficiency features
• Inline Dedupe
• Inline Compression
• Inline Compaction
• Database
• NAS
• Backup Data
• Messaging
• Inline Deduplication
• VM’s
• VDI
41
ONTAP 9 latest estimates, TR-4476
Avg estimates, your results will vary
Workload Range
Oracle databases (with no database compression) 2:1 – 4:1
SQL Server 2014 databases (with no database compression) 2:1 – 4:1
VMware Horizon full clone desktops (persistent) – NetApp® clones 5:1 – 10:1
VMware Horizon linked clone desktops (non-persistent) 3:1 – 5:1
Citrix XenDesktop full clone desktops (persistent) – NetApp clones 5:1 – 10:1
Citrix XenDesktop MCS desktops (non-persistent) 3:1 – 5:1
Citrix Provisioning services desktops (non-persistent) 3.3:1 – 5:1
Virtual Servers (OS and applications) 2:1 – 4:1
Microsoft Exchange 1.6:1
Home directories 1.5:1 – 2:1
Software development 2:1 – 10:1
Pre-compressed data (such as video and image files, audio files) No savings
AFF Storage Efficiency Ratios with ONTAP® 9
Source: CI Inputs

42
File and LUN Level Cloning
Ideal for Virtual Server Environments
File or LUN in active volume
FlexClone®
 Instant logical copy
 100% space efficient
Usage
– Virtual infrastructure
• Rapid server provisioning
• Scaling of virtual desktops
Key Benefits
– Dramatic cost savings
– Provisioning time from hours to minutes
– Extends virtual infrastructure

The FabricPool Solution
After
• Automatic tiering
• Zero-touch management
• Preserves file system
On-premisefootprint
FabricPool
Inactive
data
Object Storage
Performance
Tier
CapacityTier
80%
Before
Active data Inactive data
43
What is FabricPool?
© 2017 NetApp, Inc. All rights reserved. NetApp Confidential – Limited Use

FAS systems offer high performance and high scalability
© 2018 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---52
All FAS models include onboard NVMe Flash Cache™
 Ultralow-latency read cache
 Flash resources are self-managing
Support massive capacity growth
 Up to 172 PB
Maximum reliability and availability
 All models engineered for 99.9999% availability
 Reduce TCO and simplify maintenance
Industry-first support of high-speed connectivity
 32Gb Fibre Channel and 40Gb Ethernet
Future proof encryption solution
 Software updates will keep the algorithms up to date
Business-critical
workloads
Enterprise
workloads
Small enterprises,
midsize businesses
FAS2600
FAS8200
FAS9000
Source: CI Inputs

Nimble claims to be a next - generation architecture
However, it offers very little new functionality when compared to NetApp
© 2018 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---54
Source: Nimble demo http://www.youtube.com/watch?v=IAiF1jnV8r4
Active Standby1. Commodity active - standby design
How do you handle burst IOPS?
2. Relies exclusively on NVRAM to guarantee
WRITE IOPS
Write - intensive workloads/operations will
saturate limited NVRAM
3. In - line compression (2x savings)
Dedupe offers higher savings for
VMware®
4. Relies only on SSD/cache to guarantee READ
IOPS
POC focuses on small compression - friendly
datasets that fit into cache
Cannot be positioned for guaranteed
low - latency workloads
CASL is designed to only optimize
performance of SATA, cannot be re - purposed
to offer All - Flash Array
5. Only NL - SAS HDD support
Limited choice for customers
6. Application integration
Only Microsoft® VSS and VMware®
support

WAFL vs. CASL Architecture
Source: Nimble CASL Architecture Technical Deep Dive: http://www.youtube.com/watch?v=IAiF1jnV8r4
55
Features NetApp WAFL Nimble CASL Takeaway
Block Size  Fixed 4kb Block Size  App. specific Block Size (4-32kb)  Focus on performance
Host Commit  NVRAM (Active/Active)  NVRAM (Active/Stand-by)  NetApp is active/active
Writes
 Data is coalesced in memory and
written to disk in variable length
stripes
 Data is shadow copied to DRAM where it is
compressed, coalesced and written to HDD in
large sequential (4.5mb) stripes
 NetApp uses variable
length sequential RAID
stripes
Metadata
 Metadata is stored on disk but
staged in Memory or Flash Cache
or Flash Pools
 Metadata for each block is maintained in SSD
(mirrored during scale-out)
 Focus on performance
Over-writes
 WAFL writes to the next available
free block
 Will re-claim blocks using spare
CPU/memory cycles
 Fragmented blocks are moved back to DRAM
to create room for a full stripe
 These blocks are again compressed and
written to SATA HDD sequentially
 High overwrite frequency
with Nimble may lead to
performance overhead
Reads
 Blocks are served from disk
(HDD/SSD/PCIe) or memory
based on frequency
 Blocks are served from disk (SATA HDD/SSD or
memory based on frequency
 Data has to be un-compressed
 Nimble cache misses
results in slow
performance

