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How to use Donuts and Onions 
for Scaling API Programs
How to use Donuts and Onions 
for Scaling API Programs 
@ManfredBo 
Manfred Bortenschlager 
I work at 3scale.net 
Out-of-the-box API Management 
@3scale 
APIStrat Chicago 
September 25, 2014 
@API_Mag
What do I want to achieve? 
Share best-practices related to scaling API 
programs 
3 @ManfredBo 
 API Adoption 
 API Operations 
 API Analytics
Operations 
4 @ManfredBo
Operations 
5 @ManfredBo
Objective of an API Program 
To increase quantity and/or quality 
of API adoption. 
6 @ManfredBo
Because Developers are People, too 
7 @ManfredBo 
DX – 
Image source: 
http://dx.jeremiahlee.com/
A developer program is the 
manifestation of DX. 
9 @ManfredBo 
Ideally.
Developer Portal 
Acceleration 
Pilots / 
Case Studies 
Community 
Building 
Measure 
Comms 
Social Media 
Events 
Evangelist
Image Source: http://exclusiveblend.files.wordpress.com
12 @ManfredBo
Operations 
13 @ManfredBo
Minimum API Operations 
Access Control: authentication and authorization to identify the 
originator of incoming traffic and ensure only 
permitted access. 
Rate Limits and Usage Policies: usage quotas and restrictions 
on incoming traffic to keep loads predictable. 
Analytics: data capture and analysis of traffic patterns to 
learn how the API is being used. 
15 @ManfredBo
Cost 
Speed Dependability 
Internal 
Quality Flexibility 
External 
16 @ManfredBo 
Source: 
Nigel Slack et al. (2013)
Cost 
Speed Dependability 
Internal 
Quality Flexibility 
17 @ManfredBo 
Value for 
All 4 objectives money 
Perceived 
value 
External 
Rate limits 
Availability 
Versioning 
Releases 
DX 
Evangelists 
Documentation 
Support 
Caching 
Latency
Operations 
18 @ManfredBo
Lean Analytics 
Source: 
Alistair Croll & Benjamin Yoskovitz (2013): Lean Analytics 
19 @ManfredBo
21 @ManfredBo
Metrics: 
• Number of API calls (per API per time unit) 
• Latency, availability, round trip 
• Response/error types 
• Activities of apps/developers 
• Etc. 
Make sure to measure the right things 
in the right stages. 
22 @ManfredBo
New ebook 
“Building Effective API Programs” 
Get it from http://www.3scale.net/blog/ 
Or contact manfred@3scale.net 
26 @ManfredBo
APIStrat Speed Hack 
Friday, Sept. 26 
11:45am 
Developer Track 
27 @ManfredBo
Wrap-up & Take-away 
A scaling API program requires a lot more than a 
technically well-working API. 
API adoption in quantity or quality is mandatory. 
DX is the key to adoption. Evangelists are key to DX. 
The API operations’ key performance objectives are 
designed to support adoption. 
API Analytics give you the intelligence to steer. 
28 @ManfredBo
How to use Donuts and Onions 
@ManfredBo 
Q&A 
Manfred Bortenschlager 
I work at 3scale.net 
Out-of-the-box API Management 
@3scale 
for Scaling API Programs

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How to use Donuts and Onions for Scaling API Programs

  • 1. How to use Donuts and Onions for Scaling API Programs
  • 2. How to use Donuts and Onions for Scaling API Programs @ManfredBo Manfred Bortenschlager I work at 3scale.net Out-of-the-box API Management @3scale APIStrat Chicago September 25, 2014 @API_Mag
  • 3. What do I want to achieve? Share best-practices related to scaling API programs 3 @ManfredBo  API Adoption  API Operations  API Analytics
  • 6. Objective of an API Program To increase quantity and/or quality of API adoption. 6 @ManfredBo
  • 7. Because Developers are People, too 7 @ManfredBo DX – Image source: http://dx.jeremiahlee.com/
  • 8. A developer program is the manifestation of DX. 9 @ManfredBo Ideally.
  • 9. Developer Portal Acceleration Pilots / Case Studies Community Building Measure Comms Social Media Events Evangelist
  • 13. Minimum API Operations Access Control: authentication and authorization to identify the originator of incoming traffic and ensure only permitted access. Rate Limits and Usage Policies: usage quotas and restrictions on incoming traffic to keep loads predictable. Analytics: data capture and analysis of traffic patterns to learn how the API is being used. 15 @ManfredBo
  • 14. Cost Speed Dependability Internal Quality Flexibility External 16 @ManfredBo Source: Nigel Slack et al. (2013)
  • 15. Cost Speed Dependability Internal Quality Flexibility 17 @ManfredBo Value for All 4 objectives money Perceived value External Rate limits Availability Versioning Releases DX Evangelists Documentation Support Caching Latency
  • 17. Lean Analytics Source: Alistair Croll & Benjamin Yoskovitz (2013): Lean Analytics 19 @ManfredBo
  • 19. Metrics: • Number of API calls (per API per time unit) • Latency, availability, round trip • Response/error types • Activities of apps/developers • Etc. Make sure to measure the right things in the right stages. 22 @ManfredBo
  • 20. New ebook “Building Effective API Programs” Get it from http://www.3scale.net/blog/ Or contact manfred@3scale.net 26 @ManfredBo
  • 21. APIStrat Speed Hack Friday, Sept. 26 11:45am Developer Track 27 @ManfredBo
  • 22. Wrap-up & Take-away A scaling API program requires a lot more than a technically well-working API. API adoption in quantity or quality is mandatory. DX is the key to adoption. Evangelists are key to DX. The API operations’ key performance objectives are designed to support adoption. API Analytics give you the intelligence to steer. 28 @ManfredBo
  • 23. How to use Donuts and Onions @ManfredBo Q&A Manfred Bortenschlager I work at 3scale.net Out-of-the-box API Management @3scale for Scaling API Programs

Editor's Notes

  1. Challenges mainly related to API providers but that also affects consumers/developers
  2. Targeting developers – regardless of internal or external Focus on quantity or quality depends on overarching business strategy. API needs to be embedded in this. See also ebook.
  3. Targeting developers – regardless of internal or external Focus on quantity or quality depends on overarching business strategy. API needs to be embedded in this. See also ebook.
  4. This role combines parts of many conventional roles.