Ruth Attwood, Advanced Search Consultant at 4Ps Marketing discussed the impact that the Google Hummingbird algorithm update will have on your business at 4Ps annual conference Digital EDGE #4PsEDGE

1. How does
Hummingbird affect
your business
#4PsEdge

2. “Things, Not Strings” – An Intro To Semantic Search
What Is Google Hummingbird?
SEO For Hummingbird
Websites And Cake – Content Proportionality
What To Do Now
What’s Next – After Hummingbird

3. An Introduction To Semantic Search

4. An Introduction To Semantic Search

5. What Is Google Hummingbird?

6. SEO For Hummingbird

7. Content Proportionality

8. What To Do Now?

9. What To Do Now?

10. What To Do Now?

11. What To Do Now?

12. What To Do Now?

13. What’s Next?

14. Wrapping Up
Don’t throw out your keywords but start thinking about concepts/topics, not lists
Hummingbird is new but old friends like Panda & Penguin still apply
Think about conversations around your industry and your site’s content “flavour”
Produce multimedia content - commentary, knowledge sharing and expert views
For content topics look to conversations in your industry relevant to you
Interlink to “money pages” onsite and distribute on social channels to grow
Clean up your code and look at semantic markup for search crawlers
Act now and build a sustainable content strategy to stay ahead of the curve

15. Questions
Ruth.Attwood@4psmarketing.com
@lady_rheena