SlideShare a Scribd company logo
1 of 44
Download to read offline
Chris Breikss,[object Object],6S Marketing,[object Object]
CHRIS BREIKSS,[object Object],President, 6S Marketing,[object Object],Founded 6S in 2000,[object Object],Expert in SEO, SEM and Social Media,[object Object],One of BIV’s Top 40 Under 40 (2008),[object Object],Speaks at, sponsors and attends industry events across North America,[object Object]
OUR TEAM,[object Object]
The New Social Media and Google+ Impact on SEM
FACTORS  AFFECTING  SEM,[object Object],Social media is fast becoming a major factor in search engine marketing,[object Object]
GOOGLE  PLUS,[object Object],Google Plus is going to revolutionize digital marketing as we know it.,[object Object]
DON’T  BELIEVE  THE HYPE?,[object Object],Google+ is growing at a rate of 50x faster than Facebook or Twitter did,[object Object],Image source: Leon Håland (https://plus.google.com/112418301618963883780/about?hl=en),[object Object]
GOOGLE+ IS A HUGE GENERATOR OF TRAFFIC,[object Object],It’s like old school delicious on steroids,[object Object]
80%,[object Object],OF  SUCCESS  IS JUST  SHOWING  UP,[object Object],…ON  GOOGLE,[object Object]
How does,[object Object],Google+,[object Object],affect SEM?,[object Object]
GOOGLE+  AND  SEO,[object Object],The Google+ button affects search engine optimization. When its on your site, Google knows; when people click it, Google knows,[object Object],Add the Google+ to your home page, product pages, blog posts,[object Object],There are negative impacts when users block a site,[object Object]
GOOGLE+  AND  SEO,[object Object],With account authority, not all +1 links are equal,[object Object],Google states that if a +1 button is clicked or even gets an impression on your webpage, that it will trigger a visit from the Google bot to (re)crawl and index this page,[object Object]
The New Social Media and Google+ Impact on SEM
“We’re still looking at the +1s and it’s definitely promising.”,[object Object],“We’re excited about it and we hope to figure out a good way to use that.”,[object Object]
G+ MINI CASE STUDY ,[object Object],Rand Fishkin from SEOMOZ shared a unique page in Google+, but not through Twitter, Facebook, direct linking, etc. Within minutes the post was shared dozens of times and two hours later, this test URL ranked #1 for its keyword phrase in Google search results.,[object Object]
G+ MINI CASE STUDY ,[object Object],From TechCrunch:,[object Object],"Well, since its launch last Tuesday, Google+ has already cracked our top ten referring sites...” ,[object Object],"The amount of inbound traffic we’re seeing from Google+ is pretty crazy considering that we’re not even officially using it to share links yet..." ,[object Object],"We’re not doing anything yet, it’s all happening from others sharing our links organically.",[object Object]
The New Social Media and Google+ Impact on SEM
GOOGLE  +1  ON   ADS,[object Object]
GOOGLE+  AND,[object Object],INCREASED  CTR  IN  ADWORDS,[object Object],+1 data will serve as a signal of relevance for AdWords,[object Object],People who see ads on the display network will see whether someone they are connected to has +1ed the landing page associated with the ad,[object Object],Make sure that your landing pages have Google+1,[object Object]
GOOGLE+  AND,[object Object],INCREASED  CTR  IN  ADWORDS,[object Object],Better CTR,[object Object],Better Quality Score,[object Object],Pay Less Money,[object Object]
The New Social Media and Google+ Impact on SEM
