10 Things You Need To Know About The New Facebook Timelines for Pages

INTRODUCTION

Lowell Brown
Social Media Marketing Advisor & CEO
Going Social

E: lowell@goingsocial.ca
P: 416-398-6669
F: facebook.com/goingsocial
T: twitter.com/iGoSocial
T: twitter.com/lowellbrown
L: ca.linkedin.com/in/lowellbrown

Copyright ©2012 Going Social

AGENDA

What will this Webinar Cover?

- Overview of Facebook Page Changes
- New Primary Photos
- About Section Changes
- Apps & Views
- App Structure Updates
- Default Landing Pages
- Content Control
- New Admin Panel
- Private Messaging
- Teaser – New Future Promotion Tool
- Summary
- Q&A


INTRODUCTION


INTRODUCTION

Facebook Pages Now


FACEBOOK TIMELINE FOR PAGES

So what’s new and why the change?



2 Primary Photos

1


2 Primary Photos

Cover Photo:
851 x 315 px

1


2 Primary Photos

Cover Photo:
851 x 315 px

Profile Picture:
180 x 180 px

1


2 Primary Photos: Examples

1


Facebook Cover Photo May NOT Include:

1
Source: www.facebook.com/page_guidelines.php



• Price or purchase information, such as "40% off" or
"Download it on socialmusic.com"

1




• Contact information such as a website address, email,
mailing address, or information that should go in your
Page's "About" section

1





• References to Facebook features or actions, such as
"Like" or "Share" or an arrow pointing from the cover photo
to any of these features

1





• References to Facebook features or actions, such as
"Like" or "Share" or an arrow pointing from the cover photo
to any of these features

• Calls to action, such as "Get it now" or "Tell your friends."

1


About Section:

• Most relevant
business/organization information

2


About Section:

• Most relevant

• Appears on all pages

2


About Section:

• Most relevant

• Appears on all pages

• Pulls text from current “info” tab

2


Apps & Views:

3


Apps & Views:

• 4 featured at all times

3


Apps & Views:


• Photos appears first,
others can be adjusted
as desired

3


Apps & Views:


as desired

• If more then 4,
drop-down appears

3


Apps & Views:


as desired

• If more then 4,
drop-down appears

• Up to 12 apps

3


Apps & Views:


as desired

• If more then 4,
drop-down appears

• Up to 12 apps

• Photo’s, Likes, Events,
Custom Apps

3


Apps & Views:


as desired

• If more then 4,
drop-down appears

• Up to 12 apps

• Photo’s, Likes, Events,
Custom Apps

• Customizable Images
(111 x 74 px)

3


Old Apps/Tabs need to
be updated:
• OLD tabs were 520 px wide

4


Old Apps/Tabs need to
be updated:
• OLD tabs were 520 px wide
• NEW tabs
810 px wide

4


No More Default Landing Page

5


Connect With People - Friend Activity

• More personal experience when they see how their
friends are engaging with you

6


Content Control

• Pin a post - Pinned posts will stay
at the top of your page for 7 days

7


Content Control

• Milestones - Highlights important company milestones (Ex. new store opening,
anniversary, accomplishment, major event.

7


Milestones

7


Content Control

• Star a post - Makes it wide screen and visible to everyone who visits your page.

7


Content Control

• Ability to Edit Posts - You can now edit the date and picture of posts after they
were original posted.

7


New Admin Panel
• Shows notifications, Insights and other important info you need to respond to.

8


New Admin Panel
• Shows notifications, Insights and other important info you need to respond to.
• Also can invite your email contacts, invite friends, share page and create an ad from the
“Build Audience” drop-down menu.

8


Private Messages
• Users can now send private messages to Facebook Page Admins

9


Private Messages
• Activity log helps manage your timeline

9


Private Messages
• Brands can now send & receive private messages with users

9


Private Messages
• Brands can now send & receive private messages with users
• Much deeper consumer interaction
• Page Admins can take extended customer inquiries to a private setting
• Private messages can include attached file, picture or video

9


Hidden Gem: Facebook Offers
• Not available for all Pages yet. But expected to be available soon.
• Like Facebook Deals on steroids!
• Post is sent through News Feed - more visible
• Easy ways to share the Offer

10


• Not available for all Pages yet.
• Post is sent through News Feed -
more visible

10


• Not available for all Pages yet.
• Post is sent through News Feed - more visible

10

Future Webinar Topics May Include:

- 9 Ways to Engage Fans
- How to Significantly Increase Page Likes and Build Engagement using Facebook Ads
- Social Media Goal Setting
- Facebook Insights: How to Track & Monitor Success
- Facebook Marketing 101
- Twitter Marketing 101
- Community Management - How To Keep Your Community Active and Thriving
-Many more to come....

To get notified of upcoming webinar dated and details please go to:
www.goingsocial.ca/webinars/signup


E: lowell@goingsocial.ca F: facebook.com/goingsocial
P: 416-398-6669 T: twitter.com/iGoSocial
W: www.goingsocial.ca L: ca.linkedin.com/in/lowellbrown
T: twitter.com/lowellbrown G+: gplus.to/lowellbrown


Thank you
for tuning in!


Q&A


10 Things You Need To Know About The New Facebook Timelines for Pages

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