A poll found that 43% of people said quality of content was the most important factor for engaging with a pharmaceutical brand's digital content, while 32% said relevance to their interests and 26% said trust in the brand. To get the highest engagement, brands should focus on delivering high quality content that is relevant to their target audience. The content should be unique, attention-grabbing, simple, entertaining, rich, clear, valuable, creative, updated, engaging, accurate, and visually appealing. Brands should also apply targeting strategies like demographic, behavioral and contextual targeting to increase relevance.