TIPS  FOR,[object Object],GOOGLE+  AND  SEM,[object Object],Make sure your landing pages have the Google+ button and correspond to your ads,[object Object],For the first time ever, it might make sense to click on your own ads, or at least the +1 button,[object Object]
GOOGLE+  AND,[object Object],WHAT TO WATCH FOR,[object Object],BRAND PAGES: Google Plus for business is coming,[object Object],GOOGLE PLUS PERSONALIZED URLS: There might be a race for some Google+ URLs,[object Object],SPARKS RANKINGS: Spark ranking algorithm isn’t clear yet,[object Object],(Sparks allows you to follow a topic on Google+),[object Object]
FACEBOOK,[object Object],Facebook shares are more important than Facebook “Likes”,[object Object]
SEO  AND,[object Object],FACEBOOK  PAGES,[object Object],A business page is like another website for your brand,[object Object],You want it to be optimized,[object Object],Facebook has taken SEO into consideration,[object Object]
BASIC  SEO  TIPS  FOR,[object Object],FACEBOOK  PAGES,[object Object],SEO title: The name of your page plus | Facebook ,[object Object],Meta description: The name of your page plus the Aboutdescription,[object Object],Status updates: SEO title consists of the first 18 characters,[object Object],Links on your wall: Same as above,[object Object]
The New Social Media and Google+ Impact on SEM
BASIC  SEO  TIPS  FOR,[object Object],FACEBOOK  PAGES,[object Object],Use keywords at the beginning of posts and updates,[object Object],Write content that has good keyword density,[object Object],The link to your website doesn’t help much,[object Object]
LINKEDIN,[object Object],LinkedIn is social media for business,[object Object],flickr.com/photos/smi23le,[object Object]
LINKEDIN  AND  SEO,[object Object],Create a custom LinkedIn Page for your brand,[object Object],Embed content such as an RSS feed or YouTube video,[object Object],Create custom pages for products or services,[object Object]
LINKEDIN  AND  SEO,[object Object],Reformat your website content for LinkedIn,[object Object],Tailor the content to the audience,[object Object],People are looking to hire your company or look for jobs,[object Object]
flickr.com/photos/smi23le,[object Object]
TWITTER,[object Object],Until Google+, Twitter had the greatest SEM impact of all social networking sites,[object Object]
TWITTER  AND  SEM,[object Object],Google suspended its real-time Twitter feed results in July, because its contract with Twitter expired and they are likely going to launch their own similar feature,[object Object]
TWITTER  AND  SEO,[object Object],Use keywords in tweets that link back to your website,[object Object],Use keyword descriptive hashtags,[object Object],Optimize your company bio aka description, URL,[object Object]
The New Social Media and Google+ Impact on SEM
TWITTER’S  NEW,[object Object],ANALYTICS  TOOL,[object Object],Tracks traffic from tweets,[object Object],Indicates most popular content,[object Object],Tracks the source of tweets,[object Object]
Calculating social media ROI is now easier with new Google Analytics features,[object Object]
GOOGLE  ANALYTICS,[object Object],MULTI  CHANNEL  REPORTING,[object Object],Google Analytics multi-channel reporting allows you to see if social media has assisted on conversions,[object Object]
GOOGLE  ANALYTICS,[object Object],MULTI  CHANNEL  REPORTING,[object Object]
The New Social Media and Google+ Impact on SEM
SUMMARY,[object Object],Social media is heavily influencing search engine rankings,[object Object],Put a Google +1 button on your website,[object Object],Try new Google Analytics multi-channel tracking to see how social media is assisting conversions,[object Object]
