How To Use Pinterest For Business

Webinar - August 15, 2012

Copyright ©2012 Going Social

INTRODUCTION

Lowell Brown
Social Media Marketing Advisor & CEO
Going Social

We specialize in highly effective Social
Media Marketing services for small,
medium & large businesses so they can
build leads & referrals and get more sales
faster.


PINTEREST FOR BUSINESS

What is Pinterest?



Brief History Of Pinterest
• Launched 2 years ago. Was invite only until Aug 9 – now public.
• Surpassed 10 Million users – faster growth than any other site.
• Over 10 Million U.S. monthly unique visitors.
• Drives more referral traffic than Google+, LinkedIn and YouTube
combined.*
• In May, 2012 Pinterest surpassed Twitter and StumbleUpon for
referral traffic.
• In June they started to provide more referral traffic than Google &
Bing.**

*source: http://blog.shareaholic.com/2012/01/pinterest-referral-traffic/)
**Based on studies from Sharealonic


What Is Pinterest & How Does It Work?
• Pinterest is a stand-alone Visual Social Network built around
engaging visual content.
• Pinterest is a Virtual Pinboard.
• Pinterest’s mission is to “connect everyone in the world through
the 'things' they find interesting.”
• “Pinners” can create, share, collect and repost information in
picture, image or video format.
• Fun and easy to connect with like-minded people.



What is a Pin?
• A pin is an image added to Pinterest. A pin can be added from a
website using the “Pin It” button, or you can upload images from
your computer. Each pin added using the Pin It button links back
to the site it came from.



What is a Board?
• A pin board is a collection of pins. Think of it having different
bulletin boards on a wall. Each with it’s own theme.



Is Pinterest Right For You?

• Not all social media sites are suited for all business types.
• Almost any business can express what they do or express their
culture with visuals (pictures or videos).
• Recommendation: Prepare a list of 5 themes that you can share
with pictures or videos.
• Can your business benefit from promotion of products and
services?
• Would you benefit from increase in traffic to your website?


How Do You Get Started?
• Visit www.Pinterest.com and click on the red “Join Pinterest”
button.
• Follow two steps to
create your account
1. Click a few pictures
of things you like
2. Create your login with
either Facebook, Twitter or
an email address.

• Next, personalize your
account.



Customize Your Account
• 1. Create Boards



Customize Your Account
• 2. Edit Board Details



Time To Play
• 3. Let’s Get Pinning



Example Pin



Other Options
• 2nd option: pin from other sites on the web. The easiest
method of doing this is to add Pinterest’s “Pin It”
bookmarklet to your bookmarks bar.
• Visit http://pinterest.com/about/goodies/ and follow the
instructions provided.
• Once your bookmarklet is installed, simply click on the icon
located in your bookmarks toolbar to pin an image you find
on the web.



Other Options
• 3rd option: repin other peoples’ pins.
- hover over a pin and you’ll see three menu options appear.
• Click on “Repin” & select a board
to pin it to. Edit the description,
if needed.



How To Build Your Pinterest Community
• Invite Friends
• Find Friends
• Search Tool
• Categories, Everything, Popular
• Leverage other social networks (Facebook, Twitter,
LinkedIn, Google+…)
• Add a Facebook Page Tab with your Pinterest account
• Like and Comment on others’ pins


PINTEREST MARKETING TIPS

#1 Driving Sales And Web Traffic
• Make sure you have a URL with each pin.
• You can also tag other profiles by using @username.
• Make your pin more searchable by including #keyword in
the description box. Any description that is added will then
appear below the pin itself.
• If you add a price (ex. $150.00) to
your pin, Pinterest will automatically
add a price tag banner to the pin
and list it in the “Gifts” section of
the site.



#2 Add Keywords Wherever Possible
• Include keyword phrases in the about section of your
account profile.
• For each board add keywords to the board description.
• For each pin add keywords to the pin description.



#3 Share Your Pins On Other Social Platforms
• Share your unique pins on Facebook, Twitter and any other
social media sites that you have an established presence on.
• Facebook gives highest EdgeRank score to picture shares
– leverage what works.



