DAAC AI platform for physical retail analyses consumer behaviour through realtime in store analytics & contextual marketing, thereby multiplying the ROI for Retailers and upgrading the value of purchase for consumers

1. DAAC
DRIVING DECISIONS

2. DAAC | DATA ANALYTICS AT CORE
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DAA

3. DAA
AGENDA
DAAC | DATA ANALYTICS AT CORE
‣ About DAAC
‣ Pain Points : Retailer and Customer perspective
‣ Use cases
‣ Solution Overview
‣ Value Proposition & Stakeholder Benefits

4. ABOUT US

5. ABOUT US
DAAC
▸Product aimed at enhancing customer experience & ROI for
Large format retail
▸Focused on developing game changing in-store analytics
and consumer behaviour analytics products
DAA

6. PAIN
POINTS

7. PAIN POINTS : RETAILER PERSPECTIVE
DAAC
▸ Lack of channel to record consumer choices, behavior
analysis & in-store Location Analytics
▸Multi channel strategy silos
▸Traditional loyalty programs & lack of latest technologies to
update the customer on offers
▸Higher CAC due to customer attrition
DAA

8. PAIN POINTS : CUSTOMER PERSPECTIVE
DAAC
▸Searching across for products
▸Absence or unavailability of knowledgeable staff
▸Long queues and waiting times at tills
▸Multiple apps to manage for each store
DAA

9. USE
CASES

10. USE CASES - CONTD.
DAAC | CHATBOTS GUIDING THE WAY
▸Customer enters the store
▸AI based chatbot assists the customer to his areas of
interest in the store
▸Chatbot notifies in-store executive to assist the customer
DAA

11. TEXT
DAAC | CHATBOTS GUIDING THE WAY
Key benefits
Chatbot helps in-store executive to improve
‣ Customer experience
‣ Increasing customer loyalty
‣ Effective time management
METRICS IMPACTED
FOOTFALLS
CONVERSION
DAA

12. USE CASES - CONTD.
DAAC | CHATBOTS GUIDING THE WAY
Piya, 29, working mom, technology
professional
Beacon DAAC app is open
GROUND
FLOOR
Furniture and Home AppliancesRetail
Area
FIRST FLOOR
Electronic Products Retail
Area
.
HELLO PIYA, HUGE
OFFERS ON
ELECTRONICS AND
HOUSEHOLD
APPLIANCES
CHECK THEM OUT
BEFORE STOCK RUNS
OUT!
PIYA : THANKS
FOR NOTIFYING
YES, I AM TAKING IT
NO, NOTIFY ME NEXT
WEEK
SHOW SIMILAR OFFERSTHANKS FOR
NOTIFYING
PIYA : YES I AM
TAKING IT
SHARE THIS OFFER
NO, NOTIFY ME NEXT
WEEK

13. USE CASES - CONTD.
DAAC | CHATBOTS GUIDING THE WAY
HELLO PIYA, WELCOME!
PIYA : THANKS
PIYA : GUIDE ME TO
ELECTRONICS SECTION
SURE THING, PIYA. TAKE
A LEFT FROM THE
LOCATION TO CURRENT
LOCATION TO ACCESS
LIFT FOR FIRST FLOOR.
YOU ARE NOW ENTERING
ELECTRONICS SECTION
WOULD YOU LIKE ME TO
SENT YOU A REP?
PIYA : NO. I WOULD LIKE
TO BROWSE FOR
SOMETIME
Automate
d
response
s based
on indoor
location
tracking
ONCE PIYA REACHES THE DESIRED
LOCATION , INTERACTIVE CONTEXTUAL
MESSAGES WILL BE SENT TO HER

14. USE CASES
DAAC | BEACONS INCREASING
CUSTOMER INTERACTION
▸Beacons : BLE based devices which detects a customer's
presence inside the store
▸Customer guided to switch on mobile BT, while entering the
store
▸Tailor-made ,contextual offers sent to customers via
beacons
DAA