QUESTIONS? ,[object Object],CONTACT ME,[object Object],Chris Breikss,[object Object],chris@6Smarketing.com,[object Object],@chrisbreikss,[object Object],@6S_Marketing,[object Object],Facebook.com/6Smarketing,[object Object]
Sources for: Social Media and Google+ Impacts on Search Engine Optimization,[object Object],“Customize your +1 button and +Snippet.” Google.  2011. ,[object Object],Retrieved from <http://www.google.com/webmasters/+1/button/index.html> ,[object Object],Klein, Gerard and KeesjanDeelstra. “The SEO Effect Google +1 Experiment.” Online Posting.  1 June 	,[object Object],2011. Retried from <www.seoeffect.com/images/the%20seo%20effect%20google%20%2B!%20button%20experiment.pdf>,[object Object],Marentis, Chris. “Google+ & SEO – What Will the Future Hold.” Online Posting. Hellbound Bloggers. 5 September 2011. ,[object Object],Retrieved from <http://hellboundbloggers.com/2011/09/05/google-plus-and-seo-future-hold>,[object Object],Mitaru, Ilie. “How Google+ Will Affect SEO for Your Website.” Online Posting. PCWorld. ,[object Object],Retrieved from  <http://www.pcworld.com/businesscenter/article/235141/how_google_will_affect_seo_for_your_website.html>,[object Object],Patel, Neil. “How Social Media Affects SEO.” Online Posting. Quicksprout. 24 August 2011. ,[object Object],Retrieved from <http://www.quicksprout.com/2011/08/24/how-social-media-affects-seo/>,[object Object],Randfish. “Facebook + Twitters Influence on Google’s Search Rankings.” Online Posting. SEOmoz. 19 April 2011. ,[object Object],Retrieved from <http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings>,[object Object],“+Snippets on Google Maps: If You Can See It, You Will Share It.” Google Blog. 14 September 2011. 	,[object Object],Retrieved from <http://googleblog.blogspot.com/2011/09/snippets-on-google-maps-if-you-can-see.html>,[object Object],Schwartz, Barry. “Google+ Sparks SEO.” Online Posting. Search Engine Roundtable. 5 July 2011. 	,[object Object],Retrieved from <http://www.seroundtable.com/google-plus-seo-13659.html>,[object Object],Schwartz, Barry. “+Snippets for Google Maps.” Online Posting. Search Engine Roundtable. 15 September 2011. ,[object Object],Retrieved from <http://www.seroundtable.com/google-maps-plus-share-14028.html>,[object Object],“Search Engine Ranking.” Online Posting. SEOmoz. 2011. ,[object Object],Retrieved from <http://www.seomoz.org/article/search-ranking-factors#overview>,[object Object],Shepard, Cyrus. “Experiments on Google+ and Twitter Influencing Search Rankings.” Online Posting. SEOmoz. 5 July 2011. ,[object Object],Retrieved from < http://www.seomoz.org/blog/do-tweets-still-effect-rankings>,[object Object],Siegler, MG. “If Google Buzz is a Black Hole for Sharing Traffic, Google+ is the Big Bang.” Online Posting. TechCrunch.  5 July 2011. ,[object Object],Retrieved from <http://techcrunch.com/2011/07/05/google-plus-	sharing>,[object Object],Sullivan, Danny. “How Being “Friends” on Google+ Leads to Better Rankings.” Online Posting. Search Engine Land. 27 July 2011. ,[object Object],Retrieved from < http://searchengineland.com/how-being-friends-on-google-leads-to-better-rankings-87376>,[object Object],Sullivan, Danny. “What Social Signals Do Google & Bing Really Count?” Online Posting. Search Engine Land. 1 December 2010. ,[object Object],Retrieved from <http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389>,[object Object],Additional Sources:,[object Object],Google+ Public Overview, Demo and Tour:,[object Object],http://www.google.com/+/learnmore/,[object Object],http://www.google.com/+/demo/,[object Object]

