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Organizing for Innovation!
David J Bland
Friday, September 25, 2015
@davidjbland
@davidjbland
David J Bland!
Principal Advisor!
Neo San Francisco!
@davidjbland
@davidjbland
@davidjbland
Product
Death
Cycle!
@davidjbland
@davidjbland
 http://andrewchen.co/this-is-the-product-death-cycle-why-it-happens-and-how-to-break-out-of-it/
@davidjbland
 http://thefifthwave.files.wordpress.com/2013/02/sp-index-lifespan.jpg
Lean Startup from Eric Ries
@davidjbland
Lean Startup from Eric Ries
@davidjbland
start
here!
@davidjbland
 https://medium.com/neo-innovation-ideas/spruce-the-corporate-minimum-viable-product-fc251dc1a424
@davidjbland
 https://medium.com/neo-innovation-ideas/spruce-the-corporate-minimum-viable-product-fc251dc1a424
@davidjbland
 https://medium.com/neo-innovation-ideas/spruce-the-corporate-minimum-viable-product-fc251dc1a424
@davidjbland
David J Bland!
Principal Advisor!
Neo San Francisco!
@davidjbland
 http://dealbook.nytimes.com/2011/02/24/blockbusters-fall-and-netflixs-rise-in-pictures/?_r=0
@davidjbland
Retention!
@davidjbland
Retention!
@davidjbland
Satisfaction!
@davidjbland
Reduce!
Eliminate! Create!
Raise!
Adapted from https://www.blueoceanstrategy.com/
New Value
Curve!
@davidjbland
Reduce!
Eliminate! Create!
Raise!
Adapted from https://www.blueoceanstrategy.com/
Selection!
Convenience!
Personalization!
Social Sharing!
Customer Help!
Rental Cost!
Physical Stores!
Late Fees!
@davidjbland
Adapted from https://www.blueoceanstrategy.com/
Choose a high retention + low satisfaction
opportunity and sketch out your strategy.!
@davidjbland
value!
time!
Horizon 1!
Core, ROI, Sustaining Innovation!
@davidjbland
value!
time!
Horizon 1!
Core, ROI, Sustaining Innovation!
Horizon 2!
Adolescent, New Business!
@davidjbland
value!
time!
Horizon 1!
Core, ROI, Sustaining Innovation!
Horizon 2!
Adolescent, New Business!
Horizon 3!
Disruptive Innovation!
@davidjbland
value!
time!
Horizon 1!
@davidjbland
 http://www.bloombergview.com/articles/2015-01-21/netflix-and-dvds-still-together
@davidjbland
value!
time!
Horizon 1!
Horizon 2!
@davidjbland
 http://www.statista.com/chart/2562/2014-emmy-nominations-by-network/
@davidjbland
value!
time!
Horizon 1!
Horizon 2!
Horizon 3!
@davidjbland
 https://jobs.netflix.com/category/11/jobs
Open positions at Netflix!
Quantitative!
Qualitative!
&!
The Lean Startup
@davidjbland
Innovation Accounting!
A term Eric Ries described in his book, The Lean
Startup: To improve entrepreneurial outcomes, and
to hold entrepreneurs accountable, we need to
focus on the boring stuff: how to measure progress,
how to setup milestones, how to prioritize work.!
@davidjbland
 Adapted from Scaling Lean by Ash Maurya!
@davidjbland
 Adapted from Scaling Lean by Ash Maurya!
@davidjbland
 Adapted from Scaling Lean by Ash Maurya!
@davidjbland
 Adapted from Scaling Lean by Ash Maurya!
@davidjbland
 Adapted from Scaling Lean by Ash Maurya!
@davidjbland
 Adapted from Scaling Lean by Ash Maurya!
@davidjbland
 Adapted from Scaling Lean by Ash Maurya!
@davidjbland
 Adapted from Scaling Lean by Ash Maurya!
As a team, identify which metric is the
riskiest assumption.!
@davidjbland
Holding Accountable!
Giving an Account!
Corporations don’t lack
ideas, instead they have
trouble deciding which
ones to invest in.!
@davidjbland
@davidjbland
@davidjbland
opportunity!
@davidjbland
opportunity!
@davidjbland
opportunity!
@davidjbland
opportunity!
@davidjbland
 The New Yorker
Daily Standups!
-  Daily frequency!
-  Cross functional team!
-  15 minutes!
-  What is our daily goal?!
-  What experiment tasks are we working on?!
-  Who is blocked or needs help?!
Team Ceremonies!
@davidjbland
 The New Yorker
Review / Planning!
-  Weekly or Bi-Weekly frequency!
-  Cross functional team + stakeholders!
-  60-90 minutes!
-  Share what we’ve learned with stakeholders!
-  What experiments do we want to run next?!
-  Using data to shape the short term strategy!
Team Ceremonies!
@davidjbland
 The New Yorker
Pivot / Persevere / Kill!
-  Bi-Monthly or Quarterly frequency!
-  Cross functional team + stakeholders!
-  90 - 120 minutes!
-  What have we learned overall?!
-  Do we want to pivot / persevere / kill?!
Team Ceremonies!
@davidjbland
Recap!
@davidjbland
What is designing for innovation?!
@davidjbland
What is designing for innovation?!
Using actionable strategy tools that not only
define what you’ll do, but what you won’t do.!
@davidjbland
What is designing for innovation?!
Using actionable strategy tools that not only
define what you’ll do, but what you won’t do.!
Empowering teams to give an account with
leading indicators (i.e. traction metrics).!
@davidjbland
What is designing for innovation?!
Using actionable strategy tools that not only
define what you’ll do, but what you won’t do.!
Empowering teams to give an account with
leading indicators (i.e. traction metrics).!
Creating urgency and expectations with
incremental funding on Horizon 3.!
@davidjbland
Q&A!
@davidjbland
david@neo.com!

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AgileCamp Silicon Valley 2015: Design for Innovation