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4   Recent
    Projects
    From assignment to conclusion
    January – April 2011
2




    Contents


    Cofunds............................................................................................... 4
    Andrews Estate Agents ...................................................................... 12

    Bristol Airport ...................................................................................22

    William Golding................................................................................ 30
3




A digital creative agency producing
something in print?



At 3Sixty we spend most of our time putting the experience of using digital at your
fingertips. But, sometimes, it’s just nice to do something you can actually hold in
your hands.


So here it is, a brochure of 4 recent digital projects, demonstrating some of our
thinking – simple ideas that have grown and achieved impressive results.


Read it, pass it around, wedge it under the table leg to stop it rocking; as long as it’s
been useful!
4




       Redesigning the UK’s largest
    independent investment platform
5




Problem
Customers asked
“Why does financial services have to be so complicated?”

We agreed
So we designed the Cofunds platform to be so simple
and intuitive that it leads to genuine brand advocacy.
6



    Brand guidelines that work.
    Yes, even online!

    A weighty tome containing your print guidelines thumps satisfyingly onto your desk. All
    the tools needed to roll out your shiny new brand appear correct. Then you turn to the
    digital guidelines ... they look okay.

    Then, after a month or two, your internal teams complain they can’t use them in the real
    world. Your external digital agency starts complaining that they are restrictive and based
    on narrow formulas.

    Sound familiar?

    3Sixty developed a unique form of brand
    architecture for Cofunds, including a range of
    principles based on user centred design. This
    enabled them to roll out everything from websites,
    emails, social media, print, advertising, exhibitions
    and even their internal wayfinding system.
7
8
9


Some of our key achievements
for Cofunds since 2009


New brand
Placing user experience at the
heart of everything Cofunds
stands for.

Information architecture
Simplifying a highly complex
financial platform.

45 websites
Working with Cofunds to roll
out the changes across 45
websites.
10
11




“   The process is blended with insight,
    experience, ideas and best practice.
    We think we’re good at what we do,
    but it was clear that 3Sixty provided
    a missing element in our strategic
    development – usability design.


    Stephen Wynne-Jones
    Head of Marketing, Cofunds
12




             User centred redesign
     gets results for estate agency website.
13




Problem
Andrews customers were frustrated
The old website did not reflect their needs. Property was
hard to find, images were poor, branches were assigned
areas based on business needs, not user needs.

Designing the user experience
Usability testing created a list of user needs which we
added to the core business considerations. Then we
redesigned the customer journey placing search at its
heart.
14


     The result
     A website that works across multiple
     devices: desktop, mobile, tablet.
15


With search at its heart
Optimised for SEO and with
search functionality on every page.

                  The architecture of the site was designed to create
                  a robust SEO solution to capture users wherever
                  their property search process starts.

                  Techniques similar to those employed by the
                  portal property sites were used, so now Andrews
                  can be found when users search for specific
                  property queries from search engines.

                  Over time this will bring Andrews additional
                  customers that were previously being lost to their
                  competitors, and to portals.
16




     Advanced Search
     Research showed us that people exclude a lot of properties by
     searching for overly-refined requirements too soon – which
     causes them disappointment. We ensured search results gave
     them what they wanted, without excluding options.
17




This led us to split the search, using an initial location
based query, followed by a refinement process.
18
19
We also wanted to build on Andrews’ work within the community,
setting up links with local photographers, who provide Andrews
with authentic, professional images for their homepage.
20




     “
         Getting a good, experienced digital agency
         outside of London was important to us.

         We chose 3Sixty as it was clear they had
         the understanding and processes in place to
         ensure our new website was based on what
         customers really expected – but with an
         innovative design too.”

         Jeremy Francis
         Head of Marketing, Andrews
21




Results
Branches are now taking bookings
for viewings and valuations
directly from the site, generating
leads based on the quality of the
property listings online.


Andrews have embraced digital,
investing in iPads for every branch
to help customers browse
properties, and developing a
strategy to support their
customers online.
22




     D
23




Destinations
  Customers asked “Where can I fly from Bristol?”
24




      Search           View
      Predictive     List view of
       search        destinations



      Browse          Inspire
        Bespoke      Google maps
     clickable map    mash-up
25




Drab wins no-one’s attention.
So we included some special features to capture
            people’s imaginations:
26
27



Inspire
Google maps mash-up gathers customers’ photos
and pins them to their destinations; a useful and
charming experience.
28




           Search and ye shall find.
     We developed intelligent predictive search to help users find
               their destinations and prevent errors.
29

Intelligent predictive search
30
31
32
33




Problem
The William Golding website was over five years
old and significantly out of date.

Solution
An elegantly simplified design that allowed the
content to do the talking.
34




     The website also needed to promote the centenary in 2011, and cement William Golding’s
                place as a writer of cultural significance for a younger generation.
35
36
37




A design reflecting the essence of William Golding and showcasing the wonderful photography.
38




     “
     We are return customers to 3Sixty and wouldn’t go
     anywhere else. Design matters and their client-focused
     service is superb. They really take the trouble to learn
     ‘what we are about’ and to produce visual, functional
     all-round wonderful results. Value for money and total
     satisfaction.

     Terrell Carver
     Director, William Golding Limited
39
40




     3Sixty is a digital
     creative agency.


