48. “MailChimp’s voice is human. It’s
familiar, it’s friendly, and it’s
straightforward. Sure, we crack
jokes and tell stories, but our
priority is to explain MailChimp
and help our users get their
work done and get on with
their lives.
— MailChimp Style Guide
mailchimp.com/about/style-guide/
49. We wouldn’t say:
Facebook is a great social-
media website where you
can create a profile and
connect with friends.
Facebook and MailChimp
can share information, so
you can add a MailChimp
signup form to your own
Facebook page.
Instead, we’d say:
Add a newsletter signup
form to your Facebook
profile. Here’s how it works.
— MailChimp Style Guide
mailchimp.com/about/style-guide/
53. “Before you write for MailChimp,
it’s important to think about our
readers. Though our voice
doesn’t change much, our tone
adapts to our users’feelings.
This guide will show you how
that works.
— Voice & Tone
voiceandtone.com