3. BODY OF
COPYWRITI
NG
Maintains customer interest with a
clear message
Statements
Arguments
Summarized proof
Explanation
Two paragraphs of body: 1. Lead 2.
Close
Last paragraph “CALL TO ACTION”.
4. JOB
DESCRIPTI
ON OF A
COPYWRITE
R
Content formation with an intent to
Inform
Educate
Inspire audience
Content to motivate readers to take
action
Research to figure out
Information
Statistics
Keywords
Topic
Brand Information
5.
6. PURPOSE
OF
COPYWRITI
NG
To win an Audience attention
K.I.S.S.
To share a complete and concise
message
Audience Centric | Fits to the audience
profile
Headlines | Taglines | Slogans | with
Visual effects