The talk presented at Better Software 2014 in Florence:
A small practical guidebook for company people who want to defend themselves from the attacks of evil Agile Integralists, delivering, nevertheless, great user experiences, safeguarding their sanity and living happily ever after in a world they say is going to end.
13. ‣ Design thinking advocates for “thinking with your
hands” as a way to build empathetic solutions.
‣ Lean startup relies on early validation and the
development of a minimum viable product to iterate
on.
‣ User-Centered Design calls for a collaborative
design process where users deliver continual
feedback based on their reactions to a product’s
prototype.
WATERFALL UX - BSW 2014 HH
14. ‣ User-Centered Design calls for a collaborative
design process where users deliver continual
feedback based on their reactions to a product’s
prototype.
WATERFALL UX - BSW 2014 HH
15. DESIGN FOR USERS
USING REAL USERS FEEDBACKS
WATERFALL UX - BSW 2014 HH
@WIlly Wonka Meme
16. ISN’T THIS THE ONLY RIGHT
WAY TO MAKE UXD ??
WATERFALL UX - BSW 2014 HH
@supernatural
17. NOT UX
THE BLACK BOX
WATERFALL UX - BSW 2014 HH
18. NOT UX
THE INCREDIBLE
MACHINE
WATERFALL UX - BSW 2014 HH
20. You don't design closed in a room
AREN’T YOU?
WATERFALL UX - BSW 2014 HH
21. IT’S RHETORICAL
YOU DON’T REALLY HAVE TO ANSWER
@supernatural WATERFALL UX - BSW 2014 HH
22. Jeff Gothelf “ Thick deliverables created simply for future reference
WATERFALL UX - ”BSW 2014 HH
regarding the user experience become obsolete almost
as soon as they are completed.
23. “ DEFINE THICK! FUTURE APPROVED!
Thick deliverables created simply for future reference
Jeff Gothelf WATERFALL UX - ”BSW 2014 HH
regarding the user experience become obsolete almost
as soon as they are completed.
COMPLETED?
24. ARE WE SELLING
THE BOTTLE
OR WHAT’S
INSIDE?
WATERFALL UX - BSW 2014 HH
25. IT’S RHETORICAL
YOU DON’T REALLY HAVE TO ANSWER
@supernatural WATERFALL UX - BSW 2014 HH
28. You take the blue pill, the story ends, you wake up in
your bed and believe whatever you want to believe.
You take the red pill, you stay in Wonderland, and I
show you how deep the rabbit hole goes.
@Barilla WATERFALL UX - BSW 2014 HH
29. Adapting Usability Investigations for
Agile User-centered Design - Desiree Sy
WATERFALL UX - BSW 2014 HH
http://uxpajournal.org/wp-content/uploads/pdf/agile-ucd.pdf
48. A c t i v e wh e n y o u a r e
c o n c e n t r a t i n g o n a
challenging task, or engaging
in complex problem solving
and reasoning
WATERFALL UX - BSW 2014 HH
Executive Attention Network
Imagination Network
Active when constructing dynamic
mental simulations: remembering,
thinking about the future, and
g e n e r a l ly wh e n imagining
alternative perspectives and
scenarios to the present
49. 1. USER REQUIREMENTS
2. BUSINESS REQUIREMENTS
3. DESIGN SOLUTIONS
WATERFALL UX - BSW 2014 HH
67. WOW AND
THEN?
WATERFALL UX - BSW 2014 HH
@Mordi Levi
68. PLAN FOR FAILURE NOT THE BEST CASE SCENARIO
WATERFALL UX - BSW 2014 HH
69. HOW DID YOU FEEL
PROJECTS AND ACTIVITIES
WATERFALL UX - BSW 2014 HH
NOVEMBER
OCTOBER
JUNE
JULY
DECEMBER
FEBRUARY
MARCH
APRIL
MAY
AUGUST
SEPTEMBER
JANUARY
AUGUST
SEPTEMBER
A YEAR
IN WORK
70. WATERFALL UX - BSW 2014 HH
FEBRUARY
MARCH
APRIL
JANUARY
NC11
BugFix #5
“I WAS SO STRESSED ON
FEBRUARY BECAUSE WE
TESTED A SMALL APPLICATION
WITH A NEW CLIENT AND IT
DIDN’T WORK AS EXPECTED”
PROTO APP
Iteration
NC10
NC9
76. ME
Nicholas
Miller
Henry
Fisher
ALLIES
Dorothy
Schneider
GAIN POINTS
Jack Allen
Victoria
Foster
STAFF USERS
CUSTOMERS
STAKES POLITICAL
CORE DIRECT INDIRECT
Amy Ortega
INTERNAL
Christine
Morales
Dylan
Matthews
STAKEHOLDER Cheryl King
MAWATPERFALL UX - BSW 2014 HH
Beverly
Fisher
Douglas
Brooks
Carolyn
Turner
Marilyn
Bradley
Richard
Thomas
BOARD
PAIN POINTS
EVALUATORS SUPPLIERS
ECONOMICAL
77. THE BOTTLENECK MATRIX
WATERFALL UX - BSW 2014 HH
WHO HE SHE IS WHAT HE/SHE
KNOWS
WHAT WE NEED
Henry Fisher
He is managing director, he is our
main asset in the company because
he is a true believer
Talk to him for all the political details about the
NC11 Project, he knows nothing about technical
implementation
Ask him for the midsummer deployment.
She knows about the technical
decisions and all the project historical
facts
She knows fact only until August 2014
Carolyn Turner
She is working in the web area, she
stands out politically for hers position
and she is well respected
Marilyn Bradley
She is in the staff project, but not very
present. She is smart and potentially a
huge PIA to deal with.
NC11 Project
Deployment Plan
Christine Morales Social Media Campaigns
She is an external contractor
Marilyn Bradley
She worked with Christine from
august to November
Talk to her for the Social Media Campaign, on
Facebook and Newsletter
Ask her for the analytics data.
She decided Analytics Objectives and Target