SlideShare a Scribd company logo
1 of 22
Download to read offline
Linked Data and the
               future of
              publishing
                                          David Wood
                                       28 November 2011
                                  Wolters Kluwer GPO Webinar
                          http://purl.org/net/prototypo/led-publisher

Monday, November 21, 11
Pop Quiz




Monday, November 21, 11
Innovators Dilemma




Monday, November 21, 11
Use Cases
             BBC              Microsoft
             O’Reilly Media   Borders
             Manning
             Best Buy
             Elsevier

Monday, November 21, 11
Monday, November 21, 11
“BBC Music takes the approach that the
                          Web itself is its content management system.
                             [BBC] editors directly contribute to
                                  Musicbrainz and Wikipedia.”


                                       -- Tom Scott, BBC



Monday, November 21, 11
Monday, November 21, 11
Monday, November 21, 11
We’ve Seen This Before




Monday, November 21, 11
Early experiments with XML, XQuery for e-book
                          publishing.

                          Moved via "ruthless pragmatism" to RDF, SPARQL.

                          Now selling hundreds of thousands of e-books
                          (>$4M per annum).




Monday, November 21, 11
Ignored thumb rule "never compete with
             your channel".

                 Direct sales now ~60% of total.




Monday, November 21, 11
store name

                                                         hours
                                               address
                                               phone
                                                geo



                                  ratings




                                    services
                     events




Monday, November 21, 11
Why?


           58% of Americans research online before they buy.




Monday, November 21, 11
The impact:


                 30% increase in organic search results
                 15% increase in click-through rate (CTR)




Monday, November 21, 11
100%

                                                                    House email
            90%


                                                                 SEO
            80%
                                                                              Paid search
                             Banners,
            70%              buttons
                                                Text-link ads
Usage >>>




                                                        Affiliate Marketing
            60%                                               Behavioral
                                             Contextual        targeting
                                              targeting
                           Rented email
                               lists
            50%                           Rich media/
                                             video


            40%
                           Pop-ups/
                          pop-unders
            30%
                  0%           10%        20%           30%         40%           50%       60%
                          Marketers Reporting “Great” Return on Investment
Monday, November 21, 11
• SciVerse integrates existing holdings for
                coordinated search.
                • Clinical Decision Support providing “actionable
                clinical content”.
                • Both using Linked Data approaches.


Monday, November 21, 11
Credit: Bradley P. Allen, Elsevier Labs
Monday, November 21, 11
Monday, November 21, 11
Consistently late to rapidly changing
                          markets (music, electronics, cafés,
                          e-books)




Monday, November 21, 11
Right Way                Wrong Way
                             BBC           Microsoft
                     “curate the Web”      “Go it Alone”

                           O'Reilly        Borders
                     “Content Reuse”       “Adapt Late”

                          Manning
                          “Adapt Early”

                          Best Buy
          “Success via Experiment”

                          Elsevier
                   “data Integration”


Monday, November 21, 11
Where the Web has been,
                           the enterprise is going




Monday, November 21, 11
Linked Data and the
               future of
              publishing
                                David Wood
                          david@3roundstones.com
                               +1.540.538.9137
                                 @prototypo

Monday, November 21, 11

More Related Content

Viewers also liked

Linked Data Cookbook for Government Agencies
Linked Data Cookbook for Government AgenciesLinked Data Cookbook for Government Agencies
Linked Data Cookbook for Government Agencies3 Round Stones
 
Lightning Talk SLIDES for Callimachus Enterprise by 3 Round Stones
Lightning Talk SLIDES for Callimachus Enterprise by 3 Round StonesLightning Talk SLIDES for Callimachus Enterprise by 3 Round Stones
Lightning Talk SLIDES for Callimachus Enterprise by 3 Round Stones3 Round Stones
 
EPA OEI Linked Data Process
EPA OEI Linked Data ProcessEPA OEI Linked Data Process
EPA OEI Linked Data Process3 Round Stones
 
LOD for Entrepreneurs 20111115
LOD for Entrepreneurs 20111115LOD for Entrepreneurs 20111115
LOD for Entrepreneurs 201111153 Round Stones
 
