Another branded Mercedes-Benz facility!

1. FACILITY GRAPHICS BRANDING PROPOSAL
Fields Motorcars
4141 N. Florida Ave.
Lakeland, FL 33805
Contact: Brady Quick
Phone: 813.778.2660
eMail: brady@imbranded.com
Program Contact
Jim Whitehead
Phone: 248.616.9394
3
Job No. 17731
21 January 2013
© 2012 Innovative Media. All rights reserved. Unauthorized reproduction is strictly prohibited. This graphic proposal in its entirety is the sole property of Automotive Media, LLC. D/B/A Innovative Media. The
text, images, design layout, graphics and their arrangement contained within this proposal are all subject to copyright and other intellectual property protection. These objects may not be copied for commercial
use or distribution, nor may these objects be modified by any other parties.

2. 28 26 23 24 05
Legend
25
01 New AMR’s
04
31
03 01 01 New PSVW
32 33
02
22
19
21
20
16, 17, 18
09
08 06
07
15
14 13
10, 11, 12
Page 2
Fields Motorcars Gary Gordon Contact: Brady Quick Floorplan
4141 N. Florida Ave. 863.688.8111 Phone: 813.778.2660
Lakeland, FL 33805 eMail: brady@imbranded.com
Designer: Gus Siegmund
Job No. 17731
© 2012 Innovative Media. All rights reserved. Unauthorized reproduction is strictly prohibited.

3. Location: Showroom Live Area: 260”x 79” Page 3
Fields Motorcars Gary Gordon Contact: Brady Quick AMR 01 (260”x 78”) Silver Frame
4141 N. Florida Ave. 863.688.8111 Phone: 813.778.2660
Lakeland, FL 33805 eMail: brady@imbranded.com
Designer: Gus Siegmund
Job No. 17731
© 2012 Innovative Media. All rights reserved. Unauthorized reproduction is strictly prohibited.

4. Location: Showroom Live Area: NA, 96”x 110” 96”x 110” 96”x 110”
, , Page 4
Fields Motorcars Gary Gordon Contact: Brady Quick AMR 01 (260”x 78”) Silver Frame
4141 N. Florida Ave. 863.688.8111 Phone: 813.778.2660 AMR 02 (60”x 60”) Silver Frame
Lakeland, FL 33805 eMail: brady@imbranded.com AMR 03 (60”x 60”) Silver Frame
Designer: Gus Siegmund AMR 04 (60”x 60”) Silver Frame
Job No. 17731
© 2012 Innovative Media. All rights reserved. Unauthorized reproduction is strictly prohibited.

5. Location: Showroom Live Area: 97.75”x 239” Page 5
Fields Motorcars Gary Gordon Contact: Brady Quick AMR 05 (70”x 138”) Silver Frame
4141 N. Florida Ave. 863.688.8111 Phone: 813.778.2660
Lakeland, FL 33805 eMail: brady@imbranded.com
Designer: Gus Siegmund
Job No. 17731
© 2012 Innovative Media. All rights reserved. Unauthorized reproduction is strictly prohibited.

6. Location: Showroom Live Area: NA, 96”x 110” 96”x 110” 96”x 110”
, , Page 6
Fields Motorcars Gary Gordon Contact: Brady Quick AMR 06 (260”x 78”) Silver Frame
4141 N. Florida Ave. 863.688.8111 Phone: 813.778.2660
Lakeland, FL 33805 eMail: brady@imbranded.com
Designer: Gus Siegmund
Job No. 17731
© 2012 Innovative Media. All rights reserved. Unauthorized reproduction is strictly prohibited.

7. Location: Showroom Live Area: NA, 96”x 110” 96”x 110” 96”x 110”
, , Page 7
Fields Motorcars Gary Gordon Contact: Brady Quick AMR 06 (260”x 78”) Silver Frame
4141 N. Florida Ave. 863.688.8111 Phone: 813.778.2660 AMR 07 (60”x 60”) Silver Frame
Lakeland, FL 33805 eMail: brady@imbranded.com AMR 08 (60”x 60”) Silver Frame
Designer: Gus Siegmund AMR 09 (60”x 60”) Silver Frame
Job No. 17731
© 2012 Innovative Media. All rights reserved. Unauthorized reproduction is strictly prohibited.

8. Location: Showroom Live Area: 146.75”x 269” Page 8
Fields Motorcars Gary Gordon Contact: Brady Quick AMR 10 (54”x 54”) Silver Frame
4141 N. Florida Ave. 863.688.8111 Phone: 813.778.2660 AMR 11 (54”x 54”) Silver Frame
Lakeland, FL 33805 eMail: brady@imbranded.com AMR 12 (54”x 54”) Silver Frame
Designer: Gus Siegmund
Job No. 17731
© 2012 Innovative Media. All rights reserved. Unauthorized reproduction is strictly prohibited.

