The alumni of Plantijn College's communication division, organized a meet & greet event. AdNerds were invited to show the communication professionals, aged 25 up to 50, the power of social media.
We presented two recent cases that showed how consumers are more powerful than ever before: Domino's Pizzas and JetBlue Airways. We pointed out how advertisers can use social media to their benefit and leverage their inherent viral power: our Pepsi Max It case of April-May 2009.
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Before Viewing After Viewing After Viewing
Total (n=243) Prank Video Prank Video Apology Video
Go to a Domino’s 29% 10% 20%
Order Domino’s for delivery 46% 15% 24%
Visit Domino’s website 25% 14% 24%
Search for information on
Domino’s 14% 10% 20%
Watch an advertisement/
commercial on Domino’s 61% 27% 42%
61. How can you quickly catch and respond effectively
to similar social-networking attacks?
62. How can you quickly catch and respond effectively
to similar social-networking attacks?
Monitor social media.
Respond quickly.
Respond at the flashpoint.
Educate workers.
Foster a positive culture.
Set clear guidelines.
63.
64.
65.
66.
67.
68. “My post is not with the flight being late.
Nor the “fix engine light” they were getting.
I want them to take alllllllllll the
time they need to make sure the plane is
working. Check it five times for all I care. I just
want to get home in one piece.”
69. “My post is the lack of
communication, service and the
fact that I am disappointed by
@JetBlue.”