     For more information:
     Chris Thurling
     chris@3Sixty.co.uk
     +44 (0)117 90 77 360
     www.3Sixty.co.uk
     1st Floor, Clifton Heights, Triangle West, Bristol, BS8 1EJ

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Four recent projects

  • 1. 4 Recent Projects From assignment to conclusion January – April 2011
  • 2. 2 Contents Cofunds............................................................................................... 4 Andrews Estate Agents ...................................................................... 12 Bristol Airport ...................................................................................22 William Golding................................................................................ 30
  • 3. 3 A digital creative agency producing something in print? At 3Sixty we spend most of our time putting the experience of using digital at your fingertips. But, sometimes, it’s just nice to do something you can actually hold in your hands. So here it is, a brochure of 4 recent digital projects, demonstrating some of our thinking – simple ideas that have grown and achieved impressive results. Read it, pass it around, wedge it under the table leg to stop it rocking; as long as it’s been useful!
  • 4. 4 Redesigning the UK’s largest independent investment platform
  • 5. 5 Problem Customers asked “Why does financial services have to be so complicated?” We agreed So we designed the Cofunds platform to be so simple and intuitive that it leads to genuine brand advocacy.
  • 6. 6 Brand guidelines that work. Yes, even online! A weighty tome containing your print guidelines thumps satisfyingly onto your desk. All the tools needed to roll out your shiny new brand appear correct. Then you turn to the digital guidelines ... they look okay. Then, after a month or two, your internal teams complain they can’t use them in the real world. Your external digital agency starts complaining that they are restrictive and based on narrow formulas. Sound familiar? 3Sixty developed a unique form of brand architecture for Cofunds, including a range of principles based on user centred design. This enabled them to roll out everything from websites, emails, social media, print, advertising, exhibitions and even their internal wayfinding system.
  • 7. 7
  • 8. 8
  • 9. 9 Some of our key achievements for Cofunds since 2009 New brand Placing user experience at the heart of everything Cofunds stands for. Information architecture Simplifying a highly complex financial platform. 45 websites Working with Cofunds to roll out the changes across 45 websites.
  • 10. 10
  • 11. 11 “ The process is blended with insight, experience, ideas and best practice. We think we’re good at what we do, but it was clear that 3Sixty provided a missing element in our strategic development – usability design. Stephen Wynne-Jones Head of Marketing, Cofunds
  • 12. 12 User centred redesign gets results for estate agency website.
  • 13. 13 Problem Andrews customers were frustrated The old website did not reflect their needs. Property was hard to find, images were poor, branches were assigned areas based on business needs, not user needs. Designing the user experience Usability testing created a list of user needs which we added to the core business considerations. Then we redesigned the customer journey placing search at its heart.
  • 14. 14 The result A website that works across multiple devices: desktop, mobile, tablet.
  • 15. 15 With search at its heart Optimised for SEO and with search functionality on every page. The architecture of the site was designed to create a robust SEO solution to capture users wherever their property search process starts. Techniques similar to those employed by the portal property sites were used, so now Andrews can be found when users search for specific property queries from search engines. Over time this will bring Andrews additional customers that were previously being lost to their competitors, and to portals.
  • 16. 16 Advanced Search Research showed us that people exclude a lot of properties by searching for overly-refined requirements too soon – which causes them disappointment. We ensured search results gave them what they wanted, without excluding options.
  • 17. 17 This led us to split the search, using an initial location based query, followed by a refinement process.
  • 18. 18
  • 19. 19 We also wanted to build on Andrews’ work within the community, setting up links with local photographers, who provide Andrews with authentic, professional images for their homepage.
  • 20. 20 “ Getting a good, experienced digital agency outside of London was important to us. We chose 3Sixty as it was clear they had the understanding and processes in place to ensure our new website was based on what customers really expected – but with an innovative design too.” Jeremy Francis Head of Marketing, Andrews
  • 21. 21 Results Branches are now taking bookings for viewings and valuations directly from the site, generating leads based on the quality of the property listings online. Andrews have embraced digital, investing in iPads for every branch to help customers browse properties, and developing a strategy to support their customers online.
  • 22. 22 D
  • 23. 23 Destinations Customers asked “Where can I fly from Bristol?”
  • 24. 24 Search View Predictive List view of search destinations Browse Inspire Bespoke Google maps clickable map mash-up
  • 25. 25 Drab wins no-one’s attention. So we included some special features to capture people’s imaginations:
  • 26. 26
  • 27. 27 Inspire Google maps mash-up gathers customers’ photos and pins them to their destinations; a useful and charming experience.
  • 28. 28 Search and ye shall find. We developed intelligent predictive search to help users find their destinations and prevent errors.
  • 30. 30
  • 31. 31
  • 32. 32
  • 33. 33 Problem The William Golding website was over five years old and significantly out of date. Solution An elegantly simplified design that allowed the content to do the talking.
  • 34. 34 The website also needed to promote the centenary in 2011, and cement William Golding’s place as a writer of cultural significance for a younger generation.
  • 35. 35
  • 36. 36
  • 37. 37 A design reflecting the essence of William Golding and showcasing the wonderful photography.
  • 38. 38 “ We are return customers to 3Sixty and wouldn’t go anywhere else. Design matters and their client-focused service is superb. They really take the trouble to learn ‘what we are about’ and to produce visual, functional all-round wonderful results. Value for money and total satisfaction. Terrell Carver Director, William Golding Limited
  • 39. 39
  • 40. 40 3Sixty is a digital creative agency. For more information: Chris Thurling chris@3Sixty.co.uk +44 (0)117 90 77 360 www.3Sixty.co.uk 1st Floor, Clifton Heights, Triangle West, Bristol, BS8 1EJ