9. Location: F&I Manager Live Area: 210”x 118” Page 9
Fields Motorcars Gary Gordon Contact: Brady Quick AMR 13 (60”x 42”) Silver Frame
4141 N. Florida Ave. 863.688.8111 Phone: 813.778.2660
Lakeland, FL 33805 eMail: brady@imbranded.com
Designer: Gus Siegmund
Job No. 17731
© 2012 Innovative Media. All rights reserved. Unauthorized reproduction is strictly prohibited.

10. Location: F&I Manager Live Area: 114’x 118” Page 10
Fields Motorcars Gary Gordon Contact: Brady Quick AMR 14 (42”x 42”) Silver Frame
4141 N. Florida Ave. 863.688.8111 Phone: 813.778.2660
Lakeland, FL 33805 eMail: brady@imbranded.com
Designer: Gus Siegmund
Job No. 17731
© 2012 Innovative Media. All rights reserved. Unauthorized reproduction is strictly prohibited.

11. Location: F&I Live Area: 96”x 118” Page 11
Fields Motorcars Gary Gordon Contact: Brady Quick AMR 15 (60”x 42”) Silver Frame
4141 N. Florida Ave. 863.688.8111 Phone: 813.778.2660
Lakeland, FL 33805 eMail: brady@imbranded.com
Designer: Gus Siegmund
Job No. 17731
© 2012 Innovative Media. All rights reserved. Unauthorized reproduction is strictly prohibited.

12. Location: General Manager Live Area: 203”x 118” Page 12
Fields Motorcars Gary Gordon Contact: Brady Quick AMR 16 (26”x 42”) Silver Frame
4141 N. Florida Ave. 863.688.8111 Phone: 813.778.2660 AMR 17 (72”x 42”) Silver Frame
Lakeland, FL 33805 eMail: brady@imbranded.com AMR 18 (26”x 42”) Silver Frame
Designer: Gus Siegmund
Job No. 17731
© 2012 Innovative Media. All rights reserved. Unauthorized reproduction is strictly prohibited.

13. Location: Sales Live Area: 95”x 96” 94”x 96”
, Page 13
Fields Motorcars Gary Gordon Contact: Brady Quick AMR 19 (48”x 36”) Silver Frame
4141 N. Florida Ave. 863.688.8111 Phone: 813.778.2660 AMR 20 (48”x 36”) Silver Frame
Lakeland, FL 33805 eMail: brady@imbranded.com
Designer: Gus Siegmund
Job No. 17731
© 2012 Innovative Media. All rights reserved. Unauthorized reproduction is strictly prohibited.

14. Location: Sales Manager Live Area: 158”x 118” Page 14
Fields Motorcars Gary Gordon Contact: Brady Quick AMR 21 (60”x 40”) Silver Frame
4141 N. Florida Ave. 863.688.8111 Phone: 813.778.2660 AMR 22 (60”x 40”) Silver Frame
Lakeland, FL 33805 eMail: brady@imbranded.com
Designer: Gus Siegmund
Job No. 17731
© 2012 Innovative Media. All rights reserved. Unauthorized reproduction is strictly prohibited.

15. Location: Sales Live Area: 119”x 109” Page 15
Fields Motorcars Gary Gordon Contact: Brady Quick AMR 23 (60”x 42”) Silver Frame
4141 N. Florida Ave. 863.688.8111 Phone: 813.778.2660
Lakeland, FL 33805 eMail: brady@imbranded.com
Designer: Gus Siegmund
Job No. 17731
© 2012 Innovative Media. All rights reserved. Unauthorized reproduction is strictly prohibited.

16. Location: Sales Live Area: 85”x 109” Page 16
Fields Motorcars Gary Gordon Contact: Brady Quick AMR 24 (60”x 42”) Silver Frame
4141 N. Florida Ave. 863.688.8111 Phone: 813.778.2660
Lakeland, FL 33805 eMail: brady@imbranded.com
Designer: Gus Siegmund
Job No. 17731
© 2012 Innovative Media. All rights reserved. Unauthorized reproduction is strictly prohibited.

17. Location: Hallway Live Area: 124”x 109” Page 17
Fields Motorcars Gary Gordon Contact: Brady Quick AMR 25 (72”x 52”) Silver Frame
4141 N. Florida Ave. 863.688.8111 Phone: 813.778.2660
Lakeland, FL 33805 eMail: brady@imbranded.com
Designer: Gus Siegmund
Job No. 17731
© 2012 Innovative Media. All rights reserved. Unauthorized reproduction is strictly prohibited.

