The New Social Media Impact on SEM. A presentation by Chris Breikss of 6S Marketing for Social Media Week Vancouver on September 23, 2011
Chris Breikss is the President of 6S Marketing, a Vancouver based digital marketing agency.
Chris Breikss leads a team of 25 digital marketers in Vancouver at 6S Marketing.
Google Plus is Google’s new social networking platform that is now out of beta this week and available to everybody, everywhere
Google+ is a huge generator of traffic, it’s like old school delicious on steroids
Based on the classic Woody Allen quote "80 percent of success is just showing up"
How does Google Plus affect SEM
The Google+ button affects search engine optimization. When its on your site, Google knows; when people click it, Google knows.
Refrain from putting a +1 button on non-public pages
FORBES: Stick Google Plus Buttons on Your Pages, or Your Search Traffic Dies
The video from Matt Cutts about Google+ is 45 minutes long. Google+ is mentioned around the 8:30 and 9:40 marks
The Google+ search impact on the 6S Marketing site. The click through rate without a +1 is 5%. With the +1 is 24%
Google+ buttons are on Google Ads
Facebook Business Pages should be search engine optimized
A business page is like another website for your brandYou want it to be optimizedFacebook has taken SEO into consideration
LinkedIn is social media for business
Create a custom LinkedIn Page for your brandEmbed content such as an RSS feed or YouTube videoCreate custom pages for products or services
Reformat your website content for LinkedInTailor the content to the audiencePeople are looking to hire your company or look for jobs
Calculating social media ROI is now easier with new Google Analytics features
Google Analytics multi channel reporting allows you to track assists on conversions. Its kind of like hockey but not really
Multi-channel funnels is hard to find in Google Analytics, make sure you click on New Version in the top right
Social media is heavily influencing search engine rankingsPut a Google +1 button on your websiteTry new Google Analytics multi-channel tracking to see how social media is assisting conversions