SemTechBiz 2012 Panel on Linking Enterprise Data
SemTechBiz 2012 Panel on Linking Enterprise DataSemTechBiz 2012 Panel on Linking Enterprise Data
SemTechBiz 2012 Panel on Linking Enterprise Data3 Round Stones
 
Rdf explained by Suess and me
Rdf explained by Suess and meRdf explained by Suess and me
Rdf explained by Suess and me3 Round Stones
 
Government Linked Data URI Design
Government Linked Data URI DesignGovernment Linked Data URI Design
Government Linked Data URI Design3 Round Stones
 
Sentara Linked Data Workshop - Sept 10, 2012
Sentara Linked Data Workshop - Sept 10, 2012Sentara Linked Data Workshop - Sept 10, 2012
Sentara Linked Data Workshop - Sept 10, 20123 Round Stones
 
20111120 warsaw learning curve by b hyland notes
20111120 warsaw   learning curve by b hyland notes20111120 warsaw   learning curve by b hyland notes
20111120 warsaw learning curve by b hyland notesBernadette Hyland-Wood
 
OMG Callimachus Demo 20120322 small
OMG Callimachus Demo 20120322 smallOMG Callimachus Demo 20120322 small
OMG Callimachus Demo 20120322 small3 Round Stones
 
Callimachus Enterprise 1.3 Tutorial
Callimachus Enterprise 1.3 TutorialCallimachus Enterprise 1.3 Tutorial
Callimachus Enterprise 1.3 Tutorial3 Round Stones
 
US EPA Resource Conservation and Recovery Act published as Linked Open Data
US EPA Resource Conservation and Recovery Act published as Linked Open DataUS EPA Resource Conservation and Recovery Act published as Linked Open Data
US EPA Resource Conservation and Recovery Act published as Linked Open Data3 Round Stones
 
Linked Data Warehouses: A new breed of Business Intelligence
Linked Data Warehouses: A new breed of Business IntelligenceLinked Data Warehouses: A new breed of Business Intelligence
Linked Data Warehouses: A new breed of Business Intelligence3 Round Stones
 
MIT CSAIL Linked Data Ventures Class: Linked Open Data for Entrepreneurs 2013
MIT CSAIL Linked Data Ventures Class: Linked Open Data for Entrepreneurs 2013MIT CSAIL Linked Data Ventures Class: Linked Open Data for Entrepreneurs 2013
MIT CSAIL Linked Data Ventures Class: Linked Open Data for Entrepreneurs 20133 Round Stones
 
Health Datapalooza 2013: Cooperation Without Coordination
Health Datapalooza 2013: Cooperation Without CoordinationHealth Datapalooza 2013: Cooperation Without Coordination
Health Datapalooza 2013: Cooperation Without CoordinationHealth Data Consortium
 
Briefing on US EPA Open Data Strategy using a Linked Data Approach
Briefing on US EPA Open Data Strategy using a Linked Data ApproachBriefing on US EPA Open Data Strategy using a Linked Data Approach
Briefing on US EPA Open Data Strategy using a Linked Data Approach3 Round Stones
 
Brief on Linked Data for U.S. EPA's Chief Data Scientist
Brief on Linked Data for U.S. EPA's Chief Data ScientistBrief on Linked Data for U.S. EPA's Chief Data Scientist
Brief on Linked Data for U.S. EPA's Chief Data Scientist3 Round Stones
 
The Power of Linked Data for Government & Healthcare Information Integration
The Power of Linked Data for Government & Healthcare Information IntegrationThe Power of Linked Data for Government & Healthcare Information Integration
The Power of Linked Data for Government & Healthcare Information Integration3 Round Stones
 

Viewers also liked (20)

Linked Data Cookbook for Government Agencies
Linked Data Cookbook for Government AgenciesLinked Data Cookbook for Government Agencies
Linked Data Cookbook for Government Agencies
 
