SlideShare a Scribd company logo
1 of 35
Download to read offline
Spotlight on Social Business
October 9 2013

Confidential

1
SOCIAL MEDIA IS DISRUPTING BUSINESS
– “A new class of company is emerging – one
that uses collaborative technologies intensively
to connect the internal efforts of employees and
to extend the organization’s reach to customers,
partners and suppliers....”
Mckinsey Global Institute
“The Social Economy: Unlocking value and productivity through Social Technologies” July 2012

Confidential

2
Speaker: Rob Murray, 7Summits
Senior Vice President, Sales
LinkedIn:
linkedin.com/in/robemurray
Twitter:
@robertemurray

Web:
7summitsagency.com
Email:
rob@7summitsagency.com

Get Social!

Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
Speaker: James Davidson, 7Summits
Vice President Digital Strategy

LinkedIn:
linkedin.com/in/jamesdavidson79
Twitter:
@jdavidson

Web:
7summitsagency.com
Email:
james@7summitsagency.com
Get Social!

Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
7Summits At A Glance
FOUNDED

2009
FOCUS ON SOCIAL BUSINESS

TEAM

OUR MISSION

CLIENTS SERVED

Creating online communities
that transform business and
enhance people’s lives

60+
COMPREHENSIVE CAPABILITIES

PARTNERED WITH SOCIAL
INDUSTRY LEADERS

81+
OFFICE LOCATIONS

Milwaukee, WI
Schaumburg, IL

+
Strategy
Experience

+
Technology

National Client
Reach

+
AWARDS / RECOGNITIONS

Jive
2012
MVP

Confidential & Proprietary
Select 7Summits Clients

Get Social!

Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
Today
• • Before Bridge (Context)
Market Perspective
• • The Media Shift Model
Social Business
• • Building Bridge
MSOE Case Study: B2C
• • Business Value Delivered
SAP Hana Case Study: B2B
• • What’s Next
Questions
• Getting Started

TODAY

Confidential

7
MARKET PERSPECTIVE

Confidential

8
We are still at the beginning
Social transformation is expected to continue to grow significantly for the next
several years:

Mckinsey Global Institute
“The Social Economy: Unlocking value and productivity through Social Technologies” July 2012

Confidential

9
Where Value is being Created

Confidential

10
SOCIAL BUSINESS MODEL

Confidential

11
7Summits Social Business Solution
Model

ENGAGING CUSTOMERS, EMPLOYEES, AND PARTNERS TO BUILD YOUR BUSINESS

Social
Marketing
and Outreach

External:

Employee
Centric
Communities

Internal:

Social
Business
Management

Business to Business
Business to Consumer

Customer
Centric
Communities

Business to Employee
Employee to Employee

Social
Business
Processes

Confidential

12
MSOE CASE STUDY: B2C

Confidential

13
Key Trends and Concepts
 Social media is the default state and media for Millennials1
 They rely on user generated content for major life and financial

decisions1
 Millennials share good and bad information freely (living life out loud) 1
 They place a high value on reputation derived from social media 1
 Millennials absorb and manage information differently than other

generations1
 Universities that create their own open communities have a much

greater degree of credibility with Millennials 2
 Social business enablement in higher education demonstrates an

immediate, measurable impact on engagement and reputation 2
Sources: 1Bazaarvoice. 2 Onlinecolleges.net

Get Social!

Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
Communications Misaligned
High School Students

MSOE Admissions

Communication Channels
Print

Get Social!

Phone

E-mail

Social Media

Hashtag #PRSMS – Mention @prsmsummit @7summitsagency

Mobile
People Behave Socially
Student lifecycle continuum
Prospective Student

Qualified Prospect

Accepted Student

Enrolled Student

Graduate

Alumni

Facebook

MSOE Community
Opportunity?

LinkedIn

Personally
Social

Academically
Social

Professionally
Social

Get Social!

Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
Focus Areas: Drive Impact Across Student Life
Cycle
Consider School

Awareness /
Reputation
(“unidentified prospects”)

Thinking about being a
student

Research School Options

Which school should I
go to?

Inquiry

Our Focus
with MSOE

I should consider
MSOE

Relevancy
(“named prospects”)

Where do I stand?
Is it right for me?

Acceptance

Student Lifecycle

Application

I can go – but is it
my best option?

Deposit
Financial Aid
Enrolled/ Matriculated
Active Student

Engage / Retain

Seek & Find Employment

I’m considering
I’m intending to go

I’m there
I’m staying
I’m Preparing for my
Career

Graduate
Alumni
Get Social!

I’m Starting my
Career
I’m Sharing My
Success Story

Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
Online Community 101
Social Network vs. Online Community
The primary purpose of social networks & online communities is different
Social Network

Relationships

Online Community

Popular Examples include:

Popular Examples include:
•

Facebook

•

•

Apple Support Communities

LinkedIn

•
Get Social!

Business
Objectives

Primary Purpose
P

Twitter

•
•

Yahoo Answers

WebMD Communities

Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
Integrated Social Website
•
•

Site appears more social from the first
impression

•

Website and User Generated Content
are integrated side by side

•

Ability to find what you are looking for
quickly

•

Get Social!

Young and fresh look & feel

User experience and design is
organize around primary audiences

Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
Open Forums and Discussions
•
•

Answers can be provided by anyone

•

Find out what others are interested in

•

Get Social!

