Yesterday, we hosted a guest college on social media for GRP's Advanced Media School Program a set of (mainly) junior profiles working in the media buying industry. We discussed why "analog" - or traditional media for that matter - sucks (something we like to discuss from time to time). We shared our point of view: as communication changes, the world changes. And thus creativity and media buying needs to change alike. More info on http://www.adnerds.be

1. 6+/2,4$)(78)5
!quot;#$%quot;&$'()*+&))$,-$./+0,12#$'2/)3+4$1&))/4&)$/%$1/))&)$*)$+&/.*+4$*%)$&+05
9,.&$1/.8&3+4$7,11(+*7/3,+$/)$)&&+$%quot;.,(4quot;$60:&.0;42/))&)$,+$/0+&.0)5'&

2. A/0*7/22#$B*4*%/25
9,20*+4$+&?$'()*+&))$1,0&2$'/)&0$,+$+&?$1&0*/
<&2=$,(.$7()%,1&.)$%,$)%/.%$/$.&/2$7,+>&.)/3,+$?*%quot;$%quot;&*.$7()%,1&.)
5
@+quot;/+7&$7.&/3,+$?*%quot;$+&?$%&7quot;+,2,4*&)
C.&/%&$/$1(%(/22#$'&+&D7*/2$.&2/3,+)quot;*=$'/)&0$,+$%.()%

3. E5$!quot;#$#,($/.&$=,))*'2#$)%(0#*+4$%,$'&$,(%$,-$/$F,'5
I5$Jquot;&$&>,2(3,+$,-$7,+)(1&.$&+4/4&1&+%5
G5$@>&.#,+&H)$1,)%$*1=,.%/+%$1&0*(1$?*22$/2?/#)$'&$*+$quot;*)$=,78&%5

4. E5$!quot;#$#,($/.&$=,))*'2#$)%(0#*+4$%,$'&$,(%$,-$/$F,'5

5. R9/.8&%&.)H$(231/%&$4,/2$)quot;,(20$'&$
%,$&2*1*+/%&$/0>&.3)*+4$
'#$*1=.,>*+4$%quot;&*.$=.,0(7%)$/+0$
.&2/3,+)quot;*=)$*+)%&/05S
K&L$K/.>*)M$N.,-5$O+%&./73>&$K,(.+/2*)1$CP:Q

6. TAN)$U$-.&V(&+7#$W$X.&/7quot;

7. !quot;quot;#$quot;%&$'
TAN)$U$-.&V(&+7#$W$X.&/7quot;
#$(!(#)#$quot;'

10. 600$6>,*0/+7&$Y&quot;/>*,.

14. Jquot;&$O+%&.+&%$*)$:Z$1&0*(1M
*%$*)$/$%?,;?/#$7,11(+*7/3,+$=2/[,.15

15. Jquot;&$O+%&.+&%$*)$=/78&0$?*%quot;$,=*+*,+)$/+0$
.&7,11&+0/3,+)$'#$=&&.)H$/+0$-.*&+0)H5$
O-$/+$/0>&.3)&.$%.*&)$/+0$=()quot;&)$quot;*)$1&))/4&$*+$%quot;*)$
&+>*.,+1&+%M$quot;,?$7.&0*'2&$?*22$%quot;/%$),(+0]

16. R<&#M$2&%H)$0,$),1&$>*./2$1/.8&3+4^S
RQ&/quot;M$?&$?*22$*1=2&1&+%$
/$>*./2$1/.8&3+4$)%./%&4#5S

17. *++,

24. B,+H%$1&))$?*%quot;$1,1)5

31. #motrinmom

35. !quot;&+$#,(.$7()%,1&.$*)$#,(.$/0M
1&0*/$0,&)+H%$1&/+$7,+%&+%
1&0*/$1&/+)$=&,=2&5
!&$2*8&$)quot;/.*+4

36. _,7*/2$O+`(&+7&$quot;/)$/2?/#)$'&&+$/.,(+0

37. _,$quot;/)$$$$$$$
$

38. 72/))*7$*+`(&+3/2) +&?$*+`(&+3/2)
;-883012345614.178 -./012345614.178
9:2718;<4?34>2@<271A618@82B<72-?03.1 9:2;7<-./01=:2>3034>2-?03.1
C/+$#,($quot;&2=$] Q,($)quot;,(20$%.#555$^

