3scale Webinar #1 on how to Unleash the Power of your API.
1. An API ? What for ?
2. The core value of APIs - Real life examples
3. The benefits of having a “managed” API
4. The 3scale solution and its added value
Full video of the webinar including demonstration of the 3scale API Management Solution:
http://www.viddler.com/explore/3scale/videos/11/
1. Unleash the Power of your API
September 23rd, 2009
Monday, December 7, 2009
2. Content
• An API ? What for ?
– What’s an API?
– The core value of APIs
Martin Tantow, Commercial Lead
– Examples
Senior strategy consultant (Oliver Wyman/
Mercer) and strategic alliance manager
(T-Mobile). He built his first company in • API Management
1999 together with Steven.
– The benefits of having a “managed” API
MBA, Univ. of Munich, School of
Management Germany – What the reality is
• The 3scale solution
– 3scale’s added value
– An innovative architecture
Steven Willmott, Technical Lead
– Real life examples
Director of research group at UPC,
Barcelona, Spain with focus on Web
Services, semantic web and distributed
systems.
• 3scale’s solution live walk-through
Ph.D. in computer science from EPFL
Lausanne, CH
• Q&A
Monday, December 7, 2009
4. What’s an API?
API stands for Application Programming Interface. It is a set of
programming instructions and standards for accessing a Web-based
software application or Web tool
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Monday, December 7, 2009
5. What’s an API?
API stands for Application Programming Interface. It is a set of
programming instructions and standards for accessing a Web-based
software application or Web tool
API are a key element
of “The Cloud”
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Monday, December 7, 2009
6. The core value of APIs…
Online Population
Web
Service /
Online
Business
4
Source: Dion Hinchcliffe, http://blogs.zdnet.con/Hinchcliffe
Monday, December 7, 2009
7. The core value of APIs…
Online Population
Reach
Web Site
Web
Service /
Online
Business
4
Source: Dion Hinchcliffe, http://blogs.zdnet.con/Hinchcliffe
Monday, December 7, 2009
8. The core value of APIs…
Online Population
Reach
Web Site
open APIs
non-visual services
Web
Service /
Online
Business
4
Source: Dion Hinchcliffe, http://blogs.zdnet.con/Hinchcliffe
Monday, December 7, 2009
9. The core value of APIs…
Online Population
Reach (Huge B2B opportunity)
Social
Widgets Network
3rd Party Gadgets Apps
Web Site Apps Badges (Facebook,
Opensocial)
Semantic
Web
…lies in their capacity
to unlock distribution
channels and unleash
the power of your web
open APIs
service and online
non-visual services business.
Web
Service /
Online
Business
4
Source: Dion Hinchcliffe, http://blogs.zdnet.con/Hinchcliffe
Monday, December 7, 2009
10. Some examples of successful APIs
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Source: Dion Hinchcliffe’s Web 2.0 Blog
Monday, December 7, 2009
11. Some examples of successful APIs
“The adoption of Amazon's Web services is
currently driving more network activity than
everything Amazon does through their
traditional Web sites.”
Jeff Bar (Amazon evangelist) / Dion Hinchcliffe (Journalist)
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Source: Dion Hinchcliffe’s Web 2.0 Blog
Monday, December 7, 2009
12. Some examples of successful APIs
“The adoption of Amazon's Web services is
currently driving more network activity than
everything Amazon does through their
traditional Web sites.”
Jeff Bar (Amazon evangelist) / Dion Hinchcliffe (Journalist)
“60% of all listings on eBay are added
via their API’s – and eBay services
over 6 billion API calls per month”
John Musser (Programmable Web)
5
Source: Dion Hinchcliffe’s Web 2.0 Blog
Monday, December 7, 2009
13. Some examples of successful APIs
“The adoption of Amazon's Web services is
currently driving more network activity than
everything Amazon does through their
traditional Web sites.”
Jeff Bar (Amazon evangelist) / Dion Hinchcliffe (Journalist)
“60% of all listings on eBay are added
via their API’s – and eBay services
over 6 billion API calls per month”
John Musser (Programmable Web)
“The API which has easily 10 times
more traffic than the website, has
been really very important to us.”