Questions can be asked any time

Confirm deeper fit with MSOE
through personal insights and
interactions

Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
Integrated Application Form
•
•

LinkedIn style completeness gauge
drove more application form submits

•

Application integrated with back
office ERP improved end to end
analytics

•

Allowed admissions counselors to see
who started the application but did
not submit

•

Get Social!

Less overwhelming application form

Streamlined internal processes

Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
Profile and Progress Tracker
•

•

Private area to communicate with
admission counselor

•

To Do list available and updated due
to data integration

•

Badges earned as prospective
students interact with others and
move through the process

•

Get Social!

Students and parents can see what
the next steps are in the admission
process

Streamlined Notifications

Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
Business Value & Results
Application and
acceptance goal
30%

Reached ‘13 application goal nine months early and acceptance
goal five months early. 7000+ registered members and growing!

Admissions team Admission counselors spent less time chasing the student and
productivity
more time interacting with them increasing productivity 30%.

2X

Enrollment
Numbers

Electrical engineering saw almost double enrollment

8%

Accepted to
Deposit

Retention rate from accepted to deposit jumped from 30% to
38% in one year for our Fall 2012 (In a down economy!)

Admission counselors spent less time chasing documents
Application
turnaround time down. We went from months to weeks!
5%

66%

Deposit Melt

Overall accepted student summer melt decreased by 5%

Outbound
Admission counselors reduced outbound calls by 66% freeing
SOURCE: Jive customer time to interact with prospective students in community.
Call volume
up survey,
(November 2012)
Get Social!

Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
SAP HANA CASE STUDY: B2B

Confidential

24
Get Social!

Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
SAPHANA.com: Social Website + Community
Social media applied across the
customer lifecycle within a single
site experience.
TRANSACTION

POST-PURCHASE

Developer
Community

Marketplace

Private
Customer
Groups

SUPPORT COMMUNITY

SOCIAL COMMERCE

SOCIAL COLLABORATION

AWARENESS

CONSIDERATION

Marketing
Content

SOCIAL CONTENT

Get Social!

Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
Marketing Content
•

•

Get Social!

Marketing content to
build awareness for
SAP HANA features,
capabilities and
competitive
differentiation
Interactive modules
that allow users to
explore SAP HANA
technical details

Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
Test Drives

•

Developers can view demos and download trial versions of
SAP HANA

•

Industry-specific example solutions are provided
Get Social!

Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
Developer Discussions & Support
•

•

Get Social!

SAP experts monitor
discussions and
provide support to
developers
Peer support is also
provided, developerto-developer

Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
Marketplace
•

•

Helps customers and
partners
commercialize their
SAP HANA creations

•

Get Social!

Commerce-enabled
apps marketplace

Social content
includes ratings and
reviews

Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
Training

•

300+ hands-on, how-to training videos for developers

•

Supports developers’ self-directed discovery and evaluation
process

•

Developers learn from each other in discussion forums
Get Social!

Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
Customer Collaboration
•
•

Customers self-manage
SAP HANA environments

•

Get Social!

Private groups enable
customer collaboration

Live chat provides
intimate, personalized
customer support

Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
Business Value & Results
Fastest-growing
SAP product
160%

6X

More than 1,000 customers running SAP HANA in less than 18
months, the fastest uptake in SAP’s 40-year history.

Active commt’y
members

The number of active community members has increased
160% since Q1 2012.

Site
Traffic

Avg. 1.5MM monthly page-views in Q2-Q3 2013.

Efficiency
gains

Community improves efficiency and collaboration with SAP
Partners and Customers.

Research costs

The community is a source of customer insight, eliminating the
need for some research expenditures.

Training &
support costs

SAP HANA Academy delivered via community, reducing
training and support costs for SAP HANA developers.

Get Social!

Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
QUESTIONS?

Confidential

34
Thank you
Davidson

Web

7SummitsAgency.com

Facebook facebook.com/7SummitsAgency
Your Guide to Social Media Success©

Twitter

7SummitsAgency@7SummitsAgency

More Related Content

What's hot

Social media strategy for Education sector
Social media strategy for Education sectorSocial media strategy for Education sector
Social media strategy for Education sectorThet Aung Min Latt
 
Social Media and Digital Marketing for Schools
Social Media and Digital Marketing for SchoolsSocial Media and Digital Marketing for Schools
Social Media and Digital Marketing for SchoolsChris Rawlinson
 
How Social Listening Drives Communication and Enrollment Strategy
How Social Listening Drives Communication and Enrollment StrategyHow Social Listening Drives Communication and Enrollment Strategy
How Social Listening Drives Communication and Enrollment StrategyCampus Sonar
 
Higher education & Digital Marketing: Trends & Best Practices
Higher education & Digital Marketing: Trends & Best PracticesHigher education & Digital Marketing: Trends & Best Practices
Higher education & Digital Marketing: Trends & Best PracticesWeb_Spiders
 
A Higher Education Social Media Case Study
A Higher Education Social Media Case StudyA Higher Education Social Media Case Study
A Higher Education Social Media Case StudyRod P. Yabut
 
Coaching Digital Leaders Starts With Your Selfie
Coaching Digital Leaders Starts With Your SelfieCoaching Digital Leaders Starts With Your Selfie
Coaching Digital Leaders Starts With Your SelfiePaul Brown
 
Social Media In Higher Education
Social Media In Higher EducationSocial Media In Higher Education
Social Media In Higher EducationLeader Networks
 
