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Foursquare for Businesses v1.0,[object Object],September 22, 2009,[object Object]
About Me,[object Object],Chris Breikss,[object Object],President, 6S Marketing,[object Object],Founded 6S in 2001, 24 employees,[object Object],Expert in SEO, SEM, Social Media,[object Object],Worked With 400+ Clients,[object Object],Speak, Sponsor & Attend Industry Events Across North America ,[object Object],Helped launch the first city crowdsourcing experiment with Foursquare in Vancouver,[object Object]
Friend Finder,[object Object],The premise of Foursquare is simple:,[object Object],"Tell Foursquare where you are and it will tell you who and what is nearby.“,[object Object],"Going to be bigger than Twitter",[object Object],Robert Scoble aka @scobleizer,[object Object]
Social City Guide,[object Object],The process of telling Foursquare where                           you are is called                         "checking-in",[object Object],When asked to locate themselves, users are shown a list of nearby venues  (based on GPS),[object Object]
Users “Check-In” to Places,[object Object],To broadcast their location to their friends,[object Object],To update their Twitter + Facebook status,[object Object],To bookmark or remember where they've been,[object Object]
Check-Ins Earn Points,[object Object],+5 pts,[object Object],for discovering a new place,[object Object],for going out two nights in a row,[object Object],for four stops in a night,[object Object],for bringing six friends,[object Object],+2 pts,[object Object],+4 pts,[object Object],+6 pts,[object Object],Users compete on a Leaderboard that resets weekly,[object Object]
Mayors,[object Object],"Mayors" are those who check-in most often at a given place ,[object Object],Mayor ship is triggered when a user visits more than 2x within 60 days,[object Object]
Special Mayor Offers,[object Object],These "Mayors" titles are used by local merchants to reward locals and regulars,[object Object],Offers need to be unique and interesting to engage Foursquare users,[object Object],A 10% discount is not compelling enough,[object Object]
Foursquare Online,[object Object]
Tips,[object Object],Venue,[object Object],Get tips from other users that have been to the venue,[object Object],Users create Twitter-style recommendations:                        "Go here, try this",[object Object]
Tips,[object Object],Nearby,[object Object],As users check-in at places around the city, Foursquare throws these recommendations back to the users,[object Object],Find out what’s hot, right now!,[object Object]
Tips,[object Object],Search Nearby,[object Object],Find out what’s hot around the neighbourhood,[object Object],Users share short, quick tips that are not like Yelp reviews,[object Object]
To-Dos,[object Object],Add places to go and things        to do to your list,[object Object],Handy for remembering new restaurants that a friend told you about,[object Object],Earn points when you cross             to-dos off your list,[object Object]
Badges,[object Object],The more you explore,              the more you unlock,[object Object],Badges are tied to time, distance and location ,[object Object],You may unlock one for staying out past 2am on a school night or for checking-in with 3 members of the opposite sex.,[object Object]
Integration,[object Object],Foursquare integrates with Twitter and Facebook platforms,[object Object],Add friends from Gmail, Twitter, Facebook                      (using Facebook Connect),[object Object]
Twitter,[object Object]
Measurement,[object Object],Tools for businesses are being developed,[object Object],See patterns when people check in, group size etc.,[object Object],Reward loyal customers during slow periods,[object Object]
Platforms,[object Object],New version of iPhone App 1.4 released in  Sept. 2009,[object Object],Android compatibility launched in Sept. 2009,[object Object],First Blackberry App  to be released early         Oct. 2009,[object Object]
Etiquette,[object Object],NO, do not check-in at:,[object Object],your workplace,,[object Object],your home,[object Object],restaurants, cafes, hair salons ,[object Object],pubs, bars, nightclubs,[object Object],parks, libraries, airports,[object Object],YES, check-in at:,[object Object]
Envision 100musers in:,[object Object],21+ American cities ,[object Object],+ Amsterdam ,[object Object],+ Vancouver,[object Object],Who’s Playing Foursquare?,[object Object],Most popular in NYC where Foursquare is based.,[object Object]
A Crowdsourcing Experiment,[object Object],September 09, 2009,[object Object]
Why Vancouver?,[object Object],The huge Vancouver                                                                              social media community                                                            campaigned Foursquare                                                                           to launch in Vancouver,[object Object],Chris Breikss + 6S voluntarily coordinated the  Vancouver launch with the Foursquare founders       (no $$),[object Object],The Winter Olympics are                                              occurring in Vancouver Feb. 2010,[object Object]
Vancouver Launch,[object Object],1 week from concept to launch,[object Object],200 attended Launch party at V  Lounge Yaletown,[object Object],112 users checked in at party, received free cocktail,[object Object]
Vancouver Launch,[object Object]
Vancouver Crowdsourcing Results,[object Object],Vancouver was the first city to populate location data via a crowdsourcing  experiment on September 9, 2009,[object Object],In the first week 1100+ Vancouver users contributed 2400+ venues,[object Object],"Vancouver crowdsourcing  experiment = HUGE success” ,[object Object],“1000+ venues, 700+ users in 24 hours",[object Object],Dennis Crowley, Foursquare Founder,[object Object]
Foursquare Financing,[object Object],On September 4th 2009, it was leaked that Foursquare received VC funding,[object Object],$1.35 million was raised by Union Square Ventures (Fred Wilson) , O'Reilly AlphaTech Ventures,[object Object],“We finally get paychecks!” ,[object Object],Dennis Crowley, Foursquare Founder,[object Object]
What’s Next for Foursquare?,[object Object],More cities. Foursquare explodes when there are 100+ cities. Critical mass is key. 10,000 users needed per city,[object Object],More business tools + revenue model = happy investors,[object Object],Vote for your city @ http://foursquare.com/help/,[object Object],Will International cities be crowdsourced based on Vancouver’s success? Probably? Toronto soon? Maybe,[object Object]
Why is6S Marketing Involved?,[object Object],6S is a Internet marketing consulting company that specializes in innovative Internet marketing.,[object Object],6S can help businesses with their Foursquare promotions and leverage loyal customers.,[object Object],Foursquare will soon have reporting and analytics that allow businesses to capitalize on the platform.,[object Object],6S wants Foursquare to expand into other cities.,[object Object]
Questions,[object Object],Chris Breikss,[object Object],Foursquare@6Smarketing.com,[object Object]

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Foursquare For Businesses

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