39. C,+%&+% A&/0&.) :&%?,.8

40. a a
C,+%&+% A&/0&.) :&%?,.8

41. !&$2*8&$)quot;/.*+4
a a
C,+%&+% A&/0&.) :&%?,.8

42. O$2*8&$.&0
a a
C,+%&+% A&/0&.) :&%?,.8
O$2*8&$'2(&

43. O$/1$/$?,.8*+4$4*.2
a a
C,+%&+% A&/0&.) :&%?,.8
O$/1$,+$7,22&4&

44. !&$/.&$7,++&7%&0
a a
C,+%&+% A&/0&.) :&%?,.8

46. Rb/7&',,8$*)$/$.&/0#;1/0&$9/.8&3+4$=2/[,.15$
O%$,L&.)$/$>/)%$%,,2)&%$c?*%quot;$7quot;/22&+4&)d5$
Y(%$'./+0)$1()%$D.)%$0&>&2,=$/$)%./%&4#5S
C171D3-E2&F:-4>G2H<7718@172I181-7.E

47. b/7&',,8$*)$),7*/2$+&%?,.8$+(1'&.$,+&$
*+$EE$,-$Ee$@(.,=&$7,(+%.*&)5

48. )<712@E-42JKK2D3==3<42-./01268178
)<712@E-42LKK2D3==3<42681782=<>2<42
-@2=1-8@2<4.121-.E2?-:

49. &0172J2D3==3<42M1=>3-42681782
-4?2>7<F34>28@7<4>

51. ),7*/2$/0)
/==2*7/3,+)
7,++&7%
=/4&)

52. ),7*/2$/0)
72*78$,f&+$'&g&.$%quot;/+$.&4(2/.$/0)
/.&$),20$,+$/$CNC$'/)*)
/.&$%/.4&%&0
/.&$quot;*4quot;2#$1/+/4&/'2&
)quot;,?$.&2&>/+%$/73>*3&)$-.,1$-.*&+0)
/.&$/'2&$%,$'&$=/.%$,-$%quot;&$7,+>&.)/3,+
quot;/>&$2*1*%&0$&0*3+4$7/=/'*2*3&)
Bart is already
a fan.
/.&$+,%$%quot;/%$4,,0$=,)*3,+&0$,+$%quot;&$=/4&

53. /==2*7/3,+)
N/.&%,H)$m/?$-,.$b/7&',,8$6==2*7/3,+)
EX$/==)$h$eiX$()/4&
IjX$/==)$h$klX$()/4&

54. =/4&)
!quot;#$

55. =/4&)

56. 7,++&7%

57. 7,++&7%
b/7&',,8$C,++&7%$*)$%quot;&$
+&W%$&>,2(3,+$,-$
b/7&',,8$N2/[,.1$;$
&+/'2*+4$#,($%,$
*+%&4./%&$%quot;&$=,?&.$,-$
%quot;&$b/7&',,8$N2/[,.1$
*+%,$#,(.$,?+$)*%&5

58. 7,++&7%

59. 7,++&7%
E5$@/)#$2,4*+
I5$Q,($4&%$=&.),+/2*o&0$+&?)$'/)&0$,+$pONM$7,1=/+#M$*+%&.&)%)
G5$Q,(.$-.*&+0)H$-/>,.*%&)$n$.&/0)$/.&$)quot;,?+
i5$Q,(.$-/>,.*%&)$n$7,11&+%)$)quot;,?$(=$,+$#,(.$-.*&+0)H$+&?)$-&&0
r5$Q,($7/+$7,1=/.&$n$*+%&./7%$?*%quot;$#,(.$-.*&+0)$
*11&0*/%&2#$%,$0*)7())M$)&+0$/.372&)M$555
q5$Q,($7/+$7,1=/.&$?quot;/%$%quot;&$,>&./22$()&.$'/)&$
-/>,.*%&)M$.&/0)$,.$7,11&+%)$,+$'/)&0$,+$%quot;&$7.*%&.*/$#,($?/+%
e5$Q,($7/+$7,+%/7%$/+#,+&$7,++&7%&0$/+0$)&+0$1&))/4&)$*+$/$)&7
l5$_/+,1/$7/+$)&+0$(=0/%&)$%,$()&.)

60. $$$$$$$$$$$$$$$$$$$$$$$$$$$$$b.&&$./o,.)$-,.$/$#&/.^
T,,0$Z20$
T,$-,.$<(1,M$/$1/*+2#$1/2&$1/4/o*+&
!&$)(44&)%$%,$'(#$/$CN9$7/1=/*4+
!&$quot;/>&$IjMjjj$(+*V(&$>*)*%,.)