Lightning Talk SLIDES for Callimachus Enterprise by 3 Round Stones
Lightning Talk SLIDES for Callimachus Enterprise by 3 Round StonesLightning Talk SLIDES for Callimachus Enterprise by 3 Round Stones
Lightning Talk SLIDES for Callimachus Enterprise by 3 Round Stones
 
EPA OEI Linked Data Process
EPA OEI Linked Data ProcessEPA OEI Linked Data Process
EPA OEI Linked Data Process
 
LOD for Entrepreneurs 20111115
LOD for Entrepreneurs 20111115LOD for Entrepreneurs 20111115
LOD for Entrepreneurs 20111115
 
SemTechBiz 2012 Panel on Linking Enterprise Data
SemTechBiz 2012 Panel on Linking Enterprise DataSemTechBiz 2012 Panel on Linking Enterprise Data
SemTechBiz 2012 Panel on Linking Enterprise Data
 
Rdf explained by Suess and me
Rdf explained by Suess and meRdf explained by Suess and me
Rdf explained by Suess and me
 
Government Linked Data URI Design
Government Linked Data URI DesignGovernment Linked Data URI Design
Government Linked Data URI Design
 
Sentara Linked Data Workshop - Sept 10, 2012
Sentara Linked Data Workshop - Sept 10, 2012Sentara Linked Data Workshop - Sept 10, 2012
Sentara Linked Data Workshop - Sept 10, 2012
 
Health Datapalooza 2013: Linked Data
Health Datapalooza 2013: Linked DataHealth Datapalooza 2013: Linked Data
Health Datapalooza 2013: Linked Data
 
20111120 warsaw learning curve by b hyland notes
20111120 warsaw   learning curve by b hyland notes20111120 warsaw   learning curve by b hyland notes
20111120 warsaw learning curve by b hyland notes
 
Open by Default
Open by DefaultOpen by Default
Open by Default
 
OMG Callimachus Demo 20120322 small
OMG Callimachus Demo 20120322 smallOMG Callimachus Demo 20120322 small
OMG Callimachus Demo 20120322 small
 
Callimachus Enterprise 1.3 Tutorial
Callimachus Enterprise 1.3 TutorialCallimachus Enterprise 1.3 Tutorial
Callimachus Enterprise 1.3 Tutorial
 
US EPA Resource Conservation and Recovery Act published as Linked Open Data
US EPA Resource Conservation and Recovery Act published as Linked Open DataUS EPA Resource Conservation and Recovery Act published as Linked Open Data
US EPA Resource Conservation and Recovery Act published as Linked Open Data
 
Linked Data Warehouses: A new breed of Business Intelligence
Linked Data Warehouses: A new breed of Business IntelligenceLinked Data Warehouses: A new breed of Business Intelligence
Linked Data Warehouses: A new breed of Business Intelligence
 
MIT CSAIL Linked Data Ventures Class: Linked Open Data for Entrepreneurs 2013
MIT CSAIL Linked Data Ventures Class: Linked Open Data for Entrepreneurs 2013MIT CSAIL Linked Data Ventures Class: Linked Open Data for Entrepreneurs 2013
MIT CSAIL Linked Data Ventures Class: Linked Open Data for Entrepreneurs 2013
 
Health Datapalooza 2013: Cooperation Without Coordination
Health Datapalooza 2013: Cooperation Without CoordinationHealth Datapalooza 2013: Cooperation Without Coordination
Health Datapalooza 2013: Cooperation Without Coordination
 
Briefing on US EPA Open Data Strategy using a Linked Data Approach
Briefing on US EPA Open Data Strategy using a Linked Data ApproachBriefing on US EPA Open Data Strategy using a Linked Data Approach
Briefing on US EPA Open Data Strategy using a Linked Data Approach
 
Brief on Linked Data for U.S. EPA's Chief Data Scientist
Brief on Linked Data for U.S. EPA's Chief Data ScientistBrief on Linked Data for U.S. EPA's Chief Data Scientist
Brief on Linked Data for U.S. EPA's Chief Data Scientist
 
The Power of Linked Data for Government & Healthcare Information Integration
The Power of Linked Data for Government & Healthcare Information IntegrationThe Power of Linked Data for Government & Healthcare Information Integration
The Power of Linked Data for Government & Healthcare Information Integration
 