15. USE CASES - CONTD.
DAAC | BEACONS INCREASING
CUSTOMER INTERACTION
METRICS IMPACTED
AVG. TICKET SIZE
CONVERSION
Key benefits
‣ Customer is intimated about offers in each store
‣ Retailer gets real-time understanding of campaign
effectiveness & improve it with DAAC

16. USE CASES - CONTD.
DAAC | BEACONS INCREASING
CUSTOMER INTERACTION
BT turned on
Ananth,32 yr old , senior
CA
Electronic Products Retail Area
HELLO ANANTH,
10%+10%
OFFER ON
HEADPHONES.
HELLO ANANTH,
20% OFF ON
LAPTOP + 10%
OFF ON OTE
HEADPHONES
BUY CAN
CEL
B1 B2
BUY CAN
CEL
Ananth continues
his purchase guided
by chatbots
DAAC Retail
app is open

17. USE CASES - CONTD.
DAAC | FEEDBACK IS THE WAY TO
CONSUMER’S HEART
▸The mobile app notifies customer for a feedback to
understand shopping experience
▸The customer provides his feedback and star rating.
▸The Retailer gets these comments and can cater to the
needs of the customer
DAA

18. USE CASES - CONTD.
DAAC | FEEDBACK IS THE WAY TO
CONSUMER’S HEART
Key benefits
Feedback capability of Beacon DAAC enables the retailer
‣ To address customer pain points instantaneously
‣ To improve customer retention
‣ To assess customer suggestions on new product additions
METRICS IMPACTED
CUSTOMER LIFETIME
DOLLAR VALUE
CUSTOMER SATISFACTION
INDEX

19. 2. SUGGEST YOUR
CHOICEST PRODUCTS
TEXT
2. SUGGEST YOUR
CHOICEST PRODUCTS
DAAC | FEEDBACK IS THE WAY TO
CONSUMER’S HEART
HELLO KAPIL, THANKS
FOR SHOPPING WITH US
PLEASE SHARE YOUR
FEEDBACK ON YOUR
SHOPPING EXPERIENCE
WITH US
BUYING XP
HELLO KAPIL, WE ARE
SORRY TO HEAR THAT
YOU HAD A BAD
SHOPPING XP. OUR
CUSTOMER HAPPINESS
MANAGER WILL CONTACT
YOU NOW.HELLO KAPIL, I AM JOY. PLEASE
SHARE WHAT WENT WRONG
DURING YOUR SHOPPING AND
HOW CAN WE HELP YOU
SHOPPING EXPERIENCE WITH
US
WRITE YOUR REVIEW
1. CHOOSE A STAR
RATING FOR EACH
EXPERIENCES
2. SUGGEST YOUR
CHOICEST PRODUCTS
BUYING XP STARS
STAFF INTERACTION
STARS
INSTANT OFFERS STARS
PAYMENT XP STARS
⭐️⭐️
TAP THE STARS TO RATE
YOUR BUYING XP
KAPIL : CAN YOU
PLEASE HELP ME WITH
THE PAYMENT QUEUE?
IT’S DELAYING A
WHOLE LOT OF THINGS.SIR, LET ME CHECK IF
THERE ARE FREE
COUNTERS AVAILABLE -
CAN YOU PLEASE
PROCEED TO COUNTER
7.
KAPIL : LET ME GIVE
YOU A 5 ⭐️FOR
PAYMENT VIA QR CODE
🤘🤘. AND I AM GOOD TO
GO. THANK YOU JOY!
IN ADDITION, YOU
COULD ALSO PAY BY
SCANNING QR CODES
ON PRODUCTS

20. USE CASES - CONTD.
DAAC | REDUCING QUEUES AND
ENABLING FASTER PAYMENTS
▸Customer buys a product and scans a QR code on it
▸The code has product & pricing details
▸He pays it from app wallet / stored cards
▸Retailer will get notification of purchase from user.
▸ The retailer rep updates his app to complete the checkout
from POS.
DAA