Biz Stone (co-founder, Twitter)
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Source: Dion Hinchcliffe’s Web 2.0 Blog
Monday, December 7, 2009
14. The benefits of having a “managed” API
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15. The benefits of having a “managed” API
Drive syndication
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Monday, December 7, 2009
16. The benefits of having a “managed” API
Develop brand
Drive syndication
awareness
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Monday, December 7, 2009
17. The benefits of having a “managed” API
Develop brand
Drive syndication
awareness
Promote innovation
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Monday, December 7, 2009
18. The benefits of having a “managed” API
Develop brand
Drive syndication
awareness
Promote innovation
Focus on your core
business
6
Monday, December 7, 2009
19. The benefits of having a “managed” API
Develop brand
Drive syndication
awareness
Promote innovation
Focus on your core Develop new
business revenue streams
=
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Monday, December 7, 2009
24. Why that ?
Lack of out-of-the-box and efficient API
Business
management solution
Early beginning of the learning curve of
such solutions
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Monday, December 7, 2009
25. Why that ?
Lack of out-of-the-box and efficient API
Business
management solution
Early beginning of the learning curve of
such solutions
Financial
Companies are often overpaying for API
and API management systems (in-house or
custom build from system integrators)
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Monday, December 7, 2009
26. Why that ?
Lack of out-of-the-box and efficient API
Business
management solution
Early beginning of the learning curve of
such solutions
Financial
Companies are often overpaying for API
and API management systems (in-house or
custom build from system integrators)
Development is complex and time
Technical
consuming
Even innovators often lack key tools like
deep monitoring and analytics
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Monday, December 7, 2009
28. What is 3scale’s added value ?
Management & Access Control
Usage
limitations by
methods
Contract
management
API traffic
filtering
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Monday, December 7, 2009
29. What is 3scale’s added value ?
Management & Access Control Monitoring & Analytics
Usage
Track account
limitations by
sign-ups
methods
Monitor
Contract
account usage
management
Track method
API traffic
usage in calls
filtering
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Monday, December 7, 2009
30. What is 3scale’s added value ?
Management & Access Control Monitoring & Analytics
Usage
Track account
limitations by
sign-ups
methods
Monitor
Contract
account usage
management
Track method
API traffic
usage in calls
filtering
Billing & Payment
Pre- and post-
pay
Usage plans
configuration
Set pricing rules
according to
metrics
Receive monthly
settlement
8
Monday, December 7, 2009
31. What is 3scale’s added value ?
Management & Access Control Monitoring & Analytics
Usage
Track account
limitations by
sign-ups
methods
Monitor
Contract
account usage
management
Track method
API traffic
usage in calls
filtering
Billing & Payment Developer portal
Pre- and post- Content
pay management for
Usage plans API
configuration documentation
Set pricing rules Flexible forums,
according to blogs and other
metrics community tools
Receive monthly
settlement
8
Monday, December 7, 2009
32. Based upon an innovative architecture
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Monday, December 7, 2009
33. Based upon an innovative architecture
“3scale networks enables Internet-based
businesses with a secure, scalable and efficient
SaaS platform to manage their APIs and reduce
time-to-market.” 9
Monday, December 7, 2009
34. Based upon an innovative architecture
Plug-In Advantages
Fast and easy
integration
Cost-efficient (no
bandwidth cost)
Secure (no visibility
for 3scale on content
of data flows)
“3scale networks enables Internet-based
businesses with a secure, scalable and efficient
SaaS platform to manage their APIs and reduce
time-to-market.” 9
Monday, December 7, 2009
35. Based upon an innovative architecture
Plug-In Advantages
Fast and easy
integration
Cost-efficient (no
bandwidth cost)
Secure (no visibility
for 3scale on content
of data flows)
9
Monday, December 7, 2009
36. Companies that have chosen 3scale
Wine.com has a developer portal
with full CSS that perfectly
matches the look and feel of the
corporate site.
The integration only took 2 weeks
Meaningtool increased the
number of sign ups by 134% in 10
days.
They generate the user accounts
through our Service Management
API
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Monday, December 7, 2009
37. Companies that have chosen 3scale
Deepdyve integrated 3scale‘s solution in
less than 1 week
More than 180 partners in less than 4
months, from the launch of their API
No developer portal - authentication and
monitoring run directly through 3scale
APIs
Freedom Speaks allows people to send
letters and faxes to the government
They are successfully monetizing the
API with increasing revenues
Through their API Program they’ve got 2
new key partners
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Monday, December 7, 2009
38. Companies that have chosen 3scale
Klout uses our self-configurable
developer portal
More than 40 API users in 2
months
Up to more than 15.000 hits in
one day
Customers have gone live in 3 days on their own
Significant amount of companies planning to go live with 3scale’s
solution in the coming weeks
Various companies also using pre-paid and post-paid plans, API
monetization increasing
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Monday, December 7, 2009
39. 3scale’s ecosystem
To be launched
soon
Example:
Example:
Monday, December 7, 2009
41. THANK YOU!
Feel free to contact us:
Martin Tantow martin@3scale.net
Steven Willmott steve@3scale.net
Get started with a FREE trial account: http://www.3scale.net/signup/new
Monday, December 7, 2009