Incorporating social responsibility into student recruitment initiatives
Incorporating social responsibility into student recruitment initiativesIncorporating social responsibility into student recruitment initiatives
Incorporating social responsibility into student recruitment initiativesHigher Education Marketing
 
Web Strategy Lessons in Search of a CEO
Web Strategy Lessons in Search of a CEOWeb Strategy Lessons in Search of a CEO
Web Strategy Lessons in Search of a CEOMichael Stoner
 
Social Media Marketing for Schools
Social Media Marketing for SchoolsSocial Media Marketing for Schools
Social Media Marketing for SchoolsDigital Vidya
 
Media Entrepreneurship: Interlink Alliance @ VCU
Media Entrepreneurship: Interlink Alliance @ VCU Media Entrepreneurship: Interlink Alliance @ VCU
Media Entrepreneurship: Interlink Alliance @ VCU Michelle Ferrier
 
The Maturation of Mobile and Social: The 2017 Social Admissions Report
The Maturation of Mobile and Social: The 2017 Social Admissions ReportThe Maturation of Mobile and Social: The 2017 Social Admissions Report
The Maturation of Mobile and Social: The 2017 Social Admissions ReportGil Rogers
 
The Role of Social Media in Research Dissemination, Review and Development
The Role of Social Media in Research Dissemination, Review and DevelopmentThe Role of Social Media in Research Dissemination, Review and Development
The Role of Social Media in Research Dissemination, Review and DevelopmentHelen Madamba
 
It's Not All About Facebook: Defining Your Own Private Community
It's Not All About Facebook: Defining Your Own Private CommunityIt's Not All About Facebook: Defining Your Own Private Community
It's Not All About Facebook: Defining Your Own Private CommunityGene Begin
 
Admissions Application
Admissions ApplicationAdmissions Application
Admissions ApplicationKPoulston
 
Social Media Marketing for Business Schools?
Social Media Marketing for  Business Schools?Social Media Marketing for  Business Schools?
Social Media Marketing for Business Schools?Erin Wiles
 

What's hot (20)

Social media strategy for Education sector
Social media strategy for Education sectorSocial media strategy for Education sector
Social media strategy for Education sector
 
Social Media and Digital Marketing for Schools
Social Media and Digital Marketing for SchoolsSocial Media and Digital Marketing for Schools
Social Media and Digital Marketing for Schools
 
How Social Listening Drives Communication and Enrollment Strategy
How Social Listening Drives Communication and Enrollment StrategyHow Social Listening Drives Communication and Enrollment Strategy
How Social Listening Drives Communication and Enrollment Strategy
 
Higher education & Digital Marketing: Trends & Best Practices
Higher education & Digital Marketing: Trends & Best PracticesHigher education & Digital Marketing: Trends & Best Practices
Higher education & Digital Marketing: Trends & Best Practices
 
A Higher Education Social Media Case Study
A Higher Education Social Media Case StudyA Higher Education Social Media Case Study
A Higher Education Social Media Case Study
 
Recruiting with Facebook
Recruiting with FacebookRecruiting with Facebook
Recruiting with Facebook
 
Coaching Digital Leaders Starts With Your Selfie
Coaching Digital Leaders Starts With Your SelfieCoaching Digital Leaders Starts With Your Selfie
Coaching Digital Leaders Starts With Your Selfie
 
Social Media In Higher Education
Social Media In Higher EducationSocial Media In Higher Education
Social Media In Higher Education
 
Incorporating social responsibility into student recruitment initiatives
Incorporating social responsibility into student recruitment initiativesIncorporating social responsibility into student recruitment initiatives
Incorporating social responsibility into student recruitment initiatives
 
Web Strategy Lessons in Search of a CEO
Web Strategy Lessons in Search of a CEOWeb Strategy Lessons in Search of a CEO
Web Strategy Lessons in Search of a CEO
 
Social Media Marketing for Schools
Social Media Marketing for SchoolsSocial Media Marketing for Schools
Social Media Marketing for Schools
 
Media Entrepreneurship: Interlink Alliance @ VCU
Media Entrepreneurship: Interlink Alliance @ VCU Media Entrepreneurship: Interlink Alliance @ VCU
Media Entrepreneurship: Interlink Alliance @ VCU
 
The Maturation of Mobile and Social: The 2017 Social Admissions Report
The Maturation of Mobile and Social: The 2017 Social Admissions ReportThe Maturation of Mobile and Social: The 2017 Social Admissions Report
The Maturation of Mobile and Social: The 2017 Social Admissions Report
 
Admissions Application RDI
Admissions Application RDIAdmissions Application RDI
Admissions Application RDI
 
Marketing Plan Fall 2014
Marketing Plan Fall 2014Marketing Plan Fall 2014
Marketing Plan Fall 2014
 
The Role of Social Media in Research Dissemination, Review and Development
The Role of Social Media in Research Dissemination, Review and DevelopmentThe Role of Social Media in Research Dissemination, Review and Development
The Role of Social Media in Research Dissemination, Review and Development
 
It's Not All About Facebook: Defining Your Own Private Community
It's Not All About Facebook: Defining Your Own Private CommunityIt's Not All About Facebook: Defining Your Own Private Community
It's Not All About Facebook: Defining Your Own Private Community
 
Admissions Application
Admissions ApplicationAdmissions Application
Admissions Application
 
Social Media Marketing for Business Schools?
Social Media Marketing for  Business Schools?Social Media Marketing for  Business Schools?
Social Media Marketing for Business Schools?
 