More Related Content

What's hot

The Business Show - Google+ & Google Authorship
The Business Show - Google+ & Google AuthorshipThe Business Show - Google+ & Google Authorship
The Business Show - Google+ & Google AuthorshipReflect Digital
 
Social Media Marketing for SEO + Links
Social Media Marketing for SEO + LinksSocial Media Marketing for SEO + Links
Social Media Marketing for SEO + LinksRand Fishkin
 
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - ...
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - ...Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - ...
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - ...Philip Taylor
 
SEO - Past, Present, Future
SEO - Past, Present, FutureSEO - Past, Present, Future
SEO - Past, Present, FutureHubSpot
 
Google authorship - picture in search results by Sameera Thilakasiri
Google authorship - picture in search results by Sameera ThilakasiriGoogle authorship - picture in search results by Sameera Thilakasiri
Google authorship - picture in search results by Sameera ThilakasiriSameera Thilakasiri
 
Social Media for SEO in 2012
Social Media for SEO in 2012Social Media for SEO in 2012
Social Media for SEO in 2012Rand Fishkin
 
How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO
How Top Ranking Brands Like Moz and HubSpot REALLY Do SEOHow Top Ranking Brands Like Moz and HubSpot REALLY Do SEO
How Top Ranking Brands Like Moz and HubSpot REALLY Do SEOChad Pollitt
 
Marketing Partner Forum 2012 Social Media Workshop-Google Plus
Marketing Partner Forum 2012 Social Media Workshop-Google PlusMarketing Partner Forum 2012 Social Media Workshop-Google Plus
Marketing Partner Forum 2012 Social Media Workshop-Google Plusd50 Media
 
Social Media SEO ranking factors 2012
Social Media SEO ranking factors 2012Social Media SEO ranking factors 2012
Social Media SEO ranking factors 2012Prosperity Media
 
SMC Panel: Integrating Social Media Marketing & SEO
SMC Panel: Integrating Social Media Marketing & SEOSMC Panel: Integrating Social Media Marketing & SEO
SMC Panel: Integrating Social Media Marketing & SEODaniel Riveong
 
The SEO Guide for Beginners
The SEO Guide for BeginnersThe SEO Guide for Beginners
The SEO Guide for BeginnersHugo Clery
 
Opportunity in Google's Social Search
Opportunity in Google's Social SearchOpportunity in Google's Social Search
Opportunity in Google's Social SearchRand Fishkin
 
Google+ Business Page Optimization Guide gShiftlabs
Google+ Business Page Optimization Guide gShiftlabsGoogle+ Business Page Optimization Guide gShiftlabs
Google+ Business Page Optimization Guide gShiftlabs1 Click Solutions, LLC
 
10 Common Questions And Answers About Google+
10 Common Questions And Answers About Google+10 Common Questions And Answers About Google+
10 Common Questions And Answers About Google+Social Sinergy
 
SEO Presentation 4-17-13 by Kesil Consulting (Basics of SEO and Crash Course ...
SEO Presentation 4-17-13 by Kesil Consulting (Basics of SEO and Crash Course ...SEO Presentation 4-17-13 by Kesil Consulting (Basics of SEO and Crash Course ...
SEO Presentation 4-17-13 by Kesil Consulting (Basics of SEO and Crash Course ...Timothy Carpenter
 
On page off-page seo points
On page off-page seo pointsOn page off-page seo points
On page off-page seo pointspawan saroj
 
Nmd feeding humjmingbird
Nmd feeding humjmingbirdNmd feeding humjmingbird
Nmd feeding humjmingbirdGary Wagnon
 

What's hot (20)

The Business Show - Google+ & Google Authorship
The Business Show - Google+ & Google AuthorshipThe Business Show - Google+ & Google Authorship
The Business Show - Google+ & Google Authorship
 
Social Media Marketing for SEO + Links
Social Media Marketing for SEO + LinksSocial Media Marketing for SEO + Links
Social Media Marketing for SEO + Links
 
Google plus
Google plusGoogle plus
Google plus
 
Google plus for business
Google plus for businessGoogle plus for business
Google plus for business
 
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - ...
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - ...Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - ...
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - ...
 
SEO - Past, Present, Future
SEO - Past, Present, FutureSEO - Past, Present, Future
SEO - Past, Present, Future
 
Google authorship - picture in search results by Sameera Thilakasiri
Google authorship - picture in search results by Sameera ThilakasiriGoogle authorship - picture in search results by Sameera Thilakasiri
Google authorship - picture in search results by Sameera Thilakasiri
 
Social Media for SEO in 2012
Social Media for SEO in 2012Social Media for SEO in 2012
Social Media for SEO in 2012
 
How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO
How Top Ranking Brands Like Moz and HubSpot REALLY Do SEOHow Top Ranking Brands Like Moz and HubSpot REALLY Do SEO
How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO
 
Marketing Partner Forum 2012 Social Media Workshop-Google Plus
Marketing Partner Forum 2012 Social Media Workshop-Google PlusMarketing Partner Forum 2012 Social Media Workshop-Google Plus
Marketing Partner Forum 2012 Social Media Workshop-Google Plus
 
