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Mediaplaza event \'08

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Alexander Osterwalder
Alexander Osterwalder

The document discusses business model innovation and how companies that focus on innovating their business models outperform those that focus only on operations. It provides examples of how some music industry companies were slow to innovate their business models in response to declining CD sales, while other companies innovated by offering free music downloads that generated revenue based on subsequent sales and subscriptions.

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BUSINESS MODEL INNOVATION ! I love business models‘08! Utrecht, Netherlands!
Companies
focusing
on
 business
model
innova3on
 outperform
companies
focusing
 on
opera3ons
in
terms
of
 opera3ng
margin
growth
 
IBM
Global
CEO
Study
2006

it’s difficult…
the right equipment!
what if… you didn’t even try ?
Eric works for…
he joined the music industry for…
he used to go out with …
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