Messaging and Bots are trending. Not only do Messengers have an incredible reach, users spent most of their times communication through messaging apps. This is a huge opportunity not only for businesses and startups, but even more for influencers, celebrities and bloggers to build an audience on top of Messenger networks such as Messenger, WhatsApp, Viber and many more. See best practices from celebrities like Christina Milian who build a bot for Messenger with more than 170k daily active users. This talk was the opening keynote at CeBIT Rock The Blog 2017.