Social Media SEO ranking factors 2012
Social Media SEO ranking factors 2012Social Media SEO ranking factors 2012
Social Media SEO ranking factors 2012
 
SMC Panel: Integrating Social Media Marketing & SEO
SMC Panel: Integrating Social Media Marketing & SEOSMC Panel: Integrating Social Media Marketing & SEO
SMC Panel: Integrating Social Media Marketing & SEO
 
The SEO Guide for Beginners
The SEO Guide for BeginnersThe SEO Guide for Beginners
The SEO Guide for Beginners
 
Opportunity in Google's Social Search
Opportunity in Google's Social SearchOpportunity in Google's Social Search
Opportunity in Google's Social Search
 
Google+ Business Page Optimization Guide gShiftlabs
Google+ Business Page Optimization Guide gShiftlabsGoogle+ Business Page Optimization Guide gShiftlabs
Google+ Business Page Optimization Guide gShiftlabs
 
10 Common Questions And Answers About Google+
10 Common Questions And Answers About Google+10 Common Questions And Answers About Google+
10 Common Questions And Answers About Google+
 
SEO Presentation 4-17-13 by Kesil Consulting (Basics of SEO and Crash Course ...
SEO Presentation 4-17-13 by Kesil Consulting (Basics of SEO and Crash Course ...SEO Presentation 4-17-13 by Kesil Consulting (Basics of SEO and Crash Course ...
SEO Presentation 4-17-13 by Kesil Consulting (Basics of SEO and Crash Course ...
 
Google plus exposed
Google plus exposedGoogle plus exposed
Google plus exposed
 
On page off-page seo points
On page off-page seo pointsOn page off-page seo points
On page off-page seo points
 
Nmd feeding humjmingbird
Nmd feeding humjmingbirdNmd feeding humjmingbird
Nmd feeding humjmingbird
 

Similar to The New Social Media and Google+ Impact on SEM

How Social Media Drives Corporate Website SEO
How Social Media Drives Corporate Website SEOHow Social Media Drives Corporate Website SEO
How Social Media Drives Corporate Website SEOIR Smartt Inc.
 
Google+ Benefits And Tips
Google+ Benefits And TipsGoogle+ Benefits And Tips
Google+ Benefits And TipsSocial Sinergy
 
Social Media for SEO in 2014
Social Media for SEO in 2014Social Media for SEO in 2014
Social Media for SEO in 2014Navneet Kaushal
 
Weird magic-power-googleplus
Weird magic-power-googleplusWeird magic-power-googleplus
Weird magic-power-googleplusRand Fishkin
 
Vorian Agency Google+ Seminar 2015
Vorian Agency Google+ Seminar 2015Vorian Agency Google+ Seminar 2015
Vorian Agency Google+ Seminar 2015Vorian Agency
 
Why Search Needs Social (Wappow)
Why Search Needs Social (Wappow)Why Search Needs Social (Wappow)
Why Search Needs Social (Wappow)Rand Fishkin
 
Role of google plus in business
Role of google plus in businessRole of google plus in business
Role of google plus in businessJins Joseph Seo
 
Vorian Agency Google+ Seminar (Social Media Marketing)
Vorian Agency Google+ Seminar (Social Media Marketing)Vorian Agency Google+ Seminar (Social Media Marketing)
Vorian Agency Google+ Seminar (Social Media Marketing)Matt Lynch
 
PubCon New Orleans 2013 - Golden Nuggets
PubCon New Orleans 2013 - Golden Nuggets PubCon New Orleans 2013 - Golden Nuggets
PubCon New Orleans 2013 - Golden Nuggets Mannix Marketing, Inc.
 