#4 Use Vibrant And High Quality Pictures
• As Pinterest is based on visuals you want to use the best
images to attract attention.
• Make sure images are not too small or blurry.
• Use a call-to-action on images.
• Include a URL on the image.
• Make sure your image is a maximum of 600 pixels wide.
There is no limit to image length, however…



#5 Add A Pin It Button On Your Website
• Pinterest provides code you can add to your website
http://pinterest.com/about/goodies/



#6 Avoid Self Promotion
• “Pinterest is designed to curate and share things you love.
If there is a photo or project you’re proud of, pin away!
However, try not to use pinterest purely as a tool for self-
promotion.”



#7 Blog Strategies
• Make it easy for others to post awesome pins on your
behalf. If you have a blog, make sure you have vibrant and
eye-catching visuals on your blog posts.

• Add social sharing links to your blog pages and posts



#8 Create A Video Gallery
• Pinterest isn’t just limited to photos.
• Leverage content you have on Facebook and YouTube.
• Create new photos and post them here:
- Customer reviews
- Feature Staff
- Product video reviews
- Events



#9 Be Human
• Feature the staff behind the business.
• Show behind the scenes of operations.
• Feature staff events.

• Allow people to learn about your corporate culture.



#10 Be Social
• Comment & Like
• Use Names & Tag (@tags)
• Track Pins from your webiste
www.pinterest.com/source/goingsocial.ca
• Say Thank You



#10 Host A Contest
• Before you start a contest, consult Pinterest’s terms of use
to make sure the contest you’re holding doesn’t infringe
upon its guidelines.

https://pinterest.com/about/terms/
• Idea: Hold a contest that asks users to create a pinboard
on their own account to demonstrate what they love about
your brand, products, or services.


Q&A
SOON....


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VIDEO SERIES
6 Part Video Series that will provide how-to demos
for Pinterest Business Marketing Success


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Video #1: Creating Your Pinterest Account And Quick
Overview
We'll demonstrate exact steps to creating your account and provide a quick
overview of how to use Pinterest.


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Overview

Video #2: Profile Success Strategies
Learn techniques the experts use to ensure your pins and boards can be
found in Pinterest's search tool, that your profile is setup with relevant
keywords so you can also leverage SEO strategies.


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Overview

Video #2: Profile Success Strategies
Learn techniques the experts use to ensure your pins and boards can be
found in Pinterest's search tool, that your profile is setup with relevant
keywords so you can also leverage SEO strategies.

Video #3: Build Better Boards
We'll share tips on what makes a good board, how to setup your boards for
effective organization and visuals.


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Video #4: Winning At Pinning
Learn how to pin web links and upload your own. Learn secrets to gaining
web site traffic through pinning & learn how to add pricing to pins which
attract direct sales.


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Video #5: Grow Your Following
Learn how to gain followers & attract likes and comments to build
engagement and foster growth


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Video #5: Grow Your Following
Learn how to gain followers & attract likes and comments to build
engagement and foster growth

Video #6: Expand Your Pinterest Promotional ReachWe'll
Learn how to add a pin it button to your website to make it easy for people
to pin your content. We'll also cover strategies for how to post a link on your
website and share pins on other social network platforms.


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BONUS VIDEOS:

- Pinterest Marketing Profile Setup Checklist
-1 Bonus Videos covering Facebook Page Community
Management Advanced Strategies
-1 Bonus Videos covering Advanced Facebook Page
Setup Strategies


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6 how-to demos for Pinterest Business
Marketing Success - Value of $299.00
+ 3 Value Added Extras
TODAY’S SPECIAL FOR WEBINAR ATTENDEES:
$250.00 OFF

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VIDEO SERIES
6 Part Video Series that will provide how-to
demos for Pinterest Business Marketing
Success

$49.00
SIGN UP NOW AT:
http://www.goingsocial.ca/pinterest-vids/

Q&A


E: lowell@goingsocial.ca F: facebook.com/goingsocial
P: 416-398-6669 T: twitter.com/iGoSocial
W: www.goingsocial.ca L: ca.linkedin.com/in/lowellbrown
T: twitter.com/lowellbrown G+: gplus.to/lowellbrown


How To Use Pinterest For Business

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Editor's Notes