More from 3 Round Stones

W3C Data Shapes Working Group 2014
W3C Data Shapes Working Group 2014W3C Data Shapes Working Group 2014
W3C Data Shapes Working Group 20143 Round Stones
 
Why Your Next Product Should be Semantic by Dr. David Wood
Why Your Next Product Should be Semantic by Dr. David WoodWhy Your Next Product Should be Semantic by Dr. David Wood
Why Your Next Product Should be Semantic by Dr. David Wood3 Round Stones
 
Celebrating 10 years of the Semantic Technology Conference 2014
Celebrating 10 years of the Semantic Technology Conference 2014Celebrating 10 years of the Semantic Technology Conference 2014
Celebrating 10 years of the Semantic Technology Conference 20143 Round Stones
 
Publising Data on the Web
Publising Data on the WebPublising Data on the Web
Publising Data on the Web3 Round Stones
 
Improving Scientific Information Sharing by Fostering Reuse - Presentation at...
Improving Scientific Information Sharing by Fostering Reuse - Presentation at...Improving Scientific Information Sharing by Fostering Reuse - Presentation at...
Improving Scientific Information Sharing by Fostering Reuse - Presentation at...3 Round Stones
 
Linked Data Overview - structured data on the web for US EPA 20140203
Linked Data Overview - structured data on the web for US EPA 20140203Linked Data Overview - structured data on the web for US EPA 20140203
Linked Data Overview - structured data on the web for US EPA 201402033 Round Stones
 
Data Transparency 2013 - OrgPedia by 3 Round Stones
Data Transparency 2013 - OrgPedia by 3 Round StonesData Transparency 2013 - OrgPedia by 3 Round Stones
Data Transparency 2013 - OrgPedia by 3 Round Stones3 Round Stones
 
Linked Data: Opportunities for Entrepreneurs
Linked Data: Opportunities for EntrepreneursLinked Data: Opportunities for Entrepreneurs
Linked Data: Opportunities for Entrepreneurs3 Round Stones
 
ORGpedia: The Open Organizational Data Project
ORGpedia: The Open Organizational Data ProjectORGpedia: The Open Organizational Data Project
ORGpedia: The Open Organizational Data Project3 Round Stones
 
Linked Data: The Jargon-free Primer on Integrating Data on the Web
Linked Data: The Jargon-free Primer on Integrating Data on the WebLinked Data: The Jargon-free Primer on Integrating Data on the Web
Linked Data: The Jargon-free Primer on Integrating Data on the Web3 Round Stones
 
Delivering on Standards for Publishing Government Linked Data
Delivering on Standards for Publishing Government Linked DataDelivering on Standards for Publishing Government Linked Data
Delivering on Standards for Publishing Government Linked Data3 Round Stones
 
Sharing data on the web (2013)
Sharing data on the web (2013)Sharing data on the web (2013)
Sharing data on the web (2013)3 Round Stones
 
New York City and Baltimore Semantic Web Meetups 20130221/20120226
New York City and Baltimore Semantic Web Meetups 20130221/20120226New York City and Baltimore Semantic Web Meetups 20130221/20120226
New York City and Baltimore Semantic Web Meetups 20130221/201202263 Round Stones
 
US National Archives & Open Government Data
US National Archives & Open Government DataUS National Archives & Open Government Data
US National Archives & Open Government Data3 Round Stones
 
US EPA OSWER Linked Data Workshop 1-Feb-2013
US EPA OSWER Linked Data Workshop 1-Feb-2013US EPA OSWER Linked Data Workshop 1-Feb-2013
US EPA OSWER Linked Data Workshop 1-Feb-20133 Round Stones
 
Linked Data Book: DC Semantic Web Meetup 20130129
Linked Data Book: DC Semantic Web Meetup 20130129Linked Data Book: DC Semantic Web Meetup 20130129
Linked Data Book: DC Semantic Web Meetup 201301293 Round Stones
 