SEO and Social Media for Industrial Companies: Google, Blogs, YouTube and You
SEO and Social Media for Industrial Companies: Google, Blogs, YouTube and You  SEO and Social Media for Industrial Companies: Google, Blogs, YouTube and You
SEO and Social Media for Industrial Companies: Google, Blogs, YouTube and You Pilot Fish
 
Webinar - Powerful Strategies for #1 Google Rankings
Webinar - Powerful Strategies for #1 Google RankingsWebinar - Powerful Strategies for #1 Google Rankings
Webinar - Powerful Strategies for #1 Google RankingsIvanti
 
Fresh Egg Social Media presentation: Google+ and Friends
Fresh Egg Social Media presentation: Google+ and FriendsFresh Egg Social Media presentation: Google+ and Friends
Fresh Egg Social Media presentation: Google+ and FriendsFresh Egg UK
 
Google+ by Zenith Optimedia & Performics
Google+ by Zenith Optimedia & PerformicsGoogle+ by Zenith Optimedia & Performics
Google+ by Zenith Optimedia & PerformicsRichard Kirk
 
Google+ Training Seminar (Social Media Marketing) - Vorian Agency
Google+ Training Seminar (Social Media Marketing) - Vorian AgencyGoogle+ Training Seminar (Social Media Marketing) - Vorian Agency
Google+ Training Seminar (Social Media Marketing) - Vorian AgencyVorian Agency
 
Google+ for Nonprofits
Google+ for NonprofitsGoogle+ for Nonprofits
Google+ for NonprofitsShelly Kramer
 
Practical Seo and internet marketing advice
Practical Seo and internet marketing advicePractical Seo and internet marketing advice
Practical Seo and internet marketing adviceCharlie Kalech
 

Similar to The New Social Media and Google+ Impact on SEM (20)

How Social Media Drives Corporate Website SEO
How Social Media Drives Corporate Website SEOHow Social Media Drives Corporate Website SEO
How Social Media Drives Corporate Website SEO
 
Google+ Benefits And Tips
Google+ Benefits And TipsGoogle+ Benefits And Tips
Google+ Benefits And Tips
 
Social Media for SEO in 2014
Social Media for SEO in 2014Social Media for SEO in 2014
Social Media for SEO in 2014
 
Weird magic-power-googleplus
Weird magic-power-googleplusWeird magic-power-googleplus
Weird magic-power-googleplus
 
Social Media for SEO
Social Media for SEOSocial Media for SEO
Social Media for SEO
 
Wappow Social Day! May 2011
Wappow Social Day! May 2011Wappow Social Day! May 2011
Wappow Social Day! May 2011
 
Vorian Agency Google+ Seminar 2015
Vorian Agency Google+ Seminar 2015Vorian Agency Google+ Seminar 2015
Vorian Agency Google+ Seminar 2015
 
Why Search Needs Social (Wappow)
Why Search Needs Social (Wappow)Why Search Needs Social (Wappow)
Why Search Needs Social (Wappow)
 
Role of google plus in business
Role of google plus in businessRole of google plus in business
Role of google plus in business
 
Vorian Agency Google+ Seminar (Social Media Marketing)
Vorian Agency Google+ Seminar (Social Media Marketing)Vorian Agency Google+ Seminar (Social Media Marketing)
Vorian Agency Google+ Seminar (Social Media Marketing)
 
PubCon New Orleans 2013 - Golden Nuggets
PubCon New Orleans 2013 - Golden Nuggets PubCon New Orleans 2013 - Golden Nuggets
PubCon New Orleans 2013 - Golden Nuggets
 
SEO and Social Media for Industrial Companies: Google, Blogs, YouTube and You
SEO and Social Media for Industrial Companies: Google, Blogs, YouTube and You  SEO and Social Media for Industrial Companies: Google, Blogs, YouTube and You
SEO and Social Media for Industrial Companies: Google, Blogs, YouTube and You
 
Webinar - Powerful Strategies for #1 Google Rankings
Webinar - Powerful Strategies for #1 Google RankingsWebinar - Powerful Strategies for #1 Google Rankings
Webinar - Powerful Strategies for #1 Google Rankings
 
Boost your social signals
Boost your social signalsBoost your social signals
Boost your social signals
 
