SMX Social - Making the Sale Through Social Ecommerce Sites: Pinterest
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Chris Bennett's presentation from SMX Social in Las Vegas 2012. Pinterest and social media tactics to generate traffic, branding and sales.
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SMX Social - Making the Sale Through Social Ecommerce Sites: Pinterest
- 1. Making the Sale Through Social Ecommerce Sites http://bit.ly/SMX-Social-Pinterest Chris Bennett @ chrisbennett 97thfloor.com @ 97thfloor
- 2. most popular categories * http://www.repinly.com/stats.aspx @ chrisbennett 2
- 3. most popular categories * http://www.repinly.com/stats.aspx * try to make content that is multi category @ chrisbennett 3
- 4. DIY & crafts People Photography Technology Weddings create them with multiple categories in mind http://socialsiteexplorer.com/search/11191 @ chrisbennett
- 5. the best social traffic since... ever 5 @ chrisbennett
- 6. traditional infographics get no love on @ chrisbennett Pinterest
- 7. incorrectly sized graphic @ chrisbennett
- 8. ??? only 3k in traffic?? @ chrisbennett
- 9. < 5,000 pixels make them have to go to your website @ chrisbennett
- 10. Pinterest eats it up! http://socialsiteexplorer.com/search/11160 @ chrisbennett
- 11. right size. right traffic. @ chrisbennett
- 12. DIY & how to’s have shown the most success @ chrisbennett
- 13. anyone could make this in 5 mins http://iwastesomuchtime.com/on/?i=16814
- 14. anyone could make this in 5 mins http://iwastesomuchtime.com/on/?i=16814 @ chrisbennett
- 15. push 2-3 times per day during peak hours @ chrisbennett
- 16. the key to successful, visual content @ chrisbennett
- 17. stop thinking “linkbait” http://selnd.com/SEL-linkbait @ chrisbennett
- 18. 18
- 19. Launched 5 Days Ago over 1,300 Subscribers Created Lead in image w/ call to action on it and hide it on the page http://www.noomii.com/advent-calendar-2012/ @ chrisbennett 19 http://socialsiteexplorer.com/search/11931
- 20. 20
- 21. @ chrisbennett 21
- 22. 22
- 23. Created an image that tweaked the same content for the Holidays! http://kisstixx.com/the-science-of-kissing/ @ chrisbennett 23
- 24. large title easy to read steps get your format right @ chrisbennett
- 25. 40k repins – over 80k uniques @ chrisbennett
- 26. 26
- 27. Branded in the Graphic 27
- 28. 28
- 29. Pin it to Win It Need big following Leverage FB & Twitter 29
- 30. 30
- 31. @ chrisbennett 31
- 32. @ chrisbennett 32
- 33. *TIP* If you have a related blog you are more likely to be added. no social site will grow your reach as quickly @ chrisbennett 33
- 34. 34
- 35. call to action http://www.dropdowndeals.com/blog/diy-starbucks-holiday-drinks/ 35 @ chrisbennett
- 36. @ chrisbennett 36
- 37. 37
- 38. social sharing home run http://socialsiteexplorer.com/search/11136 @ chrisbennett
- 39. 1 ST piece @ chrisbennett
- 40. 2 nd & 3 rd 2 nd & 3 rd pieces pieces social traffic that converts @ chrisbennett
- 41. 10 10 days!! days!! increased growth month-over-month @ chrisbennett
- 42. SEO for Pinterest: Pin Ranked #1 for 3 weeks brought over 500 new followers to @ chrisbennett Pinterest account
Editor's Notes
- Yes you should have an account and be active on a daily basis, repin other peoples content and pin images that are not on your site and that are complementary, but in terms of viral traffic you need to create images for the sole purpose of going viral within Pinterest.
- Yes you should have an account and be active on a daily basis, repin other peoples content and pin images that are not on your site and that are complementary, but in terms of viral traffic you need to create images for the sole purpose of going viral within Pinterest.
- This one did great cause we tapped into DIY/Weddings/Technology.
- Make sure the images
- Traditional Infographics don’t always work on Pinterest like they do on other social sites. Especially data heavy graphics.
- Image size doesn’t have a lot to do with success, but it has everything to do with gaining traffic.
- The last image had 36k Repins but only 3k traffic
- We have found that 5,000 pixels long is a magic #. Pinterest resizes the width of images to fit the site but it does not resize the length. The reason we make them long is because the users cannot get all the info from the image until they click through to your site.
- Walla!
- Instead of 3k traffic like previous, we saw 246k visits. Much better.
- DIY’s are gold
- DIY’s are gold
- DIY’s are gold
- These are the best times submit your content on your accounts.
- Nothing is more important than testing. If you don’t succeed at first, do not give up. We did not crack the code the first time.
- Don’t think one dimensional, create useful content.
- Title is everything, not just what it says, but how and what size.
- We thought up that idea late at night, emailed some clients one said yes and BAM!
- We saw that mason jars were going wild so we made 12 recipes.
- BAM!
- Pinterest Users Buy
- They convert and the more contact they have with your site, the more likely that is.
- A couple months later and your cranking.
- Been testing Ranking Techniques for Search Results. This client went from 11 followers to 500 after 3 weeks of rankings.