US EPA Linked Data Success Story - 2013
US EPA Linked Data Success Story - 2013US EPA Linked Data Success Story - 2013
US EPA Linked Data Success Story - 20133 Round Stones
 
Linked Data Book: Cambridge Semantic Web Meetup 20130108
Linked Data Book: Cambridge Semantic Web Meetup 20130108Linked Data Book: Cambridge Semantic Web Meetup 20130108
Linked Data Book: Cambridge Semantic Web Meetup 201301083 Round Stones
 
Semantic Search: We're Living in a Golden Age for Information
Semantic Search: We're Living in a Golden Age for InformationSemantic Search: We're Living in a Golden Age for Information
Semantic Search: We're Living in a Golden Age for Information3 Round Stones
 
W3C TPAC 2012 Breakout Session on Government Linked Data
W3C TPAC 2012 Breakout Session on Government Linked DataW3C TPAC 2012 Breakout Session on Government Linked Data
W3C TPAC 2012 Breakout Session on Government Linked Data3 Round Stones
 

More from 3 Round Stones (20)

W3C Data Shapes Working Group 2014
W3C Data Shapes Working Group 2014W3C Data Shapes Working Group 2014
W3C Data Shapes Working Group 2014
 
Why Your Next Product Should be Semantic by Dr. David Wood
Why Your Next Product Should be Semantic by Dr. David WoodWhy Your Next Product Should be Semantic by Dr. David Wood
Why Your Next Product Should be Semantic by Dr. David Wood
 
Celebrating 10 years of the Semantic Technology Conference 2014
Celebrating 10 years of the Semantic Technology Conference 2014Celebrating 10 years of the Semantic Technology Conference 2014
Celebrating 10 years of the Semantic Technology Conference 2014
 
Publising Data on the Web
Publising Data on the WebPublising Data on the Web
Publising Data on the Web
 
Improving Scientific Information Sharing by Fostering Reuse - Presentation at...
Improving Scientific Information Sharing by Fostering Reuse - Presentation at...Improving Scientific Information Sharing by Fostering Reuse - Presentation at...
Improving Scientific Information Sharing by Fostering Reuse - Presentation at...
 
Linked Data Overview - structured data on the web for US EPA 20140203
Linked Data Overview - structured data on the web for US EPA 20140203Linked Data Overview - structured data on the web for US EPA 20140203
Linked Data Overview - structured data on the web for US EPA 20140203
 
Data Transparency 2013 - OrgPedia by 3 Round Stones
Data Transparency 2013 - OrgPedia by 3 Round StonesData Transparency 2013 - OrgPedia by 3 Round Stones
Data Transparency 2013 - OrgPedia by 3 Round Stones
 
Linked Data: Opportunities for Entrepreneurs
Linked Data: Opportunities for EntrepreneursLinked Data: Opportunities for Entrepreneurs
Linked Data: Opportunities for Entrepreneurs
 
ORGpedia: The Open Organizational Data Project
ORGpedia: The Open Organizational Data ProjectORGpedia: The Open Organizational Data Project
ORGpedia: The Open Organizational Data Project
 
Linked Data: The Jargon-free Primer on Integrating Data on the Web
Linked Data: The Jargon-free Primer on Integrating Data on the WebLinked Data: The Jargon-free Primer on Integrating Data on the Web
Linked Data: The Jargon-free Primer on Integrating Data on the Web
 
Delivering on Standards for Publishing Government Linked Data
Delivering on Standards for Publishing Government Linked DataDelivering on Standards for Publishing Government Linked Data
Delivering on Standards for Publishing Government Linked Data
 
Sharing data on the web (2013)
Sharing data on the web (2013)Sharing data on the web (2013)
Sharing data on the web (2013)
 
New York City and Baltimore Semantic Web Meetups 20130221/20120226
New York City and Baltimore Semantic Web Meetups 20130221/20120226New York City and Baltimore Semantic Web Meetups 20130221/20120226
New York City and Baltimore Semantic Web Meetups 20130221/20120226
 
US National Archives & Open Government Data
US National Archives & Open Government DataUS National Archives & Open Government Data
US National Archives & Open Government Data
 