Fresh Egg Social Media presentation: Google+ and Friends
Fresh Egg Social Media presentation: Google+ and FriendsFresh Egg Social Media presentation: Google+ and Friends
Fresh Egg Social Media presentation: Google+ and Friends
 
Ebook google
Ebook googleEbook google
Ebook google
 
Google+ by Zenith Optimedia & Performics
Google+ by Zenith Optimedia & PerformicsGoogle+ by Zenith Optimedia & Performics
Google+ by Zenith Optimedia & Performics
 
Google+ Training Seminar (Social Media Marketing) - Vorian Agency
Google+ Training Seminar (Social Media Marketing) - Vorian AgencyGoogle+ Training Seminar (Social Media Marketing) - Vorian Agency
Google+ Training Seminar (Social Media Marketing) - Vorian Agency
 
Google+ for Nonprofits
Google+ for NonprofitsGoogle+ for Nonprofits
Google+ for Nonprofits
 
Practical Seo and internet marketing advice
Practical Seo and internet marketing advicePractical Seo and internet marketing advice
Practical Seo and internet marketing advice
 

More from 6S Marketing

6S Marketing's Core Values
6S Marketing's Core Values6S Marketing's Core Values
6S Marketing's Core Values6S Marketing
 
Online Marketing - SEO and Google Analytics
Online Marketing - SEO and Google AnalyticsOnline Marketing - SEO and Google Analytics
Online Marketing - SEO and Google Analytics6S Marketing
 
Pinterest For Business: A Battle of the Sexes
Pinterest For Business: A Battle of the SexesPinterest For Business: A Battle of the Sexes
Pinterest For Business: A Battle of the Sexes6S Marketing
 
10 Reasons Why Google+ Will Dominate
10 Reasons Why Google+ Will Dominate10 Reasons Why Google+ Will Dominate
10 Reasons Why Google+ Will Dominate6S Marketing
 
Social Media for Law Firms and the Legal Industry
Social Media for Law Firms and the Legal IndustrySocial Media for Law Firms and the Legal Industry
Social Media for Law Firms and the Legal Industry6S Marketing
 
Utilizing Facebook for Business
Utilizing Facebook for Business Utilizing Facebook for Business
Utilizing Facebook for Business 6S Marketing
 
Seo Best Practices for Web Design
Seo Best Practices for Web DesignSeo Best Practices for Web Design
Seo Best Practices for Web Design6S Marketing
 
Canadian public-relations-society-june 21-2011
Canadian public-relations-society-june 21-2011Canadian public-relations-society-june 21-2011
Canadian public-relations-society-june 21-20116S Marketing
 
Social Media for Law Firms
Social Media for Law FirmsSocial Media for Law Firms
Social Media for Law Firms6S Marketing
 
Social Media For Business 101 - West Vancouver
Social Media For Business 101 - West VancouverSocial Media For Business 101 - West Vancouver
Social Media For Business 101 - West Vancouver6S Marketing
 
Twitter for Business Presentation
Twitter for Business PresentationTwitter for Business Presentation
Twitter for Business Presentation6S Marketing
 
How To Rank In Google News
How To Rank In Google NewsHow To Rank In Google News
How To Rank In Google News6S Marketing
 
Foursquare For Businesses
Foursquare For BusinessesFoursquare For Businesses
Foursquare For Businesses6S Marketing
 

More from 6S Marketing (13)

6S Marketing's Core Values
6S Marketing's Core Values6S Marketing's Core Values
6S Marketing's Core Values
 
Online Marketing - SEO and Google Analytics
Online Marketing - SEO and Google AnalyticsOnline Marketing - SEO and Google Analytics
Online Marketing - SEO and Google Analytics
 
Pinterest For Business: A Battle of the Sexes
Pinterest For Business: A Battle of the SexesPinterest For Business: A Battle of the Sexes
Pinterest For Business: A Battle of the Sexes
 
10 Reasons Why Google+ Will Dominate
10 Reasons Why Google+ Will Dominate10 Reasons Why Google+ Will Dominate
10 Reasons Why Google+ Will Dominate
 
