8. How does social media work?
Push You decide …
Email
Websites
Pull
Traditional Media Social Media
9. Why consider Social Media for
HR communication?
80% of North
Americans visit
social media
monthly
2/3 of the world’s
population
use social networks
Time spent on social
networks is growing
3 times faster
than time spent online
Sources:
Forrester, The Broad Reach of Social Technologies, August 25,
2009
Neilsen, Global Place & Networked Places, 2009
9
10. By the numbers…
70 languages
translations done by
FB users
More than #1 entry point
845 million to the web –
active users ahead of Google
Ages 35 &
Older: Fastest
50% of active growing
users log on demographic
each day Source:
Facebook Press Room - http://www.facebook.com/press/info.php?statistics
11. By the numbers…
4 Billion
videos viewed
More than
everyday
800 million
unique users
60 hour of video
uploaded/minute =
1 hour of video
uploaded/second
3 Billion
hours of video
watched each
Source:
month Facebook Press Room - http://www.facebook.com/press/info.php?statistics
12. By the numbers…
Average of
1 Billion
tweets per week
Average of: Year-over-year
456 tweets growth = 280%
from March 2010 to
per second February 2011
Source:
Aon Consulting Web 2.0 and Employee Communications Survey,
March 2009
13. By the numbers…
A new member 4.2 Billion
joins every professional
searches in 2011
second
More than
150 million users
Is available in in 200 countries
six
languages Source:
Aon Consulting Web 2.0 and Employee Communications Survey,
March 2009
18. Reality Check #1
Employees are having online conversations with
others inside and outside the firewall regardless if
a company provides the tools to do so or not …
Facebook, Twitter, Digg.
* Pew Internet & American Life, 2009
19. Reality Check #2
Employees are collaborating online with
colleagues and others regardless if a company
provides the secure tools to do so or not …
Slideshare, Delicious, Flickr.
* Pew Internet & American Life, 2009
20. Reality Check #3
96% of Millennials belong to some kind of social
network*, and expect to have access to these
capabilities … as many as 40% of them will
consider not taking a job if they won't.
* Pew Internet & American Life, 2009
31. To build a connection you need…
A rational An emotional
understanding HEADS HEARTS reaction:
of what is being More than
communicated skin deep
HANDS
Ability to act on the
communication
Students & Recent grads are the fastest growing demographic
UsageBenefits blog to communicate key information about benefits, provide reminders, and promote new features.Invite employees ' thoughts, feedback and input.Tips for SuccessSet realistic schedule for postings; a couple times a month to start.Make all posts actionable; informing employees what to do and how.Moderate blog comments if there is concern about type of feedback/comments you will get
ProsConnect individualsQuick and efficient way to share informationCan be tailor to connect individuals based on topic, interest or activity Can be used inside and outside the firewallUsageSet up Facebook page for employees & families, prospects, etcConnect company social media outlets (facebook, twitter, linkedin groups) to each otherCreate an internal social network to connect employeesTips for SuccessSocial networks cannot be controlled; you have to let them grow and evolve organicallyKeep social networks current with up to date, useful, relevant information
Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. It’s a model that is based on many people contributing to an idea, product, or service that would have usually been done by one person. Crowdsourcing has become increasingly more widely used because it helps cultivate creativity and innovation. There are three main reasons why this model works:Crowdsourcing builds competition – In an environment where one person is the one having the power to build something, mediocrity is usually the final result. When you have a group of people submitting their work, there is an awareness that it isn’t just one idea that will work, so the result is a higher quality of work. As they saying goes, competition breeds excellence.It becomes a collective effort – Crowdsourcing also makes people feel like this is a team effort that not just one person is the most important piece to the puzzle. This model allows people to feel comfortable enough to reach out to others and work together for the final work.Learning is key – By having many minds contribute to the final goal, people can learn from one another on other ways to do the same type of work. This is great because it helps everyone be the teacher and the student, so there is an increase sense of education that is a plus for everyone involved.Crowdsourcing is an useful model because it can be used by any group for any reason. Organizations have used it for developing programs, marketing efforts, research, and education. Earlier this month, we saw DARPA release ten balloons and ask people to pinpoint their locations. The results were outstanding and proved that a collective group can solve time-sensitive and critical situations. There have also been doctors that have used social networking tools, like Twitter, during surgery. This is a great use because it allows doctors collaborate together and share their expertise, which can ultimately save a patient’s life and/or help find cures in the future. Another use has been to aid others in fulfilling dreams.Read more: http://www.techipedia.com/2009/social-media-crowdsourcing/#ixzz0kup2xn6B
