The document discusses PublicGoods.com's mission to make healthy products affordable for all by selling directly to consumers through an annual membership model. Typically, products go through multiple middlemen between the factory and consumer, increasing prices. PublicGoods cuts out these middlemen so their factory price of $2 becomes the consumer price of $59 per year. This allows consumers to save money while the company has grown sales from $100,000 to over $750,000 since 2016.