6. DBS_SocialMediaCaseStudies
6. DBS_SocialMediaCaseStudies6. DBS_SocialMediaCaseStudies
6. DBS_SocialMediaCaseStudies
 

Viewers also liked

Viewers also liked (10)

Jive Webcast: Gamification #201: 7Summits, Hitachi and Solarwinds presentation
Jive Webcast: Gamification #201:  7Summits, Hitachi and Solarwinds presentationJive Webcast: Gamification #201:  7Summits, Hitachi and Solarwinds presentation
Jive Webcast: Gamification #201: 7Summits, Hitachi and Solarwinds presentation
 
Web site & blog
Web site & blogWeb site & blog
Web site & blog
 
Interactive Ideas
Interactive IdeasInteractive Ideas
Interactive Ideas
 
REVISING THE USE OF TECHNOLOGY IN THE ENGLISH CLASS
REVISING THE USE OF TECHNOLOGY IN THE ENGLISH CLASSREVISING THE USE OF TECHNOLOGY IN THE ENGLISH CLASS
REVISING THE USE OF TECHNOLOGY IN THE ENGLISH CLASS
 
Assistive Technology and Special Education Students
Assistive Technology and Special Education StudentsAssistive Technology and Special Education Students
Assistive Technology and Special Education Students
 
Technology Use in Special Education
Technology Use in Special EducationTechnology Use in Special Education
Technology Use in Special Education
 
A Power Point on Assistive Technology in Education
A Power Point on Assistive Technology in EducationA Power Point on Assistive Technology in Education
A Power Point on Assistive Technology in Education
 
Integrating Technology in a Special Education Classroom
Integrating Technology in a Special Education ClassroomIntegrating Technology in a Special Education Classroom
Integrating Technology in a Special Education Classroom
 
Four language skills
Four language skillsFour language skills
Four language skills
 
Ppt english skill
Ppt english skillPpt english skill
Ppt english skill
 

Similar to 7Summits - Marquette University: Insight Summit Series - Spotlight on Social Business

Influencer Marketing SMS Summit Chicago 2016
Influencer Marketing SMS Summit Chicago 2016   Influencer Marketing SMS Summit Chicago 2016
Influencer Marketing SMS Summit Chicago 2016 Social Jack
 
Community Management vs Social Media Management - Whats The Difference?
Community Management vs Social Media Management - Whats The Difference? Community Management vs Social Media Management - Whats The Difference?
Community Management vs Social Media Management - Whats The Difference? Dan Spicer
 
Social media for recruitment presentation - Leveraging social media for recru...
Social media for recruitment presentation - Leveraging social media for recru...Social media for recruitment presentation - Leveraging social media for recru...
Social media for recruitment presentation - Leveraging social media for recru...SocialB
 
Social Media Skills: Community Roundtable discussion
Social Media Skills: Community Roundtable discussion Social Media Skills: Community Roundtable discussion
Social Media Skills: Community Roundtable discussion Richard Binhammer
 
How Social Media influence in purchasing decision of Buyer
How Social Media influence in purchasing decision of BuyerHow Social Media influence in purchasing decision of Buyer
How Social Media influence in purchasing decision of BuyerNirav Mevcha
 
Leverage the Power of Social Media for Your Business: Presented by Cisco
Leverage the Power of Social Media for Your Business: Presented by CiscoLeverage the Power of Social Media for Your Business: Presented by Cisco
Leverage the Power of Social Media for Your Business: Presented by CiscoSquareOne|Consulting
 
Transforming Employees Into Brand Ambassadors
Transforming Employees Into Brand AmbassadorsTransforming Employees Into Brand Ambassadors
Transforming Employees Into Brand AmbassadorsLauren Friedman
 
Community Managers versus Social Media Managers
Community Managers versus Social Media ManagersCommunity Managers versus Social Media Managers
Community Managers versus Social Media ManagersIdea to IPO
 
San Diego AMA Content Marketing Series 1: Personas
San Diego AMA Content Marketing Series 1: PersonasSan Diego AMA Content Marketing Series 1: Personas
San Diego AMA Content Marketing Series 1: PersonasAMASanDiego
 
The Corporate Social Media Summit New York 2010
The Corporate Social Media Summit New York 2010The Corporate Social Media Summit New York 2010
The Corporate Social Media Summit New York 2010Nick Johnson
 
Samuli Pesu - Social Media Recruitment in Russia 19.6.2013
Samuli Pesu - Social Media Recruitment in Russia 19.6.2013Samuli Pesu - Social Media Recruitment in Russia 19.6.2013
Samuli Pesu - Social Media Recruitment in Russia 19.6.2013Awara Direct Search
 
Samuli Pesu. Social Media Recruitment Strategy in Russia
Samuli Pesu. Social Media Recruitment Strategy in RussiaSamuli Pesu. Social Media Recruitment Strategy in Russia
Samuli Pesu. Social Media Recruitment Strategy in RussiaAwara Direct Search
 
Digital & Social Media Strategies Series: A Digital Vision (social media stra...
Digital & Social Media Strategies Series: A Digital Vision (social media stra...Digital & Social Media Strategies Series: A Digital Vision (social media stra...
Digital & Social Media Strategies Series: A Digital Vision (social media stra...Michelle Sawyer
 
Social Strategies for Successful Student Engagement
Social Strategies for Successful Student EngagementSocial Strategies for Successful Student Engagement
Social Strategies for Successful Student EngagementSalesforce.org
 