An Internet forum, or message board, is an online discussion site.[1] It originated as the modern equivalent of a traditional bulletin board, and a technological evolution of the dialup bulletin board system.[2][3] From a technological standpoint, forums or boards are web applications managing user-generated content.[3][4]ProsCreates dialogueEnables collaborationEnables continuous improvement through sharing and developing of best practices.Removes barriers: physical, geographic, hierarchicalUsageSharing of ideasPeer to peer information sharing; answering each others' questionsIdea generationTips for SuccessKeep track of the conversations taking placeStimulate the conversation by posing questions on the forumAsk your employees to participate; don't just expect that they
ProsQuickTimelyShort messagesInteractive UsageGreat for reminders. Teasers for promotion of events, articles, activities.Keeps web spaces (intranet, portal, blogs) fresh with new content via automatic feeds.Tips for SuccessGet in the habit of tweeting/yammering/…Educate employees about microbloggingEncourage employee participationTwitterTwitter is the key player in space and the company name is used synonymously with micro-blogging. The free service allows users to post status updates via SMS, e-mail, or web browser. What's more, Twitter has an open platform allowing third party developers to build on top of it.PowncePownce recently launched a micro-blogging platform with added functionality. On top of messaging, users can quickly and easily share links, files, or events with any or all of his/her contacts. See our in-depth review of Pownce for more details.TumblrTumblr is a very clean, slick micro-blogging platform. Its focus is on simplicity and elegance. Similar to Pownce, users can share a variety of things, including text, photos, quotes, links, chats, or even videos.JaikuJaiku is considered by many to be Twitter's closest competitor. Most features and functions are similar. It will be interesting to see how the company plans to emerge from the shadow of its main rival.HictuHictu is a service for video microbloggers. A webcam and a mouse-click are all that is needed to create a videopost. This streamlined solution saves time and effort for traditional vloggers.
ProsVisually engagingPortable; download to mobile devicesAccessible anytimeProvides a consistent messageMore dynamic than printUsageHelp explain changes to programs and plansEducation on processes or toolsIntroduction of new programsProvide clarity to complex or misunderstood benefitsTips for SuccessAllow commenting on videos; learn from what people sayUse universal format for play on different devices.Keep it professional and high quality. Engage employees to participate in videos; but know that takes a lot of effort to manage
Make sure you’re using social media effectively:Measure – monitor – repeatLet the kids show you Listen and ask questionsTweet like you talk; lose the jargonUse it for outreach, soliciting new ideas, announcementsBe creativeIgnore the rules (most of the time)Pay attention to everyone, not just your immediate friends and followers
If you haven’t – you’re missing the best opportunity to connect with all your stakeholders:EmployeesProspectsCandidates (and Clients)
Beehive enables IBMers to track friends and share social activities. When an IBMer becomes a bee they get a profile page and at any time can update their status. New users are called ‘New Bees’ and accumulate points for activity including posts, comments, and photos. As they accumulate points, IBMers grow from a new bee into a ‘Working Bee’, to ‘Busy Bee’, and finally a ‘Super Bee’. Over 30,000 people have opted-in, sharing over 40,000 photos in less than a year since Beehive
Sabre runs most of the world’s airline flight reservation systems among other systems, is an impressive leader in employee networking. Operates in 59 countries9,000 Employees worldwide2009 – 55% employees work in the USA2005 – 85% employees work in the USA95+% of employees have intranet access
Listen! Make choices based on employee input.Retain the old school: high tech won’t replace high touch.Make sure the boss is on board. CEO endorsement builds success.Partner with IT. Get them behind your goals.Establish the rules. Then publicize and stick to them.