61. $$$$$$$$$$$$$$$$$$$$$$$$$$$$$b.&&$./o,.)$-,.$/$#&/.^
$$$$$$$$$$$$$$$$$$$C,++&7%$$
!&$,L&.$/0)$%/.4&%&0$R,+2#$/%$1&+S
@>&+$,+$b2/*.$,.$p/==#Y/'#$*-$*%H)$/$1/+$)(.D+4
N()quot;&0$O+$RA&2/%&0$O%&1)S$%,$1&+$*+$quot;&/2%quot;$*%&1)
_(44&)%&0$%,$=&,=2&$%quot;/%$/.&$RC,+%&)%$m,>&.)S

62. $$$$$$$$$$$$$$$$$$$$$$$$$$$$$b.&&$./o,.)$-,.$/$#&/.^

63. $$$$$$$$$$$$$$$$$$$$$$$$$$$$$b.&&$./o,.)$-,.$/$#&/.^
m*1*%&0$A&/7quot;$Z-$J?,

65. Ej5jjj$b/7&',,8$P)&.)$A&/7quot;&0
6>&./4&$,-$EIj$b.*&+0)
_(==,)*+4$rj$6.&$P+*V(&
9&/+)$6$A&/7quot;$Z-
rjj5jjj

66. rjj5jjj
N&,=2&$!*%quot;$_=&7*D7$O+%&.&)%)
Jquot;/%$!&$s+,?$Z-
6+0$C/+$J/.4&%$Z+
A&/7quot;*+4$Z+2#$A&2&>/+%$N&,=2&

67. $$$$$$$$$$$$$$$$$$$$$$$$$$$$$b.&&$./o,.)$-,.$/$#&/.^
A&V(&)%$J,$622$Ej5jjj
RN/))$62,+4$6+0$!*+S
A&2&>/+%$b.*&+0)$6.&$_(44&)%&0
Z+2#$A&2&>/+%$6(0*&+7&$A&/7quot;&0
T.,?*+4$<P9Z$A&/0&.)$B/%/'/)&

68. I5$Jquot;&$&>,2(3,+$,-$7,+)(1&.$&+4/4&1&+%5

69. jr
Ij

71. je
Ij

78. je
Ij
t_5
jr
Ij

79. N43A6120383@<78 I1>38@171?268178 (-D182;=-:1?
Ijjr
Ijje
Category Title

80. jk
Ij

100. N43A6120383@<78 I1>38@171?2N8178 (-D182;=-:1?
6bJ@A$I$!@@s_$Z:mQ^
Ijjr
Ijje
Ijjk
Category Title

101. G5$@>&.#,+&H)$1,)%$*1=,.%/+%$1&0*(1$?*22$/2?/#)$'&$*+$quot;*)$=,78&%5

102. LO*293==3<4234@1741@268178
RPK2D3==3<42.-78
+KK2D3==3<42 S293==3<42
;178<4-=2.<D;6@178
D<93=12;E<4128698.73;/<48
LOS293==3<42.71?3@2.-7?8
LOP293==3<42quot;Q281@8
Source: ITU

103. %quot;$
Jquot;&$e$
9/))$9&0*/$Cquot;/++&2

104. !quot;#$%&&%'(#)*)+,

105. !quot;quot;#$%&&%'(#%)'*+

106. !quot;#$%%$&'quot;()*+,)-.&'+/

108. SMS text messaging:
3 billion active users

109. MMS picture messaging:
1.3 billion active users

110. E-mail
1.2 billion active users

111. :,;1,;=quot;,'*/

112. <0172J293==3<42.<=<728.71142D<93=18
F3@E2T-@2=1-8@U2JOP(241@F<7V2.<441./03@:

113. 1.000.000.000 downloads

114. Z+7&$(=,+$/$31&555

149. '2,4 quot;g=uvv???5/0+&.0)5'&
%?*g&. quot;g=uvv%?*g&.57,1v/0+&.0)
-/7&',,8 quot;g=uvv=.,D2&5%,v/0+&.0)
=,07/)% quot;g=uvv/0+&.0)5'2*=5%>
AdNeRdS
_6Q$RJ<6:s$QZP$bZA$QZPA$6JJ@:JOZ:^S