Social Media for Law Firms and the Legal Industry
Social Media for Law Firms and the Legal IndustrySocial Media for Law Firms and the Legal Industry
Social Media for Law Firms and the Legal Industry
 
Utilizing Facebook for Business
Utilizing Facebook for Business Utilizing Facebook for Business
Utilizing Facebook for Business
 
Seo Best Practices for Web Design
Seo Best Practices for Web DesignSeo Best Practices for Web Design
Seo Best Practices for Web Design
 
Canadian public-relations-society-june 21-2011
Canadian public-relations-society-june 21-2011Canadian public-relations-society-june 21-2011
Canadian public-relations-society-june 21-2011
 
Social Media for Law Firms
Social Media for Law FirmsSocial Media for Law Firms
Social Media for Law Firms
 
Social Media For Business 101 - West Vancouver
Social Media For Business 101 - West VancouverSocial Media For Business 101 - West Vancouver
Social Media For Business 101 - West Vancouver
 
Twitter for Business Presentation
Twitter for Business PresentationTwitter for Business Presentation
Twitter for Business Presentation
 
How To Rank In Google News
How To Rank In Google NewsHow To Rank In Google News
How To Rank In Google News
 
Foursquare For Businesses
Foursquare For BusinessesFoursquare For Businesses
Foursquare For Businesses
 

Recently uploaded

Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.francesco barbera
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
Things you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceThings you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceMartin Humpolec
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesThousandEyes
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdfJamie (Taka) Wang
 

Recently uploaded (20)

Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
Things you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceThings you didn't know you can use in your Salesforce
Things you didn't know you can use in your Salesforce
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
 

The New Social Media and Google+ Impact on SEM

  • 1.
  • 2.
  • 3.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 14.
  • 15.
  • 16.
  • 18.
  • 19.
  • 20.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 37.
  • 38.
  • 39.
  • 40.
  • 42.
  • 43.
  • 44.

Editor's Notes

  1. The New Social Media Impact on SEM. A presentation by Chris Breikss of 6S Marketing for Social Media Week Vancouver on September 23, 2011
  2. Chris Breikss is the President of 6S Marketing, a Vancouver based digital marketing agency.
  3. Chris Breikss leads a team of 25 digital marketers in Vancouver at 6S Marketing.
  4. Google Plus is Google’s new social networking platform that is now out of beta this week and available to everybody, everywhere
  5. Google+ is a huge generator of traffic, it’s like old school delicious on steroids
  6. Based on the classic Woody Allen quote &quot;80 percent of success is just showing up&quot;
  7. How does Google Plus affect SEM
  8. The Google+ button affects search engine optimization. When its on your site, Google knows; when people click it, Google knows.
  9. Refrain from putting a +1 button on non-public pages
  10. FORBES: Stick Google Plus Buttons on Your Pages, or Your Search Traffic Dies
  11. The video from Matt Cutts about Google+ is 45 minutes long. Google+ is mentioned around the 8:30 and 9:40 marks
  12. The Google+ search impact on the 6S Marketing site. The click through rate without a +1 is 5%. With the +1 is 24%
  13. Google+ buttons are on Google Ads
  14. Facebook Business Pages should be search engine optimized
  15. A business page is like another website for your brandYou want it to be optimizedFacebook has taken SEO into consideration
  16. LinkedIn is social media for business
  17. Create a custom LinkedIn Page for your brandEmbed content such as an RSS feed or YouTube videoCreate custom pages for products or services
  18. Reformat your website content for LinkedInTailor the content to the audiencePeople are looking to hire your company or look for jobs
  19. Calculating social media ROI is now easier with new Google Analytics features
  20. Google Analytics multi channel reporting allows you to track assists on conversions. Its kind of like hockey but not really
  21. Multi-channel funnels is hard to find in Google Analytics, make sure you click on New Version in the top right
  22. Social media is heavily influencing search engine rankingsPut a Google +1 button on your websiteTry new Google Analytics multi-channel tracking to see how social media is assisting conversions