18. Location: CPO Manager Live Area: 119”x 118” Page 18
Fields Motorcars Gary Gordon Contact: Brady Quick AMR 26 (60”x 42”) Silver Frame
4141 N. Florida Ave. 863.688.8111 Phone: 813.778.2660
Lakeland, FL 33805 eMail: brady@imbranded.com
Designer: Gus Siegmund
Job No. 17731
© 2012 Innovative Media. All rights reserved. Unauthorized reproduction is strictly prohibited.

19. Location: Service Manager Live Area: 64”x 73” Page 19
Fields Motorcars Gary Gordon Contact: Brady Quick AMR 28 (48”x 36”) Silver Frame
4141 N. Florida Ave. 863.688.8111 Phone: 813.778.2660
Lakeland, FL 33805 eMail: brady@imbranded.com
Designer: Gus Siegmund
Job No. 17731
© 2012 Innovative Media. All rights reserved. Unauthorized reproduction is strictly prohibited.

20. Location: Self Service Cafe Live Area: 132”x 109” Page 20
Fields Motorcars Gary Gordon Contact: Brady Quick AMR 31 (84”x 36”) Silver Frame
4141 N. Florida Ave. 863.688.8111 Phone: 813.778.2660
Lakeland, FL 33805 eMail: brady@imbranded.com
Designer: Gus Siegmund
Job No. 17731
© 2012 Innovative Media. All rights reserved. Unauthorized reproduction is strictly prohibited.

21. Location: Warranty Live Area: 130”x 118” Page 21
Fields Motorcars Gary Gordon Contact: Brady Quick AMR 32 (60”x 42”) Silver Frame
4141 N. Florida Ave. 863.688.8111 Phone: 813.778.2660
Lakeland, FL 33805 eMail: brady@imbranded.com
Designer: Gus Siegmund
Job No. 17731
© 2012 Innovative Media. All rights reserved. Unauthorized reproduction is strictly prohibited.

22. VERIFY LIVE AREA
Location: Kids Play Area Live Area: 98.7”x 118” Page 22
Fields Motorcars Gary Gordon Contact: Brady Quick PSVW 33 (124”x 118”) Silver Frame
4141 N. Florida Ave. 863.688.8111 Phone: 813.778.2660
Lakeland, FL 33805 eMail: brady@imbranded.com
Designer: Gus Siegmund
Job No. 17731
© 2012 Innovative Media. All rights reserved. Unauthorized reproduction is strictly prohibited.

23. AMR 01, Option 1 AMR 06
AMR 02 AMR 03* AMR 04* AMR 07 AMR 08* AMR 09
Page 23
Fields Motorcars Gary Gordon Contact: Brady Quick Contact Sheet
4141 N. Florida Ave. 863.688.8111 Phone: 813.778.2660 *Getty Art Charge Applies
Lakeland, FL 33805 eMail: brady@imbranded.com
Designer: Gus Siegmund
Job No. 17731
© 2012 Innovative Media. All rights reserved. Unauthorized reproduction is strictly prohibited.

24. AMR 10 AMR 13 AMR 05
AMR 11 AMR 14
AMR 12
AMR 15
Page 24
Fields Motorcars Gary Gordon Contact: Brady Quick Contact Sheet
4141 N. Florida Ave. 863.688.8111 Phone: 813.778.2660
Lakeland, FL 33805 eMail: brady@imbranded.com
Designer: Gus Siegmund
Job No. 17731
© 2012 Innovative Media. All rights reserved. Unauthorized reproduction is strictly prohibited.

25. AMR 16, 17 18
, AMR 19
AMR 20 AMR 21 AMR 22
AMR 23 AMR 24 AMR 25
Page 25
Fields Motorcars Gary Gordon Contact: Brady Quick Contact Sheet
4141 N. Florida Ave. 863.688.8111 Phone: 813.778.2660
Lakeland, FL 33805 eMail: brady@imbranded.com
Designer: Gus Siegmund
Job No. 17731
© 2012 Innovative Media. All rights reserved. Unauthorized reproduction is strictly prohibited.

26. AMR 26 AMR 28 AMR 31
AMR 32 PSVW 33
Page 26
Fields Motorcars Gary Gordon Contact: Brady Quick Contact Sheet
4141 N. Florida Ave. 863.688.8111 Phone: 813.778.2660
Lakeland, FL 33805 eMail: brady@imbranded.com
Designer: Gus Siegmund
Job No. 17731
© 2012 Innovative Media. All rights reserved. Unauthorized reproduction is strictly prohibited.