SXSWi 2012 - Your Social Media Job is Dead. Now What?
SXSWi 2012 - Your Social Media Job is Dead. Now What?SXSWi 2012 - Your Social Media Job is Dead. Now What?
SXSWi 2012 - Your Social Media Job is Dead. Now What?Sonny Gill
 
Sxs wi panel_sxsmjobs_v2
Sxs wi panel_sxsmjobs_v2Sxs wi panel_sxsmjobs_v2
Sxs wi panel_sxsmjobs_v2Ana Andjelic
 
Barnes Overview
Barnes OverviewBarnes Overview
Barnes OverviewAmy Barnes
 

Similar to 7Summits - Marquette University: Insight Summit Series - Spotlight on Social Business (20)

Influencer Marketing SMS Summit Chicago 2016
Influencer Marketing SMS Summit Chicago 2016   Influencer Marketing SMS Summit Chicago 2016
Influencer Marketing SMS Summit Chicago 2016
 
Smwcmgrv01 140922174619-phpapp01
Smwcmgrv01 140922174619-phpapp01Smwcmgrv01 140922174619-phpapp01
Smwcmgrv01 140922174619-phpapp01
 
HABILIDADES DEL COMMUNITY MANAGER
HABILIDADES DEL COMMUNITY MANAGERHABILIDADES DEL COMMUNITY MANAGER
HABILIDADES DEL COMMUNITY MANAGER
 
Community Management vs Social Media Management - Whats The Difference?
Community Management vs Social Media Management - Whats The Difference? Community Management vs Social Media Management - Whats The Difference?
Community Management vs Social Media Management - Whats The Difference?
 
Social media for recruitment presentation - Leveraging social media for recru...
Social media for recruitment presentation - Leveraging social media for recru...Social media for recruitment presentation - Leveraging social media for recru...
Social media for recruitment presentation - Leveraging social media for recru...
 
Social Media Skills: Community Roundtable discussion
Social Media Skills: Community Roundtable discussion Social Media Skills: Community Roundtable discussion
Social Media Skills: Community Roundtable discussion
 
Brand Matters
Brand MattersBrand Matters
Brand Matters
 
How Social Media influence in purchasing decision of Buyer
How Social Media influence in purchasing decision of BuyerHow Social Media influence in purchasing decision of Buyer
How Social Media influence in purchasing decision of Buyer
 
Leverage the Power of Social Media for Your Business: Presented by Cisco
Leverage the Power of Social Media for Your Business: Presented by CiscoLeverage the Power of Social Media for Your Business: Presented by Cisco
Leverage the Power of Social Media for Your Business: Presented by Cisco
 
Transforming Employees Into Brand Ambassadors
Transforming Employees Into Brand AmbassadorsTransforming Employees Into Brand Ambassadors
Transforming Employees Into Brand Ambassadors
 
Community Managers versus Social Media Managers
Community Managers versus Social Media ManagersCommunity Managers versus Social Media Managers
Community Managers versus Social Media Managers
 
San Diego AMA Content Marketing Series 1: Personas
San Diego AMA Content Marketing Series 1: PersonasSan Diego AMA Content Marketing Series 1: Personas
San Diego AMA Content Marketing Series 1: Personas
 
The Corporate Social Media Summit New York 2010
The Corporate Social Media Summit New York 2010The Corporate Social Media Summit New York 2010
The Corporate Social Media Summit New York 2010
 
Samuli Pesu - Social Media Recruitment in Russia 19.6.2013
Samuli Pesu - Social Media Recruitment in Russia 19.6.2013Samuli Pesu - Social Media Recruitment in Russia 19.6.2013
Samuli Pesu - Social Media Recruitment in Russia 19.6.2013
 
Samuli Pesu. Social Media Recruitment Strategy in Russia
Samuli Pesu. Social Media Recruitment Strategy in RussiaSamuli Pesu. Social Media Recruitment Strategy in Russia
Samuli Pesu. Social Media Recruitment Strategy in Russia
 
Digital & Social Media Strategies Series: A Digital Vision (social media stra...
Digital & Social Media Strategies Series: A Digital Vision (social media stra...Digital & Social Media Strategies Series: A Digital Vision (social media stra...
Digital & Social Media Strategies Series: A Digital Vision (social media stra...
 
Social Strategies for Successful Student Engagement
Social Strategies for Successful Student EngagementSocial Strategies for Successful Student Engagement
Social Strategies for Successful Student Engagement
 
SXSWi 2012 - Your Social Media Job is Dead. Now What?
SXSWi 2012 - Your Social Media Job is Dead. Now What?SXSWi 2012 - Your Social Media Job is Dead. Now What?
SXSWi 2012 - Your Social Media Job is Dead. Now What?
 