21. USE CASES - CONTD.
DAAC | REDUCING QUEUES AND
ENABLING FASTER PAYMENTS
SCAN COMPLETE
PAY VIA STORED
CARD
APPROVE
PAYMENT
CANCEL
PAYMENT
PAY VIA STORED
CARDPAY
RS.30000+8400
GST
PAY VIA WALLET
PAYMENT
APPROVED AND
ACCESSING
PAYMENT
GATEWAY
(LOADING)PAYMENT
COMPLETE. THANK
YOU FOR USING
DAAC POS AT
RETAILER
PAY VIA STORED
CARD
APPROVE
PAYMENT

22. USE CASES - CONTD.
DAAC | REDUCING QUEUES AND
ENABLING FASTER PAYMENTS
Key benefits
‣ QR code payment via mobile facilitates faster payment which
means lesser queues
‣ Increase in CSI
‣ Customer purchase pattern identified
METRICS IMPACTED
AVG. TICKET SIZE
CONVERSION

23. DAAC
SOLUTION

24. SOLUTION OVERVIEW
BEACON DAAC
▸ Hardware
▸ Beacons in-store
▸ Apple IPads for customer reps
▸ Software
▸ DAAC™ A.I Web Backend
▸ DAAC™ App with Customer POS
and Feedback
▸ R.A.I™ - DAAC™ Chatbot
▸ SMS gateway
DAA

25. VALUE
PROPOSITI

26. VALUE PROPOSITION
BEACON DAAC VS MARKETING SILOS
41%
38%
11%
10%
.% 12.5% 25.% 37.5% 50.%
Print
TV
Digital
Outdoor, Radio, Cinema
India - Media spent 2017
(in %)
INDIA
MEDIA
SPENT
2017 ( IN
USD)
10 B
Source :
IBEF
Source : Nielsen report
$1
$1
0. 0.3 0.5 0.8 1. 1.3
ROI
Global Ad Spent
Global ad spent vs ROI
(in usd)

27. VALUE PROPOSITION - CONTD.
BEACON DAAC VS MARKETING SILOS
Source :
GroupM
0
18
35
53
70
2015 2016 2017
India Ad spent
(in 1000
CRORES)
TV Print Digital
OOH Radio Cinema
UNTRACEABLE
SALES CONVERSIONS
VIA TRADITIONAL
MEDIA AND DIGITAL
MARKETING
CHANNEL SILOS
FOOTFALL
IMPACT
- HIGH
IMPACTED METRICS
CONVERSI
ON
- LOW
AVERAGE TICKET SIZE -
LOW
CURRENT SCENARIO
RESULT : HIGH CAC AND
OPEX
DAA

28. VALUE PROPOSITION - CONTD.
BEACON DAAC VS MARKETING SILOS
BEACON DAAC
DELIVERS
FOOTFALL -
MEDIUM
IMPACTED METRICS
CONVERSIO
N
- HIGH
AVERAGE TICKET - HIGH
DAAC BENCHMARK = ~ 30 TO 50% UPLIFT
ON ROI
DAA

29. VALUE PROPOSITION - CONTD.
BEACON DAAC DELIVERS
MARK
ETING
BUDG
ET
BEACO
N
DAAC
CONTE
XTUAL
MARC
OM
CUSTO
MER
PROFI
LING
AI
OPTIMI
SED
BUDGE
TING &
CAMPA
IGNING
HAPPY
CUSTO
MERS
MORE
OPPOR
TUNITI
ES
GREAT
ER ROI
Reinvesting Marketing
ROI = Marketing Budget
paying for itself
DAA

30. SHYAM.
S
AKHIL
CONTACT
DAAC
shyam@daac.tech
akhil@daac.tech
Founder & CEO, DAAC
Co Founder , DAAC