HPE Nimble Profile
Limited performance and scale
56 © 2019 NetApp, Inc. All rights reserved. — NETAPP CONFIDENTIAL —
12x 2/3TB SATATriple Parity Stripe
Snapshots 4K
4x SSD Drives, no parity protection
4K 8K 16K 32K
NVRAM 1GB NVRAM 1GB
DRAM 12–24GB DRAM 12–24GB
Random Data
See the Nimble Deep Dive for additional insights
Architectural Description
 Active/standby design
 Cache Accelerated Sequential Layout (CASL)
 Data is shadow copied into DRAM
 Data is received and acknowledged by active controller NVRAM
 Sequential writes to SATA disk
 Random READs are cached in SSD
 In-line compression (2x savings)
Weaknesses Attack Confidently
Block-only
Storage
 Highlight that ONTAP offers a true Unified
Platform for both block and file. ONTAP platform
can handle diverse workloads.
Performance  System does not have strong IOPS performance
nor does it scale very far.
Strengths Flank or Counter
InfoSight –
Predictive
Analytics
 Leverage the monitoring and prediction
capabilities of Active IQ and Cloud Insights that
works on My AutoSupport telemetry and features.
Storage
Efficiency
 Discuss the NetApp Storage Efficiency Guarantee

Dell EMC PowerMax Profile
Latest generation of Symmetrix/VMAX lineage has lost it’s performance leadership
58 © 2019 NetApp, Inc. All rights reserved. — NETAPP CONFIDENTIAL — See the Dell EMC PowerMax Deep Dive for additional insights
Architectural Description
 Each brick or engine is a highly available pair of controllers
 Dual-ported industry-standard NVMe SSDs
 NVMeoF-ready, SC-ready (expected end of 2019)
 Requires SRDF for extremely reliable data protection and disaster
recovery across up to four remote sites
 Machine learning algorithms for data placement across tiers of storage
Weaknesses Attack Confidently
Cost and
Complexity;
 System cost and poor data efficiencies drive up
system cost
 Symmetrix Remote Data Facility and Data Domain
drive up cost and complexity
Storage
Efficiency
 Coarse-grained dedup is less effective than ONTAP
effects performance
Strengths Flank or Counter
Data Protection  PowerMax optional remote replication (SRDF) is
the gold standard. But NetApp Snapshot,
SnapVault and SnapMirror are integrated.
Performance
and Scale
Reputation
 A800 out-performs and out-scales PowerMax
8000. PowerMax doesn’t published SPC
benchmarks.

Futureproof IT with NetApp “No Compromise” Solution
63
Common Set of Enterprise Grade Features
Inline Dedupe Hybrid Cluster Data FabricApplication IntegrationSnapVault SnapMirror NDOInline Compression &
compaction
FC FCoE CIFSNFSiSCSI
7.8 million IOPS and
488PB
effective capacityScale Out by Adding Controllers
(Maximum 24 Controllers)
All Flash FAS (AFF) AFF FAS
Scale Up
Individual
Controllers
All Flash FAS (AFF)
FAS
Commodity ServersNext-Generation SSD
Scale Out
Source: CI Inputs

Articulate the value of NetApp Data Fabric Ecosystem
Up-level the discussion beyond areas of SDS/HCI strengths - bring the Data Fabric ecosystem value into play
64
Source: Field Portal and CI team analysis
NetApp’s Data Fabric helps realize the true
potential of Hybrid Cloud by -
 Managing data across multiple clouds using the same
set of standard tools
 Moving data across multiple clouds to optimize
service levels and reduce costs
 Protecting data in every cloud – by applying
consistent policies
 Securely retain control and governance of data
regardless of its location: on premises, near the cloud,
or in the cloud
 Return workloads to data centers when cloud
economies fail, with no adverse impact to business.
Source: Field interviews & CI research

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