US EPA OSWER Linked Data Workshop 1-Feb-2013
US EPA OSWER Linked Data Workshop 1-Feb-2013US EPA OSWER Linked Data Workshop 1-Feb-2013
US EPA OSWER Linked Data Workshop 1-Feb-2013
 
Linked Data Book: DC Semantic Web Meetup 20130129
Linked Data Book: DC Semantic Web Meetup 20130129Linked Data Book: DC Semantic Web Meetup 20130129
Linked Data Book: DC Semantic Web Meetup 20130129
 
US EPA Linked Data Success Story - 2013
US EPA Linked Data Success Story - 2013US EPA Linked Data Success Story - 2013
US EPA Linked Data Success Story - 2013
 
Linked Data Book: Cambridge Semantic Web Meetup 20130108
Linked Data Book: Cambridge Semantic Web Meetup 20130108Linked Data Book: Cambridge Semantic Web Meetup 20130108
Linked Data Book: Cambridge Semantic Web Meetup 20130108
 
Semantic Search: We're Living in a Golden Age for Information
Semantic Search: We're Living in a Golden Age for InformationSemantic Search: We're Living in a Golden Age for Information
Semantic Search: We're Living in a Golden Age for Information
 
W3C TPAC 2012 Breakout Session on Government Linked Data
W3C TPAC 2012 Breakout Session on Government Linked DataW3C TPAC 2012 Breakout Session on Government Linked Data
W3C TPAC 2012 Breakout Session on Government Linked Data
 

Recently uploaded

Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 

Recently uploaded (20)

Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 

Linked Data and the Future of Publishing

  • 1. Linked Data and the future of publishing David Wood 28 November 2011 Wolters Kluwer GPO Webinar http://purl.org/net/prototypo/led-publisher Monday, November 21, 11
  • 4. Use Cases BBC Microsoft O’Reilly Media Borders Manning Best Buy Elsevier Monday, November 21, 11
  • 6. “BBC Music takes the approach that the Web itself is its content management system. [BBC] editors directly contribute to Musicbrainz and Wikipedia.” -- Tom Scott, BBC Monday, November 21, 11
  • 9. We’ve Seen This Before Monday, November 21, 11
  • 10. Early experiments with XML, XQuery for e-book publishing. Moved via "ruthless pragmatism" to RDF, SPARQL. Now selling hundreds of thousands of e-books (>$4M per annum). Monday, November 21, 11
  • 11. Ignored thumb rule "never compete with your channel". Direct sales now ~60% of total. Monday, November 21, 11
  • 12. store name hours address phone geo ratings services events Monday, November 21, 11
  • 13. Why? 58% of Americans research online before they buy. Monday, November 21, 11
  • 14. The impact: 30% increase in organic search results 15% increase in click-through rate (CTR) Monday, November 21, 11
  • 15. 100% House email 90% SEO 80% Paid search Banners, 70% buttons Text-link ads Usage >>> Affiliate Marketing 60% Behavioral Contextual targeting targeting Rented email lists 50% Rich media/ video 40% Pop-ups/ pop-unders 30% 0% 10% 20% 30% 40% 50% 60% Marketers Reporting “Great” Return on Investment Monday, November 21, 11
  • 16. • SciVerse integrates existing holdings for coordinated search. • Clinical Decision Support providing “actionable clinical content”. • Both using Linked Data approaches. Monday, November 21, 11
  • 17. Credit: Bradley P. Allen, Elsevier Labs Monday, November 21, 11
  • 19. Consistently late to rapidly changing markets (music, electronics, cafés, e-books) Monday, November 21, 11
  • 20. Right Way Wrong Way BBC Microsoft “curate the Web” “Go it Alone” O'Reilly Borders “Content Reuse” “Adapt Late” Manning “Adapt Early” Best Buy “Success via Experiment” Elsevier “data Integration” Monday, November 21, 11
  • 21. Where the Web has been, the enterprise is going Monday, November 21, 11
  • 22. Linked Data and the future of publishing David Wood david@3roundstones.com +1.540.538.9137 @prototypo Monday, November 21, 11