Sxs wi panel_sxsmjobs_v2
Sxs wi panel_sxsmjobs_v2Sxs wi panel_sxsmjobs_v2
Sxs wi panel_sxsmjobs_v2
 
Barnes Overview
Barnes OverviewBarnes Overview
Barnes Overview
 

More from 7Summits

Enhancing the Prospect, Student and Alumni Experience with Communities
Enhancing the Prospect, Student and Alumni Experience with CommunitiesEnhancing the Prospect, Student and Alumni Experience with Communities
Enhancing the Prospect, Student and Alumni Experience with Communities7Summits
 
Enhancing the Prospect, Student and Alumni Experience with Communities
Enhancing the Prospect, Student and Alumni Experience with CommunitiesEnhancing the Prospect, Student and Alumni Experience with Communities
Enhancing the Prospect, Student and Alumni Experience with Communities7Summits
 
How Okta Created a Customer Community To Drive Engagement and Manage Support ...
How Okta Created a Customer Community To Drive Engagement and Manage Support ...How Okta Created a Customer Community To Drive Engagement and Manage Support ...
How Okta Created a Customer Community To Drive Engagement and Manage Support ...7Summits
 
Using Online Communities to Connect Students Across the Lifecycle
Using Online Communities to Connect Students Across the LifecycleUsing Online Communities to Connect Students Across the Lifecycle
Using Online Communities to Connect Students Across the Lifecycle7Summits
 
Increasing employee engagement with digital technologies [WEBINAR]
Increasing employee engagement with digital technologies [WEBINAR]Increasing employee engagement with digital technologies [WEBINAR]
Increasing employee engagement with digital technologies [WEBINAR]7Summits
 
Vital Trends in Digital and Social in 2015 and Beyond by Dion Hinchcliffe
Vital Trends in Digital and Social in 2015 and Beyond by Dion HinchcliffeVital Trends in Digital and Social in 2015 and Beyond by Dion Hinchcliffe
Vital Trends in Digital and Social in 2015 and Beyond by Dion Hinchcliffe7Summits
 
Groupon's Social Intranet
Groupon's Social IntranetGroupon's Social Intranet
Groupon's Social Intranet7Summits
 
7Summits Case Study - DMA Partners
7Summits Case Study - DMA Partners7Summits Case Study - DMA Partners
7Summits Case Study - DMA Partners7Summits
 
7Summits Case Study - Milwaukee School of Engineering
7Summits Case Study - Milwaukee School of Engineering7Summits Case Study - Milwaukee School of Engineering
7Summits Case Study - Milwaukee School of Engineering7Summits
 
7Summits Case Study - Penn Foster
7Summits Case Study - Penn Foster7Summits Case Study - Penn Foster
7Summits Case Study - Penn Foster7Summits
 
7 summits insight summit series - spotlight on social business
7 summits   insight summit series - spotlight on social business7 summits   insight summit series - spotlight on social business
7 summits insight summit series - spotlight on social business7Summits
 
Marquette Social Listening presentation
Marquette Social Listening presentationMarquette Social Listening presentation
Marquette Social Listening presentation7Summits
 
2011 Kickoff Event Presentation Materials: Community in the Enterprise
2011 Kickoff Event Presentation Materials: Community in the Enterprise2011 Kickoff Event Presentation Materials: Community in the Enterprise
2011 Kickoff Event Presentation Materials: Community in the Enterprise7Summits
 

More from 7Summits (13)

Enhancing the Prospect, Student and Alumni Experience with Communities
Enhancing the Prospect, Student and Alumni Experience with CommunitiesEnhancing the Prospect, Student and Alumni Experience with Communities
Enhancing the Prospect, Student and Alumni Experience with Communities
 
Enhancing the Prospect, Student and Alumni Experience with Communities
Enhancing the Prospect, Student and Alumni Experience with CommunitiesEnhancing the Prospect, Student and Alumni Experience with Communities
Enhancing the Prospect, Student and Alumni Experience with Communities
 
How Okta Created a Customer Community To Drive Engagement and Manage Support ...
How Okta Created a Customer Community To Drive Engagement and Manage Support ...How Okta Created a Customer Community To Drive Engagement and Manage Support ...
How Okta Created a Customer Community To Drive Engagement and Manage Support ...
 
Using Online Communities to Connect Students Across the Lifecycle
Using Online Communities to Connect Students Across the LifecycleUsing Online Communities to Connect Students Across the Lifecycle
Using Online Communities to Connect Students Across the Lifecycle
 
Increasing employee engagement with digital technologies [WEBINAR]
Increasing employee engagement with digital technologies [WEBINAR]Increasing employee engagement with digital technologies [WEBINAR]
Increasing employee engagement with digital technologies [WEBINAR]
 
Vital Trends in Digital and Social in 2015 and Beyond by Dion Hinchcliffe
Vital Trends in Digital and Social in 2015 and Beyond by Dion HinchcliffeVital Trends in Digital and Social in 2015 and Beyond by Dion Hinchcliffe
Vital Trends in Digital and Social in 2015 and Beyond by Dion Hinchcliffe
 
Groupon's Social Intranet
Groupon's Social IntranetGroupon's Social Intranet
Groupon's Social Intranet
 
7Summits Case Study - DMA Partners
7Summits Case Study - DMA Partners7Summits Case Study - DMA Partners
7Summits Case Study - DMA Partners
 
7Summits Case Study - Milwaukee School of Engineering
7Summits Case Study - Milwaukee School of Engineering7Summits Case Study - Milwaukee School of Engineering
7Summits Case Study - Milwaukee School of Engineering
 
7Summits Case Study - Penn Foster
7Summits Case Study - Penn Foster7Summits Case Study - Penn Foster
7Summits Case Study - Penn Foster
 
7 summits insight summit series - spotlight on social business
7 summits   insight summit series - spotlight on social business7 summits   insight summit series - spotlight on social business
7 summits insight summit series - spotlight on social business
 
Marquette Social Listening presentation
Marquette Social Listening presentationMarquette Social Listening presentation
Marquette Social Listening presentation
 
