This document discusses using social media for law firms. It defines social media platforms like blogs, Facebook, Twitter, and LinkedIn and provides guidelines for using each effectively. Some key points include establishing thought leadership through blogging, engaging clients on Facebook, monitoring discussions on Twitter, and networking on LinkedIn. Overall strategies discussed are listening to clients, offering value, building trust, and engaging in conversations on various social media platforms.

1. SOCIAL MEDIA FOR LAW FIRMS Chris Breikss 6S Marketing

2. WHO IS 6S? 6S Marketing is a cutting-edge digital marketing agency leading the way with 10+ years of experience and innovation in the Internet marketing space.

3. OUR TEAM

4. INTRO OUR TEAM Skilled, dedicated and industry-savvy team of 30 employees Providing digital marketing services for 10+ years Top ten company to work for in BC One of BC’s top 50 fastest growing companies

5. CHRIS BREIKSS President, 6S Marketing Founded 6S in 2000 Expert in SEO, SEM and Social Media One of BIV’s Top 40 Under 40 (2008) Speaks at, sponsors and attends industry events across North America

6. WHAT IS SOCIAL MEDIA? Social media refers to any facility for online publication and commentary This includes blogs, wikis, social networking sites, and online community interaction These tools expand your global profile as an industry professional, giving you the power to elevate your reputation http://www.flickr.com/photos/rosauraochoa

7. DEFINITIONS OF SOCIAL MEDIA BLOG: An online journal created by individuals to record thoughts and observations SOCIAL NETWORKING SITE: A website that provides various ways for users to interact

8. KEYS TO SOCIAL MEDIA Listening Offering value Establishing trust Engaging in existing conversations

9. PRINCIPLES OF SOCIAL MEDIA Relationship Engagement Strategic networking Establishing a word of mouth reputation

10. SOCIAL MEDIA GOALS Establish your firm as a thought leader Improve PR Increase website traffic Reduce marketing costs

11. Facebook Activity

13. ABOUT FACEBOOK Launched in 2004 Over 600 million active users as of January 2011 42+% of the North American population has an account One in every 13 people on the entire planet are on Facebook

14. CANADIAN USAGE 50% of Canadians are on Facebook 63% of Canadians under 50 are on Facebook

15. WHY USE FACEBOOK? Generate new leads, brand awareness and exposure Reinforce client loyalty and satisfaction Reinforce position as an industry leader in your field of practice

16. FACEBOOK MOBILE 250 million+ active users are currently accessing Facebook through their mobile devices Mobile users are 2X as active than non-mobile users 200+ mobile operators in 60 countries are working to deploy and promote Facebook mobile products

17. FACEBOOK ADVERTISING Target people by demographics, geography, and/or interests Pay only for clicks (pay-per-click, PPC) High volume, low cost Drive to Facebook Business Page or website

19. ADS + ANALYTICS FAN GROWTH MEDIA CONSUMPTION SAMPLE AD FAN PAGE INTERACTION

21. TWITTER What should we talk about online? Twitter’s success has been nothing short of amazing. The world is closer and more “real-time” than ever before. http://thenextweb.com/socialmedia/2010/11/24/an-update-on-twitters-europe-expansion-and-it-looks-like-londons-calling/

22. GROWTH + ENGAGEMENT METRICS 1 billion tweets posted per week, 177 million tweets sent daily Average of 460,000 new accounts per day 26 million mobile users in January 2011 (182% increase over previous year) blog.kissmetrics.com/twitter-statistics

23. TWITTER DEMOGRAPHICS Twitter has the largest division of wealthy users with 27% earning $75,000 or more Twitter has the largest division of users with post-secondary education. 37% have at least a bachelor’s degree blog.kissmetrics.com/social-media-by-demographic

24. WHY USE TWITTER? Engage with existing clients and develop a community Monitor what are people saying about your firm Leverage content that you have developed (i.e. blog posts)

25. WHY USE TWITTER? Get social referrals from your network Become a source of news and an industry leader

31. TWITTER CONTENT IDEAS Promote your own content like blogs, articles, and videos Promote others’ content like articles that you find interesting or relevant to your field of practice Interact with those you wish to build relationships with

32. LINKEDIN “It’s not just jobs. It’s also clients and services.” Reid Hoffman, LinkedIn founder http://www.flickr.com/photos/marc_smith

34. “ Being on LinkedIn puts you in the company of people with impressive credentials: The average member is a college-educated 43-year-old making $107,000. More than a quarter are senior executives. JessiHempel, Fortune

35. LINKEDIN’S MOST USEFUL TOOLS Status Updates Recommendations Questions & Answers Follow Companies

36. BLOG STRATEGY One of the best ways to put a face and voice on your legal niche knowledge is to blog Building a credible discussion resource on topics in your practice area (or not!) can serve as the foundation for your professional presence on the social web http://www.sxc.hu/profile/gabetarian

37. WHY SHOULD WE BLOG? Enhance your reputation as a reliable and trusted authority in your field of practice Gain superior search engine rankings Push content to target audience by RSS and email Image source: http://mashable.com/2010/06/01/lawyers-social-media/

38. BLOG + RSS INTEGRATION Use your blog as your social media hub Integrate your blog with all your social media platforms In the open and transparent age of social media, blogs are vital for reputation management

39. Clark Wilson LLP offers numerous sources of information in the form of blogs, newsletters, papers and publications

40. Blogging STRATEGY Proper integration, distribution and strategy is vital to the success of any corporate social media initiative http://www.flickr.com/photos/dennis_vu

41. SOCIAL MEDIA STRATEGY Create measurable objectives Build supporting content: Blog, Twitter, Facebook, LinkedIn Distribute and share content: RSS feeds, social media integration, social media account management Image source: http://mashable.com/2010/06/01/lawyers-social-media/

42. GENERAL GUIDELINES PROCEDURE Do not provide legal advice or counsel, because doing so could create a lawyer/client relationship even if unintended Refrain from taking a position on any legal issue, because doing so could create an issue conflict with a firm client

43. GENERAL GUIDELINES PROCEDURE Do not express personal opinions about other people, especially lawyers, judges, politicians and clients, or about controversial topics Quality matters. If you’re not design-oriented, ask someone who is whether your blog looks decent, and take their advice on how to improve it

44. QUESTIONS? CONTACT US Chris Breikss chris@6Smarketing.com @6S_Marketing Facebook.com/6Smarketing