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1Confidential – Trade Secret
Kate Mitchell, Scale Venture Partners, @KateDMitchell
Pre-Money Conference June 27, 2014
The Fundraising Trenches:
How We Closed a $300M Fund…
Faster Than We Expected
@KateDMitchell
Just Mastering the Game
• Fund I - Captive
• Fund II – Captive  Spinout
• Fund III – 1st Raise 2008/9
• Fund IV – May 2013
@KateDMitchell
The View
From Fund IV
@KateDMitchell
The View
Towards Fund V
@KateDMitchell
Environment
@KateDMitchell
Venture Fundraising
Industry Becoming Right Sized
$120B
20
60
700
300
500
100
# of
Funds
VC
Capital
Raised
($B)
VC Capital Raised
# of Funds
Source: Thomson Reuters and NVCA
Note: 2012YTD denotes Q1 2012
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1Q2014
@KateDMitchell
The Last 5 Years…
Venture Raised: $92.5B
@KateDMitchell
The Last 5 Years…
Venture Raised: $92B
Venture Invested: $133B
The “Overhang” Of
Unfunded Commitments
Is Gone
@KateDMitchell
“Survivability is thrivability. You have to
be alive to win”
»Early VC lesson
@KateDMitchell
Lessons
Learned
From
Entrepreneurs
@KateDMitchell
Lessons
Learned
From Funding
Entrepreneurs
@KateDMitchell
Understand Product/Market Fit
• Clear Strategy
• Fit on Investing Continuum
• Ability To Deliver Cash Multiples
• Test The Market
@KateDMitchell
Know Your Customer
• Mission
• Appetite
• Investing “Map”
• Purchase History
• Process
@KateDMitchell
Best CEOs Develop New Sources of Capital
…Years Before Needing It
@KateDMitchell
Build Customer Relationship
• Contact Builds Trust
• Knowledge Reduces Risk
• Do What You Say You Do?
• Transparent @ Failures & Success?
• LPs Have Pattern Recognition – Listen!
@KateDMitchell
Invest In Your Product Launch
• Data
• Process
• People
• Message
@KateDMitchell
ScaleVP Knows Scaling
Before
Investing
After
Investing
@KateDMitchell
@KateDMitchell
92 Days…
• Newest Relationship – 3 Years Old
• Diligence Completed...Not Started
• Beneficiary of LP Concentration
• Never Assumed Success
• Honest About Process
@KateDMitchell
93rd Day…
• Focus on Delivering Product: $$$
• Continue Relations For Next Raise
@KateDMitchell
22Confidential
Kate Mitchell
Scale Venture Partners
www.scalevp.com
(650)378-6000
kate@scalevp.com
@KateDMitchell

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[PREMONEY 2014] Scale Venture Partners >> Kate Mitchell, "The Fundraising Trenches: How I Closed A $300M Fund In 92 Days"