2011 Kickoff Event Presentation Materials: Community in the Enterprise
2011 Kickoff Event Presentation Materials: Community in the Enterprise2011 Kickoff Event Presentation Materials: Community in the Enterprise
2011 Kickoff Event Presentation Materials: Community in the Enterprise
 

Recently uploaded

Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 

Recently uploaded (20)

Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 

7Summits - Marquette University: Insight Summit Series - Spotlight on Social Business

  • 1. Spotlight on Social Business October 9 2013 Confidential 1
  • 2. SOCIAL MEDIA IS DISRUPTING BUSINESS – “A new class of company is emerging – one that uses collaborative technologies intensively to connect the internal efforts of employees and to extend the organization’s reach to customers, partners and suppliers....” Mckinsey Global Institute “The Social Economy: Unlocking value and productivity through Social Technologies” July 2012 Confidential 2
  • 3. Speaker: Rob Murray, 7Summits Senior Vice President, Sales LinkedIn: linkedin.com/in/robemurray Twitter: @robertemurray Web: 7summitsagency.com Email: rob@7summitsagency.com Get Social! Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
  • 4. Speaker: James Davidson, 7Summits Vice President Digital Strategy LinkedIn: linkedin.com/in/jamesdavidson79 Twitter: @jdavidson Web: 7summitsagency.com Email: james@7summitsagency.com Get Social! Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
  • 5. 7Summits At A Glance FOUNDED 2009 FOCUS ON SOCIAL BUSINESS TEAM OUR MISSION CLIENTS SERVED Creating online communities that transform business and enhance people’s lives 60+ COMPREHENSIVE CAPABILITIES PARTNERED WITH SOCIAL INDUSTRY LEADERS 81+ OFFICE LOCATIONS Milwaukee, WI Schaumburg, IL + Strategy Experience + Technology National Client Reach + AWARDS / RECOGNITIONS Jive 2012 MVP Confidential & Proprietary
  • 6. Select 7Summits Clients Get Social! Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
  • 7. Today • • Before Bridge (Context) Market Perspective • • The Media Shift Model Social Business • • Building Bridge MSOE Case Study: B2C • • Business Value Delivered SAP Hana Case Study: B2B • • What’s Next Questions • Getting Started TODAY Confidential 7
  • 9. We are still at the beginning Social transformation is expected to continue to grow significantly for the next several years: Mckinsey Global Institute “The Social Economy: Unlocking value and productivity through Social Technologies” July 2012 Confidential 9
  • 10. Where Value is being Created Confidential 10
  • 12. 7Summits Social Business Solution Model ENGAGING CUSTOMERS, EMPLOYEES, AND PARTNERS TO BUILD YOUR BUSINESS Social Marketing and Outreach External: Employee Centric Communities Internal: Social Business Management Business to Business Business to Consumer Customer Centric Communities Business to Employee Employee to Employee Social Business Processes Confidential 12
  • 13. MSOE CASE STUDY: B2C Confidential 13
  • 14. Key Trends and Concepts  Social media is the default state and media for Millennials1  They rely on user generated content for major life and financial decisions1  Millennials share good and bad information freely (living life out loud) 1  They place a high value on reputation derived from social media 1  Millennials absorb and manage information differently than other generations1  Universities that create their own open communities have a much greater degree of credibility with Millennials 2  Social business enablement in higher education demonstrates an immediate, measurable impact on engagement and reputation 2 Sources: 1Bazaarvoice. 2 Onlinecolleges.net Get Social! Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
  • 15. Communications Misaligned High School Students MSOE Admissions Communication Channels Print Get Social! Phone E-mail Social Media Hashtag #PRSMS – Mention @prsmsummit @7summitsagency Mobile
  • 16. People Behave Socially Student lifecycle continuum Prospective Student Qualified Prospect Accepted Student Enrolled Student Graduate Alumni Facebook MSOE Community Opportunity? LinkedIn Personally Social Academically Social Professionally Social Get Social! Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
  • 17. Focus Areas: Drive Impact Across Student Life Cycle Consider School Awareness / Reputation (“unidentified prospects”) Thinking about being a student Research School Options Which school should I go to? Inquiry Our Focus with MSOE I should consider MSOE Relevancy (“named prospects”) Where do I stand? Is it right for me? Acceptance Student Lifecycle Application I can go – but is it my best option? Deposit Financial Aid Enrolled/ Matriculated Active Student Engage / Retain Seek & Find Employment I’m considering I’m intending to go I’m there I’m staying I’m Preparing for my Career Graduate Alumni Get Social! I’m Starting my Career I’m Sharing My Success Story Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
  • 18. Online Community 101 Social Network vs. Online Community The primary purpose of social networks & online communities is different Social Network Relationships Online Community Popular Examples include: Popular Examples include: • Facebook • • Apple Support Communities LinkedIn • Get Social! Business Objectives Primary Purpose P Twitter • • Yahoo Answers WebMD Communities Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
  • 19. Integrated Social Website • • Site appears more social from the first impression • Website and User Generated Content are integrated side by side • Ability to find what you are looking for quickly • Get Social! Young and fresh look & feel User experience and design is organize around primary audiences Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
  • 20. Open Forums and Discussions • • Answers can be provided by anyone • Find out what others are interested in • Get Social! Questions can be asked any time Confirm deeper fit with MSOE through personal insights and interactions Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
  • 21. Integrated Application Form • • LinkedIn style completeness gauge drove more application form submits • Application integrated with back office ERP improved end to end analytics • Allowed admissions counselors to see who started the application but did not submit • Get Social! Less overwhelming application form Streamlined internal processes Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
  • 22. Profile and Progress Tracker • • Private area to communicate with admission counselor • To Do list available and updated due to data integration • Badges earned as prospective students interact with others and move through the process • Get Social! Students and parents can see what the next steps are in the admission process Streamlined Notifications Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
  • 23. Business Value & Results Application and acceptance goal 30% Reached ‘13 application goal nine months early and acceptance goal five months early. 7000+ registered members and growing! Admissions team Admission counselors spent less time chasing the student and productivity more time interacting with them increasing productivity 30%. 2X Enrollment Numbers Electrical engineering saw almost double enrollment 8% Accepted to Deposit Retention rate from accepted to deposit jumped from 30% to 38% in one year for our Fall 2012 (In a down economy!) Admission counselors spent less time chasing documents Application turnaround time down. We went from months to weeks! 5% 66% Deposit Melt Overall accepted student summer melt decreased by 5% Outbound Admission counselors reduced outbound calls by 66% freeing SOURCE: Jive customer time to interact with prospective students in community. Call volume up survey, (November 2012) Get Social! Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
  • 24. SAP HANA CASE STUDY: B2B Confidential 24
  • 25. Get Social! Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
  • 26. SAPHANA.com: Social Website + Community Social media applied across the customer lifecycle within a single site experience. TRANSACTION POST-PURCHASE Developer Community Marketplace Private Customer Groups SUPPORT COMMUNITY SOCIAL COMMERCE SOCIAL COLLABORATION AWARENESS CONSIDERATION Marketing Content SOCIAL CONTENT Get Social! Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
  • 27. Marketing Content • • Get Social! Marketing content to build awareness for SAP HANA features, capabilities and competitive differentiation Interactive modules that allow users to explore SAP HANA technical details Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
  • 28. Test Drives • Developers can view demos and download trial versions of SAP HANA • Industry-specific example solutions are provided Get Social! Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
  • 29. Developer Discussions & Support • • Get Social! SAP experts monitor discussions and provide support to developers Peer support is also provided, developerto-developer Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
  • 30. Marketplace • • Helps customers and partners commercialize their SAP HANA creations • Get Social! Commerce-enabled apps marketplace Social content includes ratings and reviews Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
  • 31. Training • 300+ hands-on, how-to training videos for developers • Supports developers’ self-directed discovery and evaluation process • Developers learn from each other in discussion forums Get Social! Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
  • 32. Customer Collaboration • • Customers self-manage SAP HANA environments • Get Social! Private groups enable customer collaboration Live chat provides intimate, personalized customer support Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
  • 33. Business Value & Results Fastest-growing SAP product 160% 6X More than 1,000 customers running SAP HANA in less than 18 months, the fastest uptake in SAP’s 40-year history. Active commt’y members The number of active community members has increased 160% since Q1 2012. Site Traffic Avg. 1.5MM monthly page-views in Q2-Q3 2013. Efficiency gains Community improves efficiency and collaboration with SAP Partners and Customers. Research costs The community is a source of customer insight, eliminating the need for some research expenditures. Training & support costs SAP HANA Academy delivered via community, reducing training and support costs for SAP HANA developers. Get Social! Hashtag #PRSMS – Mention @prsmsummit @7summitsagency
  • 35. Thank you Davidson Web 7SummitsAgency.com Facebook facebook.com/7SummitsAgency Your Guide to Social Media Success© Twitter 7SummitsAgency@7SummitsAgency

Editor's Notes

  1. “While social technologies have swept through the popular culture and are being adopted across industries, we find that businesses have only just begun to understand how to create value with these new tools.”
  2. In an increasingly competitive market, forward thinking institutions of higher education are integrating social concepts and practices to gain market share and more deeply engage prospective and current students, and alumni. Higher education faces two emerging challenges: adapting to how millennial’s live, interact and learn, and properly preparing students for the emerging social business workforce by bridging the transition of Facebook to LinkedIn. Currently, the student lifecycle, college admission to landing a first job, is a largely unmanaged process, making social evolution a greenfield opportunity for higher education. University graduates experience a substantial transition in their core knowledge and understanding as well as in how they use social tools, behaviors, and networks when they enter the workplace. This evolution can be viewed through the prism of three social personas.
  3. An interactive, often gated website or part of a website that is typically owned by an organization. It leverages social software technologies (blogs, forums, groups, etc.) to enable interaction between people on topics of mutual interest.What it is NOT?Customer service websiteE-commerce siteGeneral use of social media tools (e.g. twitter, Facebook)
  4. - Made admissions more convenient by reducing communication and operational friction in the process- Provided an experience people liked spending time with by getting to know what matters to them and serving those needs- Built brand preference by fostering relationships with student peers, faculty, alumni- Kept MSOE top of mind and relevant with more brand involvement and touchpoints- Multiple tiers of increasing involvement, gamification and "stickiness" creates smaller commitments that made larger commitment easier
  5. - Made admissions more convenient by reducing communication and operational friction in the process- Provided an experience people liked spending time with by getting to know what matters to them and serving those needs- Built brand preference by fostering relationships with student peers, faculty, alumni- Kept MSOE top of mind and relevant with more brand involvement and touchpoints- Multiple tiers of increasing involvement, gamification and "stickiness" creates smaller commitments that made larger commitment easier